{"id":926768,"date":"2026-01-13T08:58:34","date_gmt":"2026-01-13T13:58:34","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/axalta-announces-orange-solar-boost-as-its-2026-global-automotive-color-of-the-year\/"},"modified":"2026-01-13T08:58:34","modified_gmt":"2026-01-13T13:58:34","slug":"axalta-announces-orange-solar-boost-as-its-2026-global-automotive-color-of-the-year","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/axalta-announces-orange-solar-boost-as-its-2026-global-automotive-color-of-the-year\/","title":{"rendered":"Axalta Announces Orange \u2018Solar Boost\u2019 as its 2026 Global Automotive Color of the Year"},"content":{"rendered":"<h2>\nBold and brilliant orange evoke a sense of optimism and energy that meets consumers\u2019 emerging preferences for expressive colors and modern finishes<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>PHILADELPHIA, Jan.  13, 2026  (GLOBE NEWSWIRE) &#8212; Axalta Coating Systems (NYSE: AXTA), a leading global coatings company, today announced its 2026 Global Automotive Color of the Year &#8212; Solar Boost &#8212; a warm and inviting orange tone that shimmers with an energy all its own. Designed for modern vehicles, this boldly dynamic hue is infused with champagne-colored flakes to deliver a confident, exceptional expression that radiates from sunrise to sunset.<\/p>\n<p align=\"center\">\n        \n      <\/p>\n<p>\u201cA vehicle\u2019s color heavily shapes its initial perception, affecting how buyers feel about its safety, sportiness, elegance and even resale value, making color a significant influence in the buying decision,\u201d said Hadi Awada, President, Global Mobility Coatings at Axalta. \u201cIn fact, Axalta\u2019s own research has shown more than 80 percent of buyers consider it a key factor, which is why it\u2019s so critical for OEMs to understand dynamic global consumer sentiments and align their vehicle color portfolio accordingly.\u201d<\/p>\n<p>Solar Boost reflects a shift toward individualistic design choices as consumers increasingly seek vehicles that express personal identity. Its bold hue aligns with growing interest in expressive colors beyond traditional neutrals, particularly among younger and trend-conscious buyers.<\/p>\n<p>Grounded in Axalta\u2019s global color research, orange is emerging as a shade that connects emotional expression around the world. In North America, it evokes warmth, optimism, and creative energy, often linked to friendliness and bold lifestyle branding or streetwear. In Latin America, it reflects vibrancy and celebration, symbolizing life and joyful expression. Across Asia Pacific, bold and saturated hues continue to gain traction, including orange shades and accents which are increasingly used to help vehicles project identity and stand out in fast-growing segments such as EVs. Solar Boost captures that shared sense of positivity and momentum, making it a powerful statement color for drivers who want their vehicles to reflect individuality and confidence.<\/p>\n<p>\u201cSolar Boost is the result of our team\u2019s deep experience in both the art and science of color,\u201d said Robert Roop, Ph.D., Senior Vice President and Chief Technology Officer at Axalta. \u201cElements of human psychology and popular culture inform our choice of color; then we apply our expertise in color science, optics, and coating formulations to transform color into a manufacturable coating that is beautiful, durable and sustainable.\u201d<\/p>\n<p>This marks the 12th year Axalta has celebrated an Automotive Color of the Year, highlighting 160 years of experience in color design leadership, innovation, and forecasting future mobility coating trends. Axalta\u2019s color experts meet regularly to analyze automotive trends and anticipate how consumer color preferences are evolving. Their guidance helps vehicle manufacturers choose colors that will resonate with buyers.<\/p>\n<p>For more information about Axalta\u2019s 2026 Global Automotive Color of the Year and the company\u2019s color capabilities, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=5cxBhkgSrhP9918WCofPSdGJKIgq9GrkJ1sHOkwRWi2McQo98vNw2gFgC9ENeZMt9n-r9X5xLIwssLHkdqH2Y1mtJTFu6dwt-4WZksb_pLn3qtdf9efTPH_Z0bdksZJhNuvOgCaXhnko8lPCumR1DA==\" rel=\"nofollow\" target=\"_blank\">axalta.com\/color<\/a>.