{"id":925675,"date":"2026-01-08T19:02:01","date_gmt":"2026-01-09T00:02:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/verisk-announces-sale-of-its-marketing-solutions-business-to-activeprospect\/"},"modified":"2026-01-08T19:02:01","modified_gmt":"2026-01-09T00:02:01","slug":"verisk-announces-sale-of-its-marketing-solutions-business-to-activeprospect","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/verisk-announces-sale-of-its-marketing-solutions-business-to-activeprospect\/","title":{"rendered":"Verisk Announces Sale of its Marketing Solutions Business to ActiveProspect"},"content":{"rendered":"

\nTransaction reinforces Verisk\u2019s focus on global insurance and capital allocation discipline
\n<\/h2>\n
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Jersey City, NJ, Jan. 08, 2026 (GLOBE NEWSWIRE) — Verisk (Nasdaq: VRSK), a leading strategic data analytics and technology partner to the global insurance industry, today announced it has sold Verisk Marketing Solutions (VMS) to ActiveProspect, the leading consent-based marketing platform. VMS, part of Verisk\u2019s underwriting division, provides leading marketing solutions for customers in both insurance and non-insurance industries.<\/p>\n

VMS is an industry leader in consent-verified lead orchestration, identity resolution, and marketing intelligence. The company empowers marketers and data teams in consumer-facing industries to reach the right person, with the right message, at the right time\u2014always with consumer data security and privacy at the forefront. VMS was formed through the successful integration of Jornaya and Infutor.<\/p>\n

\n Transaction Details <\/b>\n <\/p>\n

The sale of VMS aligns with Verisk\u2019s strategic focus on serving and connecting the global insurance industry, and best positions VMS for long-term growth and product development for all markets it serves.<\/p>\n

\u201cThis transaction reaffirms our commitment to focusing on data, analytics and technology solutions for the global insurance industry while also demonstrating our discipline to invest in our highest-growth and return-on-invested-capital opportunities,\u201d said Lee Shavel, president and CEO of Verisk. \u201cThe VMS team has built a differentiated, privacy-first platform and this transaction will ensure VMS has the opportunity to serve its customers and invest as needed in the years ahead.\u201d<\/p>\n

ActiveProspect, backed by Five Elms Capital, acquired VMS to complement its software platform offering with robust data capabilities, expanding into the Identity Resolution and Marketing Intelligence space.<\/p>\n

\u201cWe are excited to bring the VMS and ActiveProspect teams together,\u201d said Steve Rafferty, CEO of ActiveProspect. \u201cVMS adds a proven portfolio of identity resolution solutions and consumer insights purpose-built for marketing. They also bring a significant roster of large enterprise customers, accelerating our ability to serve marketing, data, and analytics teams with identity and marketing intelligence solutions.\u201d<\/p>\n

TD Securities acted as a financial advisor and Davis Polk Wardwell LLP as a legal advisor to Verisk in connection with the transaction. Munck Wilson Mandala LLP acted as legal advisor to ActiveProspect.<\/p>\n

\n About Verisk
<\/b>Verisk (Nasdaq: VRSK) is a leading strategic data analytics and technology partner to the global insurance industry. It empowers clients to strengthen operating efficiency, improve underwriting and claims outcomes, combat fraud and make informed decisions about global risks, including climate change, catastrophic events, sustainability and political issues. Through advanced data analytics, software, scientific research and deep industry knowledge, Verisk helps build global resilience for individuals, communities and businesses. With teams across more than 20 countries, Verisk consistently earns certification by\u00a0Great Place to Work<\/a>\u00a0and fosters an\u00a0inclusive culture<\/a>\u00a0where all team members feel they belong. For more,\u00a0visit Verisk.com<\/a>\u00a0and the\u00a0Verisk Newsroom<\/a>.<\/p>\n

\n About ActiveProspect
<\/b>ActiveProspect empowers performance marketers to identify and acquire prospects at scale. Its consent-based marketing platform helps brands and publishers streamline lead buying and selling by providing an all-in-one solution for\u00a0TCPA compliance<\/a>, identity data enrichment & validation, lead orchestration, and vendor management. ActiveProspect\u2019s TrustedForm product certifies over 1 billion opt-in leads annually and is the gold standard for documenting prior express written consent for TCPA compliance. For more information, visit www.activeprospect.com<\/a>.<\/p>\n

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Investor Relations\r\nStacey Brodbar\r\nHead of Investor Relations\r\nVerisk\u00a0\r\n201-469-4327\u00a0\r\nIR@verisk.com\r\n\r\nMedia\r\nAlberto Canal\r\nVerisk Public Relations\r\n201-469-2618\r\nAlberto.Canal@verisk.com<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
Transaction reinforces Verisk\u2019s focus on global insurance and capital allocation discipline Jersey City, NJ, Jan. 08, 2026 (GLOBE NEWSWIRE) — Verisk (Nasdaq: VRSK), a leading strategic data analytics and technology partner to the global insurance industry, today announced it has sold Verisk Marketing Solutions (VMS) to ActiveProspect, the leading consent-based marketing platform. VMS, part of Verisk\u2019s underwriting division, provides leading marketing solutions for customers in both insurance and non-insurance industries. VMS is an industry leader in consent-verified lead orchestration, identity resolution, and marketing intelligence. The company empowers marketers and data teams in consumer-facing industries to reach the right person, with the right message, at the right time\u2014always with consumer data security and privacy at the forefront. VMS was formed through … <\/p>\n
Continue reading “Verisk Announces Sale of its Marketing Solutions Business to ActiveProspect”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-925675","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nVerisk Announces Sale of its Marketing Solutions Business to ActiveProspect - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/verisk-announces-sale-of-its-marketing-solutions-business-to-activeprospect\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Verisk Announces Sale of its Marketing Solutions Business to ActiveProspect - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Transaction reinforces Verisk\u2019s focus on global insurance and capital allocation discipline Jersey City, NJ, Jan. 08, 2026 (GLOBE NEWSWIRE) — Verisk (Nasdaq: VRSK), a leading strategic data analytics and technology partner to the global insurance industry, today announced it has sold Verisk Marketing Solutions (VMS) to ActiveProspect, the leading consent-based marketing platform. VMS, part of Verisk\u2019s underwriting division, provides leading marketing solutions for customers in both insurance and non-insurance industries. VMS is an industry leader in consent-verified lead orchestration, identity resolution, and marketing intelligence. The company empowers marketers and data teams in consumer-facing industries to reach the right person, with the right message, at the right time\u2014always with consumer data security and privacy at the forefront. 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