{"id":922758,"date":"2025-12-29T12:03:20","date_gmt":"2025-12-29T17:03:20","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/kroger-expands-food-access-with-launch-of-verified-savings-program-with-discount-on-fruits-and-vegetables\/"},"modified":"2025-12-29T12:03:20","modified_gmt":"2025-12-29T17:03:20","slug":"kroger-expands-food-access-with-launch-of-verified-savings-program-with-discount-on-fruits-and-vegetables","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/kroger-expands-food-access-with-launch-of-verified-savings-program-with-discount-on-fruits-and-vegetables\/","title":{"rendered":"Kroger Expands Food Access with Launch of Verified Savings Program with Discount on Fruits and Vegetables"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n Retailer offers 20% discount on produce and half-off Boost memberships to eligible customers <\/i>\n <\/p>\n

\n CINCINNATI<\/span>, Dec. 29, 2025<\/span> \/PRNewswire\/ — The Kroger Co. (NYSE: KR) today launched its Verified Savings Program that provides a 20% discount* on fruits and vegetables and half-off Boost by Kroger Plus memberships to customers who are recipients of various government assistance programs including SNAP, WIC, Medicaid and more. Customers may sign up\u00a0online<\/a>, using\u00a0SheerID<\/a>, a trusted verification service provider that helps retailers confirm eligibility.\u00a0<\/p>\n

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“Making fresh food more affordable and equipping more customers with free grocery delivery is an incredible step in expanding food access,” said Carlo\u00a0Baldan, Kroger group vice president of Fresh Merchandising. “With the launch of the Verified Savings program, we are thrilled to make fruits and vegetables more affordable and eliminate one more barrier to food security in our mission to end hunger.”\u00a0<\/p>\n

Customers may enroll in the program with an online verification form. Verification is good for five months and customers will need to reconfirm eligibility to remain enrolled. To learn more, visit here<\/a>.<\/p>\n

To receive 20% off fruits and vegetables, eligible customers simply need to have a Kroger digital account, enroll in Verified Savings and the offer will automatically be loaded to their account. Savings is valid on all fruit and vegetable purchases through January 31, 2026.<\/p>\n

Verified Savings enrollees are eligible for half-off annual and monthly Boost membership plans*, including Boost Essential at $34.50 per year or $4.50 per month and Boost at $49.50 per year or $6.50 per month. Current Boost members who enroll in Verified Savings can redeem the offer at the time of renewal or extension of their membership. To learn more and enroll in Boost, click\u00a0here<\/a>.<\/p>\n

\n Boost by Kroger Plus benefits include:<\/b>\n <\/p>\n