{"id":920689,"date":"2025-12-17T15:31:01","date_gmt":"2025-12-17T20:31:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/crest-and-balise-appoint-mike-mercer-vice-president-of-sales-marketing\/"},"modified":"2025-12-17T15:31:01","modified_gmt":"2025-12-17T20:31:01","slug":"crest-and-balise-appoint-mike-mercer-vice-president-of-sales-marketing","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/crest-and-balise-appoint-mike-mercer-vice-president-of-sales-marketing\/","title":{"rendered":"Crest and Balise Appoint Mike Mercer Vice President of Sales & Marketing"},"content":{"rendered":"

\nMercer to lead sales and marketing for MasterCraft Boat Holdings\u2019 pontoon brands
\n<\/h2>\n
\n

OWOSSO, Mich., Dec. 17, 2025 (GLOBE NEWSWIRE) — Crest Pontoons<\/u><\/a> and Balise Pontoons<\/u><\/a>, subsidiaries of MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) proudly announce the appointment of Mike Mercer as Vice President of Sales & Marketing for both brands. In this role, Mercer will lead sales, dealer development, and marketing across Crest and Balise, supporting long-term growth and enhanced dealer engagement.<\/p>\n

Mercer brings nearly three decades of marine industry experience spanning dealership operations and regional and national sales leadership, most recently serving in a senior sales and marketing role at a global marine manufacturer. His background bridging retail experience with OEM strategy equips him to strengthen for Crest and Balise dealers.<\/p>\n

\u201cMike\u2019s broad industry experience and leadership ability make him an outstanding fit for Crest and Balise,\u201d said Mike O\u2019Connell, SVP MasterCraft Boat Holdings and President Crest & Balise, \u201cBoth brands have strong momentum heading into the 2026 model year, and Mike will play a key role in enhancing dealer support, advancing our market strategy, and accelerating growth across the pontoon division.\u201d<\/p>\n

In addition to Crest\u2013an established industry leader for nearly 70 years\u2013Mercer will also help expand Balise\u2019s dealer network and position the brand for continued growth as it enters its second boat show season.<\/p>\n

\u201cI\u2019m honored to join Crest and Balise at such an exciting time,\u201d said Mercer. \u201cCrest has a legacy of quality and reliability, while Balise is redefining what\u2019s possible in the luxury segment. Having first visited the Crest facility nearly 30 years ago as a dealership salesman, it\u2019s impressive to see how the brand and product have evolved. I\u2019m excited to partner with our dealers and teams as we build on each brand\u2019s strengths and prepare for an exciting boat show season ahead.\u201d<\/p>\n

As part of this leadership alignment, Esteban Siegert will continue with the organization in a dedicated sales leadership role focused exclusively on Balise, supporting the brand\u2019s continued growth and dealer expansion.<\/p>\n

\n About MasterCraft Boat Holdings, Inc.:<\/strong>
\n
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com<\/u><\/a>, www.MasterCraft.com<\/u><\/a>, www.CrestPontoonBoats.com<\/u><\/a>, and www.BalisePontoonBoats.com<\/u><\/a><\/p>\n

\n Media Contact:<\/strong>\n <\/p>\n

Kaitlin Riley
Senior Marketing Coordinator
Crest & Balise Pontoons
Kaitlin.riley@crestpontoonboats.com<\/u><\/a><\/p>\n

\"\"
\n
\n \"\"\n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Mercer to lead sales and marketing for MasterCraft Boat Holdings\u2019 pontoon brands OWOSSO, Mich., Dec. 17, 2025 (GLOBE NEWSWIRE) — Crest Pontoons and Balise Pontoons, subsidiaries of MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) proudly announce the appointment of Mike Mercer as Vice President of Sales & Marketing for both brands. In this role, Mercer will lead sales, dealer development, and marketing across Crest and Balise, supporting long-term growth and enhanced dealer engagement. Mercer brings nearly three decades of marine industry experience spanning dealership operations and regional and national sales leadership, most recently serving in a senior sales and marketing role at a global marine manufacturer. His background bridging retail experience with OEM strategy equips him to strengthen for Crest and … <\/p>\n

Continue reading “Crest and Balise Appoint Mike Mercer Vice President of Sales & Marketing”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-920689","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nCrest and Balise Appoint Mike Mercer Vice President of Sales & Marketing - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/crest-and-balise-appoint-mike-mercer-vice-president-of-sales-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crest and Balise Appoint Mike Mercer Vice President of Sales & Marketing - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Mercer to lead sales and marketing for MasterCraft Boat Holdings\u2019 pontoon brands OWOSSO, Mich., Dec. 17, 2025 (GLOBE NEWSWIRE) — Crest Pontoons and Balise Pontoons, subsidiaries of MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) proudly announce the appointment of Mike Mercer as Vice President of Sales & Marketing for both brands. In this role, Mercer will lead sales, dealer development, and marketing across Crest and Balise, supporting long-term growth and enhanced dealer engagement. Mercer brings nearly three decades of marine industry experience spanning dealership operations and regional and national sales leadership, most recently serving in a senior sales and marketing role at a global marine manufacturer. 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