{"id":920615,"date":"2025-12-17T10:29:48","date_gmt":"2025-12-17T15:29:48","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/wrangler-and-cherry-when-heritage-found-its-horsepower\/"},"modified":"2025-12-17T10:29:48","modified_gmt":"2025-12-17T15:29:48","slug":"wrangler-and-cherry-when-heritage-found-its-horsepower","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/wrangler-and-cherry-when-heritage-found-its-horsepower\/","title":{"rendered":"Wrangler and Cherry &#8211; When Heritage Found Its Horsepower"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Wrangler and Cherry &#8211; When Heritage Found Its Horsepower<\/b><\/p>\n<p class=\"bwalignc\"><i>Wrangler and Cherry Unveil \u201cThe Fast Ones\u201d: A fifteen piece collection grounded in nostalgia and built for speed<\/i><\/p>\n<p>GREENSBORO, N.C.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nAuthentic American heritage brand <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwrangler.com&amp;esheet=54378583&amp;newsitemid=20251217992044&amp;lan=en-US&amp;anchor=Wrangler%26%23174%3B&amp;index=1&amp;md5=27145319e6b2c21d7f7031a02da5fac4\"><b><i>Wrangler\u00ae<\/i><\/b><\/a> and modern Americana streetwear brand <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fcherryla.com%2F&amp;esheet=54378583&amp;newsitemid=20251217992044&amp;lan=en-US&amp;anchor=Cherry&amp;index=2&amp;md5=42236dd69b977861796e8639cc693f89\"><b>Cherry<\/b><\/a> are joining forces this winter to launch <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.wrangler.com%2Fshop%2Fcollections-wrangler-x-cherry&amp;esheet=54378583&amp;newsitemid=20251217992044&amp;lan=en-US&amp;anchor=a+limited-edition+apparel+and+accessories+collection&amp;index=3&amp;md5=9f640d32c1a9faf0c732af7e63910506\">a limited-edition apparel and accessories collection<\/a> that stands at the intersection of nostalgia and contemporary style.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20251217992044\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251217992044\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251217992044\/en\/2672386\/4\/DSC0849_2_2.jpg\" alt=\"Wrangler x Cherry Pit Crew Puffer Jacket with the Wrangler x Cherry Men's Cowboy Cut Jean and Wrangler x Cherry USA Trucker Hat\" \/><\/p>\n<p style=\"font-size:85%\">Wrangler x Cherry Pit Crew Puffer Jacket with the Wrangler x Cherry Men&#8217;s Cowboy Cut Jean and Wrangler x Cherry USA Trucker Hat<\/p>\n<\/div>\n<p>\nThis exclusive collaboration will transport consumers back to the golden era of American motorsport \u2014 a time when freedom was palpable, and the thrill of speed filled the air. The collection celebrates motion, masterful craftsmanship, and the enduring spirit of those who relentlessly move forward.\n<\/p>\n<p>\nFeaturing authentic washed denim, premium varsity suedes, and bold racing graphics, the dual-gender collection pays homage to a period when style was simple, clothes told a story, and the pursuit of freedom was paramount. And in staying true to the two brands\u2019 American roots, the entire collection, except for one piece, was made in the United States.\n<\/p>\n<p>\nProduct highlights include:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>The Pit Crew Puffer: <\/b>This blue and white jacket is inspired by what a pit crew would wear in yesteryears, with CHERRY printed in yellow across the front and WRANGLER on the back, tying in <i>Wrangler\u2019s<\/i> signature brand colors.\n<\/li>\n<li><b>Suede Varsity Jacket: <\/b>This brown suede jacket includes chenille embroidered details from both brands on the front and back of the jacket, along with a custom Cherry patch on the sleeve.\n<\/li>\n<li><b>The Cotton Frise Knit Zip-Up Jacket: <\/b>This deep brown, sweater-like jacket has patches of both brands\u2019 iconic logos on the front, and the subtle outline of a horse embroidered on the back.\n<\/li>\n<li><b>The Men\u2019s Wide Leg Five Pocket Jeans: <\/b>In addition to <i>Wrangler\u2019s<\/i> signature Cowboy Cut jeans,<b \/>this collection also features a wide leg jean for men. You will find the signature red Cherry tag on the back pocket as well as the brown <i>Wrangler<\/i> patch and W stitching detail.