{"id":925461,"date":"2026-01-08T10:05:36","date_gmt":"2026-01-08T15:05:36","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/bounty-returns-as-the-ultimate-wingman-tackling-gameday-messes-from-playoffs-to-super-bowl-lx\/"},"modified":"2026-01-08T10:05:36","modified_gmt":"2026-01-08T15:05:36","slug":"bounty-returns-as-the-ultimate-wingman-tackling-gameday-messes-from-playoffs-to-super-bowl-lx","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/bounty-returns-as-the-ultimate-wingman-tackling-gameday-messes-from-playoffs-to-super-bowl-lx\/","title":{"rendered":"Bounty Returns as the Ultimate Wingman – Tackling Gameday Messes from Playoffs to Super Bowl LX"},"content":{"rendered":"

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Bounty Returns as the Ultimate Wingman – Tackling Gameday Messes from Playoffs to Super Bowl LX<\/b><\/p>\n

\nThe Quicker Picker Upper is back with NFL Star Rob Gronkowski and brings in rookie for his Wingman, sportscaster Charissa Thompson, to give fans the winning play against gameday\u2019s messiest food: wings + Bounty<\/p>\n

CINCINNATI–(BUSINESS WIRE<\/a>)–
\nBack for its fourth year, the Bounty is Your Wingman campaign is built on the simple, saucy truth: you can\u2019t have football without wings, and you can\u2019t have wings without Bounty. As NFL fans across the country gear up for the most-watched games of the year, Bounty is once again showing up where it belongs, at the center of wing-filled watch parties, handling every spill, drip, and sticky-finger so fans can focus on the fun.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260108457985\/en\/<\/a><\/p>\n

\"Bounty<\/p>\n

Bounty Returns as the Ultimate Wingman – Tackling Gameday Messes from Playoffs to Super Bowl LX<\/p>\n<\/div>\n

\nGronk and Charissa are joined by more than 20 NFL players from across the league, each paired with their own wingman to share stories from messy game-day feasts, their love of football, and what it really means to be a wingman. Content will roll out across Instagram throughout the playoffs and Super Bowl season.<\/p>\n

Why Wings, Why Bounty?<\/b><\/p>\n

\nAccording to the National Chicken Council, Americans eat enough wings during the Super Bowl alone to circle the Earth more than three times if laid out end-to-end.* Just imagine the mess.<\/p>\n

\nAs the MVP of clean, Bounty is twice as absorbent as ordinary paper towels, so fans can use less and get the job done with just one sheet.**<\/p>\n

Enter Rob Gronkowski & Charissa Thompson<\/b><\/p>\n

\nWith that many wings in play, Bounty called in NFL legend and longtime partner Rob Gronkowski (aka Gronk), along with his newest wingman, sportscaster, on-air co-host, and real-life friend Charissa Thompson. Together, Gronk and Charissa are giving fans a front-row seat into how they really do gameday at home.<\/p>\n

\n\u201cI go big on game day, big plays, big energy, and a ton of extra saucy wings,\u201d said Gronk. \u201cAs the Bounty Man, I know mess happens, so Charissa and I call in Bounty, the only paper towel tough enough to keep the game going.\u201d<\/p>\n

\n\u201cGronk and I go way back, and while fans might be used to seeing us together on camera, we\u2019ve logged just as much time hanging out at each other\u2019s watch parties,\u201d said Charissa Thompson. \u201cAnd anyone who has been to a Gronk watch party knows a mess is guaranteed. That\u2019s why I\u2019m excited to team up with Bounty so fans can enjoy every part of gameday, the fun, the food and yes, even the mess.\u201d<\/p>\n

Bounty Takes Over Super Bowl LX Media Center<\/b><\/p>\n

\nIt\u2019s game on at Super Bowl Radio Row from February 2 \u2013 6, 2026 at The George R. Moscone Convention Center in San Francisco with the annual Bounty House of Wingman. This year, Bounty takes the watch party experience to the next level with a two-story, 1,200 square foot smart home – anticipated to be an unforgettable standout at the Super Bowl media hub.<\/p>\n

\nThe highlights:<\/p>\n