<\/p>\n<p>\n        <strong>About Axalta<\/strong><br \/>\n        <br \/>Axalta is a global leader in the coatings industry, providing customers with innovative, colorful, beautiful and sustainable coatings solutions. From light vehicles, commercial vehicles and refinish applications to electric motors, building facades and other industrial applications, our coatings are designed to prevent corrosion, increase productivity and enhance durability. With more than 150 years of experience in the coatings industry, the global team at Axalta continues to find ways to serve our more than 100,000 customers in over 140 countries better every day with the finest coatings, application systems and technology. For more information visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=5cxBhkgSrhP9918WCofPSeYJrVy0rqnFYTUQvD7Oc-FxdnWrmjByme9QqQHMAh20bg3YtZ5VzP1mbQdiLVLfr36yvIxWoEqUL4QeSDJoxlY=\" rel=\"nofollow\" target=\"_blank\">axalta.com<\/a> and follow us on <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=y0al8RXSCGpekdhWWFxu9cqFX7qkbKAUNWzGQK_HiPo-AXBRfpLHbx0IPDIHOGjukXsTRj90uqjGmxDjD4gbwg5yKGuqEC75DmY-YTF3vWs=\" rel=\"nofollow\" target=\"_blank\">LinkedIn<\/a>.<\/p>\n<table style=\"border-collapse: collapse;width:100%;border-collapse:collapse\">\n<tr>\n<td style=\"max-width:30%;width:30%;min-width:30%;padding-left: 0;padding-right: 0;vertical-align: top\">\n            <strong>Axalta Coating Systems<\/strong><br \/>\n            <br \/>1050 Constitution Ave.<br \/>Philadelphia, PA 19112<br \/><a href=\"https:\/\/www.axalta.com\/corporate\/en_US.html\" rel=\"nofollow\" target=\"_blank\">axalta.com<\/a><\/td>\n<td style=\"max-width:70%;width:70%;min-width:70%;vertical-align: middle;text-align: left;padding-left: 20.0px;padding-left: 0;padding-right: 0;vertical-align: top\">\n            <strong>Global Media Contact<\/strong><br \/>\n            <br \/>\n            <a href=\"mailto:axalta-media-relations@axalta.com\" rel=\"nofollow\" target=\"_blank\">axalta-media-relations@axalta.com<\/a>\n          <\/td>\n<\/tr>\n<\/table>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=7ySSt-F4fG0UEPONctUbFTIFw0EB0BZtWoipfNZC-DxI4TKLSKFtyhTeL3Iof4K15s49JPn2G7mdiX7rimg_8iK_xyaF8uL8N2rx1gbDEx8RdCSaCHXc1Eo8fy9iktINtOrebVovcgpbHvzm9YGoorZxnfgSITChlParNolG3uv-X1F622PnjC8JbKMiZwM42S1mtoGOnrIWNS4BHQN0k3X5WXmpogK1iznzz5ksOCs2GT4UGyXcVrasCh1Vr0pxUgJmEd9dTSZfxvEWNW6G4Q==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/0be504d6-b9c9-4ac1-abfd-21e3660ababf<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTYyNDI2NyM3MzU3MDEwIzIwODAzMDg=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/M2Y4ZDQ3NDktMmViYS00Nzc5LWJmODktZDFjMWQ4OWM5MmM2LTEwOTE4NzktMjAyNi0wMS0xMy1lbg==\/tiny\/Axalta-Coating-Systems-LLC.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bold and brilliant orange evoke a sense of optimism and energy that meets consumers\u2019 emerging preferences for expressive colors and modern finishes PHILADELPHIA, Jan. 13, 2026 (GLOBE NEWSWIRE) &#8212; Axalta Coating Systems (NYSE: AXTA), a leading global coatings company, today announced its 2026 Global Automotive Color of the Year &#8212; Solar Boost &#8212; a warm and inviting orange tone that shimmers with an energy all its own. Designed for modern vehicles, this boldly dynamic hue is infused with champagne-colored flakes to deliver a confident, exceptional expression that radiates from sunrise to sunset. \u201cA vehicle\u2019s color heavily shapes its initial perception, affecting how buyers feel about its safety, sportiness, elegance and even resale value, making color a significant influence in the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/axalta-announces-orange-solar-boost-as-its-2026-global-automotive-color-of-the-year\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Axalta Announces Orange \u2018Solar Boost\u2019 as its 2026 Global Automotive Color of the Year&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-926768","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Axalta Announces Orange \u2018Solar Boost\u2019 as its 2026 Global Automotive Color of the Year - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/axalta-announces-orange-solar-boost-as-its-2026-global-automotive-color-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Axalta Announces Orange \u2018Solar Boost\u2019 as its 2026 Global Automotive Color of the Year - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Bold and brilliant orange evoke a sense of optimism and energy that meets consumers\u2019 emerging preferences for expressive colors and modern finishes