{"id":927250,"date":"2026-01-14T08:54:44","date_gmt":"2026-01-14T13:54:44","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/lenz-therapeutics-and-sarah-jessica-parker-announce-the-launch-of-make-it-vizzable-the-vizz-consumer-campaign\/"},"modified":"2026-01-14T08:54:44","modified_gmt":"2026-01-14T13:54:44","slug":"lenz-therapeutics-and-sarah-jessica-parker-announce-the-launch-of-make-it-vizzable-the-vizz-consumer-campaign","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/lenz-therapeutics-and-sarah-jessica-parker-announce-the-launch-of-make-it-vizzable-the-vizz-consumer-campaign\/","title":{"rendered":"LENZ Therapeutics and Sarah Jessica Parker announce the launch of \u201cMake it VIZZable\u201d, the VIZZ consumer campaign"},"content":{"rendered":"
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Struggling to see up close? VIZZ is a revolutionary, once-daily eye drop and alternative to reading glasses to restore near vision for up to 10 hours<\/p>\n

The \u201cMake it VIZZable<\/em>\u201d campaign features SJP enjoying the everyday convenience of clear near vision provided by using the VIZZ eye drops.<\/p>\n

VIZZ is available nationwide by prescription through eye doctors; visit VIZZ.com<\/a> to learn more and to find a local provider offering a free sample<\/p>\n

\n \n <\/p>\n

SAN DIEGO, Jan. 14, 2026 (GLOBE NEWSWIRE) — LENZ Therapeutics, Inc. (Nasdaq: LENZ or \u201cLENZ\u201d or the \u201cCompany\u201d), today announced the launch of \u201cMake it VIZZable\u201d, the VIZZ consumer campaign with award-winning actor, producer and publisher, Sarah Jessica Parker (\u201cSJP\u201d) as a brand ambassador for VIZZ\u2122\u00a0(aceclidine ophthalmic solution) 1.44%. As part of the campaign, SJP will detail her own experiences with age-related blurry near vision and the ways in which VIZZ has made a real difference in her life.<\/p>\n

\u201cMy age-related blurry near vision was a daily frustration, it got in the way of everything,\u201d said Parker. \u201cIt\u2019s so nice not having to reach for my reading glasses all the time; life just becomes more efficient. Life\u2019s everyday moments like checking my phone, doing my makeup, or my passion to read – everything feels easier. This is a gamechanger. My eye doctor was really excited about VIZZ, and I can see why. It\u2019s a real solution for people who want more ease, freedom and confidence in their day-to-day life.\u201d<\/p>\n

SJP is one of the 128 million Americans who know all too well how age-related blurry near vision can get in the way of work, daily tasks and everyday moments. It was around 15 years ago when she noticed her nightly reading was becoming a strain. She was frustrated that she was no longer able to read comfortably without reading glasses, but she accepted them as her new way of life and an inevitable part of aging, until she started using VIZZ.<\/p>\n

\u201cSarah Jessica\u2019s experience with age-related blurry near vision is so universal and relatable, we knew she would be a perfect partner in this campaign,\u201d said Eef Schimmelpennink, CEO of LENZ Therapeutics. \u201cWe are honored to partner with SJP to introduce a unique new alternative to reading glasses for the millions affected by blurry near vision as they age. With VIZZ, we\u2019re excited to provide a revolutionary option that helps people regain the visual freedom they\u2019ve been missing.\u201d<\/p>\n

As brand ambassador, Parker\u2019s story, told with her iconic wit and charm, will be the driving force behind the company\u2019s \u2018Make it VIZZable\u2019 campaign, which highlights how much more convenient life can be when age-related blurry near vision isn\u2019t getting in the way of everyday moments. The campaign features Parker in the streets of New York City, demonstrating the eye drops in action as she reads her text messages, scans price tags and reviews scripts without reading glasses. More details can be found about her story on www.VIZZ.com<\/a>\u00a0and on Facebook<\/a>, Instagram<\/a>, TikTok<\/a>, YouTube<\/a> and LinkedIn<\/a>.<\/p>\n

Age-related blurry near vision can pose significant challenges in daily life for those 45 years and older. Although the progression of age-related blurry near vision is gradual, those living with it often experience an abrupt change in their daily life as the symptoms become more pronounced, when reading glasses or other corrective aids are suddenly necessary to read text or conduct close-up work.<\/p>\n

VIZZ\u00a0<\/em>is powered by aceclidine, differentiated by its mechanism of action as a predominantly pupil-selective miotic that interacts with the iris, with minimal ciliary muscle stimulation. VIZZ\u00a0<\/em>contracts the iris sphincter muscle, resulting in a pinhole effect and uniquely achieves a sub-2mm pupil that extends depth of focus to significantly improve near vision without causing a myopic shift. In the CLARITY Phase 3 clinical trial, 93% of participants achieved 20\/40 or better near vision within 30 minutes and lasted up to 10 hours. This level of near vision can restore the ability to read a phone screen and other everyday fine print without the assistance of reading glasses.<\/p>\n

For more information about the partnership, VIZZ and the full prescribing information, please visit www.VIZZ.com<\/a>.<\/p>\n

\n About Presbyopia<\/strong>
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Presbyopia is the inevitable loss of near vision associated with aging. It impacts the daily lives of nearly all people over the age of 45. As people age, the crystalline lens in their eyes gradually hardens and becomes less able to change shape. This loss of elasticity of the lens reduces the ability of the lens to focus incoming light from near objects onto the retina. Adults over age 50 lose, on average, 1.5 lines of near vision every six years. Although the progression of presbyopia is gradual, presbyopes often experience an abrupt change in their daily life as the symptoms become more pronounced starting in their mid-40s, when reading glasses or other corrective aids are suddenly necessary to read text or conduct close-up work. Presbyopia is typically self-diagnosed and self-managed with over-the-counter reading glasses, or managed, after evaluation by an ECP, with prescription reading or bifocal glasses or multifocal contact lenses.<\/p>\n

\n About VIZZ (aceclidine ophthalmic solution) 1.44%<\/strong>
\n
VIZZ (aceclidine ophthalmic solution) 1.44% is a once-daily eye drop developed to restore clear near vision for up to 10 hours. Aceclidine is the sole active ingredient in VIZZ and provides rapid and durable near vision improvement. VIZZ is preservative-free and provided in single-dose vials. VIZZ is a predominantly pupil selective miotic that interacts with the iris with minimal ciliary muscle stimulation. VIZZ causes contraction of the iris sphincter muscle, resulting in a pinhole effect that extends depth of focus to improve vision.<\/p>\n

\n VIZZ Indication and Important Safety Information<\/strong>\n <\/p>\n

\n INDICATION<\/strong>
\n
VIZZ (aceclidine ophthalmic solution) 1.44% is a prescription eye drop used to treat age-related blurry near vision (presbyopia) in adults.<\/p>\n

\n IMPORTANT SAFETY INFORMATION<\/strong>\n <\/p>\n