{"id":925863,"date":"2026-01-09T09:50:27","date_gmt":"2026-01-09T14:50:27","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/fiserv-launches-unknown-shopper-at-nrf-helping-merchants-better-understand-in-store-customers\/"},"modified":"2026-01-09T09:50:27","modified_gmt":"2026-01-09T14:50:27","slug":"fiserv-launches-unknown-shopper-at-nrf-helping-merchants-better-understand-in-store-customers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/fiserv-launches-unknown-shopper-at-nrf-helping-merchants-better-understand-in-store-customers\/","title":{"rendered":"Fiserv Launches Unknown Shopper at NRF, Helping Merchants Better Understand In-Store Customers"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Fiserv Launches Unknown Shopper at NRF, Helping Merchants Better Understand In-Store Customers<\/b><\/p>\n<p class=\"bwalignc\"><i>New capability delivers actionable insights from card-present transactions<\/i><\/p>\n<p>MILWAUKEE&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.fiserv.com&amp;esheet=54392749&amp;newsitemid=20260109022168&amp;lan=en-US&amp;anchor=Fiserv%2C+Inc&amp;index=1&amp;md5=95bb5a25aad5ab5e8b8b64c87597631b\">Fiserv, Inc<\/a>. (NASDAQ: FISV), a leading global provider of payments and financial services technology, today announced the launch of Unknown Shopper from Fiserv, a new analytics capability designed to help merchants and their marketing partners better understand in-store customer behavior and build actionable customer segments from card-present transactions.<\/p>\n<p>\nUnknown Shopper enables merchants to unlock value from in-store payment activity by transforming payment data into actionable insights that support more relevant engagement, and better customer experiences. Built on Fiserv\u2019s payments intelligence platform and informed by billions of historical transactions, the solution helps merchants across retail, restaurant, and fuel environments\u2014industries where insight into card-present transactions has historically been limited\u2014gain deeper visibility into purchasing patterns.<\/p>\n<p><b>Addressing an in-store payments challenge<\/b><\/p>\n<p>\nIn traditional card-present environments, merchants often have limited visibility of their customers unless a transaction is tied to a loyalty program. As a result, a significant portion of in-store activity remains difficult to analyze, measure, or activate. Unknown Shopper helps close this gap by enriching transaction data with demographic information, enabling merchants to better understand in-store purchasing patterns.<\/p>\n<p>\nUnknown Shopper allows businesses to link transactions to actionable customer segments based on real purchase behavior, even without a loyalty program. To that end, the solution helps businesses, with the assistance of their marketing partners, to:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nCreate a more unified view of in-store and digital purchasing behavior at the segment level<\/p>\n<\/li>\n<li>\nBuild customer segments based on actual spending patterns rather than inferred demographics<\/p>\n<\/li>\n<li>\nDeliver more relevant offers and experiences to non-loyalty customers<\/p>\n<\/li>\n<li>\nImprove campaign measurement and reduce media waste through stronger attribution and regularly refreshed insights<\/p>\n<\/li>\n<\/ul>\n<p>\n\u201cUnknown Shopper allows merchants to translate in-store transaction data into meaningful insights and customer segments\u2014helping them serve their customers more effectively,\u201d said Prasanna Dhore, Chief Data Officer, Fiserv.<\/p>\n<p>\nUnknown Shopper is now available to merchants and marketing agencies. <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.fiserv.com%2Fen%2Flp%2Funknown-shopper.html&amp;esheet=54392749&amp;newsitemid=20260109022168&amp;lan=en-US&amp;anchor=Learn+more+about+Unknown+Shopper&amp;index=2&amp;md5=a571228fd59a40007fb31425bf27a84c\">Learn more about Unknown Shopper<\/a>.<\/p>\n<p>\nFiserv will demonstrate the solution at NRF 2026: Retail\u2019s Big Show, January 11-13, at the Jacob J. Javits Convention Center (Booth #5451).