PHILADELPHIA, Jan. 13, 2026 (GLOBE NEWSWIRE) &#8212; Axalta Coating Systems (NYSE: AXTA), a leading global coatings company, today announced its 2026 Global Automotive Color of the Year &#8212; Solar Boost &#8212; a warm and inviting orange tone that shimmers with an energy all its own. Designed for modern vehicles, this boldly dynamic hue is infused with champagne-colored flakes to deliver a confident, exceptional expression that radiates from sunrise to sunset. \u201cA vehicle\u2019s color heavily shapes its initial perception, affecting how buyers feel about its safety, sportiness, elegance and even resale value, making color a significant influence in the &hellip; Continue reading &quot;Axalta Announces Orange \u2018Solar Boost\u2019 as its 2026 Global Automotive Color of the Year&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/axalta-announces-orange-solar-boost-as-its-2026-global-automotive-color-of-the-year\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-13T13:58:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTYyNDI2NyM3MzU3MDEwIzIwODAzMDg=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/axalta-announces-orange-solar-boost-as-its-2026-global-automotive-color-of-the-year\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/axalta-announces-orange-solar-boost-as-its-2026-global-automotive-color-of-the-year\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Axalta Announces Orange \u2018Solar Boost\u2019 as its 2026 Global Automotive Color of the Year\",\"datePublished\":\"2026-01-13T13:58:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/axalta-announces-orange-solar-boost-as-its-2026-global-automotive-color-of-the-year\\\/\"},\"wordCount\":622,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/axalta-announces-orange-solar-boost-as-its-2026-global-automotive-color-of-the-year\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTYyNDI2NyM3MzU3MDEwIzIwODAzMDg=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/axalta-announces-orange-solar-boost-as-its-2026-global-automotive-color-of-the-year\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/axalta-announces-orange-solar-boost-as-its-2026-global-automotive-color-of-the-year\\\/\",\"name\":\"Axalta Announces Orange \u2018Solar Boost\u2019 as its 2026 Global Automotive Color of the Year - 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Designed for modern vehicles, this boldly dynamic hue is infused with champagne-colored flakes to deliver a confident, exceptional expression that radiates from sunrise to sunset. \u201cA vehicle\u2019s color heavily shapes its initial perception, affecting how buyers feel about its safety, sportiness, elegance and even resale value, making color a significant influence in the &hellip; Continue reading \"Axalta Announces Orange \u2018Solar Boost\u2019 as its 2026 Global Automotive Color of the Year\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/axalta-announces-orange-solar-boost-as-its-2026-global-automotive-color-of-the-year\/","og_site_name":"Market Newsdesk","article_published_time":"2026-01-13T13:58:34+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTYyNDI2NyM3MzU3MDEwIzIwODAzMDg=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/axalta-announces-orange-solar-boost-as-its-2026-global-automotive-color-of-the-year\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/axalta-announces-orange-solar-boost-as-its-2026-global-automotive-color-of-the-year\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Axalta Announces Orange \u2018Solar Boost\u2019 as its 2026 Global Automotive Color of the Year","datePublished":"2026-01-13T13:58:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/axalta-announces-orange-solar-boost-as-its-2026-global-automotive-color-of-the-year\/"},"wordCount":622,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/axalta-announces-orange-solar-boost-as-its-2026-global-automotive-color-of-the-year\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTYyNDI2NyM3MzU3MDEwIzIwODAzMDg=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/axalta-announces-orange-solar-boost-as-its-2026-global-automotive-color-of-the-year\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/axalta-announces-orange-solar-boost-as-its-2026-global-automotive-color-of-the-year\/","name":"Axalta Announces Orange \u2018Solar Boost\u2019 as its 2026 Global Automotive Color of the Year - 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