{"id":922856,"date":"2025-12-30T03:03:04","date_gmt":"2025-12-30T08:03:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\/"},"modified":"2025-12-30T03:03:04","modified_gmt":"2025-12-30T08:03:04","slug":"amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\/","title":{"rendered":"Amazfit Introduces Active Max: Bigger, Brighter, and Built for Maximum Performance"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Amazfit Introduces Active Max: Bigger, Brighter, and Built for Maximum Performance<\/b><\/p>\n<p class=\"bwalignc\"><b><i>The newest member of the Active family blends new design, expanded storage, and longer battery to help users train smarter and reach their goals with confidence.<\/i><\/b><\/p>\n<p>MILPITAS, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fus.amazfit.com%2F&amp;esheet=54385666&amp;newsitemid=20251230279762&amp;lan=en-US&amp;anchor=Amazfit&amp;index=1&amp;md5=556fc10e0fb09132cf4749cddc3c846d\">Amazfit<\/a>, a leading global smart wearable brand by Zepp Health (NYSE: ZEPP), today announces the <b>Amazfit Active Max<\/b>, the newest member of the Amazfit Active family. Built for everyday athletes and anyone looking to elevate their wellness routine, Active Max blends a 1.5\u2033 ultra-bright AMOLED display, up to 25 days of battery life, easy podcast listening and advanced training tools to support consistent training and clearer visibility across any activity.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20251230279762\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251230279762\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251230279762\/en\/2679160\/4\/ActiveMax_PR_KV.jpg\" alt=\"Bigger Display. Max Clarity: A 1.5\u2033 ultra-bright AMOLED display delivers exceptional clarity in any setting\u2014whether in the gym, outdoors, or on the move. With up to 3,000 nits of peak brightness, the screen ensures real-time stats are always easy to read.\" \/><\/p>\n<p style=\"font-size:85%\">Bigger Display. Max Clarity: A 1.5\u2033 ultra-bright AMOLED display delivers exceptional clarity in any setting\u2014whether in the gym, outdoors, or on the move. With up to 3,000 nits of peak brightness, the screen ensures real-time stats are always easy to read.<\/p>\n<\/div>\n<p>\nActive Max introduces a higher-precision training experience through BioCharge\u2122 readiness insights, adaptive coaching, enhanced strength-training tracking, and comprehensive health metrics designed to clarify performance in real time and over time.<\/p>\n<p><b>Key Features:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><b>BioCharge\u2122 Energy Monitoring<\/b> for Better Readiness: Active Max introduces Amazfit\u2019s signature BioCharge\u2122 energy score, which dynamically adjusts throughout the day based on workouts, activity level, and stress, helping users know when to push and when to rest.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Bigger Display. Max Clarity<\/b>: A 1.5\u2033 ultra-bright AMOLED display delivers exceptional clarity in any setting\u2014whether in the gym, outdoors, or on the move. With up to 3,000 nits of peak brightness, the screen ensures real-time stats are always easy to read.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Bigger Storage, Smarter Maps<\/b>: 4GB of onboard storage delivers up to 100 hours* of podcast playback during workouts, plus free downloadable maps for outdoor adventures, including more than 2,000 ski resorts with contour details.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Bigger Battery, Longer Endurance<\/b>: Up to 25 days of power in a lightweight design\u2014reliable for all-day activity and sleep tracking, as well as long-distance training, including marathons.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>170+ Sport Modes with Intelligent Strength Training<\/b>: With 170+ workout modes and AI-powered Zepp Coach\u2122 guidance, Active Max adapts to users\u2019 preferred training styles. Strength Training Mode automatically detects reps, sets, and rest periods across 25 exercises to streamline data capture and support form tracking.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>24\/7 Health Monitoring<\/b>: Powered by the latest BioTracker\u2122 PPG biometric sensor, Active Max continuously monitors heart rate, blood oxygen, stress, and sleep quality, offering alerts for abnormally high or low readings.\n<\/li>\n<\/ul>\n<ul class=\"bwlistdisc\">\n<li><b>Stay Connected with Helpful Smart Features<\/b>: Users can make Bluetooth\u00ae calls, send speech-to-text replies (Android), and control the watch using Zepp Flow\u2122 voice commands. Active Max pairs with the Zepp App for deeper health insights and long-term trend tracking.\n<\/li>\n<\/ul>\n<p>\nActive Max features enhancements across three dimensions: a bigger display, bigger storage, and bigger battery life. Pairing lightweight durability with 5 ATM water resistance and 170+ sport modes, Active Max offers versatility for strength sessions, running, and outdoor activities.<\/p>\n<p>\n*Storage estimates are based on standard audio quality settings. Actual capacity varies significantly by file format, quality selection, and content complexity. Podcast feature available via software update in February 2026.<\/p>\n<p><b>Pricing and Availability<\/b><\/p>\n<p>\nThe Active Max will be available starting December 30, 2025, for $169.00 on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fus.amazfit.com%2Fproducts%2Ft-rex-3-pro&amp;esheet=54385666&amp;newsitemid=20251230279762&amp;lan=en-US&amp;anchor=Amazfit.com&amp;index=2&amp;md5=08fac5c282414b1eaab8f6b10f96b822\">Amazfit.com<\/a> and Amazon.