<\/p>\n<p><b>About Fiserv<\/b><\/p>\n<p>\nFiserv, Inc. (NASDAQ: FISV), a Fortune 500 company, moves more than money. As a global leader in payments and financial technology, the company helps clients achieve best-in-class results through a commitment to innovation and excellence in areas including account processing and digital banking solutions; card issuer processing and network services; payments; e-commerce; merchant acquiring and processing; and Clover<sup>\u00ae<\/sup>, the world\u2019s smartest point-of-sale system and business management platform. Fiserv is a member of the S&amp;P 500<sup>\u00ae <\/sup>Index, one of TIME Magazine\u2019s Most Influential Companies\u2122 and one of Fortune<sup>\u00ae <\/sup>World\u2019s Most Admired Companies\u2122. Visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.fiserv.com%2F&amp;esheet=54392749&amp;newsitemid=20260109022168&amp;lan=en-US&amp;anchor=fiserv.com&amp;index=3&amp;md5=f5251b4ddb5ca86828943087e1fdfe30\">fiserv.com<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.fiserv.com%2Fen%2Fabout-fiserv%2Fsocial-media.html&amp;esheet=54392749&amp;newsitemid=20260109022168&amp;lan=en-US&amp;anchor=follow+on+social+media&amp;index=4&amp;md5=27898c05307a58524976f8c8bc4f01eb\">follow on social media<\/a> for more information and the latest company news.<\/p>\n<p>\nFISV-G<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260109022168r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260109022168\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260109022168\/en\/<\/a><\/span><\/p>\n<p><b>Media Relations:<br \/>\n<\/b><br \/>Chase Wallace<br \/>\n<br \/>Director, Communications<br \/>\n<br \/>Fiserv, Inc.<br \/>\n<br \/>+1 470-481-2555<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:chase.wallace@fiserv.com\">chase.wallace@fiserv.com<\/a><\/p>\n<p><b>Additional Contact:<br \/>\n<\/b><br \/>Melissa Moritz<br \/>\n<br \/>Vice President, External Communications<br \/>\n<br \/>Fiserv, Inc.<br \/>\n<br \/>+1 516-410-1188<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:melissa.moritz@fiserv.com\">melissa.moritz@fiserv.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Wisconsin<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Other Professional Services Data Management Technology Finance Consulting Small Business Fintech Banking Professional Services Artificial Intelligence Electronic Commerce Other Technology Payments Software Internet<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260109022168\/en\/635299\/3\/fiserv-logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Fiserv Launches Unknown Shopper at NRF, Helping Merchants Better Understand In-Store Customers New capability delivers actionable insights from card-present transactions MILWAUKEE&#8211;(BUSINESS WIRE)&#8211;Fiserv, Inc. (NASDAQ: FISV), a leading global provider of payments and financial services technology, today announced the launch of Unknown Shopper from Fiserv, a new analytics capability designed to help merchants and their marketing partners better understand in-store customer behavior and build actionable customer segments from card-present transactions. Unknown Shopper enables merchants to unlock value from in-store payment activity by transforming payment data into actionable insights that support more relevant engagement, and better customer experiences. Built on Fiserv\u2019s payments intelligence platform and informed by billions of historical transactions, the solution helps merchants across retail, restaurant, and fuel environments\u2014industries where &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/fiserv-launches-unknown-shopper-at-nrf-helping-merchants-better-understand-in-store-customers\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Fiserv Launches Unknown Shopper at NRF, Helping Merchants Better Understand In-Store Customers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-925863","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fiserv Launches Unknown Shopper at NRF, Helping Merchants Better Understand In-Store Customers - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/fiserv-launches-unknown-shopper-at-nrf-helping-merchants-better-understand-in-store-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fiserv Launches Unknown Shopper at NRF, Helping Merchants Better Understand In-Store Customers - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Fiserv Launches Unknown Shopper at NRF, Helping Merchants Better Understand In-Store Customers New capability delivers actionable insights from card-present transactions MILWAUKEE&#8211;(BUSINESS WIRE)&#8211;Fiserv, Inc. (NASDAQ: FISV), a leading global provider of payments and financial services technology, today announced the launch of Unknown Shopper from Fiserv, a new analytics capability designed to help merchants and their marketing partners better understand in-store customer behavior and build actionable customer segments from card-present transactions. Unknown Shopper enables merchants to unlock