\n<\/li>\n<\/ul>\n<p>\n&#8220;This collaboration is a true masterclass in forging a new future informed by the past. For decades, <i>Wrangler<\/i> has been synonymous with durability and authentic American style, and with Cherry, we found a shared passion for vintage Americana,&#8221; said Vivian Rivetti, VP of Design at <i>Wrangler<\/i>. &#8220;The collection is not just a retro throwback; it is about reinterpreting iconic elements\u2014from the custom washed denim to the varsity suedes and racing graphics\u2014to create pieces built with movement and memories in mind, ensuring they look as good on the open road today as they would have back then.&#8221;\n<\/p>\n<p>\nThe <i>Wrangler <\/i>x Cherry collection, which retails from $79.99-$1,649.99, will be available <b>December 17<\/b> on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwrangler.com&amp;esheet=54378583&amp;newsitemid=20251217992044&amp;lan=en-US&amp;anchor=wrangler.com&amp;index=4&amp;md5=8709f7aca4e96634b98942244f0b2aa6\">wrangler.com<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fcherryla.com%2F&amp;esheet=54378583&amp;newsitemid=20251217992044&amp;lan=en-US&amp;anchor=cherryla.com&amp;index=5&amp;md5=02329076bd2733ecc293507f145e8d20\">cherryla.com<\/a> and in select Cherry stores.\n<\/p>\n<p><b><span class=\"bwuline\">IMAGERY<br \/>\n<br \/><\/span><\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdrive.google.com%2Fdrive%2Ffolders%2F1sBFDlGwIqddBh43sKYWKyOTAKFgi8Hn7%3Fusp%3Ddrive_link&amp;esheet=54378583&amp;newsitemid=20251217992044&amp;lan=en-US&amp;anchor=Link+to+hi-res+images&amp;index=6&amp;md5=8442c94a6248ca769d7fb3ec95e9ed13\">Link to hi-res images<\/a>, courtesy of Cherry and <i>Wrangler\u00ae<\/i><\/p>\n<p><b><span class=\"bwuline\">About Wrangler<br \/>\n<br \/><\/span><\/b><i>Wrangler\u00ae<\/i>, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, <i>Wrangler<\/i> is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. <i>Wrangler<\/i> is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwrangler.com%2F&amp;esheet=54378583&amp;newsitemid=20251217992044&amp;lan=en-US&amp;anchor=Wrangler.com&amp;index=7&amp;md5=20aae9091d0d65029ac538dacee8c05d\"><i>Wrangler.com<\/i><\/a><\/p>\n<p><b><span class=\"bwuline\">About Cherry<br \/>\n<br \/><\/span><\/b><i>Cherry <\/i>is a premium fashion brand that encapsulates the essence of American nostalgia and creativity. Founded in 2017 by Joseph Perez and David Levy in Los Angeles, the brand is renowned for its premium ready-to-wear collections, timeless classics, and luxury leather goods. Cherry\u2019s offerings extend to seasonal cut-and-sew pieces, bi-seasonal classics, and specialty outerwear, with a focus on collaborations that celebrate American culture and craftsmanship.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251217992044r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251217992044\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251217992044\/en\/<\/a><\/span><\/p>\n<p>\nFor media inquiries, please contact: Ashley Lutzker, <a rel=\"nofollow\" href=\"mailto:ashley@amp3pr.com\">ashley@amp3pr.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> North Carolina United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Men Retail Manufacturing Consumer Online Retail Department Stores Sports Other Retail Advertising Motor Sports Communications Women Textiles Fashion<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251217992044\/en\/2672386\/3\/DSC0849_2_2.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Wrangler x Cherry Pit Crew Puffer Jacket with the Wrangler x Cherry Men&#8217;s Cowboy Cut Jean and Wrangler x Cherry USA Trucker Hat<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251217992044\/en\/2672388\/3\/DSC7933_1.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Wrangler x Cherry Suede Varsity Jacket and Wrangler x Cherry Men&#8217;s Cowboy Cut Jean<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251217992044\/en\/2672387\/3\/DSC1057_2_1.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Wrangler x Cherry USA Trucker Hat<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251217992044\/en\/2672383\/3\/CHERRY_X_WRANGLER.