{"id":927463,"date":"2026-01-14T17:51:23","date_gmt":"2026-01-14T22:51:23","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/viking-recognized-in-usa-today-10best-2026-readers-choice-awards\/"},"modified":"2026-01-14T17:51:23","modified_gmt":"2026-01-14T22:51:23","slug":"viking-recognized-in-usa-today-10best-2026-readers-choice-awards","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/viking-recognized-in-usa-today-10best-2026-readers-choice-awards\/","title":{"rendered":"Viking Recognized in USA TODAY 10BEST 2026 Readers&#8217; Choice Awards"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Viking Recognized in <i>USA TODAY 10BEST<\/i> 2026 Readers&#8217; Choice Awards<\/b><\/p>\n<p class=\"bwalignc\"><i>Viking Ranked #1 in Seven Categories, Including Best River Line and Best Ocean Line<\/i><\/p>\n<p>LOS ANGELES&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nViking\u00ae (<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.viking.com%2F&amp;esheet=54396236&amp;newsitemid=20260114384879&amp;lan=en-US&amp;anchor=www.viking.com&amp;index=1&amp;md5=2ec1a3f657a93d0d74beb584d996933a\">www.viking.com<\/a>) (NYSE: VIK) today announced it earned top honors in <i>USA TODAY 10BEST 2026<\/i> Readers\u2019 Choice Awards<i>, <\/i>ranking #1 across the <i>Best River Cruise Line<\/i>, <i>Best Ocean Cruise Line<\/i>, <i>Best Alaska Cruise<\/i> and <i>Best Cruise Line for Shore Excursions <\/i>categories. In addition, Viking\u2019s ocean ships, the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.vikingcruises.com%2Foceans%2Fships%2Fviking-mars.html%3Fmsockid%3D3b2cdb35c54764201318cd7bc46a65d6&amp;esheet=54396236&amp;newsitemid=20260114384879&amp;lan=en-US&amp;anchor=Viking+Mars&amp;index=2&amp;md5=5eb54ef0c20d5f59c96f2a3468215bd3\"><i>Viking Mars<\/i><\/a>\u00ae and the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.vikingcruises.com%2Foceans%2Fships%2Fviking-star.html%3Fmsockid%3D3b2cdb35c54764201318cd7bc46a65d6&amp;esheet=54396236&amp;newsitemid=20260114384879&amp;lan=en-US&amp;anchor=Viking+Star&amp;index=3&amp;md5=dab1f7a2609d5614890da6f8c459d8f0\"><i>Viking Star<\/i><\/a>\u00ae, received individual honors for <i>Best Adults-Only Cruise<\/i> and <i>Best Cruise Ship for Dining, <\/i>respectively. <i>USA TODAY 10BEST<\/i> Readers\u2019 Choice Awards highlight top travel experiences as selected by readers, following nominations by a panel of travel experts.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260114384879\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260114384879\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260114384879\/en\/2691679\/4\/CC-VC_Longships_Ingvi_Schonbuhel_Danube.jpg\" alt=\"Viking today announced it earned top honors in USA TODAY 10BEST 2026 Readers\u2019 Choice Awards, ranking #1 across seven categories, including Best River Line and Best Ocean Line. USA TODAY 10BEST Readers\u2019 Choice Awards highlight top travel experiences as selected by readers, following nominations by a panel of travel experts. Pictured here, a Viking Longship sailing the Danube River. For more information, visit www.viking.com.\" \/><\/p>\n<p style=\"font-size:85%\">Viking today announced it earned top honors in USA TODAY 10BEST 2026 Readers\u2019 Choice Awards, ranking #1 across seven categories, including Best River Line and Best Ocean Line. USA TODAY 10BEST Readers\u2019 Choice Awards highlight top travel experiences as selected by readers, following nominations by a panel of travel experts. Pictured here, a Viking Longship sailing the Danube River. For more information, visit www.viking.com.<\/p>\n<\/div>\n<p>\n\u201cWe are honored to be recognized by <i>USA TODAY<\/i> readers for both our river and ocean voyages,\u201d said Torstein Hagen, Chairman and CEO of Viking. \u201cWe have always done things differently in the travel industry\u2014we focus on the destination, and we do not try to be all things to all people. These awards are a testament to the hard work and dedication of the entire Viking family across our fleet.\u201d<\/p>\n<p>\nToday\u2019s announcement adds to a growing list of accolades for Viking. Viking was rated #1 for Oceans and #1 for Rivers by <i>Cond\u00e9 Nast Traveler<\/i> for the fifth consecutive year in the 2025 Readers\u2019 Choice Awards. Viking is also rated a \u201cWorld\u2019s Best\u201d by <i>Travel + Leisure<\/i>\u2014no other travel company has simultaneously received such honors by both publications. Additional recognition includes eight awards in Cruise Critic\u2019s 2025 Best in Cruise Awards and, for the fifth year in a row, top rankings from <i>U.S. News &amp; World Report<\/i> as \u201cBest Luxury Line,\u201d \u201cBest Line for Couples,\u201d and \u201cBest Line in the Mediterranean.\u201d Viking also earned AOL\u2019s Best Cruise Line for 2025 and continues to receive \u201cRecommended\u201d ratings for its ocean ships in <i>Forbes Travel Guide<\/i>.<\/p>\n<p><b>Media Assets<\/b><\/p>\n<p>\nFor more information about Viking, or for images and b-roll, please contact <a rel=\"nofollow\" href=\"mailto:vikingpr@edelman.com\">vikingpr@edelman.com<\/a>.<\/p>\n<p><b>About Viking<\/b><\/p>\n<p>\nViking (NYSE: VIK) is a global leader in experiential travel with a fleet of more than 100 ships, exploring 21 rivers, five oceans and all seven continents. Designed for curious travelers with interests in science, history, culture and cuisine, Chairman and CEO Torstein Hagen often says Viking offers experiences For The Thinking Person\u2122. Viking has more than 450 awards to its name, including being rated #1 for Rivers and #1 for Oceans five years in a row by <i>Cond\u00e9 Nast Traveler<\/i> in the 2025 Readers\u2019 Choice Awards. Viking is also rated a \u201cWorld\u2019s Best\u201d by <i>Travel + Leisure<\/i>\u2014no other travel company has simultaneously received such honors by both publications. For additional information, contact Viking at 1-800-2-VIKING (1-800-284-5464) or visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.viking.com%2F&amp;esheet=54396236&amp;newsitemid=20260114384879&amp;lan=en-US&amp;anchor=www.viking.com&amp;index=4&amp;md5=3c90bde58b32a6d55a1bb09e4a3a0f11\">www.viking.