{"id":927592,"date":"2026-01-15T08:04:05","date_gmt":"2026-01-15T13:04:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/hilton-introduces-apartment-collection-by-hilton-furnished-apartment-accommodations-hosted-by-hilton\/"},"modified":"2026-01-15T08:04:05","modified_gmt":"2026-01-15T13:04:05","slug":"hilton-introduces-apartment-collection-by-hilton-furnished-apartment-accommodations-hosted-by-hilton","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/hilton-introduces-apartment-collection-by-hilton-furnished-apartment-accommodations-hosted-by-hilton\/","title":{"rendered":"Hilton Introduces Apartment Collection by Hilton: Furnished Apartment Accommodations, Hosted by Hilton"},"content":{"rendered":"

<\/p>\n

Hilton Introduces Apartment Collection by Hilton: Furnished Apartment Accommodations, Hosted by Hilton<\/b><\/p>\n

New brand to launch with strong footprint through Placemakr’s established and proven U.S. network, offering a fresh, new way to stay for Hilton travelers<\/i><\/p>\n

MCLEAN, Va.–(BUSINESS WIRE<\/a>)–
\nHilton (NYSE: HLT) today announced Apartment Collection by Hilton, a new lodging category within Hilton’s growing collection brand portfolio \u2013 offering unique, spacious furnished apartments with the trusted hospitality and reliability guests expect from Hilton. Apartment Collection by Hilton will be available for booking through Hilton channels in the first half of 2026, with initial properties in the U.S. launched in partnership with Placemakr\u2014a leading apartment hospitality brand and operator specializing in flexible, short-term and extended-stay accommodations in urban and suburban markets, with nearly a decade of experience integrating innovative hospitality solutions and trusted service.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260115804669\/en\/<\/a><\/p>\n

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\nThe launch of Apartment Collection by Hilton allows the company to build on its existing global inventory of approximately 10,000 apartment-style units, adding as many as 3,000 new units through its partnership with Placemakr. Hilton expects to significantly grow its apartment-style inventory over the next few years through this new partnership and through additional franchise agreements with new owners in the multi-family segment.<\/p>\n

\nDesigned to provide flexibility for guests to stay their way, Apartment Collection by Hilton offers studio to four-bedroom furnished apartments for a variety of stay occasions \u2014 from a family getaway or friends\u2019 reunion to an extended work trip where business travelers need comfort and consistency. Featuring chef-ready kitchens, spacious separate living areas, and on-site laundry, each distinct property is located in the heart of sought-after destinations \u2013 offering guests easy access to both must-go-to destinations and unique, under-the-radar gems. Each stay delivers an elevated experience that captures the local character of its surroundings, with the convenience and smart amenities of apartment-style living. Guests will be thoughtfully hosted, with dedicated team members available on-site 24\/7 to provide support and ensure guests feel cared for.<\/p>\n

\nTo bring this vision to life, Hilton is launching this brand in partnership with Placemakr\u2014a leading brand and management company in the furnished and unfurnished apartment sectors. Placemakr\u2019s proven operational model brings deep multi-family expertise to launch Hilton\u2019s growth in this expanding segment. Placemakr has leveraged organic growth and asset-light management agreements with its business model and is centered on partnering with multi-family building owners to convert either an entire building or a subset of units in an apartment building into furnished short-term rentals. Through the partnership with Placemakr, as well as with relationships with multi-family owners, Hilton expects to see strong growth for the brand, given the popularity of the apartment-style hospitality market.<\/p>\n

\n\u201cApartment Collection by Hilton represents the next chapter in Hilton\u2019s growth story and the ways we are evolving to meet growing guest demand for this dynamic segment of hospitality,\u201d said Chris Nassetta, president and CEO, Hilton. \u201cWith this new brand, we are continuing to pioneer the future of the hospitality industry, giving guests even more ways to choose Hilton for every stay, backed by our service and reliability.\u201d<\/p>\n

\nPowered by Hilton\u2019s trusted brand standards, Apartment Collection by Hilton will maintain consistent quality across every property, with every stay integrated into Hilton\u2019s booking and loyalty systems, ensuring reliability and peace of mind for guests and owners alike. In the first half of 2026, travelers will be able to book stays via Hilton.com at Apartment Collection by Hilton in destinations including New York City, Washington, D.C. and Atlanta.<\/p>\n

\n\u201cAfter an extensive search, Hilton is proud to partner with Placemakr to introduce Hilton\u2019s new lodging category,\u201d said Chris Silcock, president, global brands and commercial services, Hilton. \u201cWe\u2019ve long seen the opportunity to deliver hospitality-driven apartment stays, offering spacious accommodations, thoughtful amenities, and authentic connections to local neighborhoods, and Placemakr shares that vision. For nearly a decade, they\u2019ve demonstrated a strong commitment to guests through high product standards and exceptional service.\u201d<\/p>\n

