{"id":919769,"date":"2025-12-15T14:29:01","date_gmt":"2025-12-15T19:29:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-holding-inc-s-estrellatv-delivers-record-setting-prime-time-performance-with-liga-mx-finals-coverage\/"},"modified":"2025-12-15T14:29:01","modified_gmt":"2025-12-15T19:29:01","slug":"mediaco-holding-inc-s-estrellatv-delivers-record-setting-prime-time-performance-with-liga-mx-finals-coverage","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-holding-inc-s-estrellatv-delivers-record-setting-prime-time-performance-with-liga-mx-finals-coverage\/","title":{"rendered":"MediaCo Holding Inc.\u2019s EstrellaTV Delivers Record-Setting Prime-Time Performance with Liga MX Finals Coverage"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><strong><i>MediaCo Holding Inc.\u2019s EstrellaTV Delivers Record-Setting Prime-Time Performance with Liga MX Finals Coverage<\/i><\/strong><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nMediaCo Holding Inc. (Nasdaq: MDIA), today announced a standout prime-time performance for EstrellaTV, driven by coverage of the first leg of the Liga MX Finals between Tigres and Toluca. The highly anticipated matchup delivered EstrellaTV\u2019s largest P2+ prime-time audience of 2025, averaging <strong>185.4 thousand viewers<\/strong>, as Tigres claimed a 1\u20130 win in the opening match of the championship series.\n<\/p>\n<p>\nAmong both P18-49 and P25-54, EstrellaTV posted its <strong>second-highest Thursday prime of the year<\/strong>, outperforming UniM\u00e1s across both demographics. The broadcast also marked a network milestone, delivering EstrellaTV\u2019s <strong>highest Liga MX audience ever among P18\u201349<\/strong> at <strong>118.6 thousand viewers<\/strong>, surpassing Fox Deportes (102.9k) and Universo (35.0k). The match also aired on Telemundo (364.0k P18\u201349), reflecting the strong, multi-network demand for Liga MX Finals coverage.\n<\/p>\n<p>\nThe championship series concluded on December 14, with Toluca securing its second consecutive Liga MX title following a dramatic <strong>9\u20138 penalty shootout<\/strong> after a <strong>2\u20132 aggregate draw<\/strong>. EstrellaTV holds home-game broadcast rights for both the men\u2019s and women\u2019s Tigres teams. Last month, Tigres Femenil captured its own championship, defeating Club Am\u00e9rica <strong>4\u20133 on aggregate<\/strong> in the two-leg final.\n<\/p>\n<p>\n\u201cLiga MX continues to be one of the most powerful drivers of audience engagement in Spanish-language television,\u201d said <strong>Rene Santaella, Chief Operating Officer, MediaCo Holding Inc.<\/strong> \u201cThis performance reflects the growing momentum of EstrellaTV and our continued focus on delivering premium live sports that resonate with our viewers.\u201d\n<\/p>\n<p>\n\u201cThese results also reinforce the value EstrellaTV delivers to advertisers,\u201d added <strong>Brian Fisher, Chief Revenue Officer, MediaCo Holding Inc.<\/strong> \u201cStrong, consistent audiences around tentpole events like the Liga MX Finals create meaningful opportunities for brands to connect with highly engaged fans at scale.\u201d\n<\/p>\n<p>\nThe results further solidify EstrellaTV as a key destination for Spanish-language sports audiences and reflect MediaCo Holding Inc.\u2019s continued investment in premium, live content.\n<\/p>\n<p><strong>Source:<\/strong> Nielsen National TV View (NNTV) Program Report; Updated Big Data Plus Panel, TV with Digital; Live+Same Day. Mon\u2013Sun 7p\u201311p (Span); Strict Daypart; Jan 2025\u2013Present (12\/30\/24\u201312\/11\/25); AA (000s).\n<\/p>\n<p><strong>About MediaCo Holding Inc.<\/strong><\/p>\n<p>\nMediaCo Holding Inc. is a leading media and entertainment company serving diverse audiences across broadcast, audio, and digital platforms. MediaCo owns and operates EstrellaTV, one of the nation\u2019s fastest-growing Spanish-language networks, delivering compelling news, entertainment, sports, and cultural programming to millions of viewers.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251215518918r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251215518918\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251215518918\/en\/<\/a><\/span><\/p>\n<p><a rel=\"nofollow\" href=\"mailto:press@mediacoholding.com\">press@mediacoholding.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Soccer TV and Radio Entertainment Sports<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251215518918\/en\/2670965\/3\/MEDIACO_logo_full_color_1.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>MediaCo Holding Inc.\u2019s EstrellaTV Delivers Record-Setting Prime-Time Performance with Liga MX Finals Coverage NEW YORK&#8211;(BUSINESS WIRE)&#8211; MediaCo Holding Inc. (Nasdaq: MDIA), today announced a standout prime-time performance for EstrellaTV, driven by coverage of the first leg of the Liga MX Finals between Tigres and Toluca. The highly anticipated matchup delivered EstrellaTV\u2019s largest P2+ prime-time audience of 2025, averaging 185.4 thousand viewers, as Tigres claimed a 1\u20130 win in the opening match of the championship series. Among both P18-49 and P25-54, EstrellaTV posted its second-highest Thursday prime of the year, outperforming UniM\u00e1s across both demographics. The broadcast also marked a network milestone, delivering EstrellaTV\u2019s highest Liga MX audience ever among P18\u201349 at 118.6 thousand viewers, surpassing Fox Deportes (102.9k) and Universo &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-holding-inc-s-estrellatv-delivers-record-setting-prime-time-performance-with-liga-mx-finals-coverage\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;MediaCo Holding Inc.\u2019s EstrellaTV Delivers Record-Setting Prime-Time Performance with Liga MX Finals Coverage&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-919769","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MediaCo Holding Inc.