{"id":926920,"date":"2026-01-13T09:33:41","date_gmt":"2026-01-13T14:33:41","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/a-new-way-to-stop-allergens-introducing-clorox-pure-allergen-neutralizer\/"},"modified":"2026-01-13T09:33:41","modified_gmt":"2026-01-13T14:33:41","slug":"a-new-way-to-stop-allergens-introducing-clorox-pure-allergen-neutralizer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/a-new-way-to-stop-allergens-introducing-clorox-pure-allergen-neutralizer\/","title":{"rendered":"A New Way to Stop Allergens: Introducing Clorox\u2122 PURE\u2122 Allergen Neutralizer"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n Clorox enters the air care category with a groundbreaking line of daily allergen neutralizers to manage common household allergens like pollen, dust mite matter and pet dander<\/i>
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\n OAKLAND, Calif.<\/span>, Jan. 13, 2026<\/span> \/PRNewswire\/ — Get ahead of allergy season with confidence as Clorox introduces Clorox\u2122 PURE\u2122 Allergen Neutralizer, a groundbreaking, first-of-its-kind innovation that helps stop common household allergens like pollen, dust mite matter and pet dander before they become allergies\u00b9. This new line of daily air and fabric sprays expands Clorox’s product portfolio beyond cleaning to help support everyday wellness within the home.<\/p>\n

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\n Suffering from Allergies? Clorox\u2122 PURE\u2122 is Here to Help Manage Indoor Allergens
<\/b>For many Americans, allergies can be a daily struggle, and managing them often requires a combination of solutions, from daily medications and eye drops to frequent cleaning and even lifestyle changes like altering diets or avoiding pets. While many associate allergies with springtime, they can impact individuals year-round depending on where they live and their daily habits\u00b2. Allergens often lurk indoors, hidden in fabrics or even in the air, making them difficult to control. With\u00a0Clorox\u2122 PURE\u2122, people have a new, easy-to-use solution that fits seamlessly into daily routines to help stop allergens before they become allergies1<\/sup>.<\/p>\n

\n What is Clorox\u2122 PURE\u2122
<\/b>Clorox\u2122 PURE\u2122 Air and Fabric & Carpet spray are daily allergen neutralizers. Allergens are active protein structures that bond to receptors in your body and cause an allergic reaction: congestion, sneezing and itchy, watery eyes. Powered by\u00a0a plant-based active ingredient with Aller-Fresh\u2122 Technology, Clorox\u2122 PURE\u2122 neutralizes allergens by changing the shape of the protein structure itself, so the allergen can no longer bond to receptors in the body and trigger a reaction.<\/p>\n

The line is designed for daily use and includes:<\/p>\n