{"id":924737,"date":"2026-01-07T07:52:55","date_gmt":"2026-01-07T12:52:55","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/creative-realities-launches-digital-drive-thru-2-0-a-modular-scalable-solution-designed-to-improve-drive-thru-efficiency-and-flexibility\/"},"modified":"2026-01-07T07:52:55","modified_gmt":"2026-01-07T12:52:55","slug":"creative-realities-launches-digital-drive-thru-2-0-a-modular-scalable-solution-designed-to-improve-drive-thru-efficiency-and-flexibility","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/creative-realities-launches-digital-drive-thru-2-0-a-modular-scalable-solution-designed-to-improve-drive-thru-efficiency-and-flexibility\/","title":{"rendered":"Creative Realities Launches Digital Drive-Thru 2.0, a Modular, Scalable Solution Designed to Improve Drive-Thru Efficiency and Flexibility"},"content":{"rendered":"<h2>\nNew system reduces installation complexity, adapts to municipal regulations and expands with operators\u2019 needs<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">LOUISVILLE, Ky., Jan.  07, 2026  (GLOBE NEWSWIRE) &#8212; Creative Realities, Inc. (\u201cCreative Realities,\u201d \u201cCRI,\u201d or the \u201cCompany\u201d) (NASDAQ: CREX), a leading provider of digital signage, media and AdTech solutions, today announced the launch of Digital Drive-Thru 2.0, a next-generation modular digital menu board system engineered to help operators streamline installation, simplify maintenance and scale their drive-thru environments over time. Designed for drive-thru environments and applicable across QSR, convenience, and other operators with drive-thru service, the new system allows brands to expand from single-screen setups to multi-screen configurations without replacing the entire structure.<\/p>\n<p>Early test deployments of Digital Drive-Thru 2.0 have produced encouraging feedback from operators evaluating the system\u2019s flexibility and day-to-day impact.<\/p>\n<p>\u201cConsistency, clarity, and ease of use matter in a drive-thru environment,\u201d said Rick Mills, CEO at Creative Realities. \u201cWhat we designed with Digital Drive-Thru 2.0 was a modular platform that gives brands real flexibility. Operators can add or adjust components over time without rebuilding their entire system, putting meaningful control back in their hands as they evolve the guest experience.\u201d<\/p>\n<p>Developed with direct input from franchisees, installers, and operations leaders, Digital Drive-Thru 2.0 addresses traditional pain points in outdoor menu board replacement and upgrades. The lightweight design can be installed manually\u2014no cranes or forklifts required\u2014reducing downtime and removing barriers that typically slow deployment. Additionally, its semi-reflective canopy lighting and adjustable brightness options help operators comply with municipal restrictions around exterior illumination and motion graphics.<\/p>\n<p>Key Features of Digital Drive-Thru 2.0 include:<\/p>\n<ul type=\"disc\">\n<li>\n          <strong>Modular, Scalable Architecture<\/strong>: Start with a single-screen presell board and expand to two or three displays without replacing existing hardware.<\/li>\n<li>\n          <strong>Adaptive Canopy Lighting<\/strong>: A soft, semi-reflective lighting solution improves visibility while supporting compliance with municipal lighting codes.<\/li>\n<li>\n          <strong>Adjustable Clearance Bar<\/strong>: Customizable height with optional dual-lane expansion to support operators moving from one lane to two over time.<\/li>\n<li>\n          <strong>Customizable Microphone &amp; Speaker Placement<\/strong>: Intercom components mount to any part of the system, ensuring clear communication regardless of site layout.<\/li>\n<li>\n          <strong>Streamlined Installation<\/strong>: Lightweight structures reduce the need for heavy equipment, accelerating deployment and minimizing site disruption.<\/li>\n<li>\n          <strong>Fully Digital with Clarity\u2122 CMS<\/strong>: Real-time updates for pricing, promotions, dayparting, and inventory through the Company\u2019s enterprise-ready CMS platform.