\u2019s EstrellaTV Delivers Record-Setting Prime-Time Performance with Liga MX Finals Coverage - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-holding-inc-s-estrellatv-delivers-record-setting-prime-time-performance-with-liga-mx-finals-coverage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MediaCo Holding Inc.\u2019s EstrellaTV Delivers Record-Setting Prime-Time Performance with Liga MX Finals Coverage - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"MediaCo Holding Inc.\u2019s EstrellaTV Delivers Record-Setting Prime-Time Performance with Liga MX Finals Coverage NEW YORK&#8211;(BUSINESS WIRE)&#8211; MediaCo Holding Inc. (Nasdaq: MDIA), today announced a standout prime-time performance for EstrellaTV, driven by coverage of the first leg of the Liga MX Finals between Tigres and Toluca. The highly anticipated matchup delivered EstrellaTV\u2019s largest P2+ prime-time audience of 2025, averaging 185.4 thousand viewers, as Tigres claimed a 1\u20130 win in the opening match of the championship series. Among both P18-49 and P25-54, EstrellaTV posted its second-highest Thursday prime of the year, outperforming UniM\u00e1s across both demographics. The broadcast also marked a network milestone, delivering EstrellaTV\u2019s highest Liga MX audience ever among P18\u201349 at 118.6 thousand viewers, surpassing Fox Deportes (102.9k) and Universo &hellip; Continue reading &quot;MediaCo Holding Inc.\u2019s EstrellaTV Delivers Record-Setting Prime-Time Performance with Liga MX Finals Coverage&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-holding-inc-s-estrellatv-delivers-record-setting-prime-time-performance-with-liga-mx-finals-coverage\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-15T19:29:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251215518918r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-holding-inc-s-estrellatv-delivers-record-setting-prime-time-performance-with-liga-mx-finals-coverage\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-holding-inc-s-estrellatv-delivers-record-setting-prime-time-performance-with-liga-mx-finals-coverage\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"MediaCo Holding Inc.\u2019s EstrellaTV Delivers Record-Setting Prime-Time Performance with Liga MX Finals Coverage\",\"datePublished\":\"2025-12-15T19:29:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-holding-inc-s-estrellatv-delivers-record-setting-prime-time-performance-with-liga-mx-finals-coverage\\\/\"},\"wordCount\":441,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-holding-inc-s-estrellatv-delivers-record-setting-prime-time-performance-with-liga-mx-finals-coverage\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20251215518918r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-holding-inc-s-estrellatv-delivers-record-setting-prime-time-performance-with-liga-mx-finals-coverage\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/mediaco-holding-inc-s-estrellatv-delivers-record-setting-prime-time-performance-with-liga-mx-finals-coverage\\\/\",\"name\":\"MediaCo Holding Inc.\u2019s EstrellaTV Delivers Record-Setting Prime-Time Performance with Liga MX Finals Coverage - 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(Nasdaq: MDIA), today announced a standout prime-time performance for EstrellaTV, driven by coverage of the first leg of the Liga MX Finals between Tigres and Toluca. The highly anticipated matchup delivered EstrellaTV\u2019s largest P2+ prime-time audience of 2025, averaging 185.4 thousand viewers, as Tigres claimed a 1\u20130 win in the opening match of the championship series. Among both P18-49 and P25-54, EstrellaTV posted its second-highest Thursday prime of the year, outperforming UniM\u00e1s across both demographics. The broadcast also marked a network milestone, delivering EstrellaTV\u2019s highest Liga MX audience ever among P18\u201349 at 118.6 thousand viewers, surpassing Fox Deportes (102.9k) and Universo &hellip; Continue reading \"MediaCo Holding Inc.\u2019s EstrellaTV Delivers Record-Setting Prime-Time Performance with Liga MX Finals Coverage\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-holding-inc-s-estrellatv-delivers-record-setting-prime-time-performance-with-liga-mx-finals-coverage\/","og_site_name":"Market Newsdesk","article_published_time":"2025-12-15T19:29:01+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251215518918r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-holding-inc-s-estrellatv-delivers-record-setting-prime-time-performance-with-liga-mx-finals-coverage\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-holding-inc-s-estrellatv-delivers-record-setting-prime-time-performance-with-liga-mx-finals-coverage\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"MediaCo Holding Inc.\u2019s EstrellaTV Delivers Record-Setting Prime-Time Performance with Liga MX Finals Coverage","datePublished":"2025-12-15T19:29:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-holding-inc-s-estrellatv-delivers-record-setting-prime-time-performance-with-liga-mx-finals-coverage\/"},"wordCount":441,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-holding-inc-s-estrellatv-delivers-record-setting-prime-time-performance-with-liga-mx-finals-coverage\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251215518918r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-holding-inc-s-estrellatv-delivers-record-setting-prime-time-performance-with-liga-mx-finals-coverage\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/mediaco-holding-inc-s-estrellatv-delivers-record-setting-prime-time-performance-with-liga-mx-finals-coverage\/","name":"MediaCo Holding Inc.\u2019s EstrellaTV Delivers Record-Setting Prime-Time Performance with Liga MX Finals Coverage - 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