{"id":924947,"date":"2026-01-07T10:03:54","date_gmt":"2026-01-07T15:03:54","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/shaq-a-licious-slams-shaquille-oneals-new-hoops-inspired-candy-throws-down-a-backboard-breaking-bite\/"},"modified":"2026-01-07T10:03:54","modified_gmt":"2026-01-07T15:03:54","slug":"shaq-a-licious-slams-shaquille-oneals-new-hoops-inspired-candy-throws-down-a-backboard-breaking-bite","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/shaq-a-licious-slams-shaquille-oneals-new-hoops-inspired-candy-throws-down-a-backboard-breaking-bite\/","title":{"rendered":"Shaq-A-Licious SLAMS, Shaquille O’Neal’s New Hoops-Inspired Candy, Throws Down a Backboard-Breaking Bite"},"content":{"rendered":"
\n

PR Newswire<\/p>\n<\/p><\/div>\n

\n

\n Shaq-A-Licious SLAMS serve up a multi-textural, interactive gummy experience, now available nationwide<\/i>\n <\/p>\n

\n HERSHEY, Pa.<\/span>, Jan. 7, 2026<\/span> \/PRNewswire\/ — Get ready to stack it, slam it and snack it!<\/b> Introducing Shaq-A-Licious<\/i> SLAMS \u2013 a multi-textural gummy candy by Shaquille O’Neal and The Hershey Company, now available at retailers nationwide. Featuring three sweet, crunchy gummy balls in watermelon, strawberry and orange flavors and a chewy, sour mango ring, Shaq-A-Licious<\/i> SLAMS celebrates Shaquille’s love of slam dunks, hoops and big kid energy.<\/p>\n

\n

\n
\n \"Shaq-A-Licious
\n <\/a>\n <\/p>\n<\/p><\/div>\n

And because Shaquille always brings the XL fun, Shaq-A-Licious<\/i> SLAMS offers a playful, multisensory experience. Fans can interact with the candy by lining up the balls, dunking the balls in the ring and mixing and matching the flavors to create unique flavor sensations with every bite.<\/p>\n

\n “When I do something, I want it big! Big flavor, big fun, big everything,” said Shaquille O’Neal. <\/b>“With Shaq-A-Licious<\/i> SLAMS, you are not just grabbing a gummy and tossing it in your mouth. You’re stacking the balls, aiming for the mango ring, shooting your shot, then going in for that big sweet-and-sour chew. People always told me, ‘Don’t play with your food.’ With SLAMS, I’m telling everybody: go ahead and play with your candy. <\/b>Stack it, slam it, snack it \u2013 and if you miss the shot, you still get the bucket.”<\/p>\n

“SLAMS is a game-changer for the Shaq-A-Licious<\/i> brand and showcases our approach to candy innovation,” said Vivek Mehrotra, Senior Brand Manager, Shaq-A-Licious<\/i>, The Hershey Company.\u00a0“Stacking crunchy gummy balls inside a sour mango ring creates a multi-textural bite unlike anything else in the gummy aisle. The balls-and-hoop format transforms candy into a hands-on experience\u2014inviting fans to build, play, and personalize every piece. With Shaquille’s vision shaping every detail, SLAMS delivers a one-of-a-kind, multi-sensorial adventure that grabs your attention the instant you open the bag.”<\/p>\n

\n
\n Shaq-A-Licious\u00a0SLAMS Product Images<\/a>
\n <\/i>\n <\/p>\n

\n Frequently Asked Questions<\/b>\n <\/p>\n

\n Q:<\/b>\u00a0Where can I buy Shaq-A-Licious<\/i> SLAMS?<\/b>
\u00a0A: Shaq-A-Licious<\/i> SLAMS roll out to retailers nationwide starting in January 2026 and can also be purchased at https:\/\/www.hersheyland.com\/shaqalicious<\/a>.<\/p>\n

\n Q: What makes Shaq-A-Licious<\/i> SLAMS unique?<\/b>
\n
\u00a0A: Shaq-A-Licious<\/i> SLAMS builds on the success of the Shaq-A-Licious <\/i>XL Gummies\u00a0line in a dynamic, new format. Keeping Shaquille at the heart of the brand, SLAMS debuts a stacked, texture-first design that invites fans to discover fresh, playful ways to enjoy their candy.<\/p>\n

\n Q: How did Shaquille O’Neal help create Shaq-A-Licious<\/i> XL Gummies?<\/b>
\n
\u00a0A: Shaquille is hands-on with every Shaq-A-Licious<\/i> product, from concept to execution. Shaquille’s vision helps to shape the name, flavors, taste, packaging and launch. Working closely with The Hershey Company, Shaquille ensures each product is unmistakably his own.<\/p>\n

\n Q: What are Shaquille’s other Shaq-A-Licious<\/i> products?<\/b>
\n
\u00a0A: The Shaq-A-Licious<\/i> XL Gummies lineup also includes:<\/p>\n