<\/li>\n<li>\n          <strong>POS Integration and Order Confirmation Compatibility<\/strong>: Enables operators to introduce order-accuracy features as their infrastructure evolves.<\/li>\n<li>\n          <strong>Weather-Resistant Construction<\/strong>: Durable materials help reduce maintenance needs and extend system life in outdoor environments.<\/li>\n<li>\n          <strong>Designed for Multiple Verticals<\/strong>: Engineered for QSR but applicable to convenience stores and other drive-thru operations expanding their food and beverage programs.<\/li>\n<\/ul>\n<p>\u201cAs operators look for ways to modernize their drive-thru experience, they\u2019re also navigating evolving customer expectations, infrastructure constraints and regulatory considerations,\u201d said Rick Mills, CEO at Creative Realities. \u201cDigital Drive-Thru 2.0 was built with adaptability in mind. It gives brands the flexibility to grow at their own pace while maintaining a consistent guest experience across locations.\u201d<\/p>\n<p>Creative Realities has completed two pilot deployments of Digital Drive-Thru 2.0 and expects broader rollout momentum through 2026.<\/p>\n<p>Creative Realities will showcase Digital Drive-Thru 2.0 at NRF 2026, including a full canopy installation and a three-screen configuration. Media and attendees can explore the system\u2019s modular components, lighting features, and CMS capabilities, with on-site interviews available.<\/p>\n<p>\n        <strong>About Creative Realities, Inc.<\/strong><br \/>\n        <br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=hblIC3whml39tmROyB6VXo-asdbmyDU25OXOIxcyZMpeVfLH1_yALd3qaBWYVt3RoRrDQzd4-zbAsNMf5XV40qsJjR98mNSnHu6NVC02Rl0EZNir4ZI_yZuMGHiO3m021KeLDTi9lhmU03Oc_E2eeSon4STqWYLOA4GGQUhZrnhf2vGOvkrkyY4ta-nTgneOVzb0dVJIIczner_XwBWFhYarN6mrtXzeTdN92nghYisMfpUkwxoqYX8wdMcPOQ92984a2T2as87-IaxM_K_Hz5_bn_rshVhMRJNgCG1V7aRnfXS8rMEGjz9OirmMFzPtbdzr_beOOKuZ_qv8UV5w0mRQ0QcGcIxU4F0TtjHWeruqF7mbseRs_-bqHDwjOFTPeagF2ELLAH3ypE1MfsQmlQ==\" rel=\"nofollow\" target=\"_blank\"><br \/>\n          <u>Creative Realities<\/u><br \/>\n        <\/a> designs, develops and deploys digital signage-based experiences for enterprise-level networks utilizing its Clarity\u2122, ReflectView\u2122, and iShowroom\u2122 Content Management System (CMS) platforms. The Company is actively providing recurring SaaS and support services across diverse vertical markets, including, but not limited to, retail, automotive, digital out-of-home (DOOH) advertising networks, convenience stores, foodservice\/QSR, gaming, theater, and stadium venues. In addition, the Company assists clients in utilizing place-based digital media to achieve business objectives such as increased revenue, enhanced customer experiences, and improved productivity. This includes the design, deployment, and day-to-day management of Retail Media Networks to monetize on-premise foot traffic utilizing its AdLogic\u2122 and AdLogic CPM+\u2122 programmatic advertising platforms.<\/p>\n<p align=\"justify\">\n        <strong>Contacts<\/strong><br \/>\n        <br \/>Media:<br \/>Idea Grove<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Fl_R61oAxVyxEeWecl5STCeTOwrP7MX60hCdsr_qiK6nncNNgVIsWyGxIE4z705xFckQcFtK4RFR88CL6hE52Vc7jrPoJd23g7x4Wzk7cnjP3uinDuG9eM_JGtG3iPXwAQMjlKHSjWhcn5t-RtrgyQ==\" rel=\"nofollow\" target=\"_blank\">creativerealities@ideagrove.com<\/a><\/p>\n<p align=\"justify\">Investor Relations:<br \/>Chris Witty<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=E1gHu9Tr0zTBZ7EtCgg8EmwBDRWh1O5dXr71umdlyp-LcQWXNTZhh0GSBF_tu5u4WNhwI-uly47ovsKBhlOsRA_dT1_HvdZCavFuBBhakkw=\" rel=\"nofollow\" target=\"_blank\">cwitty@darrowir.com<\/a><br \/>646-438-9385<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Xr_sPWG3AxtCTjkv1JiN3kX8P6gDVgHasD24RL8Iy5vrMygODsZpEoJMA-K3DKXi3dnNvXUe1bAGlQXPOTrKfg==\" rel=\"nofollow\" target=\"_blank\">ir@cri.com<\/a><br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=66y2hFM54576HzxeMq_Qeo-gAqKTVXkyw0elwe5ODSvlH8Crmj92xT8n5pWBSQPbZX-TpG5VJYlbEE5hafXHoULz8OKmfqlQo0LifRLoIAs=\" rel=\"nofollow\" target=\"_blank\">https:\/\/investors.cri.com\/<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTYyMTI3OCM3MzQ4NDM2IzIyMzI3OTA=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NjA5NTM5M2MtNjkyMC00NDUzLWEyYmItNGMzZTVmY2U1OGZiLTEyNDQzNDMtMjAyNi0wMS0wNy1lbg==\/tiny\/Creative-Realities.