{"id":918980,"date":"2025-12-11T14:40:37","date_gmt":"2025-12-11T19:40:37","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/on-location-unveils-star-studded-roster-for-starting-16-fifa-world-cup-2026-hospitality-captain-program\/"},"modified":"2025-12-11T14:40:37","modified_gmt":"2025-12-11T19:40:37","slug":"on-location-unveils-star-studded-roster-for-starting-16-fifa-world-cup-2026-hospitality-captain-program","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/on-location-unveils-star-studded-roster-for-starting-16-fifa-world-cup-2026-hospitality-captain-program\/","title":{"rendered":"On Location Unveils Star-Studded Roster for &#8220;Starting 16&#8221; FIFA World Cup 2026\u2122 Hospitality Captain Program"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <i>Each host city to be represented by celebrity personalities from across sports and entertainment to bring fans closer than ever to FIFA World Cup 2026<sup>\u2122<\/sup><\/i>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">NEW YORK<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Dec. 11, 2025<\/span><\/span> \/PRNewswire\/ &#8212;\u00a0On Location, a leading global provider of premium hospitality experiences and the official hospitality provider of FIFA World Cup 2026<sup>\u2122<\/sup>, today unveiled the roster for its &#8220;Starting 16&#8221; Captain program that will bring together global stars from across sports and entertainment, such as <span class=\"xn-person\">Carmelo Anthony<\/span>, Ciara, <span class=\"xn-person\">Cobie Smulders<\/span>, Miguel Lay\u00fan, and <span class=\"xn-person\">Rob Lowe<\/span>, among others, to be &#8220;Captains&#8221; of their respective host cities and bring their followers and soccer fans closer than ever to the FIFA World Cup 2026<sup>\u2122<\/sup>\u00a0hospitality experience.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/2843886\/FIFA_B_OL_Primary_Lockup_Gold_RGB_Logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2843886\/FIFA_B_OL_Primary_Lockup_Gold_RGB_Logo.jpg\" title=\"On Location Unveils Star-Studded Roster for \u201cStarting 16\u201d FIFA World Cup 2026TM Hospitality Captain Program\" alt=\"On Location Unveils Star-Studded Roster for \u201cStarting 16\u201d FIFA World Cup 2026TM Hospitality Captain Program\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>The Starting 16 Captains will each represent a FIFA World Cup 2026<sup>\u2122<\/sup>\u00a0Host City, showcasing the extraordinary access and world-class experiences that On Location offers fans. Each Captain will serve as the face of On Location in their respective cities at select events and on social media representing FIFA World Cup 2026\u2122\u00a0hospitality packages and helping bring the local flair of each city to life for traveling fans from around the world.<\/p>\n<p>Below is the full list of Captains and their respective host cities.<\/p>\n<ul type=\"disc\">\n<li>\n          <b><br \/>\n            <span class=\"xn-location\">Atlanta<\/span><br \/>\n          <\/b>\u00a0\u2013 <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4578056-1&amp;h=639803380&amp;u=https%3A%2F%2Fwww.instagram.com%2Fciara%2F&amp;a=Ciara\" target=\"_blank\" rel=\"nofollow\"><b>Ciara<\/b><\/a>\u00a0(Multi Platinum GRAMMY &#8211; winning global superstar)<\/li>\n<li>\n          <b>Boston\u00a0<\/b>\u2013 <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4578056-1&amp;h=1135452972&amp;u=https%3A%2F%2Fwww.instagram.com%2Fedelman11%2F&amp;a=Julian+Edelman\" target=\"_blank\" rel=\"nofollow\"><b><span class=\"xn-person\">Julian Edelman<\/span><\/b><\/a>\u00a0(Three-Time Super Bowl Champion with the New England Patriots)<\/li>\n<li>\n          <span class=\"xn-location\">Dallas<\/span> \u2013\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4578056-1&amp;h=327471543&amp;u=https%3A%2F%2Fwww.instagram.com%2Fmastercheftd%2F&amp;a=Tiffany+Derry\" target=\"_blank\" rel=\"nofollow\"><b><span class=\"xn-person\">Tiffany Derry<\/span><\/b><\/a>\u00a0(Celebrity Chef &amp; Entrepreneur)<\/li>\n<li>\n          <span class=\"xn-location\">Guadalajara<\/span> \u2013\u00a0<b>To Be Announced<\/b><\/li>\n<li>\n          <b>Houston\u00a0<\/b>\u2013 <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4578056-1&amp;h=784919274&amp;u=https%3A%2F%2Fwww.instagram.com%2Fstuholden%2F&amp;a=Stu+Holden\" target=\"_blank\" rel=\"nofollow\"><b><span class=\"xn-person\">Stu Holden<\/span><\/b><\/a>\u00a0(FOX Sports Lead Match Analyst &amp; Former US Men&#8217;s National Team World Cup member)<\/li>\n<li>\n          <b><br \/>\n            <span class=\"xn-location\">Kansas City<\/span><br \/>\n          <\/b>\u00a0\u2013 <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4578056-1&amp;h=3548891025&amp;u=https%3A%2F%2Fwww.instagram.com%2Fgraciehunt%2F&amp;a=Gracie+Hunt\" target=\"_blank\" rel=\"nofollow\"><b><span class=\"xn-person\">Gracie Hunt<\/span><\/b><\/a>\u00a0(Philanthropist, Sports Enthusiast, Entrepreneur, and Media Professional)<\/li>\n<li>\n          <b><br \/>\n            <span class=\"xn-location\">Los Angeles<\/span><br \/>\n          <\/b>\u00a0\u2013 <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4578056-1&amp;h=1266922290&amp;u=https%3A%2F%2Fwww.instagram.com%2Froblowe%2F&amp;a=Rob+Lowe\" target=\"_blank\" rel=\"nofollow\"><b><span class=\"xn-person\">Rob Lowe<\/span><\/b><\/a> (Award-Winning Actor and Producer)<\/li>\n<li>\n          <b><br \/>\n            <span class=\"xn-location\">Mexico City<\/span><br \/>\n          <\/b>\u00a0\u2013 <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4578056-1&amp;h=2392744902&amp;u=https%3A%2F%2Fwww.instagram.com%2Fmiguel_layun%2F&amp;a=Miguel+Lay%C3%BAn\" target=\"_blank\" rel=\"nofollow\"><b>Miguel Lay\u00fan<\/b><\/a> (Former Mexico Men&#8217;s National Team Player)<\/li>\n<li>\n          <b>Miami\u00a0<\/b>\u2013 <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4578056-1&amp;h=1818479348&amp;u=https%3A%2F%2Fwww.instagram.com%2Fkunaguero%2F&amp;a=Sergio+Ag%C3%BCero\" target=\"_blank\" rel=\"nofollow\"><b>Sergio Ag\u00fcero<\/b><\/a>\u00a0(Football Legend, Former Argentina National Team Player and Olympic Gold Medalist)<\/li>\n<li>\n          <b>Monterrey\u00a0<\/b>\u2013 <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4578056-1&amp;h=1883062036&amp;u=https%3A%2F%2Fwww.instagram.com%2Fcasanovacooks%2F&amp;a=Ana+Casanova\" target=\"_blank\" rel=\"nofollow\"><b><span class=\"xn-person\">Ana Casanova<\/span><\/b><\/a>\u00a0(Celebrity Chef &amp; Content Creator)<\/li>\n<li>\n          <b><br \/>\n            <span class=\"xn-location\">New York<\/span> \/ New Jerse<\/b>y \u2013 <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4578056-1&amp;h=574698524&amp;u=https%3A%2F%2Fwww.instagram.com%2Fcarmeloanthony%2F%3Fhl%3Den&amp;a=Carmelo+Anthony\" target=\"_blank\" rel=\"nofollow\"><b><span class=\"xn-person\">Carmelo Anthony<\/span><\/b><\/a>\u00a0(Hall of Famer, 10-time NBA All Star, 3-time Olympic Gold Medalist, On-Air Analyst, Entrepreneur, and Philanthropist)<\/li>\n<li>\n          <b><br \/>\n            <span class=\"xn-location\">Philadelphia<\/span><br \/>\n          <\/b>\u00a0\u2013 <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4578056-1&amp;h=4250090715&amp;u=https%3A%2F%2Fwww.instagram.com%2Fbriankelly%2F&amp;a=Brian+Kelly\" target=\"_blank\" rel=\"nofollow\"><b><span class=\"xn-person\">Brian Kelly<\/span><\/b><\/a>\u00a0(Founder of &#8220;The Points Guy&#8221;)<\/li>\n<li>\n          <b>San Francisco\u00a0<\/b>\u2013 <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4578056-1&amp;h=325795140&amp;u=https%3A%2F%2Fwww.instagram.com%2Fkristinjuszczyk%2F&amp;a=Kristin+Juszczyk\" target=\"_blank\" rel=\"nofollow\"><b><span class=\"xn-person\">Kristin Juszczyk<\/span><\/b><\/a>\u00a0(Fashion Designer, Founder of Off Season)<\/li>\n<li>\n          <b>Seattle\u00a0<\/b>\u2013 <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4578056-1&amp;h=1827737628&amp;u=https%3A%2F%2Fwww.instagram.com%2Fmrapinoe%2F&amp;a=Megan+Rapinoe\" target=\"_blank\" rel=\"nofollow\"><b><span