{"id":918841,"date":"2025-12-11T10:06:41","date_gmt":"2025-12-11T15:06:41","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/albertsons-media-collective-doubles-down-on-performance-announcing-inaugural-alby-awards-honoring-top-performing-advertising-partners\/"},"modified":"2025-12-11T10:06:41","modified_gmt":"2025-12-11T15:06:41","slug":"albertsons-media-collective-doubles-down-on-performance-announcing-inaugural-alby-awards-honoring-top-performing-advertising-partners","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/albertsons-media-collective-doubles-down-on-performance-announcing-inaugural-alby-awards-honoring-top-performing-advertising-partners\/","title":{"rendered":"Albertsons Media Collective Doubles Down on Performance \u2013 Announcing Inaugural Alby Awards Honoring Top-Performing Advertising Partners"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdecimal { list-style-type: decimal }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Albertsons Media Collective Doubles Down on Performance \u2013 Announcing Inaugural Alby Awards Honoring Top-Performing Advertising Partners<\/b><\/p>\n<p class=\"bwalignc\"><i>Winners to receive custom ROAS Guarantee based on annual performance<\/i><\/p>\n<p>BOISE, Idaho&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.albertsonscompanies.com%2Famc%2F&amp;esheet=54374406&amp;newsitemid=20251211208498&amp;lan=en-US&amp;anchor=Albertsons+Media+Collective&amp;index=1&amp;md5=d4e51254f57b7bbb7f56eabf85ae6a19\">Albertsons Media Collective<\/a>, the retail media arm for <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.albertsonscompanies.com%2Fhome%2Fdefault.aspx&amp;esheet=54374406&amp;newsitemid=20251211208498&amp;lan=en-US&amp;anchor=Albertsons%26%23174%3B+Companies&amp;index=2&amp;md5=263017b68bdd0dde12737ed77e2bfa3f\">Albertsons\u00ae Companies<\/a>, Inc. (NYSE:ACI),<b \/>today announced its inaugural Alby Awards. The awards celebrate top-performing advertising partners who delivered the strongest Return on Ad Spend (ROAS) on the platform in 2025. In recognition of their proven performance, Albertsons Media Collective will guarantee ROAS performance throughout Q1 in 2026.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20251211208498\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251211208498\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251211208498\/en\/2667856\/4\/Alby_Awards_FINAL.jpg\" alt=\"Albertsons Media Collective, the retail media arm for Albertsons\u00ae Companies, Inc., announced its inaugural Alby Awards. The awards celebrate top-performing advertising partners who delivered the strongest Return on Ad Spend (ROAS) on the platform in 2025. In recognition of their proven performance, Albertsons Media Collective will guarantee ROAS performance throughout Q1 in 2026.\" \/><\/p>\n<p style=\"font-size:85%\">Albertsons Media Collective, the retail media arm for Albertsons\u00ae Companies, Inc., announced its inaugural Alby Awards. The awards celebrate top-performing advertising partners who delivered the strongest Return on Ad Spend (ROAS) on the platform in 2025. In recognition of their proven performance, Albertsons Media Collective will guarantee ROAS performance throughout Q1 in 2026.<\/p>\n<\/div>\n<p>\n\u201cThe Alby Awards celebrate what best-in-class retail media performance looks like,\u201d said Brian Monahan, SVP of Retail Media at Albertsons Companies. \u201cWe remain steadfast in our commitment to driving collective growth with our advertising partners through transparency, accountability and by doing retail media differently. Guaranteeing ROAS puts our money where our mouth is.\u201d\n<\/p>\n<p>\nSince taking the reins, Monahan has led Albertsons Media Collective to innovate with partners through programs such as the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.albertsonsmediacollective.com%2Fnews%2Fblog%2Fblog-details%2F2025%2FHow-Albertsons-Media-Collective-Is-Redefining-Advertiser-Value-Matching-CPG-Investment-with-Enterprise-Media%2Fdefault.aspx&amp;esheet=54374406&amp;newsitemid=20251211208498&amp;lan=en-US&amp;anchor=Bogo+Blitz+package&amp;index=3&amp;md5=cc1073ec8790bad9449c84ca1c7625f7\">Bogo Blitz package<\/a> where The Collective offered matched bonus enterprise media impressions. Monahan remains focused on moving quickly with out-of-the-box thinking.