{"id":927285,"date":"2026-01-14T08:58:55","date_gmt":"2026-01-14T13:58:55","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/dr-reddys-announces-the-first-to-market-launch-of-olopatadine-hydrochloride-ophthalmic-solution-usp-0-7-otc-the-generic-equivalent-of-extra-strength-pataday-once-daily-relief-in-t\/"},"modified":"2026-01-14T08:58:55","modified_gmt":"2026-01-14T13:58:55","slug":"dr-reddys-announces-the-first-to-market-launch-of-olopatadine-hydrochloride-ophthalmic-solution-usp-0-7-otc-the-generic-equivalent-of-extra-strength-pataday-once-daily-relief-in-t","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/dr-reddys-announces-the-first-to-market-launch-of-olopatadine-hydrochloride-ophthalmic-solution-usp-0-7-otc-the-generic-equivalent-of-extra-strength-pataday-once-daily-relief-in-t\/","title":{"rendered":"Dr. Reddy\u2019s Announces the First-to-Market Launch of Olopatadine Hydrochloride Ophthalmic Solution USP, 0.7% (OTC), the Generic Equivalent of Extra-Strength Pataday\u00ae Once Daily Relief, in the U.S."},"content":{"rendered":"

<\/p>\n

Dr. Reddy\u2019s Announces the First-to-Market Launch of Olopatadine Hydrochloride Ophthalmic Solution USP, 0.7% (OTC), the Generic Equivalent of Extra-Strength Pataday\u00ae<\/sup> Once Daily Relief, in the U.S.<\/b><\/p>\n

HYDERABAD, India & PRINCETON, N.J.–(BUSINESS WIRE<\/a>)–
\nDr. Reddy\u2019s Laboratories Ltd. (BSE: 500124, NSE: DRREDDY, NYSE: RDY, along with its subsidiaries together referred to as \u201cDr. Reddy\u2019s\u201d) today announced the launch of over-the-counter (OTC) Olopatadine Hydrochloride Ophthalmic Solution USP, 0.7%, the generic equivalent of Extra Strength Pataday\u00ae Once-Daily Relief, in the U.S. market, as approved by the U.S. Food and Drug Administration (USFDA).<\/p>\n

\nDr. Reddy\u2019s Olopatadine Hydrochloride Ophthalmic Solution USP, 0.7% is an Antihistamine eye drop, indicated for the temporary relief of itchy eyes due to pollen, ragweed, grass, animal hair and dander.<\/p>\n

\n\u201cThis launch adds to our current portfolio in the OTC eye-care space which includes Olopatadine Hydrochloride Ophthalmic Solution USP, 0.2% and 0.1% strengths,\u201d explains Milan Kalawadia, CEO, North America Generics, Dr. Reddy\u2019s Laboratories, Inc. \u201cThe first-to-market launch is a testament to our deep capabilities in bringing store-brand equivalents of OTC brands in the U.S. market. We are excited to deepen our collaboration with our retail customers through this important addition to our store-brand portfolio.\u201d<\/p>\n

\nThe Pataday\u00ae brand had U.S. sales of approximately $69.9 million for the latest 52 weeks period ending December 27, 2025, according to NIQ data.*<\/p>\n

\nDr. Reddy\u2019s Olopatadine Hydrochloride Ophthalmic Solution USP, 0.7% is available in a 2.5 mL bottle.<\/p>\n

