{"id":919742,"date":"2025-12-15T11:18:07","date_gmt":"2025-12-15T16:18:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-launches-flexguard-2-0-with-new-investment-allocation-options-to-help-customers-protect-their-lifes-work-furthering-commitment-to-the-registered-index-linked-annuity-space\/"},"modified":"2025-12-15T11:18:07","modified_gmt":"2025-12-15T16:18:07","slug":"prudential-launches-flexguard-2-0-with-new-investment-allocation-options-to-help-customers-protect-their-lifes-work-furthering-commitment-to-the-registered-index-linked-annuity-space","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-launches-flexguard-2-0-with-new-investment-allocation-options-to-help-customers-protect-their-lifes-work-furthering-commitment-to-the-registered-index-linked-annuity-space\/","title":{"rendered":"Prudential Launches FlexGuard 2.0 with New Investment Allocation Options to Help Customers Protect Their Life\u2019s Work, Furthering Commitment to the Registered Index-Linked Annuity Space"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Prudential Launches FlexGuard 2.0 with New Investment Allocation Options to Help Customers Protect Their Life\u2019s Work, Furthering Commitment to the Registered Index-Linked Annuity Space<\/b><\/p>\n<p>NEWARK, N.J.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nPrudential Financial, Inc. (<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Finvestor.prudential.com%2Fhome%2Fdefault.aspx&amp;esheet=54376829&amp;newsitemid=20251215525831&amp;lan=en-US&amp;anchor=NYSE%3A+PRU&amp;index=1&amp;md5=232e3ca05cc86e8e9ffce31aa4eb665d\">NYSE: PRU<\/a>) today announced the launch of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.prudential.com%2Fpersonal%2Fannuities%2Fproducts%2Fflexguard-2-registered-index-linked-annuity&amp;esheet=54376829&amp;newsitemid=20251215525831&amp;lan=en-US&amp;anchor=FlexGuard+2.0&amp;index=2&amp;md5=b539b322fa761c7e1f002374b75e7313\">FlexGuard 2.0<\/a>, the next evolution of the company\u2019s flagship retail registered index-linked annuity (RILA) U.S. retirement product lineup.\n<\/p>\n<p>\nPrudential FlexGuard 2.0<sup>\u00ae<\/sup> registered index-linked annuity builds on the record success* of Prudential\u2019s premier RILA suite with new enhancements driven directly by customer and financial professional input, while maintaining the solution\u2019s customizable protection levels, growth options, and flexibility to evolve with their goals.\n<\/p>\n<p>\n\u201cFlexGuard 2.0 is more than just a product upgrade,\u201d said Scott Gaul, head of Individual Retirement Strategies at Prudential. \u201cIt builds on five years of market insights and customer and advisor feedback to deliver greater flexibility, usability and protection \u2014 further demonstrating Prudential\u2019s relentless commitment to the RILA category and to helping people protect their life\u2019s work.\u201d\n<\/p>\n<p>\nThese key advancements are designed to help provide even greater value and peace of mind, including a new flexible allocation feature, and a simplified no-contract fee structure. Expanded buffers and a broader set of index and exchange-traded fund investment crediting strategies offer the opportunity for more protection and greater growth potential, linked to market performance.\n<\/p>\n<p>\nPrudential\u2019s latest innovation in the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fon.pru%2F3YhEQB0&amp;esheet=54376829&amp;newsitemid=20251215525831&amp;lan=en-US&amp;anchor=RILA+market&amp;index=3&amp;md5=5c8bb6f44006c023d73ca2b8778679d5\">RILA market<\/a> underscores the company\u2019s ability to anticipate trends and deliver solutions that combine flexibility, simplicity and protection \u2014 advancing its efforts to expand access to retirement security.\n<\/p>\n<p><b>About Prudential<br \/>\n<br \/><\/b>Prudential Financial, Inc. (<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Finvestor.prudential.com%2Foverview%2Fdefault.aspx&amp;esheet=54376829&amp;newsitemid=20251215525831&amp;lan=en-US&amp;anchor=NYSE%3A+PRU&amp;index=4&amp;md5=fa0e370562bd811763cd11b0a752bb2d\">NYSE: PRU<\/a>), a global financial services leader and premier active global investment manager with approximately $1.6 trillion in assets under management as of Sept. 30, 2025, has operations in the United States, Asia, Europe, and Latin America. Prudential\u2019s diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential\u2019s iconic Rock symbol has stood for strength, stability, expertise, and innovation for 150 years. