{"id":926889,"date":"2026-01-13T09:26:50","date_gmt":"2026-01-13T14:26:50","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/vita-coco-joins-forces-with-u-s-mens-national-team-star-weston-mckennie-as-global-brand-ambassador\/"},"modified":"2026-01-13T09:26:50","modified_gmt":"2026-01-13T14:26:50","slug":"vita-coco-joins-forces-with-u-s-mens-national-team-star-weston-mckennie-as-global-brand-ambassador","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/vita-coco-joins-forces-with-u-s-mens-national-team-star-weston-mckennie-as-global-brand-ambassador\/","title":{"rendered":"Vita Coco\u00ae Joins Forces with U.S. Men\u2019s National Team Star Weston McKennie as Global Brand Ambassador"},"content":{"rendered":"<h2>\nAmerica\u2019s leading coconut water brand to fuel McKennie on and off the field as he gears up to play on soccer\u2019s biggest international stage<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p \/>\n<p>NEW YORK, Jan.  13, 2026  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=iY5M3m8PDcBd9EbZhn60L-jPPJ3oJL6fvhbkwP50gUFtML6DVBOo0lUm2fT7uLxuTXfxuPdUFWFK_q6bZLyQqg==\" rel=\"nofollow\" target=\"_blank\"><strong><u>Vita Coco<\/u><\/strong><\/a> (NASDAQ: COCO), America\u2019s leading coconut water brand, is continuing its partnership with U.S. Men\u2019s National Team star Weston McKennie, naming the elite midfielder a Global Brand Ambassador. As anticipation builds for soccer\u2019s biggest global event on home soil this summer, the partnership highlights the critical role that real hydration plays in elite athletic performance.<\/p>\n<p>The collaboration builds on an existing relationship between Vita Coco and McKennie, and reflects the brand\u2019s continued commitment to supporting athletes who prioritize better-for-you ingredients, naturally-occurring electrolytes, and real hydration. As McKennie prepares to play a key role for his team on soccer\u2019s biggest international stage, Vita Coco will be right there with him, fueling training, recovery, and everyday performance.<\/p>\n<p>\u201cFor me, performance starts with what I put into my body,\u201d said Weston McKennie. \u201cHydration is non\u2011negotiable, especially when you\u2019re training and competing at the highest level. I choose Vita Coco because it\u2019s real hydration from simpler ingredients, and it helps me feel ready whether I\u2019m on the pitch, traveling, or recovering.\u201d<\/p>\n<p>For decades, athletes have relied on neon colored sports drinks loaded with artificial ingredients. Vita Coco continues to challenge that status quo by offering a better option: coconut water. Vita Coco Original Coconut Water contains 3.5x the electrolytes versus the leading sports drink*, without artificial dyes or unnecessary additives, making it The Better Fitness Fuel\u2122 for athletes and everyday consumers alike.<\/p>\n<p>As a Global Brand Ambassador, McKennie will be featured across Vita Coco marketing campaigns, athlete\u2011led storytelling, and fan\u2011focused initiatives tied to soccer\u2019s biggest moment in 2026. The partnership will spotlight McKennie\u2019s training, recovery, and off\u2011the\u2011field routine, reinforcing Vita Coco\u2019s role as his trusted source of hydration.<\/p>\n<p>\u201cWeston represents everything we look for in a Vita Coco athlete. Authentic, hard-working, and committed to fueling his body the right way,\u201d said Jane Prior, Chief Marketing Officer of The Vita Coco Company. \u201cWe also love that he\u2019s often referred to as a \u2018Swiss Army knife\u2019 of players \u2013 versatile, reliable, and able to do it all. Weston mirrors how we think about Vita Coco &#8212; a powerhouse beverage with functional benefits for many occasions, particularly sports.\u201d<\/p>\n<p>Vita Coco Original Coconut Water has been the brand\u2019s flagship product for more than two decades and is available at retailers nationwide and online at vitacoco.com, Amazon, and select e\u2011commerce platforms.<\/p>\n<p>For additional information about Vita Coco, please visit vitacoco.com and follow the brand on Instagram, TikTok, X and Facebook.<\/p>\n<p>\n        <em>*Vita Coco Original Coconut Water has 1,149mg of electrolytes per 500ml; leading sports drink has ~292mg of electrolytes per 500ml.<\/em>\n      <\/p>\n<p>\n        <strong>About The Vita Coco Company<\/strong><br \/>\n        <br \/>The Vita Coco Company is a family of brands on a mission to reimagine what\u2019s possible when brands deliver healthy, nutritious, and great-tasting products that are better for consumers and better for the world. This includes its flagship coconut water brand Vita Coco and protein-infused water PWR LIFT. The Company was co-founded in 2004 by Michael Kirban and Ira Liran and is a public benefit corporation and Certified B Corporation. Vita Coco, the principal brand within the Company\u2019s portfolio, is the leading coconut water brand in the U.S. With electrolytes, nutrients, and vitamins, coconut water has become a top beverage choice among consumers after a workout, in smoothies, as a cocktail mixer, after a night out, and more.