{"id":924302,"date":"2026-01-06T13:02:23","date_gmt":"2026-01-06T18:02:23","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-trade-desk-announces-first-wave-of-openads-publishing-partners-supporting-a-healthier-digital-media-supply-chain\/"},"modified":"2026-01-06T13:02:23","modified_gmt":"2026-01-06T18:02:23","slug":"the-trade-desk-announces-first-wave-of-openads-publishing-partners-supporting-a-healthier-digital-media-supply-chain","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-trade-desk-announces-first-wave-of-openads-publishing-partners-supporting-a-healthier-digital-media-supply-chain\/","title":{"rendered":"The Trade Desk Announces First Wave of OpenAds Publishing Partners \u2013 Supporting a Healthier Digital Media Supply Chain"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>The Trade Desk Announces First Wave of OpenAds Publishing Partners \u2013 Supporting a Healthier Digital Media Supply Chain<\/b><\/p>\n<p class=\"bwalignc\"><i>Leading publishers AccuWeather, The Arena Group, BuzzFeed, the Guardian, Hearst Magazines, Hearst TV, Newsweek, People Inc., and Ziff Davis among first to support<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nThe Trade Desk, a leading global advertising technology company, today announced broad support from publishing partners for <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.thecurrent.com%2Fopinion-jeff-green-the-trade-desk-open-internet-2025-part-2-buyer-innovations-change-ad-market&amp;esheet=54389433&amp;newsitemid=20260106444986&amp;lan=en-US&amp;anchor=OpenAds&amp;index=1&amp;md5=99c1eaa01c08e99338dbf1aea8dd443e\">OpenAds<\/a>, a new auction environment that enables a direct, high-integrity, and transparent option for publishers and sellers. Leading publishers AccuWeather, The Arena Group, BuzzFeed, the Guardian, Hearst Magazines, Hearst TV, Newsweek, People Inc., and Ziff Davis are among the first publishers to announce their support for OpenAds.<\/p>\n<p>\nAs more advertisers fully embrace programmatic advertising, they are demanding digital advertising auctions that prioritize transparency, visibility, and signal. OpenAds is designed to deliver a high-integrity and transparent auction and, in doing so, incentivizes healthy supply chain dynamics across the advertising technology ecosystem.<\/p>\n<p>\n\u201cOpenAds represents a major advance in how our industry thinks about a clean and transparent supply chain, starting with the auction,\u201d said Will Doherty, SVP, Inventory Development, The Trade Desk. \u201cInnovative partners, including our launch publishers, all agree this technology benefits buyers and publishers by helping advertisers understand what they are buying and the audience they are reaching with the best signal possible.\u201d<\/p>\n<p><b>Quotes from Supporting Publishers:<\/b><\/p>\n<p>\n\u201cOne of the biggest challenges in programmatic is understanding where value is lost between buyers and publishers,\u201d said Megan Hong, Senior Director of Partner and Yield Management, The Arena Group. \u201cOpenAds brings much-needed transparency to the auction, especially around fees and reseller activity, which helps us better understand how our inventory is actually being bought.\u201d<\/p>\n<p>\n\u201cCongratulations to The Trade Desk on its new OpenAds product, which offers advertisers exceptional ROI and the opportunity to reach premium audiences,\u201d said Dave Strauss, VP of Revenue Operations and Strategy, the Guardian. \u201cIt means the highest bid wins in a transparent, auditable auction environment that publishers can independently verify. The Guardian is excited to be a part of that strategy.\u201d<\/p>\n<p>\n\u201cHearst Magazines\u2019 early support for OpenAds underscores our commitment to transparent, high-integrity auction mechanics that benefit the entire ecosystem,\u201d said Scott Both, VP of Programmatic Monetization &amp; Operations, Hearst Magazines. \u201cBuilding on OpenPath, OpenAds advances buyer transparency while reinforcing the value of premium publisher inventory.\u201d<\/p>\n<p>\n\u201cWe believe that transparency is key to the future of programmatic monetization,\u201d said Nate Ryckman, Senior Director, Programmatic Strategy, Hearst Newspapers &amp; TV. \u201cPartnering with The Trade Desk on products like OpenAds helps in fairly representing the scale and impact of our high-quality journalism.\u201d<\/p>\n<p>\n\u201cAt People, we have proven over time that better ads, on the best brands, drive better outcomes for advertisers,\u201d said Patrick McCarthy, SVP of Programmatic Monetization, People Inc. \u201cWe believe having a more transparent advertising supply chain benefits everyone and we\u2019re happy to partner with The Trade Desk\u2019s OpenAds to prove that premium transparent advertising can drive efficient premium outcomes.\u201d<\/p>\n<p>\n\u201cZiff Davis has always been at the forefront of innovation in digital publishing,\u201d said Mark Obermoller, VP Programmatic Strategy and Yield, Ziff Davis. \u201cOpenAds represents a step forward for advertising online, helping ensure more efficiency and accountability in programmatic.