{"id":918376,"date":"2025-12-10T09:07:52","date_gmt":"2025-12-10T14:07:52","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/screenvision-media-scales-robust-network-footprint-and-advertising-revenues-to-record-post-pandemic-year\/"},"modified":"2025-12-10T09:07:52","modified_gmt":"2025-12-10T14:07:52","slug":"screenvision-media-scales-robust-network-footprint-and-advertising-revenues-to-record-post-pandemic-year","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/screenvision-media-scales-robust-network-footprint-and-advertising-revenues-to-record-post-pandemic-year\/","title":{"rendered":"SCREENVISION MEDIA SCALES ROBUST NETWORK FOOTPRINT AND ADVERTISING REVENUES TO RECORD POST-PANDEMIC YEAR"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <i>Screenvision&#8217;s network expansion coincides with a resurgence in moviegoing and renewed enthusiasm from advertisers as 2026 box office predicted to hit <span class=\"xn-money\">$9.5B<\/span><\/i>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">NEW YORK<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Dec. 10, 2025<\/span><\/span> \/PRNewswire\/ &#8212; Screenvision Media, a national leader in delivering comprehensive premium video advertising and content representation services for top-tier cinema exhibitors, today announced a multitude of renewals and new relationships with its theatre partners, pushing Screenvision&#8217;s network to nearly 14,000 screens \u2013 back to pre-pandemic levels \u2013 with nearly 45% share of the market.<\/p>\n<p>&#8220;Today signifies a powerful and pivotal moment for Screenvision Media\u2014we&#8217;ve emerged as an even stronger and more revitalized company with our most robust network in recent history,&#8221; said <span class=\"xn-person\">John Partilla<\/span>, Screenvision Media CEO. &#8220;With Hollywood surging and the 2026 box office projected to hit <span class=\"xn-money\">$9.5 billion<\/span>, Screenvision unequivocally represents the superior premium video platform in media for advertisers to reach and impact young, diverse and elusive audiences at scale.&#8221;<\/p>\n<p>The renewals and additions include:<\/p>\n<ul type=\"disc\">\n<li>\n          <b>Marcus Theatres<\/b>: Based in <span class=\"xn-location\">Milwaukee, WI<\/span>, Marcus has 60 theatres and 806 screens in the Screenvision network including 10 theatres with 134 screens in the Milwaukee DMA, as well as six theatres with 100 screens in the Chicago DMA, and eight theatres with 121 screens in the St. Louis DMA.<\/li>\n<li>\n          <b>CMX<\/b>: CMX has 24 theatres and 264 screens including theatres in the <span class=\"xn-location\">Atlanta<\/span> and Chicago DMAs, as well as 15 theatres and 170 screens in <span class=\"xn-location\">Florida<\/span>. CMX CineBistro is one of the ultimate VIP dining experiences in the industry today.<\/li>\n<li>\n          <b>Cinema West<\/b>: Cinema West has 19 theatres and 200 screens, mainly in <span class=\"xn-location\">California<\/span>. These include three theatres with 40 screens in the Los Angeles DMA and six theatres with 52 screens in the San Francisco DMA. This year Cinema West opened the new luxury Beach Cities theatre in <span class=\"xn-location\">El Segundo<\/span>.<\/li>\n<li>\n          <b>Reading International:<\/b> Reading has 11 theatres with 132 screens in the Screenvision network including the flagship Cinemas 123 in <span class=\"xn-location\">New York City<\/span>, as well as one other New York DMA location, and theatres in LA, <span class=\"xn-location\">San Diego<\/span>, <span class=\"xn-location\">Bakersfield<\/span> (<span class=\"xn-location\">California<\/span>), and <span class=\"xn-location\">Hawaii<\/span>.<\/li>\n<li>\n          <b>Screendollars<\/b>: Screendollars represents 390 theatres and 1,318 screens on behalf of Screenvision including its largest partner, the fast-growing Apple Cinemas with 16 theatres and 191 screens; Apple includes theatres in the <span class=\"xn-location\">New York<\/span>, <span class=\"xn-location\">Boston<\/span>, and San Francisco DMAs.<\/li>\n<\/ul>\n<p>&#8220;As we move into the new year with its massive forthcoming box\u00a0office, Screenvision will now deliver to our advertisers more impressions, especially in coastal markets via our trusted exhibitor partners,&#8221; added Screenvision&#8217;s Chief Partnership Officer <span class=\"xn-person\">Darryl Schaffer<\/span>. &#8220;We will also enter the year with our largest premium inventory network ever, as well as our largest luxury network in Luxury Select, modern theatres that often feature in-auditorium dining and cocktail service or dedicated lounges and cafes.