{"id":923245,"date":"2026-01-01T15:55:40","date_gmt":"2026-01-01T20:55:40","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/princess-cruises-rings-in-new-years-day-with-star-princess-alaska-themed-float-in-the-rose-parade\/"},"modified":"2026-01-01T15:55:40","modified_gmt":"2026-01-01T20:55:40","slug":"princess-cruises-rings-in-new-years-day-with-star-princess-alaska-themed-float-in-the-rose-parade","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/princess-cruises-rings-in-new-years-day-with-star-princess-alaska-themed-float-in-the-rose-parade\/","title":{"rendered":"Princess Cruises Rings in New Year’s Day with Star Princess Alaska-Themed Float in the Rose Parade\u00ae"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n IMAGES AND BROLL MEDIA KIT<\/a>
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\n PASADENA, Calif.<\/span>, Jan. 1, 2026<\/span> \/PRNewswire\/ — Princess Cruises rang in 2026 in full bloom with a stunning appearance at the iconic 137th Rose Parade\u00ae, unveiling its “Together in the Magic of Alaska” float. The floral masterpiece depicted\u00a0Star Princess<\/i> sailing through Alaska’s natural breath-taking beauty, marking the highly anticipated inaugural 2026 Alaska season for the cruise line’s newest ship.<\/p>\n

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Dazzling millions of viewers and thousands of bystanders as Star Princess “cruised” down the 5\u00bd\u2011mile parade route on Colorado Blvd., the finely detailed ship shimmered with silverleaf protea, coconut, blue statice, and lunaria\u2014florals that beautifully evoked the icy glow of Alaska’s coastal waters.<\/p>\n

Drawing inspiration from the natural beauty of Alaska, the design for Star Princess’ float extended this immersive artistry by incorporating textures and tones reminiscent of rugged coastlines and breathtaking regional scenery. The float featured spectacular animation, with Alaskan wildlife coming to life through gentle movement \u2013 from whales rising from icy waters to curious sea otters, soaring eagles, a bear clutching salmon, and a wild moose standing proudly amid the landscape. Rich floral details \u2013 most notably Blue Tweedia, symbolizing the Alaska state flower, the Forget\u2011Me\u2011Not \u2013 further brought the scene to life, seamlessly connecting the float’s intricate craftsmanship with the spirit and essence of Alaska.<\/p>\n

Designed and built by Artistic Entertainment Services, the float also featured spectacular animation that brought Alaska’s wildlife to life, stretching approximately 55 feet long and 21 feet high, and adorned with more than 300,000 flowers and natural materials.<\/p>\n

“What better way to welcome the new year than on the world-famous Rose Parade stage, celebrating the breathtaking beauty of Alaska and the debut of our remarkable new ship,\u00a0Star Princess<\/i>,” said Marie Lee, Princess Cruises Chief Marketing Officer. “Our float pays homage not only to our passionate Princess crew who bring Alaska voyages to life, but also to the local Alaskans \u2013 the storytellers, guides, artists, naturalists, and communities \u2013 who welcome our guests each season and make every journey extraordinary.”<\/p>\n

Marie Lee continued by saying “This year’s ‘The Magic in Teamwork’ theme perfectly reflects who we are: an extraordinary team dedicated to delivering unforgettable travel experiences that inspire joy, connection, and moments worth retelling.”<\/p>\n

To honor “The Magic in Teamwork” theme, and to pay tribute to the 25,000 crew members and teammates worldwide who deliver incredible cruise vacations, four Princess teammates rode on the float, two from Princess’ shoreside offices and two crew members.<\/p>\n

\n Additionally, 12 performers danced their way down Colorado Blvd. to a reimagined version of “The Love Boat” theme song in a nostalgic nod to Princess’ ocean-going, co-starring role on the beloved television show credited with introducing millions of viewers to the concept of a cruise vacation. <\/b>\n <\/p>\n

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\n Princess Cruises “Together in the Magic of Alaska” Float Florals<\/u>
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