{"id":918837,"date":"2025-12-11T10:06:17","date_gmt":"2025-12-11T15:06:17","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/pinterest-to-acquire-tvscientific-expanding-performance-advertising-to-connected-tv\/"},"modified":"2025-12-11T10:06:17","modified_gmt":"2025-12-11T15:06:17","slug":"pinterest-to-acquire-tvscientific-expanding-performance-advertising-to-connected-tv","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/pinterest-to-acquire-tvscientific-expanding-performance-advertising-to-connected-tv\/","title":{"rendered":"Pinterest to Acquire tvScientific, Expanding Performance Advertising to Connected TV"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Pinterest to Acquire tvScientific, Expanding Performance Advertising to Connected TV<\/b><\/p>\n<p><i>Extends Pinterest\u2019s AI-powered performance advertising from mobile to TV<\/i><\/p>\n<p>SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nPinterest, Inc. (NYSE: PINS), a leading AI-powered visual search and discovery platform, today announced it has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. For the first time, Pinterest will combine its intent-rich audience signals with a CTV engine, so marketers can clearly measure how TV lifts the results of their performance ad campaigns.\n<\/p>\n<p>\nPinterest reaches 600 million monthly active users who save Pins to 15 billion boards, generating a predictive intent signal rooted in what people are planning to do next. Pinterest\u2019s AI systems use this signal, together with its Taste Graph, to deliver highly personalized recommendations and shopping experiences. This has made Pinterest an AI-powered shopping assistant, proactively surfacing the right ideas and products as users move from inspiration to action.\n<\/p>\n<p>\nWith this acquisition, Pinterest will bring high-intent audiences to CTV. tvScientific\u2019s outcome-based CTV platform will be integrated directly into Pinterest\u2019s performance products, including its automation and AI-powered advertising suite, Pinterest Performance+.\n<\/p>\n<p>\n\u201cPeople plan and shop across multiple screens, and advertisers need performance solutions that reflect that reality. For the first time, Pinterest advertisers will be able to evaluate TV with the clarity they expect from their performance channels,\u201d said Bill Ready, CEO of Pinterest. \u201cLooking ahead, advertisers will be able to buy TV with the performance metrics they are already using, turning Pinterest into a true search, social, and CTV performance solution. This is an exciting progression in our multi-year strategy to drive new sources of demand to Pinterest and begin to allow advertisers to reach our valuable audience beyond our platform.\u201d\n<\/p>\n<p>\ntvScientific turns CTV into an accessible, measurable performance channel, letting advertisers of any size run their own CTV campaigns, pay by outcome, and use data to validate TV\u2019s impact. tvScientific\u2019s platform includes automated media buying, AI-powered optimization models, and deterministic attribution, enabling advertisers to run coordinated campaigns and measure outcomes across screens.\n<\/p>\n<p>\n\u201cThis is the first time a performance CTV engine will come together at scale with an intent-rich visual search platform and it fundamentally changes what marketers can expect from TV,\u201d said Jason Fairchild, CEO of tvScientific. \u201cCombining our performance-driven CTV platform with Pinterest\u2019s scale and high-intent audience will create a powerful new equation for modern advertisers.\u201d\n<\/p>\n<p>\nThe first priority is to scale tvScientific\u2019s capabilities in the U.S. market before expanding the integration globally.\n<\/p>\n<p>\nThe transaction is subject to customary conditions, including regulatory review, and is expected to close in the first half of 2026. After the transaction closes, tvScientific will continue to operate as tvScientific.\n<\/p>\n<p>\nFinancial terms of the transaction were not disclosed. Pinterest does not expect that the transaction will have a material impact on its financial results.\n<\/p>\n<p><b>About Pinterest<\/b><\/p>\n<p>\nPinterest is a visual search and discovery platform where people find inspiration, curate ideas and shop products\u2014all in a positive place online. Headquartered in San Francisco, Pinterest has 600 million monthly active users worldwide.\n<\/p>\n<p><b>About tvScientific<\/b><\/p>\n<p>\ntvScientific is an advertising platform built for connected TV, making TV advertising accessible and measurable for brands and apps of all sizes. The platform offers a self-managed, cost-per-outcome (CPO) solution that automates and optimizes TV buying, leveraging massive data to prove the true value of TV advertising.