{"id":921691,"date":"2025-12-22T00:04:01","date_gmt":"2025-12-22T05:04:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-extends-partnership-with-the-wonder-women-of-wrestling-foundation\/"},"modified":"2025-12-22T00:04:01","modified_gmt":"2025-12-22T05:04:01","slug":"e-l-f-cosmetics-extends-partnership-with-the-wonder-women-of-wrestling-foundation","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-extends-partnership-with-the-wonder-women-of-wrestling-foundation\/","title":{"rendered":"e.l.f. Cosmetics Extends Partnership with The Wonder Women of Wrestling Foundation"},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>e.l.f. Cosmetics Extends Partnership with The Wonder Women of Wrestling Foundation<\/b><\/p>\n<p><i>e.l.f. doubles down on the fastest-growing high school sport to expand access, visibility and opportunity for the next generation of women athletes<\/i><\/p>\n<p>OAKLAND, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\ne.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, today announced the extension of its partnership with <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwonderwomenwrestling.org%2F&amp;esheet=54382031&amp;newsitemid=20251221462602&amp;lan=en-US&amp;anchor=The+Wonder+Women+of+Wrestling+Foundation+%28WWOWF%29&amp;index=1&amp;md5=c482434c86a03783cde4aa5d6527bf94\">The Wonder Women of Wrestling Foundation (WWOWF)<\/a> for a second consecutive year. e.l.f. returns as the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Finvestor.elfbeauty.com%2Fstock-and-financial%2Fpress-releases%2Flanding-news%2F2025%2F01-10-2025-170509545&amp;esheet=54382031&amp;newsitemid=20251221462602&amp;lan=en-US&amp;anchor=first-ever+beauty+sponsor&amp;index=2&amp;md5=6bd1c2724330e4b679c65419d3127ecb\">first-ever beauty sponsor<\/a> of the WWOWF Varsity Girls Wrestling Tournament on December 29-30, 2025, in Columbia, Missouri.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20251221462602\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251221462602\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251221462602\/en\/2676188\/4\/Wonder-Women-MO_02-_1.jpg\" alt=\"e.l.f. Cosmetics Extends Partnership with The Wonder Women of Wrestling Foundation\" \/><\/p>\n<p style=\"font-size:85%\">e.l.f. Cosmetics Extends Partnership with The Wonder Women of Wrestling Foundation<\/p>\n<\/div>\n<p>\nThis continued partnership reinforces e.l.f.\u2019s commitment to leveling the playing field for women and girls in sports, particularly in disciplines and communities that have historically lacked visibility, funding and access.<\/p>\n<p>\nGirls wrestling is the fastest-growing high school sport in America. Participation rose to more than 74,000 athletes in the 2024\u20132025 school year\u2014an increase of approximately 15% over the prior year\u2014and nearly 1,000 additional schools added girls wrestling programs year-over-year.* What was once overlooked is now rapidly gaining momentum\u2014and e.l.f. is investing where growth, grit and opportunity intersect.<\/p>\n<p>\nThe seventh annual event in Columbia, one of the largest high school girls wrestling competitions in the United States, is expected to:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nDraw more than 800 athletes<\/p>\n<\/li>\n<li>\nInclude 94 teams representing 10 states<\/p>\n<\/li>\n<li>\nAttract more than 1,300 spectators<\/p>\n<\/li>\n<\/ul>\n<p>\nThe tournament continues to experience meaningful year-over-year growth in attendance and awareness\u2014signaling a broader cultural shift in how girls wrestling is valued, followed and celebrated nationwide.<\/p>\n<p>\nAs part of its sponsorship, e.l.f. Cosmetics will once again support eight college-bound senior wrestlers through scholarships awarded via the Wonder Women of Wrestling Foundation\u2019s annual essay competition, helping reduce financial barriers and create new pathways to higher education through sport.<\/p>\n<p>\n\u201cAt e.l.f., we don\u2019t just show up for women\u2019s sports\u2014we invest in their future,\u201d said Patrick O\u2019Keefe, Chief Integrated Marketing Officer, e.l.f. Beauty. \u201cGirls wrestling is growing at record speed, yet resources haven\u2019t always kept pace. Our partnership with The Wonder Women of Wrestling Foundation is about expanding access, amplifying visibility and ensuring these athletes are seen, supported and celebrated. When girls are given opportunity, they don\u2019t just compete\u2014they change the game.