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Wrangler and Cherry &#8211; When Heritage Found Its Horsepower Wrangler and Cherry Unveil \u201cThe Fast Ones\u201d: A fifteen piece collection grounded in nostalgia and built for speed GREENSBORO, N.C.&#8211;(BUSINESS WIRE)&#8211; Authentic American heritage brand Wrangler\u00ae and modern Americana streetwear brand Cherry are joining forces this winter to launch a limited-edition apparel and accessories collection that stands at the intersection of nostalgia and contemporary style. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251217992044\/en\/ Wrangler x Cherry Pit Crew Puffer Jacket with the Wrangler x Cherry Men&#8217;s Cowboy Cut Jean and Wrangler x Cherry USA Trucker Hat This exclusive collaboration will transport consumers back to the golden era of American motorsport \u2014 a time when freedom was palpable, and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wrangler-and-cherry-when-heritage-found-its-horsepower\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Wrangler and Cherry &#8211; When Heritage Found Its Horsepower&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-920615","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wrangler and Cherry - When Heritage Found Its Horsepower - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/wrangler-and-cherry-when-heritage-found-its-horsepower\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wrangler and Cherry - When Heritage Found Its Horsepower - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Wrangler and Cherry &#8211; When Heritage Found Its Horsepower Wrangler and Cherry Unveil \u201cThe Fast Ones\u201d: A fifteen piece collection grounded in nostalgia and built for speed GREENSBORO, N.C.&#8211;(BUSINESS WIRE)&#8211; Authentic American heritage brand Wrangler\u00ae and modern Americana streetwear brand Cherry are joining forces this winter to launch a limited-edition apparel and accessories collection that stands at the intersection of nostalgia and contemporary style. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251217992044\/en\/ Wrangler x Cherry Pit Crew Puffer Jacket with the Wrangler x Cherry Men&#8217;s Cowboy Cut Jean and Wrangler x Cherry USA Trucker Hat This exclusive collaboration will transport consumers back to the golden era of American motorsport \u2014 a time when freedom was palpable, and &hellip; Continue reading &quot;Wrangler and Cherry &#8211; When Heritage Found Its Horsepower&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/wrangler-and-cherry-when-heritage-found-its-horsepower\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-17T15:29:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20251217992044\/en\/2672386\/4\/DSC0849_2_2.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wrangler-and-cherry-when-heritage-found-its-horsepower\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/wrangler-and-cherry-when-heritage-found-its-horsepower\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Wrangler and Cherry &#8211; 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This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251217992044\/en\/ Wrangler x Cherry Pit Crew Puffer Jacket with the Wrangler x Cherry Men&#8217;s Cowboy Cut Jean and Wrangler x Cherry USA Trucker Hat This exclusive collaboration will transport consumers back to the golden era of American motorsport \u2014 a time when freedom was palpable, and &hellip; Continue reading \"Wrangler and Cherry &#8211; When Heritage Found Its Horsepower\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/wrangler-and-cherry-when-heritage-found-its-horsepower\/","og_site_name":"Market Newsdesk","article_published_time":"2025-12-17T15:29:48+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20251217992044\/en\/2672386\/4\/DSC0849_2_2.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wrangler-and-cherry-when-heritage-found-its-horsepower\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/wrangler-and-cherry-when-heritage-found-its-horsepower\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Wrangler and Cherry &#8211; 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