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.prudential.com%2F&amp;esheet=54376829&amp;newsitemid=20251215525831&amp;lan=en-US&amp;anchor=news.prudential.com&amp;index=5&amp;md5=e57bb4db27ff340dda50a5ee442cc52f\">news.prudential.com<\/a>.\n<\/p>\n<p>\nPrudential\u2019s Retirement Strategies business provides more than $15 billion of protected income payments each year to over 3 million individual and institutional customers and pension obligation participants. The team provides industry-leading solutions for growth and protection through relationships with more than 100,000 retail financial professionals and 7,500 institutional clients across five lines of business: Individual Retirement Strategies, Institutional Stable Value, U.S. Pension Risk Transfer, International Reinsurance, and Structured Settlements.\n<\/p>\n<p>\n*Prudential FlexGuard<i><sup>\u00ae<\/sup><\/i> reaches $10 billion total sales milestone at record pace. <i>Business Wire: <\/i>Prudential company-issued press release as of Aug. 4, 2022.\n<\/p>\n<p>\nAnnuities are issued by Pruco Life Insurance Company, Newark, NJ (main office). Registered index-linked annuities are distributed by Prudential Annuities Distributors, Inc., Shelton, CT. Both are Prudential Financial companies and each is solely responsible for its own financial condition and contractual obligation.\n<\/p>\n<p>\nGuarantees are dependent upon the claims-paying ability of the issuing company and do not apply to the underlying investment options.\n<\/p>\n<p><i>Registered index-linked annuities are complex insurance and investment vehicles and are long-term investments designed for retirement purposes. There is risk of loss of principal if negative index returns exceed the selected protection level. Gains or losses are assessed at the end of each term.<\/i><\/p>\n<p>\nCertain indices and exchange-traded funds associated with Index Strategies may be subject to an underlying fee or reduction. A surrender charge or market value adjustment may apply in the event of an early withdrawal from the annuity.\n<\/p>\n<p><b>Investors should carefully consider the features of the contract, index strategies, risks, charges, and expenses. The prospectus for the contract contains this and other important information and can be obtained from your financial professional. Please read them carefully before investing.<\/b><\/p>\n<p><b>It is possible to lose money by investing in securities.<\/b><\/p>\n<p>\n1089417-00001-00\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251215525831r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251215525831\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251215525831\/en\/<\/a><\/span><\/p>\n<p><b>For more information, please contact:<br \/>\n<\/b><br \/>Kristen Doyle<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:kristen.doyle@prudential.com\">kristen.doyle@prudential.com<br \/>\n<\/a><br \/>201-835-4872\n<\/p>\n<p><b>KEYWORDS:<\/b> New York New Jersey United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Asset Management Professional Services Insurance Finance<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251215525831\/en\/459467\/3\/Pru_4c.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Prudential Launches FlexGuard 2.0 with New Investment Allocation Options to Help Customers Protect Their Life\u2019s Work, Furthering Commitment to the Registered Index-Linked Annuity Space NEWARK, N.J.&#8211;(BUSINESS WIRE)&#8211; Prudential Financial, Inc. (NYSE: PRU) today announced the launch of FlexGuard 2.0, the next evolution of the company\u2019s flagship retail registered index-linked annuity (RILA) U.S. retirement product lineup. Prudential FlexGuard 2.0\u00ae registered index-linked annuity builds on the record success* of Prudential\u2019s premier RILA suite with new enhancements driven directly by customer and financial professional input, while maintaining the solution\u2019s customizable protection levels, growth options, and flexibility to evolve with their goals. \u201cFlexGuard 2.0 is more than just a product upgrade,\u201d said Scott Gaul, head of Individual Retirement Strategies at Prudential. \u201cIt builds on &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-launches-flexguard-2-0-with-new-investment-allocation-options-to-help-customers-protect-their-lifes-work-furthering-commitment-to-the-registered-index-linked-annuity-space\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Prudential Launches FlexGuard 2.0 with New Investment Allocation Options to Help Customers Protect Their Life\u2019s Work, Furthering Commitment to the Registered Index-Linked Annuity Space&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-919742","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prudential Launches FlexGuard 2.0 with New Investment Allocation Options to Help Customers Protect Their Life\u2019s Work, Furthering Commitment to the Registered Index-Linked Annuity Space - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-launches-flexguard-2-0-with-new-investment-allocation-options-to-help-customers-protect-their-lifes-work-furthering-commitment-to-the-registered-index-linked-annuity-space\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prudential Launches FlexGuard 2.0 with New Investment Allocation Options to Help Customers Protect Their Life\u2019s Work, Furthering Commitment to the Registered Index-Linked Annuity Space - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Prudential Launches FlexGuard 2.0 with New Investment Allocation Options to Help Customers Protect Their Life\u2019s Work, Furthering Commitment to the Registered Index-Linked Annuity Space NEWARK, N.J.&#8211;(BUSINESS WIRE)&#8211; Prudential Financial, Inc. (NYSE: PRU) today announced the launch of FlexGuard 2.0, the next evolution of the company\u2019s flagship retail registered index-linked annuity (RILA) U.S. retirement product lineup. Prudential FlexGuard 2.0\u00ae registered index-linked annuity builds on the record success* of Prudential\u2019s premier RILA suite with new enhancements driven directly by customer and financial professional input, while maintaining the solution\u2019s customizable protection levels, growth options, and flexibility to evolve with their goals. \u201cFlexGuard 2.0 is more than just a product upgrade,\u201d said Scott Gaul, head of Individual Retirement Strategies at Prudential. \u201cIt builds on &hellip; Continue reading &quot;Prudential Launches FlexGuard 2.0 with New Investment Allocation Options to Help Customers Protect Their Life\u2019s Work, Furthering Commitment to the Registered Index-Linked Annuity Space&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-launches-flexguard-2-0-with-new-investment-allocation-options-to-help-customers-protect-their-lifes-work-furthering-commitment-to-the-registered-index-linked-annuity-space\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-15T16:18:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251215525831r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/prudential-launches-flexguard-2-0-with-new-investment-allocation-options-to-help-customers-protect-their-lifes-work-furthering-commitment-to-the-registered-index-linked-annuity-space\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/prudential-launches-flexguard-2-0-with-new-investment-allocation-options-to-help-customers-protect-their-lifes-work-furthering-commitment-to-the-registered-index-linked-annuity-space\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Prudential Launches FlexGuard 2.0 with New Investment Allocation Options to Help Customers Protect Their Life\u2019s Work, Furthering Commitment to the Registered Index-Linked Annuity Space\",\"datePublished\":\"2025-12-15T16:18:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/prudential-launches-flexguard-2-0-with-new-investment-allocation-options-to-help-customers-protect-their-lifes-work-furthering-commitment-to-the-registered-index-linked-annuity-space\\\/\"},\"wordCount\":688,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/prudential-launches-flexguard-2-0-with-new-investment-allocation-options-to-help-customers-protect-their-lifes-work-furthering-commitment-to-the-registered-index-linked-annuity-space\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20251215525831r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/prudential-launches-flexguard-2-0-with-new-investment-allocation-options-to-help-customers-protect-their-lifes-work-furthering-commitment-to-the-registered-index-linked-annuity-space\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/prudential-launches-flexguard-2-0-with-new-investment-allocation-options-to-help-customers-protect-their-lifes-work-furthering-commitment-to-the-registered-index-linked-annuity-space\\\/\",\"name\":\"Prudential