{"id":922823,"date":"2025-12-29T16:33:15","date_gmt":"2025-12-29T21:33:15","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/reeds-inc-announces-appointment-of-neal-cohane-as-chief-operating-officer\/"},"modified":"2025-12-29T16:33:15","modified_gmt":"2025-12-29T21:33:15","slug":"reeds-inc-announces-appointment-of-neal-cohane-as-chief-operating-officer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/reeds-inc-announces-appointment-of-neal-cohane-as-chief-operating-officer\/","title":{"rendered":"Reed\u2019s, Inc. Announces Appointment of Neal Cohane as Chief Operating Officer"},"content":{"rendered":"
\n

NORWALK, Conn., Dec. 29, 2025 (GLOBE NEWSWIRE) — Reed\u2019s, Inc. (NYSE American: REED) (\u201cReed\u2019s\u201d or the \u201cCompany\u201d), owner of the nation\u2019s leading portfolio of handcrafted, natural ginger beverages, today announced the appointment of Neal Cohane as Chief Operating Officer, effective January 5, 2026.<\/p>\n

Mr. Cohane brings decades of leadership experience across the beverage industry and a proven track record of building high-performing commercial organizations, scaling national distribution, and driving sustainable growth for consumer brands. Most recently, he served as Chief Sales Officer at Eastroc Beverages and previously founded Rootstock Brands, Inc., where he advised beverage companies on go-to-market strategy and execution. Mr. Cohane is well known to Reed\u2019s, having previously served as the Company\u2019s Chief Sales Officer for more than 15 years, playing a central role in expanding the brand\u2019s footprint and strengthening key retail and distributor relationships. Earlier in his career, he held senior leadership roles at PepsiCo, SoBe and The Coca-Cola Company. Mr. Cohane holds a B.S. in Business Administration from Merrimack College.<\/p>\n

\u201cNeal\u2019s deep understanding of Reed\u2019s, combined with his extensive experience scaling beverage brands, makes him uniquely qualified to lead our operations as we enter our next phase of growth,\u201d said Cyril Wallace, Chief Executive Officer of Reed\u2019s. \u201cWe are excited to welcome Neal back to the executive team and confident that his leadership will help drive operational excellence and long-term value for our shareholders.\u201d<\/p>\n

Mr. Cohane added, \u201cI\u2019m extremely enthusiastic to be returning to Reed\u2019s in a new capacity as Chief Operating Officer and embrace the opportunity to lead the Company\u2019s sales, marketing, and operations functions. Our primary objectives will be securing new channels of business, expanding distribution through new doors, increasing velocity across all existing channels, and deepening our distributor and retail partnerships. Strengthening these relationships will be a top priority in 2026 and beyond.\u201d<\/p>\n

\n About Reed\u2019s, Inc.<\/strong>\n <\/p>\n

Reed\u2019s is an innovative company and category leader that provides the world with high quality, premium and better-for-you beverages. Established in 1989, Reed’s is a leader in craft beverages under the Reed\u2019s\u00ae, Virgil\u2019s\u00ae\u00a0and Flying Cauldron\u00ae\u00a0brand names. The Company\u2019s beverages are now sold in over 32,000 stores nationwide.<\/p>\n

\n Investor Relations Contact
<\/strong>Sean Mansouri, CFA or Aaron D\u2019Souza
Elevate IR
ir@reedsinc.com<\/a>
(720) 330-2829<\/p>\n

\"\"
\n
\n \"\"\n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

NORWALK, Conn., Dec. 29, 2025 (GLOBE NEWSWIRE) — Reed\u2019s, Inc. (NYSE American: REED) (\u201cReed\u2019s\u201d or the \u201cCompany\u201d), owner of the nation\u2019s leading portfolio of handcrafted, natural ginger beverages, today announced the appointment of Neal Cohane as Chief Operating Officer, effective January 5, 2026. Mr. Cohane brings decades of leadership experience across the beverage industry and a proven track record of building high-performing commercial organizations, scaling national distribution, and driving sustainable growth for consumer brands. Most recently, he served as Chief Sales Officer at Eastroc Beverages and previously founded Rootstock Brands, Inc., where he advised beverage companies on go-to-market strategy and execution. Mr. Cohane is well known to Reed\u2019s, having previously served as the Company\u2019s Chief Sales Officer for more than … <\/p>\n

Continue reading “Reed\u2019s, Inc. Announces Appointment of Neal Cohane as Chief Operating Officer”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-922823","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nReed\u2019s, Inc. Announces Appointment of Neal Cohane as Chief Operating Officer - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/reeds-inc-announces-appointment-of-neal-cohane-as-chief-operating-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reed\u2019s, Inc. 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