<\/p>\n<p>\nFor more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.amazfit.com&amp;esheet=54385666&amp;newsitemid=20251230279762&amp;lan=en-US&amp;anchor=www.amazfit.com&amp;index=3&amp;md5=41ae5cab4a37fb742cfd97661e745cc4\">www.amazfit.com<\/a> and follow us on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2Famazfit.global%2F&amp;esheet=54385666&amp;newsitemid=20251230279762&amp;lan=en-US&amp;anchor=Facebook&amp;index=4&amp;md5=1732e9e1493902512cbe08b734729a98\">Facebook<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Famazfit.global%2F&amp;esheet=54385666&amp;newsitemid=20251230279762&amp;lan=en-US&amp;anchor=Instagram&amp;index=5&amp;md5=90a63d25dba1852553613954d4cb59b0\">Instagram<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fx.com%2FAmazfitGlobal&amp;esheet=54385666&amp;newsitemid=20251230279762&amp;lan=en-US&amp;anchor=Twitter&amp;index=6&amp;md5=0974ed7f644023240375e730ddf21e23\">Twitter<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fc%2Famazfitglobal&amp;esheet=54385666&amp;newsitemid=20251230279762&amp;lan=en-US&amp;anchor=YouTube&amp;index=7&amp;md5=a7d696bb021d290a5b2c4970123e0dd7\">YouTube<\/a>. Media and influencers are welcome to sign up to Amazfit Affiliate programs on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fapp.levanta.io%2Fauth%2Frefer%2Fbrand%2F4fbf2574-a2a4-4683-83d1-8a5e2bf67cda%2Fsign-up&amp;esheet=54385666&amp;newsitemid=20251230279762&amp;lan=en-US&amp;anchor=Amazon&amp;index=8&amp;md5=26091f8eb0268e3ae0c4153d2fa460e0\">Amazon<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fpublic.cj.com%2Fsignup%2Fpublisher%3FadvertiserId%3D5757681&amp;esheet=54385666&amp;newsitemid=20251230279762&amp;lan=en-US&amp;anchor=Commission+Junction&amp;index=9&amp;md5=0a022bba41542b547b41e136f754bc96\">Commission Junction<\/a> via the link.<\/p>\n<p><b>About Amazfit<\/b><\/p>\n<p>\nAmazfit, a global smart wearable and fitness leader is part of Zepp Health (NYSE: ZEPP), a health technology company with its principal office based in Gorinchem, the Netherlands. Zepp Health operates as a distributed organization, with team members and offices across the Americas, Europe, Asia, and other global markets.<\/p>\n<p>\nAmazfit builds smart wearables designed around movement \u2014 training with intention, recovery with balance, and evolution over time. Built for the way people train today, Amazfit blends endurance, strength, and recovery into a single, coherent rhythm to support sustainable progress over time.<\/p>\n<p>\nBehind Amazfit is Zepp, which builds the intelligence that supports its training experience. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.amazfit.com&amp;esheet=54385666&amp;newsitemid=20251230279762&amp;lan=en-US&amp;anchor=www.amazfit.com&amp;index=10&amp;md5=bab199422d6a7699c4c3d109fab53bdf\">www.amazfit.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251230279762r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251230279762\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251230279762\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact<br \/>\n<\/b><br \/>Max Borges Agency for Amazfit<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:amazfit@maxborgesagency.com\">amazfit@maxborgesagency.com<\/a><\/p>\n<p>\nMary Thompson Woodbury<br \/>\n<br \/>Head of PR, Amazfit North America<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Mary.woodbury@zepp.com\">Mary.woodbury@zepp.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Europe United States Netherlands North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Fitness &amp; Nutrition Health Wearables\/Mobile Technology<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251230279762\/en\/2679160\/3\/ActiveMax_PR_KV.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Bigger Display. Max Clarity: A 1.5\u2033 ultra-bright AMOLED display delivers exceptional clarity in any setting\u2014whether in the gym, outdoors, or on the move. With up to 3,000 nits of peak brightness, the screen ensures real-time stats are always easy to read.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251230279762\/en\/2679155\/3\/Amazfit_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Amazfit Introduces Active Max: Bigger, Brighter, and Built for Maximum Performance The newest member of the Active family blends new design, expanded storage, and longer battery to help users train smarter and reach their goals with confidence. MILPITAS, Calif.&#8211;(BUSINESS WIRE)&#8211;Amazfit, a leading global smart wearable brand by Zepp Health (NYSE: ZEPP), today announces the Amazfit Active Max, the newest member of the Amazfit Active family. Built for everyday athletes and anyone looking to elevate their wellness routine, Active Max blends a 1.5\u2033 ultra-bright AMOLED display, up to 25 days of battery life, easy podcast listening and advanced training tools to support consistent training and clearer visibility across any activity. