{"id":920912,"date":"2025-12-18T09:31:47","date_gmt":"2025-12-18T14:31:47","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/fastly-threat-insights-report-reveals-organizations-are-fighting-back-against-the-rise-of-the-bots\/"},"modified":"2025-12-18T09:31:47","modified_gmt":"2025-12-18T14:31:47","slug":"fastly-threat-insights-report-reveals-organizations-are-fighting-back-against-the-rise-of-the-bots","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/fastly-threat-insights-report-reveals-organizations-are-fighting-back-against-the-rise-of-the-bots\/","title":{"rendered":"Fastly Threat Insights Report Reveals Organizations are Fighting Back Against the Rise of the Bots"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Fastly Threat Insights Report Reveals Organizations are Fighting Back Against the Rise of the Bots<\/b><\/p>\n<p class=\"bwalignc\"><i>From AI Crawlers to Headless Bots, Organizations Face New Challenges in Managing Automated Traffic<\/i><\/p>\n<p>SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.fastly.com&amp;esheet=54379538&amp;newsitemid=20251218074042&amp;lan=en-US&amp;anchor=Fastly%2C+Inc.&amp;index=1&amp;md5=b248aecde9330b6b0b56714da5f5c02f\">Fastly, Inc.<\/a> (NASDAQ: FSLY), a leader in global edge cloud platforms, today released its latest Threat Insights Report, offering a detailed analysis of the evolving bot landscape and its implications for businesses. Drawing from trillions of application and API requests across Fastly\u2019s global network, the report highlights how automated traffic is reshaping industries, forcing organizations to adapt their strategies to manage both the risks and opportunities bots present.\n<\/p>\n<p>\nThe findings reveal that bots now account for nearly one third (29%) of all web traffic, with the majority of this bot traffic (about 25% of all web traffic) classified as unwanted. Additionally, bot requests increased by 2% compared to the prior quarter. This increase represents billions of requests and is driving organizations to respond, particularly in industries like Media and Entertainment, Commerce, and Financial Services.\n<\/p>\n<p>\nKey findings from the report:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Wanted bots act as a double-edged sword<\/b>: Organizations are increasingly scrutinizing the value of wanted bots, like AI crawlers and fetchers. While these bots play a critical role in indexing and optimizing content, billions of their requests were blocked (4%). This trend reflects growing concerns about data usage and the impact on revenue, particularly in industries like Media and Entertainment, where AI fetchers are reducing referral traffic to source websites.\n<\/li>\n<li><b>Headless bots become a threat to transaction-heavy industries: <\/b>Headless bots, which mimic human behavior at machine speed, are targeting transaction-heavy industries like Financial Services and Commerce. 89% of headless bot traffic in Q3 targeted these two industries, reinforcing the need for businesses to implement advanced detection strategies that can distinguish between nefarious headless traffic and intended headless usage so as to avoid disrupting software delivery.\n<\/li>\n<li><b>AI crawlers and fetchers dominate the digital landscape:<\/b> Meta\u2019s AI crawler and OpenAI\u2019s ChatGPT fetcher emerged as the dominant players, accounting for 60% and 68% of their respective traffic categories. This dominance highlights the growing influence of AI-driven automation on web traffic and the critical need for organizations to balance innovation with control over content.\n<\/li>\n<\/ul>\n<p>\n\u201cFastly\u2019s latest Threat Insights Report highlights the urgency with which organizations should take a proactive approach to bot management as it\u2019s increasingly becoming a critical business issue,\u201d said Marshall Erwin, Chief Information Security Officer at Fastly. \u201cBy understanding the nuances of bot traffic, businesses can safeguard their infrastructure, optimize operations, increase brand visibility, and drive innovation.\u201d\n<\/p>\n<p>\nThe report sheds light on bot industry preferences, and their impact across sectors as organizations reconsider how to remain competitive in the AI era. Findings highlight Commerce (88%) and Public Sector (96%) receiving the highest distribution of crawler traffic, compared to Education (77%) with the highest fetcher volume, suggesting an indication of crawler prioritization or \u2018fresh\u2019 yet to be crawled content.\n<\/p>\n<p>\nThe report also highlights how businesses must adapt with the rise of AI. Media and Entertainment publishers are struggling as AI fetchers scrape their content for generative AI models, leading to diminished referral traffic \u2013 only 1% of users click through to source websites that have an AI summary. Commerce saw the highest crawler traffic, driven by demand for real-time inventory and pricing data, underscoring the need to balance automation with competitive protection.\n<\/p>\n<p>\nAs organizations consider how to effectively operate amid rising bot volume, the latest report provides macro insights to fuel decisions. For more information and to access the full Fastly Threat Insights Report, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Flearn.fastly.com%2FSecurity-Threat-Insights-Report&amp;esheet=54379538&amp;newsitemid=20251218074042&amp;lan=en-US&amp;anchor=www.fastly.com&amp;index=2&amp;md5=0f71f9a426ada067c383bd8f72a59d38\">www.fastly.com<\/a>.