{"id":919831,"date":"2025-12-15T16:08:50","date_gmt":"2025-12-15T21:08:50","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/zeta-global-announces-exclusive-programming-at-ces-2026-exploring-the-future-of-ai-powered-marketing-and-evolution-of-athena-by-zeta\/"},"modified":"2025-12-15T16:08:50","modified_gmt":"2025-12-15T21:08:50","slug":"zeta-global-announces-exclusive-programming-at-ces-2026-exploring-the-future-of-ai-powered-marketing-and-evolution-of-athena-by-zeta","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/zeta-global-announces-exclusive-programming-at-ces-2026-exploring-the-future-of-ai-powered-marketing-and-evolution-of-athena-by-zeta\/","title":{"rendered":"Zeta Global Announces Exclusive Programming at CES 2026, Exploring the Future of AI-Powered Marketing and Evolution of Athena by Zeta\u2122"},"content":{"rendered":"

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Zeta Global Announces Exclusive Programming at CES 2026, Exploring the Future of AI-Powered Marketing and Evolution of Athena by Zeta\u2122<\/b><\/p>\n

Dan Ives, Chairman of Eightco to join Zeta\u2019s Co-founder, Chairman and CEO, David A. Steinberg, to discuss the future of artificial intelligence and Athena<\/i><\/p>\n

LAS VEGAS–(BUSINESS WIRE<\/a>)–Zeta Global<\/a> (NYSE: ZETA), the AI Marketing Cloud, today announced its presence at CES 2026, including an exclusive happy hour and fireside chat at Zeta\u2019s Athena suite. Renowned tech analyst, media personality, and Chairman of Eightco, Dan Ives, will join Zeta\u2019s Co-founder, Chairman, and CEO David A. Steinberg for a conversation on the future of Athena and AI-powered marketing.\n<\/p>\n

\nOn Tuesday, January 6th, from 4:00 to 5:30 PM PT, guests will gather in Zeta\u2019s Athena suite at the ARIA Resort & Casino where Dan Ives will lead a dynamic fireside chat with David Steinberg about Athena by Zeta<\/a>TM<\/sup>, the conversational, superintelligent agent built for enterprise marketing. The discussion will cover the trends shaping the next era of marketing technology as well as how Athena\u2019s conversational intelligence is removing friction between humans and AI and redefining the marketer\u2019s relationship with technology, resulting in a higher return on investment. The session will be posted to Ives\u2019s X the morning following the event.\n<\/p>\n

\n\u201cThe pace of AI innovation is accelerating faster than anything we\u2019ve seen in the marketing industry, and we strongly believe that Athena sits at the center of that transformation,\u201d said Steinberg. \u201cI\u2019m looking forward to joining Dan Ives, a respected technology, stock market expert, and Chairman of Eightco, at CES to discuss where the industry is headed next and how Athena is redefining what\u2019s possible for the future of marketing.\u201d\n<\/p>\n

\n\u201cAs Chairman of Eightco, our mission is clear: put trust at the center of enterprise AI,\u201d said Ives. \u201cI\u2019m fired up to join Zeta and David at CES to dig into how AI-powered platforms can deliver real business outcomes and build stronger customer relationships in an increasingly automated world.\u201d\n<\/p>\n

Zeta at CES
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<\/b>Zeta, an official CES sponsor, will also spotlight Athena at its Athena suite at CES 2026 throughout the week, hosting daily demos and client engagements.\n<\/p>\n

\nSteinberg will also join the CES C Space for an interview on Tuesday, January 6 at 2:45 PM PT with James Kotecki, the executive talk show host known for connecting technology leaders through compelling conversations. This interview will be live streamed on CES YouTube, X, LinkedIn, and Facebook channels, and posted on CES.tech and YouTube.\n<\/p>\n

\nAdditional highlights include Steinberg\u2019s speaking session at ADWEEK House on Wednesday, January 7 at 12:30-12:50 PM PT which will explore the evolving AI-enabled marketing landscape with an exclusive demo of Athena by Zeta.\n<\/p>\n

\nThe Zeta CES experience concludes with a wellness-themed send-off on January 8 in the Zeta suite.\n<\/p>\n

\nFor more information about Zeta at CES and to register for the fireside chat, visit our site<\/a>.\n<\/p>\n

About Zeta Global
\n
<\/b>Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform \u2013 powered by one of the industry\u2019s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com<\/a>.\n<\/p>\n

About Eightco Holdings Inc.
\n
<\/b>Eightco Holdings Inc. (NASDAQ: ORBS) is building the authentication and trust layer for the post-AGI world. Its mission centers on strategic pillars including consumer authentication, enterprise authentication, and gaming authentication. Through its pioneering digital asset strategies, including the first-of-its-kind Worldcoin treasury, and partnerships with leading technology innovators, Eightco is establishing a universal foundation for digital identity and Proof of Human (PoH) verification. Dan Ives serves as Chairman of Eightco, where he leads the company\u2019s mission to build the global authentication and trust layer in an AI world.\n<\/p>\n