&#8221;<\/p>\n<p>Luxury Select is Screenvision&#8217;s premium, highly curated network of iconic theatres across the top 25 U.S. markets \u2014 delivering unmatched access to affluent audiences in elevated cinema environments. This network allows brands to extend premium storytelling, align with cultural relevance, and activate within luxury experiences that mirror the sophistication of their own products. With concentrated reach in the highest-income DMAs, Luxury Select drives impact, exclusivity and premium market visibility for the world&#8217;s most coveted brands.<\/p>\n<p>&#8220;The theatrical experience continues to provide various audiences completely unique and memorable cultural moments,&#8221; added <span class=\"xn-person\">Ellen Cotter<\/span>, CEO of Reading International. &#8220;Screenvision is one of our most trusted partners &#8212; their outstanding team and innovative approach best positions our cinemas to ensure that we are delivering the most compelling and engaging experiences for our guests and advertisers.&#8221;<\/p>\n<p>Screenvision&#8217;s network growth comes as box office momentum and optimism continue to surge. Anticipation also is soaring ahead of a 2026 slate that includes <i>The Super Mario Galaxy Movie; Spider-Man: <span class=\"xn-person\">Brand New Day<\/span>; <\/i>and<i>, Avengers: Doomsday.<\/i><\/p>\n<p>&#8220;Screenvision is entering its strongest growth phase in years \u2014 fueled by expanding admissions and a larger national footprint, along with meaningful advances in technology, programmatic enablement and data intelligence,&#8221; said Screenvision&#8217;s Chief Revenue Officer <span class=\"xn-person\">Christine Martino<\/span>. &#8220;Our investments in automation, precision targeting, and real-time measurement are transforming how advertisers buy cinema and how we deliver value back to them. Cinema is no longer just a high-impact screen \u2014 it&#8217;s becoming a fully addressable, technology-enabled premium video channel. Proudly, Screenvision is leading that shift.&#8221;<\/p>\n<p>\n        <b>About Screenvision Media<br \/><\/b>Headquartered in <span class=\"xn-location\">New York, N.Y.<\/span>, <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4576293-1&amp;h=2897616449&amp;u=https%3A%2F%2Fscreenvisionmedia.com%2F&amp;a=Screenvision+Media\" target=\"_blank\" rel=\"nofollow\">Screenvision Media<\/a> is a national leader in delivering comprehensive advertising and content representation services for top-tier cinema exhibitors The Screenvision Media cinema advertising network includes nearly half of all measured cinema admissions, comprising 14,000 screens in 2,300 theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 7 of the top 10 exhibitor companies.<\/p>\n<p>\n        <b>About Marcus Theatres<br \/><\/b><br \/>\n        <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4576293-1&amp;h=3252441159&amp;u=http%3A%2F%2Fwww.marcustheatres.com%2F&amp;a=Marcus+Theatres%C2%AE\" target=\"_blank\" rel=\"nofollow\">Marcus Theatres<sup>\u00ae<\/sup><\/a>, a division of\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4576293-1&amp;h=221892073&amp;u=http%3A%2F%2Fwww.marcuscorp.com%2F&amp;a=Marcus+Corporation%2C\" target=\"_blank\" rel=\"nofollow\">Marcus Corporation,<\/a>\u00a0is the fourth largest theatre circuit in <span class=\"xn-location\">the United States<\/span> and currently owns or operates 985 screens at 78 locations in 17 states under the Marcus Theatres, Movie Tavern\u00ae by Marcus and Bistro<i>Plex<\/i>\u00ae brands. For more information, please visit\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4576293-1&amp;h=2018307946&amp;u=http%3A%2F%2Fwww.marcustheatres.com%2F&amp;a=www.marcustheatres.com\" target=\"_blank\" rel=\"nofollow\">www.marcustheatres.com<\/a>\u00a0and follow the company on\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4576293-1&amp;h=2285057510&amp;u=http%3A%2F%2Fwww.facebook.com%2FMarcusTheatres&amp;a=Facebook\" target=\"_blank\" rel=\"nofollow\">Facebook<\/a>,\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4576293-1&amp;h=556039247&amp;u=https%3A%2F%2Fx.com%2Fmarcus_theatres&amp;a=X\" target=\"_blank\" rel=\"nofollow\">X<\/a>,\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4576293-1&amp;h=2343308000&amp;u=https%3A%2F%2Fwww.instagram.com%2Fmarcustheatres%2F%3Fhl%3Den&amp;a=Instagram\" target=\"_blank\" rel=\"nofollow\">Instagram<\/a>, and\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4576293-1&amp;h=3018330016&amp;u=https%3A%2F%2Fwww.tiktok.com%2F%40marcustheatres%3Flang%3Den&amp;a=TikTok\" target=\"_blank\" rel=\"nofollow\">TikTok<\/a>.<\/p>\n<p>\n        <b>About CMX Cinemas<\/b><br \/>\n        <br \/>CMX Cinemas delivers a refined, VIP moviegoing experience that blends cutting-edge technology with elevated hospitality. From the chef-driven luxury of\u00a0CMX Cin\u00e9Bistro\u00a0to the elevated classics of\u00a0CMX Cinemas\u00a0and the vibrant social atmosphere of\u00a0CMX Stone Sports Bar, CMX offers guests a sophisticated destination for film, dining, and entertainment. Founded in <span class=\"xn-location\">Miami<\/span> in 2017, CMX now operates 24 locations and 253 screens across seven states.