\n<\/p>\n<p><b>About Fastly:<\/b><\/p>\n<p>\nFastly\u2019s powerful and programmable edge cloud platform helps the world\u2019s top brands deliver online experiences that are fast, safe, and engaging through edge compute, delivery, security, and observability offerings that improve site performance, enhance security, and empower innovation at global scale. Compared to other providers, Fastly\u2019s powerful, high-performance, and modern platform architecture empowers developers to deliver secure websites and apps with rapid time-to-market and demonstrated, industry-leading cost savings. Organizations around the world trust Fastly to help them upgrade the internet experience, including Reddit, Neiman Marcus, Universal Music Group, and SeatGeek. Learn more about Fastly at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.fastly.com&amp;esheet=54379538&amp;newsitemid=20251218074042&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.fastly.com&amp;index=3&amp;md5=22047c950393c6d8e6a0f80cdf73e49b\">https:\/\/www.fastly.com<\/a>, and follow us <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fx.com%2Ffastly&amp;esheet=54379538&amp;newsitemid=20251218074042&amp;lan=en-US&amp;anchor=%40fastly&amp;index=4&amp;md5=2e54e0151df2ab3ee48ee934131a44c9\">@fastly<\/a>.\n<\/p>\n<p>\nSource: Fastly, Inc.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251218074042r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251218074042\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251218074042\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact<br \/>\n<br \/>Stacey Hurwitz<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@fastly.com\">press@fastly.com<\/a><\/p>\n<p>\nInvestor Contact<br \/>\n<br \/>Vernon Essi, Jr.<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:ir@fastly.com\">ir@fastly.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Security Technology Software Networks Artificial Intelligence Internet<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251218074042\/en\/798938\/3\/Fastly_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Fastly Threat Insights Report Reveals Organizations are Fighting Back Against the Rise of the Bots From AI Crawlers to Headless Bots, Organizations Face New Challenges in Managing Automated Traffic SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211;Fastly, Inc. (NASDAQ: FSLY), a leader in global edge cloud platforms, today released its latest Threat Insights Report, offering a detailed analysis of the evolving bot landscape and its implications for businesses. Drawing from trillions of application and API requests across Fastly\u2019s global network, the report highlights how automated traffic is reshaping industries, forcing organizations to adapt their strategies to manage both the risks and opportunities bots present. The findings reveal that bots now account for nearly one third (29%) of all web traffic, with the majority of this &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/fastly-threat-insights-report-reveals-organizations-are-fighting-back-against-the-rise-of-the-bots\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Fastly Threat Insights Report Reveals Organizations are Fighting Back Against the Rise of the Bots&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-920912","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fastly Threat Insights Report Reveals Organizations are Fighting Back Against the Rise of the Bots - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/fastly-threat-insights-report-reveals-organizations-are-fighting-back-against-the-rise-of-the-bots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fastly Threat Insights Report Reveals Organizations are Fighting Back Against the Rise of the Bots - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Fastly Threat Insights Report Reveals Organizations are Fighting Back Against the Rise of the Bots From AI Crawlers to Headless Bots, Organizations Face New Challenges in Managing Automated Traffic SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211;Fastly, Inc. (NASDAQ: FSLY), a leader in global edge cloud platforms, today released its latest Threat Insights Report, offering a detailed analysis of the evolving bot landscape and its implications for businesses. Drawing from trillions of application and API requests across Fastly\u2019s global network, the report highlights how automated traffic is reshaping industries, forcing organizations to adapt their strategies to manage both the risks and opportunities bots present. 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(NASDAQ: FSLY), a leader in global edge cloud platforms, today released its latest Threat Insights Report, offering a detailed analysis of the evolving bot landscape and its implications for businesses. Drawing from trillions of application and API requests across Fastly\u2019s global network, the report highlights how automated traffic is reshaping industries, forcing organizations to adapt their strategies to manage both the risks and opportunities bots present. 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