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>New system reduces installation complexity, adapts to municipal regulations and expands with operators\u2019 needs LOUISVILLE, Ky., Jan. 07, 2026 (GLOBE NEWSWIRE) &#8212; Creative Realities, Inc. (\u201cCreative Realities,\u201d \u201cCRI,\u201d or the \u201cCompany\u201d) (NASDAQ: CREX), a leading provider of digital signage, media and AdTech solutions, today announced the launch of Digital Drive-Thru 2.0, a next-generation modular digital menu board system engineered to help operators streamline installation, simplify maintenance and scale their drive-thru environments over time. Designed for drive-thru environments and applicable across QSR, convenience, and other operators with drive-thru service, the new system allows brands to expand from single-screen setups to multi-screen configurations without replacing the entire structure. Early test deployments of Digital Drive-Thru 2.0 have produced encouraging feedback from operators evaluating &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/creative-realities-launches-digital-drive-thru-2-0-a-modular-scalable-solution-designed-to-improve-drive-thru-efficiency-and-flexibility\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Creative Realities Launches Digital Drive-Thru 2.0, a Modular, Scalable Solution Designed to Improve Drive-Thru Efficiency and Flexibility&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-924737","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creative Realities Launches Digital Drive-Thru 2.0, a Modular, Scalable Solution Designed to Improve Drive-Thru Efficiency and Flexibility - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/creative-realities-launches-digital-drive-thru-2-0-a-modular-scalable-solution-designed-to-improve-drive-thru-efficiency-and-flexibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Realities Launches Digital Drive-Thru 2.0, a Modular, Scalable Solution Designed to Improve Drive-Thru Efficiency and Flexibility - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"New system reduces installation complexity, adapts to municipal regulations and expands with operators\u2019 needs LOUISVILLE, Ky., Jan. 07, 2026 (GLOBE NEWSWIRE) &#8212; Creative Realities, Inc. (\u201cCreative Realities,\u201d \u201cCRI,\u201d or the \u201cCompany\u201d) (NASDAQ: CREX), a leading provider of digital signage, media and AdTech solutions, today announced the launch of Digital Drive-Thru 2.0, a next-generation modular digital menu board system engineered to help operators streamline installation, simplify maintenance and scale their drive-thru environments over time. Designed for drive-thru environments and applicable across QSR, convenience, and other operators with drive-thru service, the new system allows brands to expand from single-screen setups to multi-screen configurations without replacing the entire structure. Early test deployments of Digital Drive-Thru 2.0 have produced encouraging feedback from operators evaluating &hellip; Continue reading &quot;Creative Realities Launches Digital Drive-Thru 2.0, a Modular, Scalable Solution Designed to Improve Drive-Thru Efficiency and Flexibility&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/creative-realities-launches-digital-drive-thru-2-0-a-modular-scalable-solution-designed-to-improve-drive-thru-efficiency-and-flexibility\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-07T12:52:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTYyMTI3OCM3MzQ4NDM2IzIyMzI3OTA=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/creative-realities-launches-digital-drive-thru-2-0-a-modular-scalable-solution-designed-to-improve-drive-thru-efficiency-and-flexibility\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/creative-realities-launches-digital-drive-thru-2-0-a-modular-scalable-solution-designed-to-improve-drive-thru-efficiency-and-flexibility\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Creative Realities Launches Digital Drive-Thru 2.0, a