{"id":918350,"date":"2025-12-10T09:04:00","date_gmt":"2025-12-10T14:04:00","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/marchex-announces-new-ai-search-attribution-capability-enabling-businesses-to-capture-llm-driven-call-sources-and-link-them-to-outcomes\/"},"modified":"2025-12-10T09:04:00","modified_gmt":"2025-12-10T14:04:00","slug":"marchex-announces-new-ai-search-attribution-capability-enabling-businesses-to-capture-llm-driven-call-sources-and-link-them-to-outcomes","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/marchex-announces-new-ai-search-attribution-capability-enabling-businesses-to-capture-llm-driven-call-sources-and-link-them-to-outcomes\/","title":{"rendered":"Marchex Announces New AI Search Attribution Capability, Enabling Businesses to Capture LLM-Driven Call Sources and Link Them to Outcomes"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Marchex Announces New AI Search Attribution Capability, Enabling Businesses to Capture LLM-Driven Call Sources and Link Them to Outcomes<\/b><\/p>\n<p class=\"bwalignc\"><i>Closing the visibility gap as AI assistants like ChatGPT, Gemini, and Perplexity drive more customer calls.<\/i><\/p>\n<p>SEATTLE&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.marchex.com&amp;esheet=54373297&amp;newsitemid=20251210528656&amp;lan=en-US&amp;anchor=Marchex%26%23174%3B&amp;index=1&amp;md5=1adf2cab98e6b81737c576d4ad6ea1c2\">Marchex\u00ae<\/a> (NASDAQ: MCHX), which harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics, today announced a new key enhancement within its Engage Platform: the ability for businesses to accurately attribute and analyze LLM-driven phone calls resulting from consumers receiving brand information directly in an LLM search result, even when those customers never visit the company\u2019s website.\n<\/p>\n<p>\nAs AI search assistants such as ChatGPT, Gemini, Perplexity, and Copilot increasingly influence how consumers research solutions to problems and search for and evaluate businesses, marketers face a growing visibility gap at the very start of the customer journey. Marchex\u2019s new capability enables businesses to identify when AI-search discovery directly leads to customer engagement, conversations, and revenue.\n<\/p>\n<p><b>Uniting DNI, AI-Powered Conversation Intelligence, AEO, and GA4<\/b><\/p>\n<p>\nMarchex\u2019s new capability brings together four essential components of modern attribution:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nDNI \u2014 When Marchex Dynamic Number Insertion is enabled for LLMs, trackable phone numbers are shown to consumers, allowing businesses to see when a consumer query in an AI search engine results in a phone call.\n<\/li>\n<li>\nAI-Powered Conversation Intelligence \u2014 Marchex AI helps businesses understand every detail of each conversation (including those driven by LLM consumer searches), such as customer intent and conversation result, product or service of interest, the value of each lead, consumer sentiment, agent performance, and revenue outcomes.\n<\/li>\n<li>\nAEO \u2014 Answer Engine Optimization increases visibility in AI-generated search results and recommendations.\n<\/li>\n<li>\nGA4 Integration \u2014 unifies online digital and offline call activity into a single analytics view.\n<\/li>\n<\/ul>\n<p>\nTogether, these components form a comprehensive attribution framework designed for the AI-first era of customer engagement.\n<\/p>\n<p><b>New Attribution Capability for AI-based Zero-Click Search<\/b><\/p>\n<p>\nWhen AI search engines show phone numbers, customers can call right away\u2014without visiting a landing page. This removes predominantly all traditional attribution signals.\n<\/p>\n<p>\nWith this enhancement, Marchex enables organizations to:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nAttribute AI-driven, DNI-enabled phone calls\u2014even when customers never visit a website\n<\/li>\n<li>\nIdentify which AI search engine (LLM) surfaced the business\u2019s phone number\n<\/li>\n<li>\nUse AI conversation intelligence to measure call intent, call quality, and revenue outcomes\n<\/li>\n<li>\nPush call events directly into GA4 for unified analytics\n<\/li>\n<\/ul>\n<p>\n\u201cAI search is transforming how customers begin their journey,\u201d said Troy Hartless, President and CRO at Marchex. \u201cOur new capability helps businesses maintain visibility as discovery shifts toward AI-driven answers, giving them the clarity to understand how customer conversations begin and how they impact revenue.\u201d\n<\/p>\n<p><b>Connecting Calls to GA4 for Unified Attribution<\/b><\/p>\n<p>\nAs enterprises use Google Analytics 4 (GA4), tracking both online activities and offline call interactions becomes increasingly essential. Marchex\u2019s enhanced AI search attribution makes this even more valuable.\n<\/p>\n<p>\nWith DNI-powered call attribution inside GA4, organizations can:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nSee AI-driven phone calls logged as GA4 events\n<\/li>\n<li>\nTie calls to campaigns, channel groupings, or AI search (AEO) strategies\n<\/li>\n<li>\nTrack multiple call milestones (e.g., call start, qualified lead, appointment booked)\n<\/li>\n<li>\nCompare AI search performance alongside traditional digital channels\n<\/li>\n<li>\nBoost ROI by linking AI-powered discovery to engagement and results\n<\/li>\n<\/ul>\n<p>\n\u201cBy expanding our DNI capability to capture AI search activity, we provide organizations with a trusted way to measure performance, validate significantly increasing AEO efforts, and make better informed decisions as AI discovery continues to evolve,\u201d added Hartless.