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251230279762\/en\/ &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Amazfit Introduces Active Max: Bigger, Brighter, and Built for Maximum Performance&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-922856","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazfit Introduces Active Max: Bigger, Brighter, and Built for Maximum Performance - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazfit Introduces Active Max: Bigger, Brighter, and Built for Maximum Performance - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Amazfit Introduces Active Max: Bigger, Brighter, and Built for Maximum Performance The newest member of the Active family blends new design, expanded storage, and longer battery to help users train smarter and reach their goals with confidence. MILPITAS, Calif.&#8211;(BUSINESS WIRE)&#8211;Amazfit, a leading global smart wearable brand by Zepp Health (NYSE: ZEPP), today announces the Amazfit Active Max, the newest member of the Amazfit Active family. Built for everyday athletes and anyone looking to elevate their wellness routine, Active Max blends a 1.5\u2033 ultra-bright AMOLED display, up to 25 days of battery life, easy podcast listening and advanced training tools to support consistent training and clearer visibility across any activity. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251230279762\/en\/ &hellip; Continue reading &quot;Amazfit Introduces Active Max: Bigger, Brighter, and Built for Maximum Performance&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-30T08:03:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20251230279762\/en\/2679160\/4\/ActiveMax_PR_KV.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Amazfit Introduces Active Max: Bigger, Brighter, and Built for Maximum Performance\",\"datePublished\":\"2025-12-30T08:03:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\\\/\"},\"wordCount\":787,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20251230279762\\\/en\\\/2679160\\\/4\\\/ActiveMax_PR_KV.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\\\/\",\"name\":\"Amazfit Introduces Active Max: Bigger, Brighter, and Built for Maximum Performance - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20251230279762\\\/en\\\/2679160\\\/4\\\/ActiveMax_PR_KV.jpg\",\"datePublished\":\"2025-12-30T08:03:04+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20251230279762\\\/en\\\/2679160\\\/4\\\/ActiveMax_PR_KV.jpg\",\"contentUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20251230279762\\\/en\\\/2679160\\\/4\\\/ActiveMax_PR_KV.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Amazfit Introduces Active Max: Bigger, Brighter, and Built for Maximum Performance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazfit Introduces Active Max: Bigger, Brighter, and Built for Maximum Performance - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\/","og_locale":"en_US","og_type":"article","og_title":"Amazfit Introduces Active Max: Bigger, Brighter, and Built for Maximum Performance - Market Newsdesk","og_description":"Amazfit Introduces Active Max: Bigger, Brighter, and Built for Maximum Performance The newest member of the Active family blends new design, expanded storage, and longer battery to help users train smarter and reach their goals with confidence. MILPITAS, Calif.&#8211;(BUSINESS WIRE)&#8211;Amazfit, a leading global smart wearable brand by Zepp Health (NYSE: ZEPP), today announces the Amazfit Active Max, the newest member of the Amazfit Active family. Built for everyday athletes and anyone looking to elevate their wellness routine, Active Max blends a 1.5\u2033 ultra-bright AMOLED display, up to 25 days of battery life, easy podcast listening and advanced training tools to support consistent training and clearer visibility across any activity. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251230279762\/en\/ &hellip; Continue reading \"Amazfit Introduces Active Max: Bigger, Brighter, and Built for Maximum Performance\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\/","og_site_name":"Market Newsdesk","article_published_time":"2025-12-30T08:03:04+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20251230279762\/en\/2679160\/4\/ActiveMax_PR_KV.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Amazfit Introduces Active Max: Bigger, Brighter, and Built for Maximum Performance","datePublished":"2025-12-30T08:03:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\/"},"wordCount":787,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20251230279762\/en\/2679160\/4\/ActiveMax_PR_KV.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\/","name":"Amazfit Introduces Active Max: Bigger, Brighter, and Built for Maximum Performance - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20251230279762\/en\/2679160\/4\/ActiveMax_PR_KV.jpg","datePublished":"2025-12-30T08:03:04+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\/#primaryimage","url":"https:\/\/mms.businesswire.com\/media\/20251230279762\/en\/2679160\/4\/ActiveMax_PR_KV.jpg","contentUrl":"https:\/\/mms.businesswire.com\/media\/20251230279762\/en\/2679160\/4\/ActiveMax_PR_KV.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/amazfit-introduces-active-max-bigger-brighter-and-built-for-maximum-performance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Amazfit Introduces Active Max: Bigger, Brighter, and Built for Maximum Performance"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/922856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=922856"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/922856\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=922856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=922856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=922856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}