{"id":919696,"date":"2025-12-15T09:11:24","date_gmt":"2025-12-15T14:11:24","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-expands-cross-platform-campaign-measurement-to-include-audio-and-social\/"},"modified":"2025-12-15T09:11:24","modified_gmt":"2025-12-15T14:11:24","slug":"comscore-expands-cross-platform-campaign-measurement-to-include-audio-and-social","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-expands-cross-platform-campaign-measurement-to-include-audio-and-social\/","title":{"rendered":"Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social"},"content":{"rendered":"<h2>\nNew capabilities strengthen cross-platform campaign reporting suite; CCR rebranded as Cross-Platform Campaign Results<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>RESTON, Va., Dec.  15, 2025  (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its cross-platform reporting suite with two new capabilities: streaming audio measurement and expanded social reporting with campaign-level metrics from Meta\u2019s Facebook, Instagram and Audience Network.<\/p>\n<p>Both enhancements are now available, giving advertisers a more complete view of campaign performance across today\u2019s connected consumer life.<\/p>\n<p>Advertisers can now plan, activate, and measure streaming audio and podcast campaigns alongside other digital and linear formats.<\/p>\n<p>\u201cWe drive impact by reaching the right audiences at the right time, no matter where consumers choose to engage, and Comscore\u2019s CCR helps us confidently deliver on our objectives for our clients,&#8221; said Adam Telian, Head of Media for integrated creative agency GYK.<\/p>\n<p>Comscore\u2019s expanded social reporting enables advertisers to understand deduplicated reach and performance across Facebook and Instagram in alignment with TV, CTV, and digital channels.<\/p>\n<p>\u201cAdvertisers can\u2019t afford to measure channels in silos. By expanding CCR with streaming audio and Meta, Comscore is giving brands the clarity they need to see true cross-platform performance,\u201d said Steve Bagdasarian, Chief Commercial Officer at Comscore. \u201cFrom podcasts to Instagram, CCR helps advertisers plan smarter, optimize cross-publishers budget allocation, and across screens and streams where consumers spend their time.\u201d<\/p>\n<p>As part of Comscore\u2019s broader effort to simplify its product positioning, Comscore Campaign Ratings (CCR) has been renamed to Cross-Platform Campaign Results (CCR). The new name more clearly reflects what makes Comscore unique &#8211; helping advertisers validate impact and optimize spend in an increasingly fragmented marketplace by providing a single, deduplicated view of campaign performance across TV, CTV, digital, social, and audio.<\/p>\n<p>Cross-Platform Campaign Results gives advertisers the unified insights they need to measure audiences, validate performance, and drive stronger business outcomes as consumer attention continues to shift across platforms and formats.<\/p>\n<p>\n        <strong>About Comscore<\/strong>\n      <\/p>\n<p>Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With an unmatched data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry&#8217;s emerging third-party source for reliable and comprehensive cross-platform measurement.<\/p>\n<p align=\"justify\">\n        <strong>Media<\/strong><br \/>\n        <br \/>Marie Scoutas<br \/>Comscore, Inc.<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=EuTTPZD3guPN-tfp6kXTBFsElrd9dT_0v1wMgT21z3_qnUdbiem78Six86TvHVB9I6AoHoMUgtigU7XLW30sCRW6jIBIh7OQHhHJH8xOTok=\" rel=\"nofollow\" target=\"_blank\">Press@comscore.com<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTYwMjIzMiM3MzIwMTY1IzIwMTA2ODQ=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/OTM5M2FlYmYtMzk0Yi00M2VjLWIwZTQtZTI5YjI1MzYxMmFhLTEwMjIyNTctMjAyNS0xMi0xNS1lbg==\/tiny\/Comscore-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>New capabilities strengthen cross-platform campaign reporting suite; CCR rebranded as Cross-Platform Campaign Results RESTON, Va., Dec. 15, 2025 (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its cross-platform reporting suite with two new capabilities: streaming audio measurement and expanded social reporting with campaign-level metrics from Meta\u2019s Facebook, Instagram and Audience Network. Both enhancements are now available, giving advertisers a more complete view of campaign performance across today\u2019s connected consumer life. Advertisers can now plan, activate, and measure streaming audio and podcast campaigns alongside other digital and linear formats. \u201cWe drive impact by reaching the right audiences at the right time, no matter where consumers choose to engage, and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-expands-cross-platform-campaign-measurement-to-include-audio-and-social\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-919696","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-expands-cross-platform-campaign-measurement-to-include-audio-and-social\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"New capabilities strengthen cross-platform campaign reporting suite; CCR rebranded as Cross-Platform Campaign Results RESTON, Va., Dec. 15, 2025 (GLOBE NEWSWIRE) &#8212; Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its cross-platform reporting suite with two new capabilities: streaming audio measurement and expanded social reporting with campaign-level metrics from Meta\u2019s Facebook, Instagram and Audience Network. Both enhancements are now available, giving advertisers a more complete view of campaign performance across today\u2019s connected consumer life. Advertisers can now plan, activate, and measure streaming audio and podcast campaigns alongside other digital and linear formats. \u201cWe drive impact by reaching the right audiences at the right time, no matter where consumers choose to engage, and &hellip; Continue reading &quot;Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/comscore-expands-cross-platform-campaign-measurement-to-include-audio-and-social\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-15T14:11:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTYwMjIzMiM3MzIwMTY1IzIwMTA2ODQ=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-expands-cross-platform-campaign-measurement-to-include-audio-and-social\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-expands-cross-platform-campaign-measurement-to-include-audio-and-social\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social\",\"datePublished\":\"2025-12-15T14:11:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-expands-cross-platform-campaign-measurement-to-include-audio-and-social\\\/\"},\"wordCount\":419,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-expands-cross-platform-campaign-measurement-to-include-audio-and-social\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTYwMjIzMiM3MzIwMTY1IzIwMTA2ODQ=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-expands-cross-platform-campaign-measurement-to-include-audio-and-social\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/comscore-expands-cross-platform-campaign-measurement-to-include-audio-and-social\\\/\",\"name\":\"Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social - 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