\n<\/p>\n<p><b>Defining the Next Chapter of Attribution<\/b><\/p>\n<p>\nAs AI search grows into a dominant channel for consumer discovery, Marchex is helping businesses adapt with:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nVisibility into AI-driven call sources\n<\/li>\n<li>\nAccurate attribution without requiring website clicks\n<\/li>\n<li>\nUnified analytics through GA4\n<\/li>\n<li>\nOutcome-centric insights tied directly to revenue\n<\/li>\n<li>\nAn attribution architecture built for evolving AI search behaviors\n<\/li>\n<\/ul>\n<p>\nMarchex\u2019s new AI search attribution capability marks a key step in how companies understand and improve customer journeys\u2014beginning where AI-driven discovery starts.\n<\/p>\n<p><b>About Marchex<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.marchex.com&amp;esheet=54373297&amp;newsitemid=20251210528656&amp;lan=en-US&amp;anchor=Marchex&amp;index=2&amp;md5=2a4680670fd18e6198d68e6cf862ca8c\">Marchex<\/a> harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics. The Company enables organizations across business functions to optimize customer acquisitions and experiences, transforming conversations into valuable business outcomes. Marchex provides AI-powered conversation intelligence solutions for market-leading companies in leading B2B2C vertical markets, including many of the world\u2019s most innovative and successful brands.\n<\/p>\n<p>\nPlease visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.marchex.com&amp;esheet=54373297&amp;newsitemid=20251210528656&amp;lan=en-US&amp;anchor=http%3A%2F%2Fwww.marchex.com%2F&amp;index=3&amp;md5=33cfaee915cc29951e40e42b015dac44\">http:\/\/www.marchex.com\/<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.marchex.com%2Fblog&amp;esheet=54373297&amp;newsitemid=20251210528656&amp;lan=en-US&amp;anchor=www.marchex.com%2Fblog&amp;index=4&amp;md5=f06daba9c494848ad79ae9a50bdcc617\">www.marchex.com\/blog<\/a> or @marchex on X (formerly Twitter) (<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.x.com%2Fmarchex&amp;esheet=54373297&amp;newsitemid=20251210528656&amp;lan=en-US&amp;anchor=x.com%2FMarchex&amp;index=5&amp;md5=5a82ff9651c7d957f10b2e0f4b3c9c09\">x.com\/Marchex<\/a>), where Marchex discloses material information from time to time about the company and its business.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251210528656r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251210528656\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251210528656\/en\/<\/a><\/span><\/p>\n<p><b>Public Relations<br \/>\n<\/b><br \/>Scott Rupp<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:srupp@marchex.com\">srupp@marchex.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Washington United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Marketing Communications Professional Services Software Digital Marketing Data Analytics Search Engine Marketing Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251210528656\/en\/1167182\/3\/Marchex-Wordmark-Hex.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Marchex Announces New AI Search Attribution Capability, Enabling Businesses to Capture LLM-Driven Call Sources and Link Them to Outcomes Closing the visibility gap as AI assistants like ChatGPT, Gemini, and Perplexity drive more customer calls. SEATTLE&#8211;(BUSINESS WIRE)&#8211;Marchex\u00ae (NASDAQ: MCHX), which harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics, today announced a new key enhancement within its Engage Platform: the ability for businesses to accurately attribute and analyze LLM-driven phone calls resulting from consumers receiving brand information directly in an LLM search result, even when those customers never visit the company\u2019s website. As AI search assistants such as ChatGPT, Gemini, Perplexity, and Copilot increasingly influence how consumers research solutions to problems &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/marchex-announces-new-ai-search-attribution-capability-enabling-businesses-to-capture-llm-driven-call-sources-and-link-them-to-outcomes\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Marchex Announces New AI Search Attribution Capability, Enabling Businesses to Capture LLM-Driven Call Sources and Link Them to Outcomes&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-918350","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marchex Announces New AI Search Attribution Capability, Enabling Businesses to Capture LLM-Driven Call Sources and Link Them to Outcomes - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/marchex-announces-new-ai-search-attribution-capability-enabling-businesses-to-capture-llm-driven-call-sources-and-link-them-to-outcomes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marchex Announces New AI Search Attribution Capability, Enabling Businesses to Capture LLM-Driven Call Sources and Link Them to Outcomes - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Marchex Announces New AI Search Attribution Capability, Enabling Businesses to Capture LLM-Driven Call Sources and Link Them to Outcomes Closing the visibility gap as AI assistants like ChatGPT, Gemini, and Perplexity drive more customer calls. SEATTLE&#8211;(BUSINESS WIRE)&#8211;Marchex\u00ae (NASDAQ: MCHX), which harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics, today announced a new key enhancement within its Engage Platform: the ability for businesses to accurately attribute and analyze LLM-driven phone calls resulting from consumers receiving brand information directly in an LLM search result, even when those customers never visit the company\u2019s