Forward-Looking Statements
\n
<\/b>This press release, together with other statements and information publicly disseminated by the Company, contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The Company intends such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995 and includes this statement for purposes of complying with these safe harbor provisions. Any statements made in this press release that are not statements of historical fact are forward-looking statements and should be evaluated as such. Forward-looking statements include information concerning our anticipated future financial performance, our market opportunities and our expectations regarding our business plan and strategies. These statements often include words such as \u201canticipate,\u201d \u201cbelieve,\u201d \u201ccould,\u201d \u201cestimates,\u201d \u201cexpect,\u201d \u201cforecast,\u201d \u201cguidance,\u201d \u201cintend,\u201d \u201cmay,\u201d \u201coutlook,\u201d \u201cplan,\u201d \u201cprojects,\u201d \u201cshould,\u201d \u201csuggests,\u201d \u201ctargets,\u201d \u201cwill,\u201d \u201cwould\u201d and other similar expressions. We base these forward-looking statements on our current expectations, plans and assumptions that we have made in light of our experience in the industry, as well as our perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate under the circumstances at such time. Although we believe that these forward-looking statements are based on reasonable assumptions at the time they are made, you should be aware that many factors could affect our business, results of operations and financial condition and could cause actual results to differ materially from those expressed in the forward-looking statements. These statements are not guarantees of future performance or results.\n<\/p>\n

\nThe forward-looking statements are subject to and involve risks, uncertainties and assumptions, and you should not place undue reliance on these forward-looking statements. These cautionary statements should not be construed by you to be exhaustive and the forward-looking statements are made only as of the date of this press release. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.\n<\/p>\n

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View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20251215245016\/en\/<\/a><\/span><\/p>\n

Investor Relations
\n<\/b>
Matt Pfau
\n
ir@zetaglobal.com<\/a><\/p>\n

Press
\n<\/b>
Candace Dean
\n
press@zetaglobal.com<\/a><\/p>\n

KEYWORDS:<\/b> Nevada United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Search Engine Marketing Content Marketing Data Management Publishing Technology Finance Marketing Advertising Communications Professional Services Artificial Intelligence Software Digital Marketing Internet Mobile\/Wireless<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
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Zeta Global Announces Exclusive Programming at CES 2026, Exploring the Future of AI-Powered Marketing and Evolution of Athena by Zeta\u2122 Dan Ives, Chairman of Eightco to join Zeta\u2019s Co-founder, Chairman and CEO, David A. Steinberg, to discuss the future of artificial intelligence and Athena LAS VEGAS–(BUSINESS WIRE)–Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced its presence at CES 2026, including an exclusive happy hour and fireside chat at Zeta\u2019s Athena suite. Renowned tech analyst, media personality, and Chairman of Eightco, Dan Ives, will join Zeta\u2019s Co-founder, Chairman, and CEO David A. Steinberg for a conversation on the future of Athena and AI-powered marketing. On Tuesday, January 6th, from 4:00 to 5:30 PM PT, guests will gather in Zeta\u2019s … <\/p>\n

Continue reading “Zeta Global Announces Exclusive Programming at CES 2026, Exploring the Future of AI-Powered Marketing and Evolution of Athena by Zeta\u2122”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-919831","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nZeta Global Announces Exclusive Programming at CES 2026, Exploring the Future of AI-Powered Marketing and Evolution of Athena by Zeta\u2122 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/zeta-global-announces-exclusive-programming-at-ces-2026-exploring-the-future-of-ai-powered-marketing-and-evolution-of-athena-by-zeta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zeta Global Announces Exclusive Programming at CES 2026, Exploring the Future of AI-Powered Marketing and Evolution of Athena by Zeta\u2122 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Zeta Global Announces Exclusive Programming at CES 2026, Exploring the Future of AI-Powered Marketing and Evolution of Athena by Zeta\u2122 Dan Ives, Chairman of Eightco to join Zeta\u2019s Co-founder, Chairman and CEO, David A. Steinberg, to discuss the future of artificial intelligence and Athena LAS VEGAS–(BUSINESS WIRE)–Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced its presence at CES 2026, including an exclusive happy hour and fireside chat at Zeta\u2019s Athena suite. Renowned tech analyst, media personality, and Chairman of Eightco, Dan Ives, will join Zeta\u2019s Co-founder, Chairman, and CEO David A. Steinberg for a conversation on the future of Athena and AI-powered marketing. 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Steinberg, to discuss the future of artificial intelligence and Athena LAS VEGAS–(BUSINESS WIRE)–Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced its presence at CES 2026, including an exclusive happy hour and fireside chat at Zeta\u2019s Athena suite. Renowned tech analyst, media personality, and Chairman of Eightco, Dan Ives, will join Zeta\u2019s Co-founder, Chairman, and CEO David A. Steinberg for a conversation on the future of Athena and AI-powered marketing. 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