<br \/>Learn more at\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4576293-1&amp;h=1423618668&amp;u=http%3A%2F%2Fwww.cmxcinemas.com%2F&amp;a=www.cmxcinemas.com\" target=\"_blank\" rel=\"nofollow\">www.cmxcinemas.com<\/a>.<\/p>\n<p>\n        <b>About Reading International, Inc.<br \/><\/b>Reading International, Inc. (NASDAQ: RDI), an internationally diversified cinema and real estate company operating through various domestic and international subsidiaries, is a leading entertainment and real estate company, engaging in the development, ownership, and operation of cinemas and retail and commercial real estate in <span class=\"xn-location\">the United States<\/span>, <span class=\"xn-location\">Australia<\/span>, and <span class=\"xn-location\">New Zealand<\/span>. Reading&#8217;s cinema subsidiaries operate under multiple cinema brands: Reading Cinemas, Consolidated Theatres and the\u00a0Angelika brand. Its live theatres are owned and operated by its Liberty Theaters subsidiary, under the Orpheum and <span class=\"xn-person\">Minetta Lane<\/span> names. Its signature property developments, including Newmarket Village in <span class=\"xn-location\">Brisbane, Australia<\/span>, and 44 Union Square in <span class=\"xn-location\">New York City<\/span>, are maintained in special purpose entities.\u00a0 <br \/>Additional information about Reading can be obtained from our Company&#8217;s website:\u00a0<u><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4576293-1&amp;h=3336587639&amp;u=http%3A%2F%2Fwww.readingrdi.com%2F&amp;a=http%3A%2F%2Fwww.readingrdi.com\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.readingrdi.com<\/a><\/u>.<\/p>\n<p>\n        <b>About Screendollars<\/b><br \/>\n        <br \/>Screendollars is a leading publisher of news, data and insights on the film industry and provider of advertising solutions and revenue streams to motion picture exhibitors. Screendollars publishes information through its widely-distributed newsletters and on its website, with details on the current box office performance, upcoming movie release schedule including box office forecasts, and key news topics and insights impacting the industry. With its robust and timely content and rapidly expanding network of exhibitor partnerships, Screendollars is a trusted source of information and innovative solutions within the cinema industry.<\/p>\n<p>Media Contact:\u00a0<br \/>Russin Royal\u00a0<br \/><a href=\"mailto:rroyal@crwnpartners.com\" target=\"_blank\" rel=\"nofollow\">rroyal@crwnpartners.com<\/a><\/p>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/edge.prnewswire.com\/c\/img\/favicon.png?sn=NY43113&amp;sd=2025-12-10\" \/> View original content:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/screenvision-media-scales-robust-network-footprint-and-advertising-revenues-to-record-post-pandemic-year-302637295.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/screenvision-media-scales-robust-network-footprint-and-advertising-revenues-to-record-post-pandemic-year-302637295.html<\/a><\/p>\n<p>SOURCE  Screenvision Media<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=NY43113&amp;Transmission_Id=202512100900PR_NEWS_USPR_____NY43113&amp;DateId=20251210\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire Screenvision&#8217;s network expansion coincides with a resurgence in moviegoing and renewed enthusiasm from advertisers as 2026 box office predicted to hit $9.5B NEW YORK , Dec. 10, 2025 \/PRNewswire\/ &#8212; Screenvision Media, a national leader in delivering comprehensive premium video advertising and content representation services for top-tier cinema exhibitors, today announced a multitude of renewals and new relationships with its theatre partners, pushing Screenvision&#8217;s network to nearly 14,000 screens \u2013 back to pre-pandemic levels \u2013 with nearly 45% share of the market. &#8220;Today signifies a powerful and pivotal moment for Screenvision Media\u2014we&#8217;ve emerged as an even stronger and more revitalized company with our most robust network in recent history,&#8221; said John Partilla, Screenvision Media CEO. &#8220;With Hollywood surging &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/screenvision-media-scales-robust-network-footprint-and-advertising-revenues-to-record-post-pandemic-year\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SCREENVISION MEDIA SCALES ROBUST NETWORK FOOTPRINT AND ADVERTISING REVENUES TO RECORD POST-PANDEMIC YEAR&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-918376","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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