\n<\/p>\n<p>\ntvScientific reaches 95 percent of ad-supported video-on-demand audiences, using proprietary, deterministic ID technology to connect ad exposure with real business outcomes \u2014 providing advertisers with radical transparency and unprecedented ROI.\n<\/p>\n<p><b>Forward-Looking Statements<\/b><\/p>\n<p>\nThis press release contains forward-looking statements within the meaning of applicable securities laws. Such statements do not relate strictly to historical or current facts and often use words such as \u201cwill,\u201d \u201ccan,\u201d \u201cexpect,\u201d and similar expressions, or discuss plans or intentions. There are important risks and uncertainties that could materially impact the expectations expressed or implied in the forward-looking statements, including among other things, the need to timely obtain required regulatory approvals, to satisfy any closing conditions to the proposed acquisition, and to realize the anticipated benefits of any combined operations. More details about these and other risks to Pinterest\u2019s business are in Pinterest\u2019s most recent Form 10-Q and in Pinterest\u2019s other SEC filings, available on Pinterest\u2019s website. Forward-looking statements should not be unduly relied upon and speak only as of this date, and Pinterest does not undertake any duty to update this information unless required by law.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251211564605r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251211564605\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251211564605\/en\/<\/a><\/span><\/p>\n<p>\nPinterest Comms: Elizabeth Luke <a rel=\"nofollow\" href=\"mailto:eluke@pinterest.com\">eluke@pinterest.com<br \/>\n<\/a><br \/>Pinterest Investor Relations: Andrew Somberg <a rel=\"nofollow\" href=\"mailto:IR@Pinterest.com\">ir@pinterest.com<br \/>\n<\/a><br \/>tvScientific: Hollis Guerra <a rel=\"nofollow\" href=\"mailto:hollis@purposenorthamerica.com\">hollis@purposenorthamerica.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Social Media Retail Search Engine Marketing Content Marketing Technology Marketing Advertising Communications Online Retail TV and Radio Artificial Intelligence Software Entertainment Digital Marketing Internet<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251211564605\/en\/719343\/3\/badgeRGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Pinterest to Acquire tvScientific, Expanding Performance Advertising to Connected TV Extends Pinterest\u2019s AI-powered performance advertising from mobile to TV SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Pinterest, Inc. (NYSE: PINS), a leading AI-powered visual search and discovery platform, today announced it has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. For the first time, Pinterest will combine its intent-rich audience signals with a CTV engine, so marketers can clearly measure how TV lifts the results of their performance ad campaigns. Pinterest reaches 600 million monthly active users who save Pins to 15 billion boards, generating a predictive intent signal rooted in what people are planning to do next. Pinterest\u2019s AI systems use this signal, together with its &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pinterest-to-acquire-tvscientific-expanding-performance-advertising-to-connected-tv\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Pinterest to Acquire tvScientific, Expanding Performance Advertising to Connected TV&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-918837","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pinterest to Acquire tvScientific, Expanding Performance Advertising to Connected TV - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pinterest-to-acquire-tvscientific-expanding-performance-advertising-to-connected-tv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest to Acquire tvScientific, Expanding Performance Advertising to Connected TV - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Pinterest to Acquire tvScientific, Expanding Performance Advertising to Connected TV Extends Pinterest\u2019s AI-powered performance advertising from mobile to TV SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211; Pinterest, Inc. (NYSE: PINS), a leading AI-powered visual search and discovery platform, today announced it has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. For the first time, Pinterest will combine its intent-rich audience signals with a CTV engine, so marketers can clearly measure how TV lifts the results of their performance ad campaigns. Pinterest reaches 600 million monthly active users who save Pins to 15 billion boards, generating a predictive intent signal rooted in what people are planning to do next. 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