\u201d<\/p>\n<p>\nThe partnership with WWOWF builds on e.l.f.\u2019s broader leadership in women\u2019s sports, including long-term investments in the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.elfbeauty.com%2Farticles%2Fnwsl-wraps-year-one-of-partnership&amp;esheet=54382031&amp;newsitemid=20251221462602&amp;lan=en-US&amp;anchor=National+Women%26%238217%3Bs+Soccer+League+%28NWSL%29&amp;index=3&amp;md5=3c538bc1ea97ff67f1db67f33a55e4b4\">National Women\u2019s Soccer League (NWSL)<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.elfbeauty.com%2Farticles%2Fe-l-f-cosmetics-bjk-cup&amp;esheet=54382031&amp;newsitemid=20251221462602&amp;lan=en-US&amp;anchor=Billie+Jean+King+Cup&amp;index=4&amp;md5=a7b49e03113941ce7f8c59d0793abee2\">Billie Jean King Cup<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.thepwhl.com%2Fen%2Fnews%2F2024%2Fmarch%2F15%2Fprofessional-womens-hockey-league-pwhl-announces-partnership-with-elf-cosmetics&amp;esheet=54382031&amp;newsitemid=20251221462602&amp;lan=en-US&amp;anchor=Professional+Women%26%238217%3Bs+Hockey+League+%28PWHL%29&amp;index=5&amp;md5=3577f9a15a45384694118591aadd8d8b\">Professional Women\u2019s Hockey League (PWHL)<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.elfbeauty.com%2Farticles%2Fe-l-f-revs-up-support-for-katherine-legge-at-nascar-s-coca-cola-600-weekend&amp;esheet=54382031&amp;newsitemid=20251221462602&amp;lan=en-US&amp;anchor=motorsports+%28Coca-Cola+600+driver+Katherine+Legge%29&amp;index=6&amp;md5=77f9dd2803881def219ad932e387c7ec\">motorsports (Coca-Cola 600 driver Katherine Legge)<\/a>. Across these partnerships, e.l.f. focuses on creating tangible outcomes\u2014expanding access to sport, increasing visibility for women athletes, funding scholarships and grassroots programs, and helping build sustainable pathways so the next generation of girls can participate, compete and lead with confidence.<\/p>\n<p>\n&#8220;The Wonder Women of Wrestling Foundation is excited to bring back our partnership with e.l.f. Cosmetics,\u201d said Michael Wakim Jr, Founder and President, The Wonder Women of Wrestling Foundation. \u201cWorking together we hope to not only grow the reach of our foundation but also the growth of this amazing sport. With the support of e.l.f. Cosmetics we are able to continue to grow our scholarship programs and get these amazing young wrestlers exposure on a worldwide level.&#8221;<\/p>\n<p>\ne.l.f. Cosmetics proudly wishes all competitors the best of luck as they take to the mat at the 2025 Wonder Women of Wrestling Varsity Girls Tournament, ready to compete, lead and inspire what\u2019s next.<\/p>\n<p><i>* <\/i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnfhs.org%2Fstories%2Fparticipation-in-high-school-sports-hits-record-high-with-sizable-increase-in-2024-25%3Futm_source%3Dchatgpt.com&amp;esheet=54382031&amp;newsitemid=20251221462602&amp;lan=en-US&amp;anchor=National+Federation+of+State+High+School+Associations+%28NFHS%29&amp;index=7&amp;md5=309f92523b080cec15b84b96871ee764\"><i>National Federation of State High School Associations (NFHS)<\/i><\/a><\/p>\n<p><b>About e.l.f. Cosmetics<\/b><\/p>\n<p>\ne.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified\u2122 facilities. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.elfcosmetics.com&amp;esheet=54382031&amp;newsitemid=20251221462602&amp;lan=en-US&amp;anchor=www.elfcosmetics.com&amp;index=8&amp;md5=625aa27868a77ecce7d8ecd8bf3f1d75\">www.elfcosmetics.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251221462602r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251221462602\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251221462602\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact <\/b><\/p>\n<p>\nHannah Rubin<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Hrubin@elfbeauty.com\">Hrubin@elfbeauty.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California Missouri<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Sports University Primary\/Secondary Education Philanthropy Wrestling Women Cosmetics Retail Foundation Consumer<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251221462602\/en\/2676188\/3\/Wonder-Women-MO_02-_1.