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260114384879r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260114384879\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260114384879\/en\/<\/a><\/span><\/p>\n<p>\nEmail: <a rel=\"nofollow\" href=\"mailto:vikingpr@edelman.com\">vikingpr@edelman.com<\/a>\u00a0<\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Men Tourist Attractions Other Travel Transportation Family Lodging Destinations Travel Consumer Public Relations\/Investor Relations Vacation Cruise Communications Women<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260114384879\/en\/2691679\/3\/CC-VC_Longships_Ingvi_Schonbuhel_Danube.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Viking today announced it earned top honors in USA TODAY 10BEST 2026 Readers\u2019 Choice Awards, ranking #1 across seven categories, including Best River Line and Best Ocean Line. USA TODAY 10BEST Readers\u2019 Choice Awards highlight top travel experiences as selected by readers, following nominations by a panel of travel experts. Pictured here, a Viking Longship sailing the Danube River. For more information, visit www.viking.com.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260114384879\/en\/2691681\/3\/Viking-Ocean-Ship-in-Iceland-B.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Viking today announced it earned top honors in USA TODAY 10BEST 2026 Readers\u2019 Choice Awards, ranking #1 across seven categories, including Best River Line and Best Ocean Line. USA TODAY 10BEST Readers\u2019 Choice Awards highlight top travel experiences as selected by readers, following nominations by a panel of travel experts. Pictured here, a Viking ocean ship sailing in Iceland. For more information, visit www.viking.com.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260114384879\/en\/2691678\/3\/VIKING_logo-color.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Viking Recognized in USA TODAY 10BEST 2026 Readers&#8217; Choice Awards Viking Ranked #1 in Seven Categories, Including Best River Line and Best Ocean Line LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; Viking\u00ae (www.viking.com) (NYSE: VIK) today announced it earned top honors in USA TODAY 10BEST 2026 Readers\u2019 Choice Awards, ranking #1 across the Best River Cruise Line, Best Ocean Cruise Line, Best Alaska Cruise and Best Cruise Line for Shore Excursions categories. In addition, Viking\u2019s ocean ships, the Viking Mars\u00ae and the Viking Star\u00ae, received individual honors for Best Adults-Only Cruise and Best Cruise Ship for Dining, respectively. USA TODAY 10BEST Readers\u2019 Choice Awards highlight top travel experiences as selected by readers, following nominations by a panel of travel experts. This press release features &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/viking-recognized-in-usa-today-10best-2026-readers-choice-awards\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Viking Recognized in USA TODAY 10BEST 2026 Readers&#8217; Choice Awards&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-927463","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viking Recognized in USA TODAY 10BEST 2026 Readers&#039; Choice Awards - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/viking-recognized-in-usa-today-10best-2026-readers-choice-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viking Recognized in USA TODAY 10BEST 2026 Readers&#039; Choice Awards - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Viking Recognized in USA TODAY 10BEST 2026 Readers&#8217; Choice Awards Viking Ranked #1 in Seven Categories, Including Best River Line and Best Ocean Line LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; Viking\u00ae (www.viking.com) (NYSE: VIK) today announced it earned top honors in USA TODAY 10BEST 2026 Readers\u2019 Choice Awards, ranking #1 across the Best River Cruise Line, Best Ocean Cruise Line, Best Alaska Cruise and Best Cruise Line for Shore Excursions categories. In addition, Viking\u2019s ocean ships, the Viking Mars\u00ae and the Viking Star\u00ae, received individual honors for Best Adults-Only Cruise and Best Cruise Ship for Dining, respectively. USA TODAY 10BEST Readers\u2019 Choice Awards highlight top travel experiences as selected by readers, following nominations by a panel of travel experts. 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Choice Awards Viking Ranked #1 in Seven Categories, Including Best River Line and Best Ocean Line LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; Viking\u00ae (www.viking.com) (NYSE: VIK) today announced it earned top honors in USA TODAY 10BEST 2026 Readers\u2019 Choice Awards, ranking #1 across the Best River Cruise Line, Best Ocean Cruise Line, Best Alaska Cruise and Best Cruise Line for Shore Excursions categories. In addition, Viking\u2019s ocean ships, the Viking Mars\u00ae and the Viking Star\u00ae, received individual honors for Best Adults-Only Cruise and Best Cruise Ship for Dining, respectively. USA TODAY 10BEST Readers\u2019 Choice Awards highlight top travel experiences as selected by readers, following nominations by a panel of travel experts. 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