Launches FlexGuard 2.0 with New Investment Allocation Options to Help Customers Protect Their Life\u2019s Work, Furthering Commitment to the Registered Index-Linked Annuity Space - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-launches-flexguard-2-0-with-new-investment-allocation-options-to-help-customers-protect-their-lifes-work-furthering-commitment-to-the-registered-index-linked-annuity-space\/","og_locale":"en_US","og_type":"article","og_title":"Prudential Launches FlexGuard 2.0 with New Investment Allocation Options to Help Customers Protect Their Life\u2019s Work, Furthering Commitment to the Registered Index-Linked Annuity Space - Market Newsdesk","og_description":"Prudential Launches FlexGuard 2.0 with New Investment Allocation Options to Help Customers Protect Their Life\u2019s Work, Furthering Commitment to the Registered Index-Linked Annuity Space NEWARK, N.J.&#8211;(BUSINESS WIRE)&#8211; Prudential Financial, Inc. (NYSE: PRU) today announced the launch of FlexGuard 2.0, the next evolution of the company\u2019s flagship retail registered index-linked annuity (RILA) U.S. retirement product lineup. Prudential FlexGuard 2.0\u00ae registered index-linked annuity builds on the record success* of Prudential\u2019s premier RILA suite with new enhancements driven directly by customer and financial professional input, while maintaining the solution\u2019s customizable protection levels, growth options, and flexibility to evolve with their goals. \u201cFlexGuard 2.0 is more than just a product upgrade,\u201d said Scott Gaul, head of Individual Retirement Strategies at Prudential. \u201cIt builds on &hellip; Continue reading \"Prudential Launches FlexGuard 2.0 with New Investment Allocation Options to Help Customers Protect Their Life\u2019s Work, Furthering Commitment to the Registered Index-Linked Annuity Space\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-launches-flexguard-2-0-with-new-investment-allocation-options-to-help-customers-protect-their-lifes-work-furthering-commitment-to-the-registered-index-linked-annuity-space\/","og_site_name":"Market Newsdesk","article_published_time":"2025-12-15T16:18:07+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251215525831r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-launches-flexguard-2-0-with-new-investment-allocation-options-to-help-customers-protect-their-lifes-work-furthering-commitment-to-the-registered-index-linked-annuity-space\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-launches-flexguard-2-0-with-new-investment-allocation-options-to-help-customers-protect-their-lifes-work-furthering-commitment-to-the-registered-index-linked-annuity-space\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Prudential Launches FlexGuard 2.0 with New Investment Allocation Options to Help Customers Protect Their Life\u2019s Work, Furthering Commitment to the Registered Index-Linked Annuity Space","datePublished":"2025-12-15T16:18:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-launches-flexguard-2-0-with-new-investment-allocation-options-to-help-customers-protect-their-lifes-work-furthering-commitment-to-the-registered-index-linked-annuity-space\/"},"wordCount":688,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-launches-flexguard-2-0-with-new-investment-allocation-options-to-help-customers-protect-their-lifes-work-furthering-commitment-to-the-registered-index-linked-annuity-space\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251215525831r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-launches-flexguard-2-0-with-new-investment-allocation-options-to-help-customers-protect-their-lifes-work-furthering-commitment-to-the-registered-index-linked-annuity-space\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/prudential-launches-flexguard-2-0-with-new-investment-allocation-options-to-help-customers-protect-their-lifes-work-furthering-commitment-to-the-registered-index-linked-annuity-space\/","name":"Prudential Launches FlexGuard 2.0 with New Investment Allocation Options to Help Customers Protect Their Life\u2019s Work, Furthering Commitment to the Registered Index-Linked Annuity Space - 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