{"id":918839,"date":"2025-12-11T10:06:27","date_gmt":"2025-12-11T15:06:27","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-walt-disney-company-and-openai-reach-landmark-agreement-to-bring-beloved-characters-from-across-disneys-brands-to-sora\/"},"modified":"2025-12-11T10:06:27","modified_gmt":"2025-12-11T15:06:27","slug":"the-walt-disney-company-and-openai-reach-landmark-agreement-to-bring-beloved-characters-from-across-disneys-brands-to-sora","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-walt-disney-company-and-openai-reach-landmark-agreement-to-bring-beloved-characters-from-across-disneys-brands-to-sora\/","title":{"rendered":"The Walt Disney Company and OpenAI Reach Landmark Agreement to Bring Beloved Characters from Across Disney\u2019s Brands to Sora"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwalignl { text-align: left }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>The Walt Disney Company and OpenAI Reach Landmark Agreement to Bring Beloved Characters from Across Disney\u2019s Brands to Sora<\/b><\/p>\n<p class=\"bwalignc\"><i>Agreement Marks a Significant Step in Setting Meaningful Standards for Responsible AI in Entertainment<\/i>\u00a0\n<\/p>\n<p class=\"bwalignl\"><i>News:<\/i><\/p>\n<ul class=\"bwlistdisc\">\n<li><i>As part of this three-year licensing agreement, Sora will be able to generate short, user-prompted social videos that can be viewed and shared by fans, drawing on more than 200 Disney, Marvel, Pixar and Star Wars characters.<\/i><\/li>\n<li><i>Agreement will make a selection of these fan-inspired Sora short form videos available to stream on Disney+.<\/i><\/li>\n<li><i>Disney and OpenAI affirm a shared commitment to responsible use of AI that protects the safety of users and the rights of creators.<\/i><\/li>\n<li><i>Alongside the licensing agreement, Disney will become a major customer of OpenAI, using its APIs to build new products, tools, and experiences, including for Disney+, and deploying ChatGPT for its employees.<\/i><\/li>\n<li><i>As part of the agreement, Disney will make a $1 billion equity investment in OpenAI, and receive warrants to purchase additional equity.<\/i><\/li>\n<\/ul>\n<p>BURBANK, Calif. &amp; SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nThe Walt Disney Company (NYSE: DIS) and OpenAI have reached an agreement for Disney to become the first major content licensing partner on Sora, OpenAI\u2019s short-form generative AI video platform, bringing these leaders in creativity and innovation together to unlock new possibilities in imaginative storytelling.\n<\/p>\n<p>\nAs part of this new, three-year licensing agreement, Sora will be able to generate short, user-prompted social videos that can be viewed and shared by fans, drawing from a set of more than 200 animated, masked and creature characters from Disney, Marvel, Pixar and Star Wars, including costumes, props, vehicles, and iconic environments. In addition, ChatGPT Images will be able to turn a few words by the user into fully generated images in seconds, drawing from the same intellectual property. The agreement does not include any talent likenesses or voices.\n<\/p>\n<p>\nAlongside the licensing agreement, Disney will become a major customer of OpenAI, using its APIs to build new products, tools, and experiences, including for Disney+, and deploying ChatGPT for its employees.\n<\/p>\n<p>\nAs part of the agreement, Disney will make a $1 billion equity investment in OpenAI, and receive warrants to purchase additional equity.\n<\/p>\n<p>\nUnder the agreement, Disney and OpenAI are affirming a shared commitment to the responsible use of AI that protects user safety and the rights of creators. Together, the companies will advance human-centered AI that respects the creative industries and expands what is possible for storytelling.\n<\/p>\n<p>\nThe transaction is subject to the negotiation of definitive agreements, required corporate and board approvals, and customary closing conditions.\n<\/p>\n<p>\n\u201cTechnological innovation has continually shaped the evolution of entertainment, bringing with it new ways to create and share great stories with the world,\u201d said Robert A. Iger, CEO, The Walt Disney Company. \u201cThe rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works. Bringing together Disney\u2019s iconic stories and characters with OpenAI\u2019s groundbreaking technology puts imagination and creativity directly into the hands of Disney fans in ways we\u2019ve never seen before, giving them richer and more personal ways to connect with the Disney characters and stories they love.\u201d\n<\/p>\n<p>\n&#8220;Disney is the global gold standard for storytelling, and we\u2019re excited to partner to allow Sora and ChatGPT Images to expand the way people create and experience great content,\u201d said Sam Altman, co-founder and CEO of OpenAI. \u201cThis agreement shows how AI companies and creative leaders can work together responsibly to promote innovation that benefits society, respect the importance of creativity, and help works reach vast new audiences.&#8221;\n<\/p>\n<p>\nUnder the license, fans will be able to watch curated selections of Sora-generated videos on Disney+, and OpenAI and Disney will collaborate to utilize OpenAI\u2019s models to power new experiences for Disney + subscribers, furthering innovative and creative ways to connect with Disney\u2019s stories and characters.<i \/>Sora and ChatGPT Images are expected to start generating fan-inspired videos with Disney\u2019s multi-brand licensed characters in early 2026.\n<\/p>\n<p>\nAmong the characters fans will be able to use in their creations are Mickey Mouse, Minnie Mouse, Lilo, Stitch, Ariel, Belle, Beast, Cinderella, Baymax, Simba, Mufasa, as well as characters from the worlds of Encanto, Frozen, Inside Out, Moana, Monsters Inc., Toy Story, Up, Zootopia, and many more; plus iconic animated or illustrated versions of Marvel and Lucasfilm characters like Black Panther, Captain America, Deadpool, Groot, Iron Man, Loki, Thor, Thanos, Darth Vader, Han Solo, Luke Skywalker, Leia, the Mandalorian, Stormtroopers, Yoda and more.\n<\/p>\n<p>\nAs part of the agreement, OpenAI has committed to continuing its industry leadership in implementing responsible measures to further address trust and safety, including age-appropriate policies and other reasonable controls across the service. In addition, OpenAI and Disney have affirmed a shared commitment to maintaining robust controls to prevent the generation of illegal or harmful content, to respect the rights of content owners in relation to the outputs of models, and to respect the rights of individuals to appropriately control the use of their voice and likeness.