{"id":919646,"date":"2025-12-15T09:03:34","date_gmt":"2025-12-15T14:03:34","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-helps-fans-score-game-day-snacks-and-savings-in-new-playoff-campaign-with-justin-jefferson-and-terry-crews\/"},"modified":"2025-12-15T09:03:34","modified_gmt":"2025-12-15T14:03:34","slug":"general-mills-helps-fans-score-game-day-snacks-and-savings-in-new-playoff-campaign-with-justin-jefferson-and-terry-crews","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-helps-fans-score-game-day-snacks-and-savings-in-new-playoff-campaign-with-justin-jefferson-and-terry-crews\/","title":{"rendered":"General Mills Helps Fans Score Game Day Snacks and Savings in New Playoff Campaign with Justin Jefferson and Terry Crews"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>General Mills Helps Fans Score Game Day Snacks and Savings in New Playoff Campaign with Justin Jefferson and Terry Crews<\/b><\/p>\n<p class=\"bwalignc\"><i>\u201cSpend $30, Get $10\u201d when you purchase family favorite brands including Totino\u2019s, Pillsbury, Cinnamon Toast Crunch and more<\/i><\/p>\n<p>MINNEAPOLIS&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nAs fans gear up for playoff season, General Mills is bringing families and friends together over the love of the game with its latest \u201cTastes Like a Touchdown\u201d campaign starring Justin Jefferson and Terry Crews. The new General Mills campaign highlights \u201cSpend $30, Get $10\u201d offer on a variety of game day snacks and meals, perfect for whichever team you\u2019re cheering for!\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20251215822596\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251215822596\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251215822596\/en\/2669408\/4\/Game_Day_Hero_Image.jpg\" alt=\"Justin Jefferson and Terry Crews team up with General Mills to show fans that everyone can have a Game Day victory with bold flavors, big fun and easy-to-make favorites the whole family will love.\" \/><\/p>\n<p style=\"font-size:85%\">Justin Jefferson and Terry Crews team up with General Mills to show fans that everyone can have a Game Day victory with bold flavors, big fun and easy-to-make favorites the whole family will love.<\/p>\n<\/div>\n<p>\n\u201cOn or off the field, football is all about having fun together,&#8221; said Minnesota\u2019s wide receiver, Justin Jefferson. &#8220;Whether you&#8217;re with your teammates, watching the game with your folks or tuning in with your dog, that Game Day energy, fueled with the right Game Day snacks, can&#8217;t be beat.\u201d\n<\/p>\n<p>\nIn the campaign\u2019s hero ad, Jefferson turns up the energy alongside actor and former football star, Crews, sharing their favorite ways to score with big savings from Pillsbury, Chex Mix, Cinnamon Toast Crunch and Old El Paso. The duo turns a typical grocery run into a full-blown game day experience, with Crews channeling his inner coach and Jefferson bringing his signature playmaking moves.\n<\/p>\n<p>\n\u201cGeneral Mills was a staple in my life long before I picked up a football,\u201d said Crews. \u201cWhether I\u2019m grabbing some Chex Mix on-the-go or pulling something fresh from Pillsbury from the oven when my kids come over for the biggest games of the week, these legendary brands ensure there is never a fumble, at least not one off the field.\u201d\n<\/p>\n<p>\nGeneral Mills\u2019 Game Day product lineup spans across grocery aisles, from frozen favorites to simple snacks for every watch party:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Fuel the Fans:<\/b> Kick off game day with a lineup of favorite cereals like Cinnamon Toast Crunch, Honey Nut Cheerios and Lucky Charms.\n<\/li>\n<li><b>Bring the Heat:<\/b> Spice things up with Old El Paso\u2019s game-ready lineup of taco shells, seasonings, and sauces. Whether it\u2019s a build-your-own taco bar or loaded nachos, Old El Paso helps fans bring bold, authentic flavor to their Game Day gatherings.\n<\/li>\n<li><b>Snack Big:<\/b> When it\u2019s time for kickoff, no spread is complete without Chex Mix \u2014 the ultimate crowd-pleaser that delivers the right crunch for every craving in classic savory and bold new flavors.\n<\/li>\n<li><b>Score the Win<\/b>: Cap off the celebration with Pillsbury \u2014 the undisputed MVP of easy, delicious entertainment. From flaky Crescent Rolls to Ready-to-Bake Cookies, Pillsbury makes it simple to serve warm, comforting snacks and desserts that disappear as fast as they come out of the oven.\n<\/li>\n<\/ul>\n<p>\n\u201cGame Day is evolving, and so are the ways fans celebrate,&#8221; said Mindy Murray, Brand Experience Director at General Mills. &#8220;We want everyone to feel like a Game Day champion. By combining great-tasting favorites with unbeatable value, we\u2019re proving that you don\u2019t need a big budget\u2014or even a big crowd\u2014to make Game Day memorable.\u201d\n<\/p>\n<p>\nThe campaign continues General Mills\u2019 Game Day promotions that have featured some of football\u2019s most iconic families and duos. Ad spots will air across TV, streaming and social platforms starting this month. Consumers can take advantage of the General Mills \u201cSpend $30, Get $10\u201d offer by purchasing participating General Mills products in one transaction now through February 13, 2026, and uploading their receipts to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fscorewithgeneralmills.com%2F&amp;esheet=54375787&amp;newsitemid=20251215822596&amp;lan=en-US&amp;anchor=ScoreWithGeneralMills.com&amp;index=1&amp;md5=f46aa538630e4db3781f485e6a707cf2\">ScoreWithGeneralMills.com<\/a> by February 28, 2026.\n<\/p>\n<p><b>About General Mills<\/b><\/p>\n<p>\nGeneral Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, H\u00e4agen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino\u2019s, Annie\u2019s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company\u2019s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.generalmills.com%2F&amp;esheet=54375787&amp;newsitemid=20251215822596&amp;lan=en-US&amp;anchor=www.generalmills.com&amp;index=2&amp;md5=899d6e041ea6b0b07f9e5edb76dbfeec\">www.generalmills.