value from in-store payment activity by transforming payment data into actionable insights that support more relevant engagement, and better customer experiences. Built on Fiserv\u2019s payments intelligence platform and informed by billions of historical transactions, the solution helps merchants across retail, restaurant, and fuel environments\u2014industries where &hellip; Continue reading &quot;Fiserv Launches Unknown Shopper at NRF, Helping Merchants Better Understand In-Store Customers&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/fiserv-launches-unknown-shopper-at-nrf-helping-merchants-better-understand-in-store-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-09T14:50:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260109022168r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fiserv-launches-unknown-shopper-at-nrf-helping-merchants-better-understand-in-store-customers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fiserv-launches-unknown-shopper-at-nrf-helping-merchants-better-understand-in-store-customers\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Fiserv Launches Unknown Shopper at NRF, Helping Merchants Better Understand In-Store Customers\",\"datePublished\":\"2026-01-09T14:50:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fiserv-launches-unknown-shopper-at-nrf-helping-merchants-better-understand-in-store-customers\\\/\"},\"wordCount\":553,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fiserv-launches-unknown-shopper-at-nrf-helping-merchants-better-understand-in-store-customers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260109022168r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fiserv-launches-unknown-shopper-at-nrf-helping-merchants-better-understand-in-store-customers\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/fiserv-launches-unknown-shopper-at-nrf-helping-merchants-better-understand-in-store-customers\\\/\",\"name\":\"Fiserv Launches Unknown Shopper at NRF, Helping Merchants Better Understand In-Store Customers - 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(NASDAQ: FISV), a leading global provider of payments and financial services technology, today announced the launch of Unknown Shopper from Fiserv, a new analytics capability designed to help merchants and their marketing partners better understand in-store customer behavior and build actionable customer segments from card-present transactions. Unknown Shopper enables merchants to unlock value from in-store payment activity by transforming payment data into actionable insights that support more relevant engagement, and better customer experiences. Built on Fiserv\u2019s payments intelligence platform and informed by billions of historical transactions, the solution helps merchants across retail, restaurant, and fuel environments\u2014industries where &hellip; Continue reading \"Fiserv Launches Unknown Shopper at NRF, Helping Merchants Better Understand In-Store Customers\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/fiserv-launches-unknown-shopper-at-nrf-helping-merchants-better-understand-in-store-customers\/","og_site_name":"Market Newsdesk","article_published_time":"2026-01-09T14:50:27+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260109022168r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/fiserv-launches-unknown-shopper-at-nrf-helping-merchants-better-understand-in-store-customers\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/fiserv-launches-unknown-shopper-at-nrf-helping-merchants-better-understand-in-store-customers\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Fiserv Launches Unknown Shopper at NRF, Helping Merchants Better Understand In-Store Customers","datePublished":"2026-01-09T14:50:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/fiserv-launches-unknown-shopper-at-nrf-helping-merchants-better-understand-in-store-customers\/"},"wordCount":553,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/fiserv-launches-unknown-shopper-at-nrf-helping-merchants-better-understand-in-store-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260109022168r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/fiserv-launches-unknown-shopper-at-nrf-helping-merchants-better-understand-in-store-customers\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/fiserv-launches-unknown-shopper-at-nrf-helping-merchants-better-understand-in-store-customers\/","name":"Fiserv Launches Unknown Shopper at NRF, Helping Merchants Better Understand In-Store Customers - 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