{"id":925401,"date":"2026-01-08T09:48:30","date_gmt":"2026-01-08T14:48:30","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/viking-and-pga-tour-announce-new-partnership\/"},"modified":"2026-01-08T09:48:30","modified_gmt":"2026-01-08T14:48:30","slug":"viking-and-pga-tour-announce-new-partnership","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/viking-and-pga-tour-announce-new-partnership\/","title":{"rendered":"Viking and PGA TOUR Announce New Partnership"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Viking and PGA TOUR Announce New Partnership<\/b><\/p>\n<p class=\"bwalignc\"><i>Viking Becomes Official Cruise Line of the PGA TOUR and PGA TOUR Champions<\/i><\/p>\n<p>LOS ANGELES &amp; PONTE VEDRA BEACH, Fla.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nViking<sup>\u00ae<\/sup> (<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.viking.com&amp;esheet=54391643&amp;newsitemid=20260108721012&amp;lan=en-US&amp;anchor=www.viking.com&amp;index=1&amp;md5=e32e2a2d223b1d55c1ff2df7544f85f9\">www.viking.com<\/a>) (NYSE: VIK) and the PGA TOUR today announced a new multi-year marketing partnership that designates Viking as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260108721012\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260108721012\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260108721012\/en\/2686099\/4\/hero-PGAT-VRC-v1_3x2-300dpi.jpg\" alt=\"Viking and the PGA TOUR today announced a new multi-year marketing partnership that designates Viking as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions. Running through 2030, the agreement will center around a brand awareness campaign for Viking through media and digital placements on various PGA TOUR platforms. For more information, visit www.viking.com.\" \/><\/p>\n<p style=\"font-size:85%\">Viking and the PGA TOUR today announced a new multi-year marketing partnership that designates Viking as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions. Running through 2030, the agreement will center around a brand awareness campaign for Viking through media and digital placements on various PGA TOUR platforms. For more information, visit www.viking.com.<\/p>\n<\/div>\n<p>\nThe agreement, which currently runs through 2030, will center around a brand awareness campaign for Viking through media and digital placements on various PGA TOUR platforms.<\/p>\n<p>\n\u201cWe are very pleased to be the Official Cruise Line of the PGA TOUR and PGA TOUR Champions,\u201d said Richard Marnell, Viking\u2019s Executive Vice President of Marketing. \u201cBoth golf and travel are important priorities in the lives of many Viking guests, so partnering with the PGA TOUR is a natural fit and builds on our continued commitment to support cultural programming and events.\u201d<\/p>\n<p>\nViking was founded in 1997 with a vision that travel could be more destination-focused and culturally enriching. Today, Viking is a global leader in experiential travel, with a fleet of more than 100 ships, exploring 21 rivers, five oceans and all seven continents.<\/p>\n<p>\n\u201cWe are excited to introduce Viking to our fans across the world as the new Official Cruise Line of the PGA TOUR and PGA TOUR Champions,\u201d said Dan Glod, PGA TOUR Executive Vice President, Corporate Partnerships. \u201cA universally recognized leader in the industry, we\u2019re proud to partner with Viking as they are known for providing memorable and enriching travel experiences that resonate with our players and fans.\u201d<\/p>\n<p>\nViking has a longstanding history of supporting cultural programming and events, partnering with prestigious institutions, such as the Los Angeles Philharmonic, the British Museum and the Metropolitan Opera. Viking also recently announced a long-term agreement with the Norwegian Football Federation, making Viking the main sponsor for the National Team Academy (Landslagsskolen) and Norway\u2019s U-level national teams.<\/p>\n<p><b>About PGA TOUR<\/b><\/p>\n<p>\nBy showcasing golf\u2019s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.<\/p>\n<p>\nThe PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions events on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Americas and administers PGA TOUR Q-School presented by Korn Ferry and PGA TOUR University. PGA TOUR members represent the world\u2019s best players, hailing from 28 countries and territories. Showcasing the biggest moments in the sport with history and legacy on the line, the PGA TOUR operates PGA TOUR Studios\u2013a state-of-the-art production studio redefining golf content for fans worldwide\u2014and has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel, with video streaming service on ESPN+ and additional coverage on multiple Free Ad-Supported Television (FAST) channels. Internationally, the PGA TOUR Studios-produced World Feed is available across 200+ countries and territories in 30 languages via 39 broadcast and digital partners. To date, events across all Tours have generated more than $4 billion in charitable giving. Fans can follow the PGA TOUR at PGATOUR.COM, on the app and in multiple languages across their favorite social media pages.