\nPataday is a registered trademark of Novartis AG.<\/p>\n

\n*NielsenIQ Retail Measurement, xAOC, data through December 2025<\/p>\n

\nRDY-0126-OTC<\/p>\n

About Dr. Reddy\u2019s<\/b>: Dr. Reddy\u2019s Laboratories Ltd. (BSE: 500124, NSE: DRREDDY, NYSE: RDY, NSEIFSC: DRREDDY) is a global pharmaceutical company headquartered in Hyderabad, India. Established in 1984, we are committed to providing access to affordable and innovative medicines. Driven by our purpose of \u2018Good Health Can\u2019t Wait\u2019, we offer a portfolio of products and services including APIs, generics, branded generics, biosimilars and OTC. Our major therapeutic areas of focus are gastrointestinal, cardiovascular, diabetology, oncology, pain management and dermatology. Our major markets include \u2013 USA, India, Russia & CIS countries, China, Brazil and Europe. As a company with a history of deep science that has led to several industry firsts, we continue to plan ahead and invest in businesses of the future. As an early adopter of sustainability and ESG actions, we released our first Sustainability Report in 2004. Our current ESG goals aim to set the bar high in environmental stewardship; access and affordability for patients; diversity; and governance. For more information, log on to: www.drreddys.com<\/a>.<\/p>\n

\nDisclaimer: This press release may include statements of future expectations and other forward-looking statements that are based on the management\u2019s current views and assumptions and involve known or unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. In addition to statements which are forward-looking by reason of context, the words “may”, “will”, “should”, “expects”, “plans”, “intends”, “anticipates”, “believes”, “estimates”, “predicts”, “potential”, or “continue” and similar expressions identify forward-looking statements. Actual results, performance or events may differ materially from those in such statements due to without limitation, (i) general economic conditions such as performance of financial markets, credit defaults , currency exchange rates, interest rates, persistency levels and frequency \/ severity of insured loss events, (ii) mortality and morbidity levels and trends, (iii) changing levels of competition and general competitive factors, (iv) changes in laws and regulations and in the policies of central banks and\/or governments, (v) the impact of acquisitions or reorganization, including related integration issues, and (vi) the susceptibility of our industry and the markets addressed by our, and our customers\u2019, products and services to economic downturns as a result of natural disasters, epidemics, pandemics or other widespread illness, including coronavirus (or COVID-19), and (vii) other risks and uncertainties identified in our public filings with the Securities and Exchange Commission, including those listed under the “Risk Factors” and “Forward-Looking Statements” sections of our Annual Report on Form 20-F for the year ended March 31, 2025. The company assumes no obligation to update any information contained herein.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260114267679\/en\/<\/a><\/span><\/p>\n

INVESTOR RELATIONS
\n<\/b>
AISHWARYA SITHARAM
\n
AISHWARYASITHARAM@DRREDDYS.COM<\/a><\/p>\n

MEDIA RELATIONS
\n<\/b>
PRIYA K
\n
PRIYAK@DRREDDYS.COM<\/a><\/p>\n

\n\u00a0<\/p>\n

KEYWORDS:<\/b> New Jersey United States India North America Asia Pacific<\/p>\n

INDUSTRY KEYWORDS:<\/b> Biotechnology FDA Vitamins\/Supplements Health Pharmaceutical<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Dr. Reddy\u2019s Announces the First-to-Market Launch of Olopatadine Hydrochloride Ophthalmic Solution USP, 0.7% (OTC), the Generic Equivalent of Extra-Strength Pataday\u00ae Once Daily Relief, in the U.S. HYDERABAD, India & PRINCETON, N.J.–(BUSINESS WIRE)– Dr. Reddy\u2019s Laboratories Ltd. (BSE: 500124, NSE: DRREDDY, NYSE: RDY, along with its subsidiaries together referred to as \u201cDr. Reddy\u2019s\u201d) today announced the launch of over-the-counter (OTC) Olopatadine Hydrochloride Ophthalmic Solution USP, 0.7%, the generic equivalent of Extra Strength Pataday\u00ae Once-Daily Relief, in the U.S. market, as approved by the U.S. Food and Drug Administration (USFDA). Dr. Reddy\u2019s Olopatadine Hydrochloride Ophthalmic Solution USP, 0.7% is an Antihistamine eye drop, indicated for the temporary relief of itchy eyes due to pollen, ragweed, grass, animal hair and dander. \u201cThis launch … <\/p>\n