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251215822596r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251215822596\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251215822596\/en\/<\/a><\/span><\/p>\n<p>\nGeneral Mills<br \/>\n<br \/>Andrea Williamson<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Andrea.Williamson@genmills.com\">Andrea.Williamson@genmills.com<\/a><\/p>\n<p>\nEdelman<br \/>\n<br \/>Lisette Rodriguez<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Lisette.rodriguez@edelman.com\">Lisette.rodriguez@edelman.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Minnesota United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Sports Family Supermarket Consumer General Sports Food\/Beverage Retail Teens Other Communications Entertainment Children General Entertainment Marketing Celebrity Advertising Communications Convenience Store Football Influencer Other Consumer<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251215822596\/en\/2669408\/3\/Game_Day_Hero_Image.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Justin Jefferson and Terry Crews team up with General Mills to show fans that everyone can have a Game Day victory with bold flavors, big fun and easy-to-make favorites the whole family will love.<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>General Mills Helps Fans Score Game Day Snacks and Savings in New Playoff Campaign with Justin Jefferson and Terry Crews \u201cSpend $30, Get $10\u201d when you purchase family favorite brands including Totino\u2019s, Pillsbury, Cinnamon Toast Crunch and more MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; As fans gear up for playoff season, General Mills is bringing families and friends together over the love of the game with its latest \u201cTastes Like a Touchdown\u201d campaign starring Justin Jefferson and Terry Crews. The new General Mills campaign highlights \u201cSpend $30, Get $10\u201d offer on a variety of game day snacks and meals, perfect for whichever team you\u2019re cheering for! This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251215822596\/en\/ Justin Jefferson and Terry Crews team up &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-helps-fans-score-game-day-snacks-and-savings-in-new-playoff-campaign-with-justin-jefferson-and-terry-crews\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;General Mills Helps Fans Score Game Day Snacks and Savings in New Playoff Campaign with Justin Jefferson and Terry Crews&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-919646","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>General Mills Helps Fans Score Game Day Snacks and Savings in New Playoff Campaign with Justin Jefferson and Terry Crews - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-helps-fans-score-game-day-snacks-and-savings-in-new-playoff-campaign-with-justin-jefferson-and-terry-crews\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"General Mills Helps Fans Score Game Day Snacks and Savings in New Playoff Campaign with Justin Jefferson and Terry Crews - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"General Mills Helps Fans Score Game Day Snacks and Savings in New Playoff Campaign with Justin Jefferson and Terry Crews \u201cSpend $30, Get $10\u201d when you purchase family favorite brands including Totino\u2019s, Pillsbury, Cinnamon Toast Crunch and more MINNEAPOLIS&#8211;(BUSINESS WIRE)&#8211; As fans gear up for playoff season, General Mills is bringing families and friends together over the love of the game with its latest \u201cTastes Like a Touchdown\u201d campaign starring Justin Jefferson and Terry Crews. The new General Mills campaign highlights \u201cSpend $30, Get $10\u201d offer on a variety of game day snacks and meals, perfect for whichever team you\u2019re cheering for! This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251215822596\/en\/ Justin Jefferson and Terry Crews team up &hellip; Continue reading &quot;General Mills Helps Fans Score Game Day Snacks and Savings in New Playoff Campaign with Justin Jefferson and Terry Crews&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/general-mills-helps-fans-score-game-day-snacks-and-savings-in-new-playoff-campaign-with-justin-jefferson-and-terry-crews\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-15T14:03:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20251215822596\/en\/2669408\/4\/Game_Day_Hero_Image.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/general-mills-helps-fans-score-game-day-snacks-and-savings-in-new-playoff-campaign-with-justin-jefferson-and-terry-crews\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/general-mills-helps-fans-score-game-day-snacks-and-savings-in-new-playoff-campaign-with-justin-jefferson-and-terry-crews\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"General Mills Helps Fans Score Game Day Snacks and Savings in New Playoff Campaign with Justin Jefferson and Terry Crews\",\"datePublished\":\"2025-12-15T14:03:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/general-mills-helps-fans-score-game-day-snacks-and-savings-in-new-playoff-campaign-with-justin-jefferson-and-terry-crews\\\/\"},\"wordCount\":830,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/general-mills-helps-fans-score-game-day-snacks-and-savings-in-new-playoff-campaign-with-justin-jefferson-and-terry-crews\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20251215822596\\\/en\\\/2669408\\\/4\\\/Game_Day_Hero_Image.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/general-mills-helps-fans-score-game-day-snacks-and-savings-in-new-playoff-campaign-with-justin-jefferson-and-terry-crews\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/general-mills-helps-fans-score-game-day-snacks-and-savings-in-new-playoff-campaign-with-justin-jefferson-and-terry-crews\\\/\",\"name\":\"General Mills Helps Fans Score Game Day Snacks and Savings in New Playoff Campaign with Justin Jefferson and Terry Crews - 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The new General Mills campaign highlights \u201cSpend $30, Get $10\u201d offer on a variety of game day snacks and meals, perfect for whichever team you\u2019re cheering for! This press release features multimedia. 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