{"id":920654,"date":"2025-12-17T13:33:52","date_gmt":"2025-12-17T18:33:52","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/pantene-unveils-latest-innovation-with-as-seen-in-alixs-shower-in-partnership-with-alix-earle\/"},"modified":"2025-12-17T13:33:52","modified_gmt":"2025-12-17T18:33:52","slug":"pantene-unveils-latest-innovation-with-as-seen-in-alixs-shower-in-partnership-with-alix-earle","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/pantene-unveils-latest-innovation-with-as-seen-in-alixs-shower-in-partnership-with-alix-earle\/","title":{"rendered":"Pantene Unveils Latest Innovation With \u201cAs Seen in Alix\u2019s Shower\u201d in Partnership With Alix Earle"},"content":{"rendered":"

<\/p>\n

Pantene Unveils Latest Innovation With \u201cAs Seen in Alix\u2019s Shower\u201d in Partnership With Alix Earle<\/b><\/p>\n

\nPantene is back<\/i> in Alix Earle\u2019s shower with Pantene\u2019s Abundant & Strong 3-step system for stronger, fuller hair\u2014and a limited Alix x Pantene<\/i> Kit\n<\/p>\n

CINCINNATI–(BUSINESS WIRE<\/a>)–
\nPantene is once again partnering with social media sensation Alix Earle, taking fans back into her shower to introduce Pantene\u2019s latest groundbreaking innovation. Almost a year after Alix\u2019s viral post about Pantene, the #1 most awarded haircare brand* is launching \u201cAs Seen in Alix\u2019s Shower<\/a>,\u201d starring the Abundant & Strong 3-Step System<\/a>. It gives an inside look at the routine that helps Alix maintain her full, healthy hair. Pantene is even offering limited-edition Alix x Pantene<\/i> Kits<\/a>, for anyone eager to try out her routine for themselves.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251217544781\/en\/<\/a><\/p>\n

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\nBuilding on Alix\u2019s longstanding love for the brand\u2014from her viral post when she was home for the holidays last year to the spring\u2019s Unexpired Pantene collaboration, this partnership brings her everyday ritual front and center with simple tips, relatable routines, and accessible results without the $180 price tag.\n<\/p>\n

\n\u201cWe are pulling back the curtain to show fans an inside look at my shower again,\u201d said Alix Earle. \u201cYou all know that I love Pantene, and this new collection has given me incredible results. It\u2019s so simple \u2014shampoo, conditioner, serum\u2014and I stick to it because it easily fits into my routine. I notice less shedding on my brush, my hair looks fuller in photos and videos, and the serum is lightweight, so my roots never feel greasy.\u201d\n<\/p>\n

\n\u201cAlix has been a true Pantene fan from the start, and this partnership honors that authenticity,\u201d said Robert Reiss, VP, Pantene North America. \u201cShe shows how easy it is to stick with a simple routine that makes hair look thicker right away\u2014and, with consistency, helps it look healthier, fuller, and with less shedding over time. We\u2019re thrilled to introduce truly breakthrough innovation that addresses a common concern \u2013 hair shedding \u2013 and makes healthy hair accessible.\u201d\n<\/p>\n

\n\u201cAt Pantene, our science focuses on making strong, healthy hair simple and accessible,\u201d said Dr. Jeni Thomas, Global Scientific Communications Director at Pantene. \u201cAbundant & Strong was developed through clinical studies with leading dermatologists to increase hair density by strengthening hair from its roots to the tips. Alix shows how easy it is to incorporate into your routine, so you can see results both instantly and over time.\u201d\n<\/p>\n

\nPantene is introducing the Alix x Pantene<\/i><\/a> Kit\u2014a limited-edition set featuring the three Abundant & Strong steps from Alix\u2019s shower in one bundle, plus a free cosmetics bag and hairbrush. Act fast! The Alix x Pantene kit is only available for a limited time \u2013 grab yours before they are gone!\n<\/p>\n

\nTo shop the Pantene Abundant & Strong collection, visit Pantene.com\/AlixEarle<\/a> or pick up the products from local retailers nationwide.\n<\/p>\n

