{"id":924332,"date":"2026-01-06T13:06:35","date_gmt":"2026-01-06T18:06:35","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/gopro-and-asus-partner-to-launch-co-branded-proart-laptop\/"},"modified":"2026-01-06T13:06:35","modified_gmt":"2026-01-06T18:06:35","slug":"gopro-and-asus-partner-to-launch-co-branded-proart-laptop","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/gopro-and-asus-partner-to-launch-co-branded-proart-laptop\/","title":{"rendered":"GoPro and ASUS Partner to Launch Co-Branded ProArt Laptop"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\u00a0ASUS ProArt GoPro Edition Laptop Delivers AI Speed, Smart Workflow and Go-Anywhere Durability for Seamless Capture-to-Edit Experience Designed for GoPro Creators<\/i><\/p>\n

\n SAN MATEO, Calif.<\/span>, Jan. 6, 2026<\/span> \/PRNewswire\/ —GoPro<\/a>, Inc. (NASDAQ: GPRO) and ASUS today unveiled the ASUS ProArt GoPro Edition laptop, a groundbreaking co-branded laptop designed specifically for modern content creators. This partnership goes beyond simple branding, delivering a device that reflects how GoPro creators work\u2014streamlining the journey from action capture to on-the-go editing without changing tools or setups.<\/p>\n

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The new touch-screen laptop features an exclusive black metal finish and is designed for versatility. The 13-inch ProArt GoPro Edition features a 360\u00b0 convertible chassis for tent, tablet, or laptop modes\u2014perfect for monitoring, sketching, or editing on the go. At just 15.8mm thick and 1.39 kg, it’s ultra-portable and comes with a protective sleeve for added durability. Further, the ProArt GoPro Edition packaging was designed to be reused as a carrying case for additional GoPro cameras and accessories, giving creators the gear they need and allowing them to more easily go wherever their stories take them.\u00a0<\/p>\n

“GoPro creators are always on the move, and they need tools that keep up. Teaming up with ASUS means we’re giving them a laptop that’s fast, flexible, and built for the way they work\u2014whether that’s organizing clips posted up at a campsite or editing 360\u00b0 footage on a plane. It’s all about making the creative process easier so they can focus on their passions and share their stories,” remarked Rick Loughery, SVP, Global Marketing and Digital Commerce, GoPro.<\/p>\n

\n AI-powered Performance Removes Editing Friction\u00a0
<\/b>With local AI acceleration, creators can preview, edit, and enhance high-resolution and 360\u00b0 GoPro footage smoothly. Building on GoPro MAX2’s<\/a> AI-powered 360\u00b0 footage classification, this laptop ensures fast, responsive workflows for generative video creation and fast-turnaround content, allowing creators to focus on storytelling instead of waiting on rendering or processing.<\/p>\n

\n Integrated GoPro Workflow with One-Tap Access
<\/b>The laptop introduces StoryCube<\/b>, the first Windows app to unify GoPro Cloud access with 360\u00b0 video management. StoryCube automates syncing, AI-powered sorting, and media organization. A dedicated GoPro hotkey<\/b> launches GoPro Player<\/a> instantly, enabling basic editing of standard and 360\u00b0 footage. Together, hardware and software create a central hub that eliminates manual steps between shooting and publishing.<\/p>\n

\n A New Era for Creator-Centric Computing
<\/b>By merging capture, cloud, and AI-assisted editing into one platform, the ASUS \u00d7 GoPro laptop represents a new generation of tools that adapt to creative thinking\u2014not the other way around.<\/p>\n

\n Looking Ahead
<\/b>This collaboration sets the stage for future creator-driven initiatives. ASUS and GoPro plan to deliver new opportunities for the creator community, empowering users to “Be the Hero of Your Story” and unlock authentic storytelling across multiple mediums.<\/p>\n

The ProArt GoPro Edition will be available globally starting in Q1 and in the U.S. at select retailers in the Spring of 2026. Discover more about the partnership here<\/a> and explore the technical details of the new ProArt GoPro Edition here<\/a>.<\/p>\n

\n About\u00a0GoPro, Inc. (NASDAQ: GPRO)
<\/b>GoPro helps the world capture and share itself in immersive and exciting ways.<\/p>\n

Connect with GoPro on Instagram<\/a>,\u00a0YouTube<\/a>, TikTok<\/a>,\u00a0Facebook<\/a>, X<\/a>,\u00a0LinkedIn<\/a>, and GoPro’s blog,\u00a0The Current<\/a>. Members of the press can access official logos and imagery on our\u00a0press portal<\/a>. For more information, visit\u00a0GoPro.com<\/a>.\u00a0<\/p>\n

GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.<\/p>\n

Note on Forward-looking Statements<\/p>\n

This press release may contain projections or other forward-looking statements within the meaning of Section 27A of the Private Securities Litigation Reform Act. Words such as “anticipate,” “believe,” “estimate,” “expect,” “intend,” “should,” “will,” “plan” and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially from those anticipated due to factors detailed in the Risk Factors section of our Annual Report on Form 10-K for the year ended December 31, 2025, which is on file with the SEC, and as updated in filings with the SEC including the Quarterly Report on Form 10-Q for the quarter ended September 30, 2025. GoPro undertakes no obligation to update any forward-looking statement.<\/p>\n

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\n \"Cision\" View original content to download multimedia:https:\/\/www.prnewswire.com\/news-releases\/gopro-and-asus-partner-to-launch-co-branded-proart-laptop-302653321.html<\/a><\/p>\n

SOURCE GoPro, Inc.<\/p>\n<\/p><\/div>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

PR Newswire \u00a0ASUS ProArt GoPro Edition Laptop Delivers AI Speed, Smart Workflow and Go-Anywhere Durability for Seamless Capture-to-Edit Experience Designed for GoPro Creators SAN MATEO, Calif., Jan. 6, 2026 \/PRNewswire\/ —GoPro, Inc. (NASDAQ: GPRO) and ASUS today unveiled the ASUS ProArt GoPro Edition laptop, a groundbreaking co-branded laptop designed specifically for modern content creators. This partnership goes beyond simple branding, delivering a device that reflects how GoPro creators work\u2014streamlining the journey from action capture to on-the-go editing without changing tools or setups. The new touch-screen laptop features an exclusive black metal finish and is designed for versatility. The 13-inch ProArt GoPro Edition features a 360\u00b0 convertible chassis for tent, tablet, or laptop modes\u2014perfect for monitoring, sketching, or editing on the … <\/p>\n

Continue reading “GoPro and ASUS Partner to Launch Co-Branded ProArt Laptop”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-924332","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nGoPro and ASUS Partner to Launch Co-Branded ProArt Laptop - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/gopro-and-asus-partner-to-launch-co-branded-proart-laptop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GoPro and ASUS Partner to Launch Co-Branded ProArt Laptop - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire \u00a0ASUS ProArt GoPro Edition Laptop Delivers AI Speed, Smart Workflow and Go-Anywhere Durability for Seamless Capture-to-Edit Experience Designed for GoPro Creators SAN MATEO, Calif., Jan. 6, 2026 \/PRNewswire\/ —GoPro, Inc. (NASDAQ: GPRO) and ASUS today unveiled the ASUS ProArt GoPro Edition laptop, a groundbreaking co-branded laptop designed specifically for modern content creators. This partnership goes beyond simple branding, delivering a device that reflects how GoPro creators work\u2014streamlining the journey from action capture to on-the-go editing without changing tools or setups. The new touch-screen laptop features an exclusive black metal finish and is designed for versatility. 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