{"id":921308,"date":"2025-12-18T17:03:12","date_gmt":"2025-12-18T22:03:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/pattern-announces-acquisition-of-nextwave-expanding-tiktok-shop-and-creator-led-commerce-capabilities\/"},"modified":"2025-12-18T17:03:12","modified_gmt":"2025-12-18T22:03:12","slug":"pattern-announces-acquisition-of-nextwave-expanding-tiktok-shop-and-creator-led-commerce-capabilities","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/pattern-announces-acquisition-of-nextwave-expanding-tiktok-shop-and-creator-led-commerce-capabilities\/","title":{"rendered":"Pattern Announces Acquisition of NextWave, Expanding TikTok Shop and Creator-Led Commerce Capabilities"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Pattern Announces Acquisition of NextWave, Expanding TikTok Shop and Creator-Led Commerce Capabilities<\/b><\/p>\n<p>LEHI, Utah &amp; LOS ANGELES&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nPattern Group Inc. (Nasdaq: PTRN), a global leader in accelerating brands on ecommerce marketplaces through proprietary technology and AI, today announced that it has acquired NextWave, a fast-growing TikTok commerce agency specializing in creator-led product discovery, TikTok Shop operations, live selling, and affiliate acceleration.\n<\/p>\n<p>\nThe acquisition accelerates Pattern\u2019s ability to help brands reach new customers amid the rapid growth of TikTok Shop and social commerce. NextWave brings industry-leading TikTok Shop Partner (TSP) services, top-ranked Creator Affiliate Partner (CAP) capabilities, and a network of more than 1,200 managed creators and more than 300,000 affiliates on TikTok. Together, these capabilities will help Pattern scale creator-led content and tap into one of today\u2019s most powerful channels for product discovery and conversion.\n<\/p>\n<p>\n\u201cWe are excited to welcome Grace Yang and the NextWave team to Pattern,\u201d said Dave Wright, Co-founder and CEO of Pattern. \u201cNextWave has built one of the most effective TikTok Shop and creator-commerce organizations in the industry. By combining their expertise with Pattern\u2019s fast-growing social commerce offering and technology platform, we are uniquely positioned to become a leading force in social selling\u2014helping brands grow faster as creators reshape how consumers discover and buy products.\u201d\n<\/p>\n<p>\nFounded in 2022 by CEO Grace Yang, NextWave has rapidly emerged as one of the highest-performing partners in the TikTok ecosystem, supporting brands with creator management, high-velocity content production, and end-to-end TikTok Shop growth. Headquartered in Los Angeles, the company\u2019s team spans Los Angeles and New York.\n<\/p>\n<p>\n\u201cNextWave was built to help brands win in the new era of social commerce, where creator-led content drives discovery and performance,\u201d said Grace Yang, Founder and CEO of NextWave. \u201cJoining Pattern allows us to scale what we do best, combining our TikTok Shop expertise, creator network, and operational speed with Pattern\u2019s global reach, AI, and marketplace infrastructure, to help brands grow faster and more efficiently than ever before.\u201d\n<\/p>\n<p>\nThe combined offerings will enable brands to unify creator-led demand generation with marketplace performance, providing integrated data, attribution, and operational support across TikTok Shop, Amazon, Walmart, and more than 60 global marketplaces.\n<\/p>\n<p><b>About Pattern<\/b><\/p>\n<p>\nPattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern&#8217;s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces\u2014including Amazon, TikTok Shop, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre.\n<\/p>\n<p><b>Forward Looking Statement<\/b><\/p>\n<p>\nThis press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include all statements other than statements of historical fact, including but not limited to statements regarding future strategies, capabilities, performance, anticipated growth, and timing of any of the foregoing. Forward-looking statements are inherently difficult to predict and involve known and unknown risks and uncertainties. Additional information regarding factors that could materially impact results and the accuracy of the forward-looking statements contained herein can be found in our final prospectus filed with the Securities and Exchange Commission (\u201cSEC\u201d) on September 19, 2025, in our Form 10-Q filed with the SEC on November 6, 2025, and in our subsequent filings with the SEC. While we may elect to update such forward-looking statements in the future, we disclaim any obligation to do so.\n<\/p>\n<p>\nTo learn more, visit pattern.com or email <a rel=\"nofollow\" href=\"mailto:press@pattern.com\">press@pattern.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251218905888r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251218905888\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251218905888\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact:<br \/>\n<\/b><br \/>Tom Cook<br \/>\n<br \/>Global Communications<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@pattern.com\">press@pattern.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California Utah United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Social Media Online Retail Internet Electronic Commerce Technology Artificial Intelligence Digital Marketing Retail Marketing Advertising Audio\/Video Content Marketing Communications<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251218905888\/en\/2674968\/3\/NexWave_%281%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Pattern Announces Acquisition of NextWave, Expanding TikTok Shop and Creator-Led Commerce Capabilities LEHI, Utah &amp; LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; Pattern Group Inc. (Nasdaq: PTRN), a global leader in accelerating brands on ecommerce marketplaces through proprietary technology and AI, today announced that it has acquired NextWave, a fast-growing TikTok commerce agency specializing in creator-led product discovery, TikTok Shop operations, live selling, and affiliate acceleration. The acquisition accelerates Pattern\u2019s ability to help brands reach new customers amid the rapid growth of TikTok Shop and social commerce. NextWave brings industry-leading TikTok Shop Partner (TSP) services, top-ranked Creator Affiliate Partner (CAP) capabilities, and a network of more than 1,200 managed creators and more than 300,000 affiliates on TikTok. Together, these capabilities will help Pattern scale &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pattern-announces-acquisition-of-nextwave-expanding-tiktok-shop-and-creator-led-commerce-capabilities\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Pattern Announces Acquisition of NextWave, Expanding TikTok Shop and Creator-Led Commerce Capabilities&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-921308","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pattern Announces Acquisition of NextWave, Expanding TikTok Shop and Creator-Led Commerce Capabilities - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pattern-announces-acquisition-of-nextwave-expanding-tiktok-shop-and-creator-led-commerce-capabilities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pattern Announces Acquisition of NextWave, Expanding TikTok Shop and Creator-Led Commerce Capabilities - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Pattern Announces Acquisition of NextWave, Expanding TikTok Shop and Creator-Led Commerce Capabilities LEHI, Utah &amp; LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; Pattern Group Inc. (Nasdaq: PTRN), a global leader in accelerating brands on ecommerce marketplaces through proprietary technology and AI, today announced that it has acquired NextWave, a fast-growing TikTok commerce agency specializing in creator-led product discovery, TikTok Shop operations, live selling, and affiliate acceleration. The acquisition accelerates Pattern\u2019s ability to help brands reach new customers amid the rapid growth of TikTok Shop and social commerce. NextWave brings industry-leading TikTok Shop Partner (TSP) services, top-ranked Creator Affiliate Partner (CAP) capabilities, and a network of more than 1,200 managed creators and more than 300,000 affiliates on TikTok. 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(Nasdaq: PTRN), a global leader in accelerating brands on ecommerce marketplaces through proprietary technology and AI, today announced that it has acquired NextWave, a fast-growing TikTok commerce agency specializing in creator-led product discovery, TikTok Shop operations, live selling, and affiliate acceleration. The acquisition accelerates Pattern\u2019s ability to help brands reach new customers amid the rapid growth of TikTok Shop and social commerce. NextWave brings industry-leading TikTok Shop Partner (TSP) services, top-ranked Creator Affiliate Partner (CAP) capabilities, and a network of more than 1,200 managed creators and more than 300,000 affiliates on TikTok. 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