\n<\/p>\n<p><b>Retail Media with ROAS Guarantee<\/b><\/p>\n<p>\nThe Alby Awards highlight the advertisers that best exemplify collective growth. Winners were selected through a clear, standardized evaluation framework that compared each brand\u2019s 2025 ROAS performance. ROAS scoring was calculated using the aggregated performance across each company\u2019s brands.\n<\/p>\n<p>\nAs part of the Alby Awards program, Albertsons Media Collective will extend a custom Q1 2026 ROAS guarantee to each award recipient based on their Q1 2025 performance.\n<\/p>\n<p>\n\u201cFor the first time, we are guaranteeing performance as a powerful demonstration of confidence in our measurement, our platform and our partnership model,\u201d added Monahan. \u201cWe believe in rewarding brands that invest in omnichannel excellence and push the industry forward.\u201d\n<\/p>\n<p>\nThe Alby Awards feature winners across the following 10 categories:\n<\/p>\n<ol class=\"bwlistdecimal\">\n<li>\nCarbonated Soft Drink\n<\/li>\n<li>\nCereal &amp; Breakfast\n<\/li>\n<li>\nCrackers &amp; Miscellaneous Snacks\n<\/li>\n<li>\nFrozen\n<\/li>\n<li>\nMeat\n<\/li>\n<li>\nNon-Carbonated Beverage\n<\/li>\n<li>\nRefrigerated Dairy\n<\/li>\n<li>\nRefrigerated Foods\n<\/li>\n<li>\nSalty Snacks\n<\/li>\n<li>\nSeasonal\n<\/li>\n<\/ol>\n<p>\nWinners include: American Greetings (Seasonal), Chobani (Refrigerated Dairy), The Coca-Cola Company (Carbonated Soft Drink and Non-Carbonated Beverage), Dreyer\u2019s Grand Ice Cream Inc. (Frozen), General Mills, Inc. (Cereal &amp; Breakfast), The Kraft Heinz Company (Refrigerated Foods), Mondel\u0113z International, Inc. (Crackers &amp; Miscellaneous Snacks), PepsiCo, Inc. (Salty Snacks) and Tyson Foods, Inc. (Meat).\n<\/p>\n<p>\n\u201cWe\u2019re proud to be recognized by Albertsons Media Collective for delivering standout year-over-year performance,\u201d said Rick Swearingen, Customer Vice President, Mondel\u0113z International. \u201cThis award reflects how a disciplined focus on measurable outcomes \u2014 paired with Albertsons\u2019 shopper intelligence \u2014 can accelerate both brand growth and category momentum. We value this partnership and look forward to continuing to raise the bar for what retail media can deliver.\u201d\n<\/p>\n<p>\nAlby Award winners will be honored at an exclusive celebratory dinner and ceremony in January 2026.\n<\/p>\n<p>\nTo learn more about Albertsons Media Collective, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Falbertsons-media-collective%2Fmycompany%2F&amp;esheet=54374406&amp;newsitemid=20251211208498&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=4&amp;md5=ce79b7b430b9ed63cf735d4d57246000\">LinkedIn<\/a>.\n<\/p>\n<p><strong>About Albertsons Media Collective<\/strong><\/p>\n<p>\nAlbertsons Media Collective is a next-generation retail media network rooted in connections, technology and innovation. As the retail media arm for Albertsons Companies, one of the largest food and drug retailers in the United States, we connect with consumers in more than 2,200 locations across 35 states and the District of Columbia. Through a companywide focus on innovation, we partner with leading brands to help them engage shoppers when and where it matters most, with the power of sophisticated first-party data. From innovative delivery platforms to highly targeted marketing solutions, we offer our clients a variety of programs designed to drive retail sales and maximize brand impact to best serve our shoppers.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251211208498r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251211208498\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251211208498\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact:\u00a0<a rel=\"nofollow\" href=\"mailto:albertsons-digennaro@digennaro-usa.com\">albertsons-digennaro@digennaro-usa.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Idaho United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Retail Advertising Communications Food\/Beverage<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251211208498\/en\/2667856\/3\/Alby_Awards_FINAL.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Albertsons Media Collective, the retail media arm for Albertsons\u00ae Companies, Inc., announced its inaugural Alby Awards. The awards celebrate top-performing advertising partners who delivered the strongest Return on Ad Spend (ROAS) on the platform in 2025. In recognition of their proven performance, Albertsons Media Collective will guarantee ROAS performance throughout Q1 in 2026.