{"id":924897,"date":"2026-01-07T09:23:29","date_gmt":"2026-01-07T14:23:29","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/anheuser-busch-and-the-msg-family-of-companies-expand-multi-year-sponsorship-across-premier-sports-entertainment-assets\/"},"modified":"2026-01-07T09:23:29","modified_gmt":"2026-01-07T14:23:29","slug":"anheuser-busch-and-the-msg-family-of-companies-expand-multi-year-sponsorship-across-premier-sports-entertainment-assets","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/anheuser-busch-and-the-msg-family-of-companies-expand-multi-year-sponsorship-across-premier-sports-entertainment-assets\/","title":{"rendered":"Anheuser-Busch and the MSG Family of Companies Expand Multi-year Sponsorship Across Premier Sports & Entertainment Assets"},"content":{"rendered":"

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Anheuser-Busch and the MSG Family of Companies Expand Multi-year Sponsorship Across Premier Sports & Entertainment Assets<\/b><\/p>\n

Two of the most iconic brands in sports and entertainment are renewing one of the industry\u2019s longest-standing relationships.<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nAnheuser-Busch (NYSE: BUD), \u2013 a leading American manufacturer, the nation\u2019s top brewer and one of the fastest-growing spirits companies \u2013 and Madison Square Garden Entertainment Corp. (NYSE: MSGE<\/a>) (\u201cMSG Entertainment\u201d), Madison Square Garden Sports Corp. (NYSE: MSGS<\/a>) (\u201cMSG Sports\u201d), and Sphere Entertainment Co. (NYSE: SPHR<\/a>) (together, the \u201cMSG Family of Companies\u201d) announced today an expanded, multi-year sponsorship that showcases the company as an Official Sponsor across the MSG Family of Companies\u2019 portfolio of premier sports and entertainment assets.<\/p>\n

\nAs one of the industry\u2019s longest-standing sponsorships, the extension will showcase Anheuser-Busch\u2019s portfolio of brands as the two organizations champion the moments and categories important to fans of sports and entertainment. N\u00dcTRL Vodka Seltzer and Cutwater, two of the fastest growing brands in the industry that are leading and growing the ready-to-drink (RTD) alcohol beverage category, will be promoted alongside Michelob ULTRA, America\u2019s #1 top-selling beer.<\/p>\n

\n\u201cFor more than 100 years, Anheuser-Busch has contributed to the world class fan experience at Madison Square Garden and its family of venues,\u201d said Spencer Gordon, Group VP of Connections at Anheuser-Busch. \u201cWe\u2019re committed to continuing that legacy for years to come with this extended sponsorship, whether you\u2019re a fan of the Knicks, Rangers or the hundreds of performers at MSG every year. Our portfolio of brands and strategic partnership will provide first-class experiences for some of the most passionate fans in the world.\u201d<\/p>\n

\n\u201cAcross the MSG Family of Companies we are focused on creating opportunities for meaningful connection, both in our venues and as part of integrations with our brands,\u201d said Doug Jossem, Executive Vice President, Global Sports & Entertainment Partnerships, MSG Entertainment. \u201cThroughout our long-standing collaboration with Anheuser-Busch we have created a variety of unique activations that have brought people together around sports and entertainment, and we look forward to continuing to deliver memorable moments for our guests in this next chapter.\u201d<\/p>\n

\nAs part of the expanded sponsorship, Anheuser-Busch will receive premium exposure across the MSG Family of Companies\u2019 portfolio year-round, including at Madison Square Garden and Sphere in Las Vegas; as well as with the New York Knicks and New York Rangers, the Concert Series at Madison Square Garden, College Hoops at The Garden, and MSG Networks.<\/p>\n

\nFans attending sports events at Madison Square Garden will recognize Anheuser-Busch\u2019s portfolio of brands advertised both inside and around the venue, with a robust suite of assets that include:<\/p>\n