\n<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fslingshot.twdc.com%2Fpickup.php%3Fc%3DLL4cj2z3HpfxwnHqnD5xr9C4mSHKnnq4LnJ2&amp;esheet=54374427&amp;newsitemid=20251210820829&amp;lan=en-US&amp;anchor=For+visual+assets+click+here.&amp;index=1&amp;md5=c69d370836700c12e964efd86ea98318\">For visual assets click here.<\/a><\/p>\n<p><b>About The Walt Disney Company<\/b><\/p>\n<p>\nThe Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international entertainment and media enterprise that includes three business segments: Entertainment, Sports, and Experiences. Disney is a Dow 30 company and had annual revenue of $94.4 billion in its Fiscal Year 2025.\n<\/p>\n<p><b>About OpenAI<\/b><\/p>\n<p>\nOpenAI is an AI research and deployment company. Our mission is to ensure that artificial general intelligence benefits all of humanity.\n<\/p>\n<p><b>Forward-Looking Statements<\/b><\/p>\n<p>\nThe terms \u201cCompany,\u201d \u201cwe,\u201d and \u201cour\u201d below and \u201cDisney\u201d above are used to refer collectively to The Walt Disney Company and the subsidiaries through which our various businesses are actually conducted.\n<\/p>\n<p>\nCertain statements in this press release may constitute \u201cforward\u2010looking statements\u201d within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding our expectations, beliefs and business plans; transactions for which conditions to close have not been satisfied, including entering into definitive agreements, required approvals or other conditions to close; the benefits of the transactions, commitments and product offerings; consumer sentiment; and other statements that are not historical in nature. Any information that is not historical in nature is subject to change. These statements are made on the basis of management\u2019s views and assumptions regarding future events as of the time the statements are made. Management does not undertake any obligation to update these statements. Actual results may differ materially from those expressed or implied. Such differences may result from actions taken by the Company or the discovery of additional information, as well as from developments beyond the Company\u2019s control, including: failure to enter into definitive agreements, obtain required approvals or satisfy other closing conditions; regulatory and legal developments; technological developments; and consumer preferences and use of product offerings. Additional factors are set forth in the Company\u2019s most recent Annual Report on Form 10-K, subsequent quarterly reports on Form 10-Q and subsequent filings with the Securities and Exchange Commission.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251210820829r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251210820829\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251210820829\/en\/<\/a><\/span><\/p>\n<p>\nThe Walt Disney Company\n<\/p>\n<p>\nCaitlin Conant<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Caitlin.conant@disney.com\">Caitlin.conant@disney.com<\/a><\/p>\n<p>\nMike Long<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Mike.p.long@disney.com\">Mike.p.long@disney.com<\/a><\/p>\n<p>\nOpenAI<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@openai.com\">press@openai.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Film &amp; Motion Pictures TV and Radio Music Technology Licensing (Entertainment) General Entertainment Entertainment Apps\/Applications Software Artificial Intelligence Audio\/Video<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>The Walt Disney Company and OpenAI Reach Landmark Agreement to Bring Beloved Characters from Across Disney\u2019s Brands to Sora Agreement Marks a Significant Step in Setting Meaningful Standards for Responsible AI in Entertainment\u00a0 News: As part of this three-year licensing agreement, Sora will be able to generate short, user-prompted social videos that can be viewed and shared by fans, drawing on more than 200 Disney, Marvel, Pixar and Star Wars characters. Agreement will make a selection of these fan-inspired Sora short form videos available to stream on Disney+. Disney and OpenAI affirm a shared commitment to responsible use of AI that protects the safety of users and the rights of creators. Alongside the licensing agreement, Disney will become a major &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-walt-disney-company-and-openai-reach-landmark-agreement-to-bring-beloved-characters-from-across-disneys-brands-to-sora\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Walt Disney Company and OpenAI Reach Landmark Agreement to Bring Beloved Characters from Across Disney\u2019s Brands to Sora&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-918839","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Walt Disney Company and OpenAI Reach Landmark Agreement to Bring Beloved Characters from Across Disney\u2019s Brands to Sora - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-walt-disney-company-and-openai-reach-landmark-agreement-to-bring-beloved-characters-from-across-disneys-brands-to-sora\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Walt Disney Company and OpenAI Reach Landmark Agreement to Bring Beloved Characters from Across Disney\u2019s Brands to Sora - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The Walt Disney Company and OpenAI Reach Landmark Agreement to Bring Beloved Characters from Across Disney\u2019s Brands to Sora Agreement Marks a Significant Step in Setting Meaningful Standards for Responsible AI in Entertainment\u00a0 News: As part of this three-year licensing agreement, Sora will be able to generate short, user-prompted social videos that can be viewed and shared by fans, drawing on more than 200 Disney, Marvel, Pixar and Star Wars characters. Agreement will make a selection of these fan-inspired Sora short form videos available to stream on Disney+. Disney and OpenAI affirm a shared commitment to responsible use of AI that protects the safety of users and the rights of creators. 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Agreement will make a selection of these fan-inspired Sora short form videos available to stream on Disney+. Disney and OpenAI affirm a shared commitment to responsible use of AI that protects the safety of users and the rights of creators. 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