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251211208498\/en\/1063248\/3\/ACI_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Albertsons Media Collective Doubles Down on Performance \u2013 Announcing Inaugural Alby Awards Honoring Top-Performing Advertising Partners Winners to receive custom ROAS Guarantee based on annual performance BOISE, Idaho&#8211;(BUSINESS WIRE)&#8211;Albertsons Media Collective, the retail media arm for Albertsons\u00ae Companies, Inc. (NYSE:ACI),today announced its inaugural Alby Awards. The awards celebrate top-performing advertising partners who delivered the strongest Return on Ad Spend (ROAS) on the platform in 2025. In recognition of their proven performance, Albertsons Media Collective will guarantee ROAS performance throughout Q1 in 2026. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251211208498\/en\/ Albertsons Media Collective, the retail media arm for Albertsons\u00ae Companies, Inc., announced its inaugural Alby Awards. The awards celebrate top-performing advertising partners who delivered the strongest Return &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/albertsons-media-collective-doubles-down-on-performance-announcing-inaugural-alby-awards-honoring-top-performing-advertising-partners\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Albertsons Media Collective Doubles Down on Performance \u2013 Announcing Inaugural Alby Awards Honoring Top-Performing Advertising Partners&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-918841","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Albertsons Media Collective Doubles Down on Performance \u2013 Announcing Inaugural Alby Awards Honoring Top-Performing Advertising Partners - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/albertsons-media-collective-doubles-down-on-performance-announcing-inaugural-alby-awards-honoring-top-performing-advertising-partners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Albertsons Media Collective Doubles Down on Performance \u2013 Announcing Inaugural Alby Awards Honoring Top-Performing Advertising Partners - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Albertsons Media Collective Doubles Down on Performance \u2013 Announcing Inaugural Alby Awards Honoring Top-Performing Advertising Partners Winners to receive custom ROAS Guarantee based on annual performance BOISE, Idaho&#8211;(BUSINESS WIRE)&#8211;Albertsons Media Collective, the retail media arm for Albertsons\u00ae Companies, Inc. (NYSE:ACI),today announced its inaugural Alby Awards. The awards celebrate top-performing advertising partners who delivered the strongest Return on Ad Spend (ROAS) on the platform in 2025. In recognition of their proven performance, Albertsons Media Collective will guarantee ROAS performance throughout Q1 in 2026. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251211208498\/en\/ Albertsons Media Collective, the retail media arm for Albertsons\u00ae Companies, Inc., announced its inaugural Alby Awards. The awards celebrate top-performing advertising partners who delivered the strongest Return &hellip; Continue reading &quot;Albertsons Media Collective Doubles Down on Performance \u2013 Announcing Inaugural Alby Awards Honoring Top-Performing Advertising Partners&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/albertsons-media-collective-doubles-down-on-performance-announcing-inaugural-alby-awards-honoring-top-performing-advertising-partners\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-11T15:06:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20251211208498\/en\/2667856\/4\/Alby_Awards_FINAL.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/albertsons-media-collective-doubles-down-on-performance-announcing-inaugural-alby-awards-honoring-top-performing-advertising-partners\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/albertsons-media-collective-doubles-down-on-performance-announcing-inaugural-alby-awards-honoring-top-performing-advertising-partners\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Albertsons Media Collective Doubles Down on Performance \u2013 Announcing Inaugural Alby Awards Honoring Top-Performing Advertising Partners\",\"datePublished\":\"2025-12-11T15:06:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/albertsons-media-collective-doubles-down-on-performance-announcing-inaugural-alby-awards-honoring-top-performing-advertising-partners\\\/\"},\"wordCount\":743,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/albertsons-media-collective-doubles-down-on-performance-announcing-inaugural-alby-awards-honoring-top-performing-advertising-partners\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20251211208498\\\/en\\\/2667856\\\/4\\\/Alby_Awards_FINAL.