*2017-2025 hair care awards from US Beauty & Lifestyle publications\/websites<\/i><\/p>\n

About Procter & Gamble<\/b><\/p>\n

\nP&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always\u00ae<\/sup>, SKPur\u00ae<\/sup>, Ariel\u00ae<\/sup>, Bounty\u00ae<\/sup>, Charmin\u00ae<\/sup>, Crest\u00ae<\/sup>, Dawn\u00ae<\/sup>, Downy\u00ae<\/sup>, Fairy\u00ae<\/sup>, Febreze\u00ae<\/sup>, Gain\u00ae<\/sup>, Gillette\u00ae<\/sup>, Head & Shoulders\u00ae<\/sup>, Lenor\u00ae<\/sup>, Olay\u00ae<\/sup>, Oral-B\u00ae<\/sup>, Pampers\u00ae<\/sup>, Pantene\u00ae<\/sup>, the #1 most awarded hair care brand*, SK-II\u00ae<\/sup>, Tide\u00ae<\/sup>, Vicks\u00ae<\/sup>, and Whisper\u00ae<\/sup>. The P&G community includes operations in approximately 70 countries worldwide. Please visit https:\/\/www.pg.com<\/a> for the latest news and information about P&G and its brands. For other P&G news, visit us at https:\/\/www.pg.com\/news<\/a>.\n<\/p>\n

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View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20251217544781\/en\/<\/a><\/span><\/p>\n

pantene@omc.com<\/a><\/p>\n

KEYWORDS:<\/b> Ohio United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Cosmetics Retail Home Goods<\/p>\n

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Pantene Unveils Latest Innovation With \u201cAs Seen in Alix\u2019s Shower\u201d in Partnership With Alix Earle Pantene is back in Alix Earle\u2019s shower with Pantene\u2019s Abundant & Strong 3-step system for stronger, fuller hair\u2014and a limited Alix x Pantene Kit CINCINNATI–(BUSINESS WIRE)– Pantene is once again partnering with social media sensation Alix Earle, taking fans back into her shower to introduce Pantene\u2019s latest groundbreaking innovation. Almost a year after Alix\u2019s viral post about Pantene, the #1 most awarded haircare brand* is launching \u201cAs Seen in Alix\u2019s Shower,\u201d starring the Abundant & Strong 3-Step System. It gives an inside look at the routine that helps Alix maintain her full, healthy hair. Pantene is even offering limited-edition Alix x Pantene Kits, for anyone … <\/p>\n

Continue reading “Pantene Unveils Latest Innovation With \u201cAs Seen in Alix\u2019s Shower\u201d in Partnership With Alix Earle”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-920654","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nPantene Unveils Latest Innovation With \u201cAs Seen in Alix\u2019s Shower\u201d in Partnership With Alix Earle - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pantene-unveils-latest-innovation-with-as-seen-in-alixs-shower-in-partnership-with-alix-earle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pantene Unveils Latest Innovation With \u201cAs Seen in Alix\u2019s Shower\u201d in Partnership With Alix Earle - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Pantene Unveils Latest Innovation With \u201cAs Seen in Alix\u2019s Shower\u201d in Partnership With Alix Earle Pantene is back in Alix Earle\u2019s shower with Pantene\u2019s Abundant & Strong 3-step system for stronger, fuller hair\u2014and a limited Alix x Pantene Kit CINCINNATI–(BUSINESS WIRE)– Pantene is once again partnering with social media sensation Alix Earle, taking fans back into her shower to introduce Pantene\u2019s latest groundbreaking innovation. Almost a year after Alix\u2019s viral post about Pantene, the #1 most awarded haircare brand* is launching \u201cAs Seen in Alix\u2019s Shower,\u201d starring the Abundant & Strong 3-Step System. It gives an inside look at the routine that helps Alix maintain her full, healthy hair. 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Almost a year after Alix\u2019s viral post about Pantene, the #1 most awarded haircare brand* is launching \u201cAs Seen in Alix\u2019s Shower,\u201d starring the Abundant & Strong 3-Step System. It gives an inside look at the routine that helps Alix maintain her full, healthy hair. 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