Modular, Scalable Solution Designed to Improve Drive-Thru Efficiency and Flexibility\",\"datePublished\":\"2026-01-07T12:52:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/creative-realities-launches-digital-drive-thru-2-0-a-modular-scalable-solution-designed-to-improve-drive-thru-efficiency-and-flexibility\\\/\"},\"wordCount\":680,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/creative-realities-launches-digital-drive-thru-2-0-a-modular-scalable-solution-designed-to-improve-drive-thru-efficiency-and-flexibility\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTYyMTI3OCM3MzQ4NDM2IzIyMzI3OTA=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/creative-realities-launches-digital-drive-thru-2-0-a-modular-scalable-solution-designed-to-improve-drive-thru-efficiency-and-flexibility\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/creative-realities-launches-digital-drive-thru-2-0-a-modular-scalable-solution-designed-to-improve-drive-thru-efficiency-and-flexibility\\\/\",\"name\":\"Creative Realities Launches Digital Drive-Thru 2.0, a Modular, Scalable Solution Designed to Improve Drive-Thru Efficiency and Flexibility - 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(\u201cCreative Realities,\u201d \u201cCRI,\u201d or the \u201cCompany\u201d) (NASDAQ: CREX), a leading provider of digital signage, media and AdTech solutions, today announced the launch of Digital Drive-Thru 2.0, a next-generation modular digital menu board system engineered to help operators streamline installation, simplify maintenance and scale their drive-thru environments over time. Designed for drive-thru environments and applicable across QSR, convenience, and other operators with drive-thru service, the new system allows brands to expand from single-screen setups to multi-screen configurations without replacing the entire structure. Early test deployments of Digital Drive-Thru 2.0 have produced encouraging feedback from operators evaluating &hellip; Continue reading \"Creative Realities Launches Digital Drive-Thru 2.0, a Modular, Scalable Solution Designed to Improve Drive-Thru Efficiency and Flexibility\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/creative-realities-launches-digital-drive-thru-2-0-a-modular-scalable-solution-designed-to-improve-drive-thru-efficiency-and-flexibility\/","og_site_name":"Market Newsdesk","article_published_time":"2026-01-07T12:52:55+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTYyMTI3OCM3MzQ4NDM2IzIyMzI3OTA=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/creative-realities-launches-digital-drive-thru-2-0-a-modular-scalable-solution-designed-to-improve-drive-thru-efficiency-and-flexibility\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/creative-realities-launches-digital-drive-thru-2-0-a-modular-scalable-solution-designed-to-improve-drive-thru-efficiency-and-flexibility\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Creative Realities Launches Digital Drive-Thru 2.0, a Modular, Scalable Solution Designed to Improve Drive-Thru Efficiency and Flexibility","datePublished":"2026-01-07T12:52:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/creative-realities-launches-digital-drive-thru-2-0-a-modular-scalable-solution-designed-to-improve-drive-thru-efficiency-and-flexibility\/"},"wordCount":680,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/creative-realities-launches-digital-drive-thru-2-0-a-modular-scalable-solution-designed-to-improve-drive-thru-efficiency-and-flexibility\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTYyMTI3OCM3MzQ4NDM2IzIyMzI3OTA=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/creative-realities-launches-digital-drive-thru-2-0-a-modular-scalable-solution-designed-to-improve-drive-thru-efficiency-and-flexibility\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/creative-realities-launches-digital-drive-thru-2-0-a-modular-scalable-solution-designed-to-improve-drive-thru-efficiency-and-flexibility\/","name":"Creative Realities Launches Digital Drive-Thru 2.0, a Modular, Scalable Solution Designed to Improve Drive-Thru Efficiency and Flexibility - 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