class=\"xn-person\">Megan Rapinoe<\/span><\/b><\/a> (Two-Time FIFA Women&#8217;s World Cup Winner)<\/li>\n<li>\n          <b><br \/>\n            <span class=\"xn-location\">Toronto<\/span> \u2013\u00a0<\/b><br \/>\n          <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4578056-1&amp;h=2064894031&amp;u=https%3A%2F%2Fwww.instagram.com%2Fsusurlee%2F&amp;a=Susur+Lee\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <b>Susur Lee<\/b><br \/>\n          <\/a>\u00a0(Celebrity Chef, Owner of LEE Restaurant)<\/li>\n<li>\n          <b>Vancouver\u00a0<\/b>\u2013 <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4578056-1&amp;h=52397671&amp;u=https%3A%2F%2Fwww.instagram.com%2Fcobiesmulders%2F%3Fhl%3Den&amp;a=Cobie+Smulders\" target=\"_blank\" rel=\"nofollow\"><b><span class=\"xn-person\">Cobie Smulders<\/span><\/b><\/a>\u00a0(Actress and Producer)<\/li>\n<\/ul>\n<p>The Starting 16 Captains come together as excitement around the upcoming FIFA World Cup 2026<sup>\u2122<\/sup>\u00a0intensifies and demand for On Location&#8217;s hospitality packages will increase after the <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4578056-1&amp;h=2129652562&amp;u=https%3A%2F%2Fwww.fifa.com%2Fen%2Ftournaments%2Fmens%2Fworldcup%2Fcanadamexicousa2026%2Fscores-fixtures%3Fcountry%3DUS%26wtw-filter%3DALL&amp;a=final+match+schedule\" target=\"_blank\" rel=\"nofollow\">final match schedule<\/a> was announced over the weekend.<\/p>\n<p>&#8220;On Location is thrilled to partner with our Starting 16 roster of athletes, hospitality experts and creators to elevate our premium hospitality experiences for FIFA World Cup 2026,&#8221; said <span class=\"xn-person\">Paul Caine<\/span>, President of On Location. &#8220;Each of these captains has a unique love for sports and entertainment that will bring fans closer than ever to the beautiful game and the local flair of each host city leading up to and throughout the tournament.&#8221;<\/p>\n<p>Hear what each of the Captains had to say about joining the Starting 16 <b><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4578056-1&amp;h=1456875632&amp;u=https%3A%2F%2Fwww.instagram.com%2Ffifahospitality%2F&amp;a=here\" target=\"_blank\" rel=\"nofollow\">here<\/a><\/b>\u00a0on the official <b><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4578056-1&amp;h=1687702363&amp;u=https%3A%2F%2Fwww.instagram.com%2Ffifahospitality%2F&amp;a=FIFA+Hospitality\" target=\"_blank\" rel=\"nofollow\">FIFA Hospitality<\/a><\/b> Instagram page.<\/p>\n<p>The Starting 16 Captains announcement also follows a two-week activation, &#8220;The Treatment&#8221;, by On Location to elevate a local pick-up game across six different host cities into a premium hospitality experience and give fans a taste of what&#8217;s to come across its various hospitality spaces at FIFA World Cup 2026<sup>\u2122<\/sup>. The Treatment also debuted five of the Starting 16 Captains \u2013 Ciara, Miguel Lay\u00fan, <span class=\"xn-person\">Rob Lowe<\/span>, Sergio Ag\u00fcero, and <span class=\"xn-person\">Tiffany Derry<\/span> \u2013 who led the match ceremonies and showcased the various elements of local flair incorporated at the event.<\/p>\n<p>On Location is the official hospitality partner to more than 150 rights partners, including the International Olympic Committee (IOC), National Football League (NFL), FIFA, the NCAA, UFC, WWE, and more, providing premium ticket-inclusive experiences to the world&#8217;s major events like the Olympic Winter Games Milano Cortina 2026, the Super Bowl, FIFA World Cup 2026<sup>\u2122<\/sup>, WrestleMania, NCAA Championships, and more.<\/p>\n<p>\n        <b>Media Assets<\/b>: Biographies and headshots for each Captain and additional information regarding FIFA World Cup 2026<sup> \u2122 <\/sup>Hospitality packages and programming are available upon request.