website. As AI search assistants such as ChatGPT, Gemini, Perplexity, and Copilot increasingly influence how consumers research solutions to problems &hellip; Continue reading &quot;Marchex Announces New AI Search Attribution Capability, Enabling Businesses to Capture LLM-Driven Call Sources and Link Them to Outcomes&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/marchex-announces-new-ai-search-attribution-capability-enabling-businesses-to-capture-llm-driven-call-sources-and-link-them-to-outcomes\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-10T14:04:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251210528656r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/marchex-announces-new-ai-search-attribution-capability-enabling-businesses-to-capture-llm-driven-call-sources-and-link-them-to-outcomes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/marchex-announces-new-ai-search-attribution-capability-enabling-businesses-to-capture-llm-driven-call-sources-and-link-them-to-outcomes\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Marchex Announces New AI Search Attribution Capability, Enabling Businesses to Capture LLM-Driven Call Sources and Link Them to Outcomes\",\"datePublished\":\"2025-12-10T14:04:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/marchex-announces-new-ai-search-attribution-capability-enabling-businesses-to-capture-llm-driven-call-sources-and-link-them-to-outcomes\\\/\"},\"wordCount\":804,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/marchex-announces-new-ai-search-attribution-capability-enabling-businesses-to-capture-llm-driven-call-sources-and-link-them-to-outcomes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20251210528656r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/marchex-announces-new-ai-search-attribution-capability-enabling-businesses-to-capture-llm-driven-call-sources-and-link-them-to-outcomes\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/marchex-announces-new-ai-search-attribution-capability-enabling-businesses-to-capture-llm-driven-call-sources-and-link-them-to-outcomes\\\/\",\"name\":\"Marchex Announces New AI Search Attribution Capability, Enabling Businesses to Capture LLM-Driven Call Sources and Link Them to Outcomes - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/marchex-announces-new-ai-search-attribution-capability-enabling-businesses-to-capture-llm-driven-call-sources-and-link-them-to-outcomes\/","og_locale":"en_US","og_type":"article","og_title":"Marchex Announces New AI Search Attribution Capability, Enabling Businesses to Capture LLM-Driven Call Sources and Link Them to Outcomes - Market Newsdesk","og_description":"Marchex Announces New AI Search Attribution Capability, Enabling Businesses to Capture LLM-Driven Call Sources and Link Them to Outcomes Closing the visibility gap as AI assistants like ChatGPT, Gemini, and Perplexity drive more customer calls. SEATTLE&#8211;(BUSINESS WIRE)&#8211;Marchex\u00ae (NASDAQ: MCHX), which harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics, today announced a new key enhancement within its Engage Platform: the ability for businesses to accurately attribute and analyze LLM-driven phone calls resulting from consumers receiving brand information directly in an LLM search result, even when those customers never visit the company\u2019s website. As AI search assistants such as ChatGPT, Gemini, Perplexity, and Copilot increasingly influence how consumers research solutions to problems &hellip; Continue reading \"Marchex Announces New AI Search Attribution Capability, Enabling Businesses to Capture LLM-Driven Call Sources and Link Them to Outcomes\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/marchex-announces-new-ai-search-attribution-capability-enabling-businesses-to-capture-llm-driven-call-sources-and-link-them-to-outcomes\/","og_site_name":"Market Newsdesk","article_published_time":"2025-12-10T14:04:00+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251210528656r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/marchex-announces-new-ai-search-attribution-capability-enabling-businesses-to-capture-llm-driven-call-sources-and-link-them-to-outcomes\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/marchex-announces-new-ai-search-attribution-capability-enabling-businesses-to-capture-llm-driven-call-sources-and-link-them-to-outcomes\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Marchex Announces New AI Search Attribution Capability, Enabling Businesses to Capture LLM-Driven Call Sources and Link Them to Outcomes","datePublished":"2025-12-10T14:04:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/marchex-announces-new-ai-search-attribution-capability-enabling-businesses-to-capture-llm-driven-call-sources-and-link-them-to-outcomes\/"},"wordCount":804,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/marchex-announces-new-ai-search-attribution-capability-enabling-businesses-to-capture-llm-driven-call-sources-and-link-them-to-outcomes\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251210528656r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/marchex-announces-new-ai-search-attribution-capability-enabling-businesses-to-capture-llm-driven-call-sources-and-link-them-to-outcomes\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/marchex-announces-new-ai-search-attribution-capability-enabling-businesses-to-capture-llm-driven-call-sources-and-link-them-to-outcomes\/","name":"Marchex Announces New AI Search Attribution Capability, Enabling Businesses to Capture LLM-Driven Call Sources and Link Them to Outcomes - 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