<\/p>\n<p>\n        <strong>Press Contact<\/strong><br \/>\n        <br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=GHO34Uu-fxFdCiFK_dtTmw8OUxPAcqXW-XnR0eL5pIODkobsVjNwEGupOPaBTYEW8unwgxDmjgoAB5sPQjKktMeoQmvq7DDcJpEU7dDKDA458xiT-see9xHZbqLdxbiJKKS9cJ5BLqagVH4cLW1RUw==\" rel=\"nofollow\" target=\"_blank\">vitacoco@autumncommunications.com<\/a>\n      <\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=J-bDAyEoCiTGhIX4K_W9qimx68dS1TfnKsKeuCX0JKTSW6Bof_D_buyHULmATi_kGQHqP7UOH3W508vaNbrU3cIqHqG5uBk6NorF6Ug5qb9S7L3K9b-ABl1eIaHaiuMetSMYRX92QLynJvjjOsAbnDEv4aCS5P4nD6drtWXHAZGUSpbl0xMGVuCmPKKdAXT5n2slZqj0wBxohD_Hwygi5juBp-VDqw1WYrQ00MizcHDBl6q5N8vgxoj4t0r8w11CeXxB89N66e2rt591NHECaA==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/e770c0f3-b005-4096-8293-d5dab76d04ca<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTYyNDQyMiM3MzU3NTQwIzIxODE5NTk=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/MzEyYmM1NTktNDQ5MC00Nzg2LWJmMjUtNzU3YTcxOTUwZGZkLTExOTM1MjgtMjAyNi0wMS0xMy1lbg==\/tiny\/The-Vita-Coco-Company.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>America\u2019s leading coconut water brand to fuel McKennie on and off the field as he gears up to play on soccer\u2019s biggest international stage NEW YORK, Jan. 13, 2026 (GLOBE NEWSWIRE) &#8212; Vita Coco (NASDAQ: COCO), America\u2019s leading coconut water brand, is continuing its partnership with U.S. Men\u2019s National Team star Weston McKennie, naming the elite midfielder a Global Brand Ambassador. As anticipation builds for soccer\u2019s biggest global event on home soil this summer, the partnership highlights the critical role that real hydration plays in elite athletic performance. The collaboration builds on an existing relationship between Vita Coco and McKennie, and reflects the brand\u2019s continued commitment to supporting athletes who prioritize better-for-you ingredients, naturally-occurring electrolytes, and real hydration. As McKennie &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/vita-coco-joins-forces-with-u-s-mens-national-team-star-weston-mckennie-as-global-brand-ambassador\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Vita Coco\u00ae Joins Forces with U.S. Men\u2019s National Team Star Weston McKennie as Global Brand Ambassador&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-926889","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vita Coco\u00ae Joins Forces with U.S. Men\u2019s National Team Star Weston McKennie as Global Brand Ambassador - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/vita-coco-joins-forces-with-u-s-mens-national-team-star-weston-mckennie-as-global-brand-ambassador\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vita Coco\u00ae Joins Forces with U.S. Men\u2019s National Team Star Weston McKennie as Global Brand Ambassador - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"America\u2019s leading coconut water brand to fuel McKennie on and off the field as he gears up to play on soccer\u2019s biggest international stage NEW YORK, Jan. 13, 2026 (GLOBE NEWSWIRE) &#8212; Vita Coco (NASDAQ: COCO), America\u2019s leading coconut water brand, is continuing its partnership with U.S. Men\u2019s National Team star Weston McKennie, naming the elite midfielder a Global Brand Ambassador. As anticipation builds for soccer\u2019s biggest global event on home soil this summer, the partnership highlights the critical role that real hydration plays in elite athletic performance. The collaboration builds on an existing relationship between Vita Coco and McKennie, and reflects the brand\u2019s continued commitment to supporting athletes who prioritize better-for-you ingredients, naturally-occurring electrolytes, and real hydration. 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As anticipation builds for soccer\u2019s biggest global event on home soil this summer, the partnership highlights the critical role that real hydration plays in elite athletic performance. The collaboration builds on an existing relationship between Vita Coco and McKennie, and reflects the brand\u2019s continued commitment to supporting athletes who prioritize better-for-you ingredients, naturally-occurring electrolytes, and real hydration. 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