<\/p>\n<p>To follow along, follow <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4578056-1&amp;h=598196678&amp;u=https%3A%2F%2Fwww.instagram.com%2Fonlocationexp%2F&amp;a=On+Location\" target=\"_blank\" rel=\"nofollow\">On Location<\/a> and <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4578056-1&amp;h=1687702363&amp;u=https%3A%2F%2Fwww.instagram.com%2Ffifahospitality%2F&amp;a=FIFA+Hospitality\" target=\"_blank\" rel=\"nofollow\">FIFA Hospitality<\/a> on Instagram.<\/p>\n<p>\n        <b>About On Location<\/b><br \/>\n        <br \/>On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026<sup>\u2122<\/sup>, Super Bowl, NCAA Final Four, and more. An official partner and\/or service provider to over 150 iconic rights holders, such as the IOC (Milano Cortina 2026, LA 2028), FIFA, NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and sports entertainment company.<\/p>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/edge.prnewswire.com\/c\/img\/favicon.png?sn=NE44933&amp;sd=2025-12-11\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/on-location-unveils-star-studded-roster-for-starting-16-fifa-world-cup-2026-hospitality-captain-program-302639587.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/on-location-unveils-star-studded-roster-for-starting-16-fifa-world-cup-2026-hospitality-captain-program-302639587.html<\/a><\/p>\n<p>SOURCE  On Location<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=NE44933&amp;Transmission_Id=202512111436PR_NEWS_USPR_____NE44933&amp;DateId=20251211\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire Each host city to be represented by celebrity personalities from across sports and entertainment to bring fans closer than ever to FIFA World Cup 2026\u2122 NEW YORK , Dec. 11, 2025 \/PRNewswire\/ &#8212;\u00a0On Location, a leading global provider of premium hospitality experiences and the official hospitality provider of FIFA World Cup 2026\u2122, today unveiled the roster for its &#8220;Starting 16&#8221; Captain program that will bring together global stars from across sports and entertainment, such as Carmelo Anthony, Ciara, Cobie Smulders, Miguel Lay\u00fan, and Rob Lowe, among others, to be &#8220;Captains&#8221; of their respective host cities and bring their followers and soccer fans closer than ever to the FIFA World Cup 2026\u2122\u00a0hospitality experience. The Starting 16 Captains will each &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/on-location-unveils-star-studded-roster-for-starting-16-fifa-world-cup-2026-hospitality-captain-program\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;On Location Unveils Star-Studded Roster for &#8220;Starting 16&#8221; FIFA World Cup 2026\u2122 Hospitality Captain Program&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-918980","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On Location Unveils Star-Studded Roster for &quot;Starting 16&quot; FIFA World Cup 2026\u2122 Hospitality Captain Program - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/on-location-unveils-star-studded-roster-for-starting-16-fifa-world-cup-2026-hospitality-captain-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On Location Unveils Star-Studded Roster for &quot;Starting 16&quot; FIFA World Cup 2026\u2122 Hospitality Captain Program - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Each host city to be represented by celebrity personalities from across sports and entertainment to bring fans closer than ever to FIFA World Cup 2026\u2122 NEW YORK , Dec. 11, 2025 \/PRNewswire\/ &#8212;\u00a0On Location, a leading global provider of premium hospitality experiences and the official hospitality provider of FIFA World Cup 2026\u2122, today unveiled the roster for its &#8220;Starting 16&#8221; Captain program that will bring together global stars from across sports and entertainment, such as Carmelo Anthony, Ciara, Cobie Smulders, Miguel Lay\u00fan, and Rob Lowe, among others, to be &#8220;Captains&#8221; of their respective host cities and bring their followers and soccer fans closer than ever to the FIFA World Cup 2026\u2122\u00a0hospitality experience. 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