<\/p>\n<p><b>About Viking<\/b><\/p>\n<p>\nViking (NYSE: VIK) is a global leader in experiential travel with a fleet of more than 100 ships, exploring 21 rivers, five oceans and all seven continents. Designed for curious travelers with interests in science, history, culture and cuisine, Chairman and CEO Torstein Hagen often says Viking offers experiences For The Thinking Person\u2122. Viking has more than 450 awards to its name, including being rated #1 for Rivers and #1 for Oceans five years in a row by <i>Cond\u00e9 Nast Traveler<\/i> in the 2025 Readers\u2019 Choice Awards. Viking is also rated a \u201cWorld\u2019s Best\u201d by <i>Travel + Leisure<\/i>\u2014no other travel company has simultaneously received such honors by both publications. For additional information, contact Viking at 1-800-2-VIKING (1-800-284-5464) or visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.viking.com%2F&amp;esheet=54391643&amp;newsitemid=20260108721012&amp;lan=en-US&amp;anchor=www.viking.com&amp;index=2&amp;md5=d676fb7e2c311c6f0df3f678da026652\">www.viking.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260108721012r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260108721012\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260108721012\/en\/<\/a><\/span><\/p>\n<p>\nJustin Johns, PGA TOUR, <a rel=\"nofollow\" href=\"mailto:justinjohns@pgatourhq.com\">justinjohns@pgatourhq.com<br \/>\n<\/a><br \/>Viking PR team, <a rel=\"nofollow\" href=\"mailto:vikingpr@edelman.com\">vikingpr@edelman.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California Florida United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Sports General Sports Cruise Other Travel Transportation Other Sports Golf Destinations Travel Other Transport Maritime Transport<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260108721012\/en\/2686099\/3\/hero-PGAT-VRC-v1_3x2-300dpi.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Viking and the PGA TOUR today announced a new multi-year marketing partnership that designates Viking as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions. Running through 2030, the agreement will center around a brand awareness campaign for Viking through media and digital placements on various PGA TOUR platforms. For more information, visit www.viking.com.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260108721012\/en\/2686098\/3\/VIKING_logo-color_1.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Viking and PGA TOUR Announce New Partnership Viking Becomes Official Cruise Line of the PGA TOUR and PGA TOUR Champions LOS ANGELES &amp; PONTE VEDRA BEACH, Fla.&#8211;(BUSINESS WIRE)&#8211; Viking\u00ae (www.viking.com) (NYSE: VIK) and the PGA TOUR today announced a new multi-year marketing partnership that designates Viking as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260108721012\/en\/ Viking and the PGA TOUR today announced a new multi-year marketing partnership that designates Viking as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions. Running through 2030, the agreement will center around a brand awareness campaign for Viking through media and digital placements on various PGA &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/viking-and-pga-tour-announce-new-partnership\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Viking and PGA TOUR Announce New Partnership&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-925401","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viking and PGA TOUR Announce New Partnership - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/viking-and-pga-tour-announce-new-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viking and PGA TOUR Announce New Partnership - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Viking and PGA TOUR Announce New Partnership Viking Becomes Official Cruise Line of the PGA TOUR and PGA TOUR Champions LOS ANGELES &amp; PONTE VEDRA BEACH, Fla.&#8211;(BUSINESS WIRE)&#8211; Viking\u00ae (www.viking.com) (NYSE: VIK) and the PGA TOUR today announced a new multi-year marketing partnership that designates Viking as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260108721012\/en\/ Viking and the PGA TOUR today announced a new multi-year marketing partnership that designates Viking as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions. 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This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260108721012\/en\/ Viking and the PGA TOUR today announced a new multi-year marketing partnership that designates Viking as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions. Running through 2030, the agreement will center around a brand awareness campaign for Viking through media and digital placements on various PGA &hellip; Continue reading \"Viking and PGA TOUR Announce New Partnership\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/viking-and-pga-tour-announce-new-partnership\/","og_site_name":"Market Newsdesk","article_published_time":"2026-01-08T14:48:30+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260108721012\/en\/2686099\/4\/hero-PGAT-VRC-v1_3x2-300dpi.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viking-and-pga-tour-announce-new-partnership\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viking-and-pga-tour-announce-new-partnership\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Viking and PGA TOUR Announce New Partnership","datePublished":"2026-01-08T14:48:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viking-and-pga-tour-announce-new-partnership\/"},"wordCount":827,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viking-and-pga-tour-announce-new-partnership\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260108721012\/en\/2686099\/4\/hero-PGAT-VRC-v1_3x2-300dpi.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/viking-and-pga-tour-announce-new-partnership\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/viking-and-pga-tour-announce-new-partnership\/","name":"Viking and PGA TOUR Announce New Partnership - 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