Continue reading “Dr. Reddy\u2019s Announces the First-to-Market Launch of Olopatadine Hydrochloride Ophthalmic Solution USP, 0.7% (OTC), the Generic Equivalent of Extra-Strength Pataday\u00ae Once Daily Relief, in the U.S.”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-927285","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nDr. Reddy\u2019s Announces the First-to-Market Launch of Olopatadine Hydrochloride Ophthalmic Solution USP, 0.7% (OTC), the Generic Equivalent of Extra-Strength Pataday\u00ae Once Daily Relief, in the U.S. - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/dr-reddys-announces-the-first-to-market-launch-of-olopatadine-hydrochloride-ophthalmic-solution-usp-0-7-otc-the-generic-equivalent-of-extra-strength-pataday-once-daily-relief-in-t\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Reddy\u2019s Announces the First-to-Market Launch of Olopatadine Hydrochloride Ophthalmic Solution USP, 0.7% (OTC), the Generic Equivalent of Extra-Strength Pataday\u00ae Once Daily Relief, in the U.S. - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Dr. Reddy\u2019s Announces the First-to-Market Launch of Olopatadine Hydrochloride Ophthalmic Solution USP, 0.7% (OTC), the Generic Equivalent of Extra-Strength Pataday\u00ae Once Daily Relief, in the U.S. HYDERABAD, India & PRINCETON, N.J.–(BUSINESS WIRE)– Dr. Reddy\u2019s Laboratories Ltd. (BSE: 500124, NSE: DRREDDY, NYSE: RDY, along with its subsidiaries together referred to as \u201cDr. Reddy\u2019s\u201d) today announced the launch of over-the-counter (OTC) Olopatadine Hydrochloride Ophthalmic Solution USP, 0.7%, the generic equivalent of Extra Strength Pataday\u00ae Once-Daily Relief, in the U.S. market, as approved by the U.S. Food and Drug Administration (USFDA). Dr. Reddy\u2019s Olopatadine Hydrochloride Ophthalmic Solution USP, 0.7% is an Antihistamine eye drop, indicated for the temporary relief of itchy eyes due to pollen, ragweed, grass, animal hair and dander. \u201cThis launch … Continue reading "Dr. Reddy\u2019s Announces the First-to-Market Launch of Olopatadine Hydrochloride Ophthalmic Solution USP, 0.7% (OTC), the Generic Equivalent of Extra-Strength Pataday\u00ae Once Daily Relief, in the U.S."\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/dr-reddys-announces-the-first-to-market-launch-of-olopatadine-hydrochloride-ophthalmic-solution-usp-0-7-otc-the-generic-equivalent-of-extra-strength-pataday-once-daily-relief-in-t\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-14T13:58:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260114267679r1&sid=flmnd&distro=nx&lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dr-reddys-announces-the-first-to-market-launch-of-olopatadine-hydrochloride-ophthalmic-solution-usp-0-7-otc-the-generic-equivalent-of-extra-strength-pataday-once-daily-relief-in-t\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dr-reddys-announces-the-first-to-market-launch-of-olopatadine-hydrochloride-ophthalmic-solution-usp-0-7-otc-the-generic-equivalent-of-extra-strength-pataday-once-daily-relief-in-t\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Dr. Reddy\u2019s Announces the First-to-Market Launch of Olopatadine Hydrochloride Ophthalmic Solution USP, 0.7% (OTC), the Generic Equivalent of Extra-Strength Pataday\u00ae Once Daily Relief, in the U.S.\",\"datePublished\":\"2026-01-14T13:58:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dr-reddys-announces-the-first-to-market-launch-of-olopatadine-hydrochloride-ophthalmic-solution-usp-0-7-otc-the-generic-equivalent-of-extra-strength-pataday-once-daily-relief-in-t\\\/\"},\"wordCount\":751,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dr-reddys-announces-the-first-to-market-launch-of-olopatadine-hydrochloride-ophthalmic-solution-usp-0-7-otc-the-generic-equivalent-of-extra-strength-pataday-once-daily-relief-in-t\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20260114267679r1&sid=flmnd&distro=nx&lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dr-reddys-announces-the-first-to-market-launch-of-olopatadine-hydrochloride-ophthalmic-solution-usp-0-7-otc-the-generic-equivalent-of-extra-strength-pataday-once-daily-relief-in-t\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dr-reddys-announces-the-first-to-market-launch-of-olopatadine-hydrochloride-ophthalmic-solution-usp-0-7-otc-the-generic-equivalent-of-extra-strength-pataday-once-daily-relief-in-t\\\/\",\"name\":\"Dr. Reddy\u2019s