\u201d<\/p>\n<p>\nOpenAds will continue its development and rollout in 2026. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.thetradedesk.com&amp;esheet=54389433&amp;newsitemid=20260106444986&amp;lan=en-US&amp;anchor=www.thetradedesk.com&amp;index=2&amp;md5=9e1fcc7b15d5e2c76f9f210bf004cc9f\">www.thetradedesk.com<\/a>.<\/p>\n<p><b>About The Trade Desk<\/b><\/p>\n<p>\nThe Trade Desk\u2122 is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fthetradedesk.com%2F&amp;esheet=54389433&amp;newsitemid=20260106444986&amp;lan=en-US&amp;anchor=thetradedesk.com&amp;index=3&amp;md5=b7dda37424548c4227deb5c6ba008626\">thetradedesk.com<\/a> or follow us on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FTheTradeDesk%2F&amp;esheet=54389433&amp;newsitemid=20260106444986&amp;lan=en-US&amp;anchor=Facebook&amp;index=4&amp;md5=bacdd6264c775bed015c90aa179de731\">Facebook<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fx.com%2FTheTradeDesk&amp;esheet=54389433&amp;newsitemid=20260106444986&amp;lan=en-US&amp;anchor=Twitter&amp;index=5&amp;md5=294da7d019185430a565c64bab5f98b7\">Twitter<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-trade-desk%2F&amp;esheet=54389433&amp;newsitemid=20260106444986&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=6&amp;md5=f5845fb9f46b9b66d6781d36372cc788\">LinkedIn<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2F%40TheTradeDeskInc&amp;esheet=54389433&amp;newsitemid=20260106444986&amp;lan=en-US&amp;anchor=YouTube&amp;index=7&amp;md5=ad3ff99926da6bbac8efc220c94dc2d5\">YouTube<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260106444986r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260106444986\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260106444986\/en\/<\/a><\/span><\/p>\n<p>\nPress Contact:<br \/>\n<br \/>Patrick Wentling<br \/>\n<br \/>Communications<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:PR@thetradedesk.com\">PR@thetradedesk.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Marketing Advertising Electronic Commerce Communications Professional Services Software Digital Marketing Data Analytics Data Management<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260106444986\/en\/841087\/3\/TTD_Logo-RGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>The Trade Desk Announces First Wave of OpenAds Publishing Partners \u2013 Supporting a Healthier Digital Media Supply Chain Leading publishers AccuWeather, The Arena Group, BuzzFeed, the Guardian, Hearst Magazines, Hearst TV, Newsweek, People Inc., and Ziff Davis among first to support NEW YORK&#8211;(BUSINESS WIRE)&#8211; The Trade Desk, a leading global advertising technology company, today announced broad support from publishing partners for OpenAds, a new auction environment that enables a direct, high-integrity, and transparent option for publishers and sellers. Leading publishers AccuWeather, The Arena Group, BuzzFeed, the Guardian, Hearst Magazines, Hearst TV, Newsweek, People Inc., and Ziff Davis are among the first publishers to announce their support for OpenAds. As more advertisers fully embrace programmatic advertising, they are demanding digital advertising &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-trade-desk-announces-first-wave-of-openads-publishing-partners-supporting-a-healthier-digital-media-supply-chain\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Trade Desk Announces First Wave of OpenAds Publishing Partners \u2013 Supporting a Healthier Digital Media Supply Chain&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-924302","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Trade Desk Announces First Wave of OpenAds Publishing Partners \u2013 Supporting a Healthier Digital Media Supply Chain - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-trade-desk-announces-first-wave-of-openads-publishing-partners-supporting-a-healthier-digital-media-supply-chain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Trade Desk Announces First Wave of OpenAds Publishing Partners \u2013 Supporting a Healthier Digital Media Supply Chain - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The Trade Desk Announces First Wave of OpenAds Publishing Partners \u2013 Supporting a Healthier Digital Media Supply Chain Leading publishers AccuWeather, The Arena Group, BuzzFeed, the Guardian, Hearst Magazines, Hearst TV, Newsweek, People Inc., and Ziff Davis among first to support NEW YORK&#8211;(BUSINESS WIRE)&#8211; The Trade Desk, a leading global advertising technology company, today announced broad support from publishing partners for OpenAds, a new auction environment that enables a direct, high-integrity, and transparent option for publishers and sellers. Leading publishers AccuWeather, The Arena Group, BuzzFeed, the Guardian, Hearst Magazines, Hearst TV, Newsweek, People Inc., and Ziff Davis are among the first publishers to announce their support for OpenAds. 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Leading publishers AccuWeather, The Arena Group, BuzzFeed, the Guardian, Hearst Magazines, Hearst TV, Newsweek, People Inc., and Ziff Davis are among the first publishers to announce their support for OpenAds. 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