\nEach Apartment Collection by Hilton property will be thoughtfully designed to support guests\u2019 routines and provide flexible spaces for real life. Guests will also enjoy access to fitness centers and select properties may also feature rooftop pools and terraces, communal gathering and workspaces, and on-site dining and retail.<\/p>\n

\n\u201cPlacemakr is proud to bring our deep expertise in the furnished apartment space to this innovative new brand with Hilton,\u201d said Bao Vuong, co-founder and president, Placemakr. \u201cWe\u2019re thrilled for Hilton guests and Hilton Honors members to experience what we\u2019ve built over the past decade. We\u2019ve pioneered the furnished apartments asset class property by property, stay by stay, and to continue that work alongside the world\u2019s most valuable hotel brand is so exciting.\u201d<\/p>\n

\n\u201cWe\u2019re also excited for what this means for our real estate partners,\u201d added Jason Fudin, co-founder and CEO, Placemakr. \u201cHilton\u2019s industry-leading commercial engine and scale will help create even more value for our partners while accelerating our mission to maximize the value of real estate through flexibility. This marks a new chapter in flexible real estate, and we couldn\u2019t be more excited.\u201d<\/p>\n

\nApartment Collection by Hilton will participate in Hilton Honors<\/a>, the award-winning guest loyalty program with more than 235 million members for Hilton\u2019s portfolio of world-class brands. Members will be able to book, earn and redeem Hilton Honors Points for stays through Hilton\u2019s direct channels and have access to instant benefits, including exclusive member discounts and free standard Wi-Fi.<\/p>\n

\nPJT Partners and Goldman Sachs & Co. LLC were the strategic financial advisors on this partnership for Hilton and Placemakr, respectively.<\/p>\n

\nFor more information, visit Stories From Hilton<\/a>.<\/p>\n

About Hilton
\n
<\/b>Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 26 world-class brands comprising 9,000 properties and over 1.3 million rooms, in 141 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World\u2019s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 235 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app<\/a>, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com<\/a> for more information, and connect with Hilton on Facebook,<\/a>X<\/a>, LinkedIn,<\/a>Instagram<\/a> and YouTube<\/a>.<\/p>\n

About Placemakr
\n
<\/b>Placemakr is a hospitality brand and management company focused on the furnished apartment space. The company transforms multifamily properties into a unique blend of apartment living and hospitality and has been the pioneer of the flexible living asset class. Placemakr’s innovative tech-enabled platform provides an unmatched experience for its guests and residents, combining the advantages of apartment living with the services and reliability of a hotel, all within a single building. Placemakr’s thoughtfully curated spaces in carefully selected neighborhoods offer guests and residents the flexibility to stay for a night, a year, or any duration in between.<\/p>\n

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View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260115804669\/en\/<\/a><\/span><\/p>\n

Media
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<\/b>Rachel Kenon
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Hilton
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<\/b>Rachel.Kenon@Hilton.com<\/b><\/a>
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Liza Ahmad
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Hilton
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Liza.Ahmad@Hilton.com<\/b><\/a><\/p>\n

KEYWORDS:<\/b> Virginia United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Residential Building & Real Estate Commercial Building & Real Estate Vacation Lodging Construction & Property Destinations Travel<\/p>\n

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Hilton Introduces Apartment Collection by Hilton: Furnished Apartment Accommodations, Hosted by Hilton New brand to launch with strong footprint through Placemakr’s established and proven U.S. network, offering a fresh, new way to stay for Hilton travelers MCLEAN, Va.–(BUSINESS WIRE)– Hilton (NYSE: HLT) today announced Apartment Collection by Hilton, a new lodging category within Hilton’s growing collection brand portfolio \u2013 offering unique, spacious furnished apartments with the trusted hospitality and reliability guests expect from Hilton. Apartment Collection by Hilton will be available for booking through Hilton channels in the first half of 2026, with initial properties in the U.S. launched in partnership with Placemakr\u2014a leading apartment hospitality brand and operator specializing in flexible, short-term and extended-stay accommodations in urban and suburban … <\/p>\n

Continue reading “Hilton Introduces Apartment Collection by Hilton: Furnished Apartment Accommodations, Hosted by Hilton”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-927592","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nHilton Introduces Apartment Collection by Hilton: Furnished Apartment Accommodations, Hosted by Hilton - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/hilton-introduces-apartment-collection-by-hilton-furnished-apartment-accommodations-hosted-by-hilton\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hilton Introduces Apartment Collection by Hilton: Furnished Apartment Accommodations, Hosted by Hilton - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Hilton Introduces Apartment Collection by Hilton: Furnished Apartment Accommodations, Hosted by Hilton New brand to launch with strong footprint through Placemakr’s established and proven U.S. network, offering a fresh, new way to stay for Hilton travelers MCLEAN, Va.–(BUSINESS WIRE)– Hilton (NYSE: HLT) today announced Apartment Collection by Hilton, a new lodging category within Hilton’s growing collection brand portfolio \u2013 offering unique, spacious furnished apartments with the trusted hospitality and reliability guests expect from Hilton. 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