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/albertsons-media-collective-doubles-down-on-performance-announcing-inaugural-alby-awards-honoring-top-performing-advertising-partners\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/albertsons-media-collective-doubles-down-on-performance-announcing-inaugural-alby-awards-honoring-top-performing-advertising-partners\\\/\",\"name\":\"Albertsons Media Collective Doubles Down on Performance \u2013 Announcing Inaugural Alby Awards Honoring Top-Performing Advertising Partners - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/albertsons-media-collective-doubles-down-on-performance-announcing-inaugural-alby-awards-honoring-top-performing-advertising-partners\/","og_locale":"en_US","og_type":"article","og_title":"Albertsons Media Collective Doubles Down on Performance \u2013 Announcing Inaugural Alby Awards Honoring Top-Performing Advertising Partners - Market Newsdesk","og_description":"Albertsons Media Collective Doubles Down on Performance \u2013 Announcing Inaugural Alby Awards Honoring Top-Performing Advertising Partners Winners to receive custom ROAS Guarantee based on annual performance BOISE, Idaho&#8211;(BUSINESS WIRE)&#8211;Albertsons Media Collective, the retail media arm for Albertsons\u00ae Companies, Inc. (NYSE:ACI),today announced its inaugural Alby Awards. The awards celebrate top-performing advertising partners who delivered the strongest Return on Ad Spend (ROAS) on the platform in 2025. In recognition of their proven performance, Albertsons Media Collective will guarantee ROAS performance throughout Q1 in 2026. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20251211208498\/en\/ Albertsons Media Collective, the retail media arm for Albertsons\u00ae Companies, Inc., announced its inaugural Alby Awards. The awards celebrate top-performing advertising partners who delivered the strongest Return &hellip; Continue reading \"Albertsons Media Collective Doubles Down on Performance \u2013 Announcing Inaugural Alby Awards Honoring Top-Performing Advertising Partners\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/albertsons-media-collective-doubles-down-on-performance-announcing-inaugural-alby-awards-honoring-top-performing-advertising-partners\/","og_site_name":"Market Newsdesk","article_published_time":"2025-12-11T15:06:41+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20251211208498\/en\/2667856\/4\/Alby_Awards_FINAL.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/albertsons-media-collective-doubles-down-on-performance-announcing-inaugural-alby-awards-honoring-top-performing-advertising-partners\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/albertsons-media-collective-doubles-down-on-performance-announcing-inaugural-alby-awards-honoring-top-performing-advertising-partners\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Albertsons Media Collective Doubles Down on Performance \u2013 Announcing Inaugural Alby Awards Honoring Top-Performing Advertising Partners","datePublished":"2025-12-11T15:06:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/albertsons-media-collective-doubles-down-on-performance-announcing-inaugural-alby-awards-honoring-top-performing-advertising-partners\/"},"wordCount":743,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/albertsons-media-collective-doubles-down-on-performance-announcing-inaugural-alby-awards-honoring-top-performing-advertising-partners\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20251211208498\/en\/2667856\/4\/Alby_Awards_FINAL.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/albertsons-media-collective-doubles-down-on-performance-announcing-inaugural-alby-awards-honoring-top-performing-advertising-partners\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/albertsons-media-collective-doubles-down-on-performance-announcing-inaugural-alby-awards-honoring-top-performing-advertising-partners\/","name":"Albertsons Media Collective Doubles Down on Performance \u2013 Announcing Inaugural Alby Awards Honoring Top-Performing Advertising Partners - 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