{"id":921316,"date":"2025-12-18T17:07:08","date_gmt":"2025-12-18T22:07:08","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-appoints-natalia-premovic-as-chief-consumer-products-and-experiences-officer\/"},"modified":"2025-12-18T17:07:08","modified_gmt":"2025-12-18T22:07:08","slug":"mattel-appoints-natalia-premovic-as-chief-consumer-products-and-experiences-officer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-appoints-natalia-premovic-as-chief-consumer-products-and-experiences-officer\/","title":{"rendered":"Mattel Appoints Natalia Premovic as Chief Consumer Products and Experiences Officer"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Mattel Appoints Natalia Premovic as Chief Consumer Products and Experiences Officer<\/b><\/p>\n<p>EL SEGUNDO, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.mattel.com%2F&amp;esheet=54380610&amp;newsitemid=20251218031703&amp;lan=en-US&amp;anchor=Mattel%2C+Inc.&amp;index=1&amp;md5=af5c9f969812296c07c035504e0057e9\">Mattel, Inc.<\/a> (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced that Natalia Premovic has been appointed Chief Consumer Products and Experiences Officer for the company, effective January 5, 2026. In this role, Premovic will oversee global consumer products, experiences, publishing, and location-based entertainment for Mattel. She will report to Mattel Chairman and CEO Ynon Kreiz.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20251218031703\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251218031703\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 388px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251218031703\/en\/2675078\/4\/Natalia_Premovic_071.jpg\" alt=\"Natalia Premovic\" \/><\/p>\n<p style=\"font-size:85%\">Natalia Premovic<\/p>\n<\/div>\n<p>\nKreiz said: \u201cWe welcome Natalia to Mattel at an exciting time for the company, as we continue to expand our entertainment offering and capture more value from our IP. Her expertise building and scaling global consumer products businesses at pace bodes well for Mattel\u2019s next chapter as we accelerate our growth in entertainment.\u201d\n<\/p>\n<p>\nPremovic joins Mattel most recently from Netflix, where she built the company\u2019s consumer products business from the ground up. She served as Head of Consumer Products for the U.S., Canada, Australia, and New Zealand, and also led e-commerce globally. During her tenure, she led teams responsible for more than 150 partnerships worldwide, helped advance major initiatives including Netflix House, and was instrumental in translating global hits like Stranger Things, Bridgerton, One Piece, Squid Game, and KPop Demon Hunters into multi-billion-dollar franchise ecosystems.\n<\/p>\n<p>\nBefore Netflix, Premovic spent more than a decade at The Walt Disney Company, serving in senior roles in global product management and retail channel strategy. Among her many achievements, Premovic launched new business models across Disney\u2019s franchise portfolio, developed innovative retail partnerships such as Disney Stores at Target, and helped shape the company\u2019s e-commerce future with ShopDisney.com.\n<\/p>\n<p>\nPremovic added: \u201cI am excited to take part in shaping the next era of consumer products and experiences at Mattel and deepen our connection with fans. It is an honor to join this extraordinary team and help drive the future for these iconic brands.\u201d\n<\/p>\n<p>\nPremovic holds a bachelor\u2019s degree from Columbia University and lives in Los Angeles with her family. She will be based at Mattel\u2019s global headquarters in El Segundo, Calif.\n<\/p>\n<p><b>About Mattel<\/b><\/p>\n<p>\nMattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie\u00ae, Hot Wheels\u00ae, Fisher-Price\u00ae, American Girl\u00ae, Thomas &amp; Friends\u2122, UNO\u00ae, Masters of the Universe\u00ae, Matchbox\u00ae, Monster High\u00ae, Polly Pocket\u00ae, and Barney\u00ae, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world\u2019s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fabout.mattel.com%2F&amp;esheet=54380610&amp;newsitemid=20251218031703&amp;lan=en-US&amp;anchor=mattel.com&amp;index=2&amp;md5=55a49c3ac25254b466c3bede1283054f\">mattel.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251218031703r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251218031703\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251218031703\/en\/<\/a><\/span><\/p>\n<p><b>Press Contacts:<br \/>\n<\/b><br \/>Niki Kazakos<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Niki.Kazakos@Mattel.com\">Niki.Kazakos@Mattel.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Toys Entertainment Retail Consumer General Entertainment Children<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251218031703\/en\/2675078\/3\/Natalia_Premovic_071.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Natalia Premovic<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251218031703\/en\/2675077\/3\/MAT21BG_LOGO_R01_%281%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Mattel Appoints Natalia Premovic as Chief Consumer Products and Experiences Officer EL SEGUNDO, Calif.&#8211;(BUSINESS WIRE)&#8211;Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced that Natalia Premovic has been appointed Chief Consumer Products and Experiences Officer for the company, effective January 5, 2026. In this role, Premovic will oversee global consumer products, experiences, publishing, and location-based entertainment for Mattel. She will report to Mattel Chairman and CEO Ynon Kreiz. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251218031703\/en\/ Natalia Premovic Kreiz said: \u201cWe welcome Natalia to Mattel at an exciting time for the company, as we continue to expand our entertainment &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-appoints-natalia-premovic-as-chief-consumer-products-and-experiences-officer\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Mattel Appoints Natalia Premovic as Chief Consumer Products and Experiences Officer&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-921316","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mattel Appoints Natalia Premovic as Chief Consumer Products and Experiences Officer - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-appoints-natalia-premovic-as-chief-consumer-products-and-experiences-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel Appoints Natalia Premovic as Chief Consumer Products and Experiences Officer - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Mattel Appoints Natalia Premovic as Chief Consumer Products and Experiences Officer EL SEGUNDO, Calif.&#8211;(BUSINESS WIRE)&#8211;Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced that Natalia Premovic has been appointed Chief Consumer Products and Experiences Officer for the company, effective January 5, 2026. In this role, Premovic will oversee global consumer products, experiences, publishing, and location-based entertainment for Mattel. She will report to Mattel Chairman and CEO Ynon Kreiz. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251218031703\/en\/ Natalia Premovic Kreiz said: \u201cWe welcome Natalia to Mattel at an exciting time for the company, as we continue to expand our entertainment &hellip; Continue reading &quot;Mattel Appoints Natalia Premovic as Chief Consumer Products and Experiences Officer&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-appoints-natalia-premovic-as-chief-consumer-products-and-experiences-officer\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-18T22:07:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20251218031703\/en\/2675078\/4\/Natalia_Premovic_071.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-appoints-natalia-premovic-as-chief-consumer-products-and-experiences-officer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-appoints-natalia-premovic-as-chief-consumer-products-and-experiences-officer\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Mattel Appoints Natalia Premovic as Chief Consumer Products and Experiences Officer\",\"datePublished\":\"2025-12-18T22:07:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-appoints-natalia-premovic-as-chief-consumer-products-and-experiences-officer\\\/\"},\"wordCount\":559,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-appoints-natalia-premovic-as-chief-consumer-products-and-experiences-officer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20251218031703\\\/en\\\/2675078\\\/4\\\/Natalia_Premovic_071.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-appoints-natalia-premovic-as-chief-consumer-products-and-experiences-officer\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mattel-appoints-natalia-premovic-as-chief-consumer-products-and-experiences-officer\\\/\",\"name\":\"Mattel Appoints Natalia Premovic as Chief Consumer Products and Experiences Officer - 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(Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced that Natalia Premovic has been appointed Chief Consumer Products and Experiences Officer for the company, effective January 5, 2026. In this role, Premovic will oversee global consumer products, experiences, publishing, and location-based entertainment for Mattel. She will report to Mattel Chairman and CEO Ynon Kreiz. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251218031703\/en\/ Natalia Premovic Kreiz said: \u201cWe welcome Natalia to Mattel at an exciting time for the company, as we continue to expand our entertainment &hellip; Continue reading \"Mattel Appoints Natalia Premovic as Chief Consumer Products and Experiences Officer\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-appoints-natalia-premovic-as-chief-consumer-products-and-experiences-officer\/","og_site_name":"Market Newsdesk","article_published_time":"2025-12-18T22:07:08+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20251218031703\/en\/2675078\/4\/Natalia_Premovic_071.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-appoints-natalia-premovic-as-chief-consumer-products-and-experiences-officer\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-appoints-natalia-premovic-as-chief-consumer-products-and-experiences-officer\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Mattel Appoints Natalia Premovic as Chief Consumer Products and Experiences Officer","datePublished":"2025-12-18T22:07:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-appoints-natalia-premovic-as-chief-consumer-products-and-experiences-officer\/"},"wordCount":559,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-appoints-natalia-premovic-as-chief-consumer-products-and-experiences-officer\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20251218031703\/en\/2675078\/4\/Natalia_Premovic_071.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-appoints-natalia-premovic-as-chief-consumer-products-and-experiences-officer\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/mattel-appoints-natalia-premovic-as-chief-consumer-products-and-experiences-officer\/","name":"Mattel Appoints Natalia Premovic as Chief Consumer Products and Experiences Officer - 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