Announces the First-to-Market Launch of Olopatadine Hydrochloride Ophthalmic Solution USP, 0.7% (OTC), the Generic Equivalent of Extra-Strength Pataday\u00ae Once Daily Relief, in the U.S. - 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(BSE: 500124, NSE: DRREDDY, NYSE: RDY, along with its subsidiaries together referred to as \u201cDr. Reddy\u2019s\u201d) today announced the launch of over-the-counter (OTC) Olopatadine Hydrochloride Ophthalmic Solution USP, 0.7%, the generic equivalent of Extra Strength Pataday\u00ae Once-Daily Relief, in the U.S. market, as approved by the U.S. Food and Drug Administration (USFDA). Dr. Reddy\u2019s Olopatadine Hydrochloride Ophthalmic Solution USP, 0.7% is an Antihistamine eye drop, indicated for the temporary relief of itchy eyes due to pollen, ragweed, grass, animal hair and dander. \u201cThis launch … Continue reading \"Dr. Reddy\u2019s Announces the First-to-Market Launch of Olopatadine Hydrochloride Ophthalmic Solution USP, 0.7% (OTC), the Generic Equivalent of Extra-Strength Pataday\u00ae Once Daily Relief, in the U.S.\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/dr-reddys-announces-the-first-to-market-launch-of-olopatadine-hydrochloride-ophthalmic-solution-usp-0-7-otc-the-generic-equivalent-of-extra-strength-pataday-once-daily-relief-in-t\/","og_site_name":"Market Newsdesk","article_published_time":"2026-01-14T13:58:55+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260114267679r1&sid=flmnd&distro=nx&lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/dr-reddys-announces-the-first-to-market-launch-of-olopatadine-hydrochloride-ophthalmic-solution-usp-0-7-otc-the-generic-equivalent-of-extra-strength-pataday-once-daily-relief-in-t\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/dr-reddys-announces-the-first-to-market-launch-of-olopatadine-hydrochloride-ophthalmic-solution-usp-0-7-otc-the-generic-equivalent-of-extra-strength-pataday-once-daily-relief-in-t\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Dr. Reddy\u2019s Announces the First-to-Market Launch of Olopatadine Hydrochloride Ophthalmic Solution USP, 0.7% (OTC), the Generic Equivalent of Extra-Strength Pataday\u00ae Once Daily Relief, in the U.S.","datePublished":"2026-01-14T13:58:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/dr-reddys-announces-the-first-to-market-launch-of-olopatadine-hydrochloride-ophthalmic-solution-usp-0-7-otc-the-generic-equivalent-of-extra-strength-pataday-once-daily-relief-in-t\/"},"wordCount":751,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/dr-reddys-announces-the-first-to-market-launch-of-olopatadine-hydrochloride-ophthalmic-solution-usp-0-7-otc-the-generic-equivalent-of-extra-strength-pataday-once-daily-relief-in-t\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260114267679r1&sid=flmnd&distro=nx&lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/dr-reddys-announces-the-first-to-market-launch-of-olopatadine-hydrochloride-ophthalmic-solution-usp-0-7-otc-the-generic-equivalent-of-extra-strength-pataday-once-daily-relief-in-t\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/dr-reddys-announces-the-first-to-market-launch-of-olopatadine-hydrochloride-ophthalmic-solution-usp-0-7-otc-the-generic-equivalent-of-extra-strength-pataday-once-daily-relief-in-t\/","name":"Dr. Reddy\u2019s Announces the First-to-Market Launch of Olopatadine Hydrochloride Ophthalmic Solution USP, 0.7% (OTC), the Generic Equivalent of Extra-Strength Pataday\u00ae Once Daily Relief, in the U.S. - 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