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">e.l.f. Cosmetics Extends Partnership with The Wonder Women of Wrestling Foundation<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251221462602\/en\/2676187\/3\/e_l_f_Cosmetics_HOR_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>e.l.f. Cosmetics Extends Partnership with The Wonder Women of Wrestling Foundation e.l.f. doubles down on the fastest-growing high school sport to expand access, visibility and opportunity for the next generation of women athletes OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, today announced the extension of its partnership with The Wonder Women of Wrestling Foundation (WWOWF) for a second consecutive year. e.l.f. returns as the first-ever beauty sponsor of the WWOWF Varsity Girls Wrestling Tournament on December 29-30, 2025, in Columbia, Missouri. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251221462602\/en\/ e.l.f. Cosmetics Extends Partnership with The Wonder Women of Wrestling Foundation This continued partnership reinforces e.l.f.\u2019s &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-extends-partnership-with-the-wonder-women-of-wrestling-foundation\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;e.l.f. Cosmetics Extends Partnership with The Wonder Women of Wrestling Foundation&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-921691","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>e.l.f. Cosmetics Extends Partnership with The Wonder Women of Wrestling Foundation - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-extends-partnership-with-the-wonder-women-of-wrestling-foundation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"e.l.f. Cosmetics Extends Partnership with The Wonder Women of Wrestling Foundation - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"e.l.f. Cosmetics Extends Partnership with The Wonder Women of Wrestling Foundation e.l.f. doubles down on the fastest-growing high school sport to expand access, visibility and opportunity for the next generation of women athletes OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, today announced the extension of its partnership with The Wonder Women of Wrestling Foundation (WWOWF) for a second consecutive year. e.l.f. returns as the first-ever beauty sponsor of the WWOWF Varsity Girls Wrestling Tournament on December 29-30, 2025, in Columbia, Missouri. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251221462602\/en\/ e.l.f. Cosmetics Extends Partnership with The Wonder Women of Wrestling Foundation This continued partnership reinforces e.l.f.\u2019s &hellip; Continue reading &quot;e.l.f. 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Cosmetics Extends Partnership with The Wonder Women of Wrestling Foundation - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-extends-partnership-with-the-wonder-women-of-wrestling-foundation\/","og_locale":"en_US","og_type":"article","og_title":"e.l.f. Cosmetics Extends Partnership with The Wonder Women of Wrestling Foundation - Market Newsdesk","og_description":"e.l.f. Cosmetics Extends Partnership with The Wonder Women of Wrestling Foundation e.l.f. doubles down on the fastest-growing high school sport to expand access, visibility and opportunity for the next generation of women athletes OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, today announced the extension of its partnership with The Wonder Women of Wrestling Foundation (WWOWF) for a second consecutive year. e.l.f. returns as the first-ever beauty sponsor of the WWOWF Varsity Girls Wrestling Tournament on December 29-30, 2025, in Columbia, Missouri. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251221462602\/en\/ e.l.f. Cosmetics Extends Partnership with The Wonder Women of Wrestling Foundation This continued partnership reinforces e.l.f.\u2019s &hellip; Continue reading \"e.l.f. Cosmetics Extends Partnership with The Wonder Women of Wrestling Foundation\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-extends-partnership-with-the-wonder-women-of-wrestling-foundation\/","og_site_name":"Market Newsdesk","article_published_time":"2025-12-22T05:04:01+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20251221462602\/en\/2676188\/4\/Wonder-Women-MO_02-_1.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-extends-partnership-with-the-wonder-women-of-wrestling-foundation\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/e-l-f-cosmetics-extends-partnership-with-the-wonder-women-of-wrestling-foundation\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"e.l.f. 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