{"id":918346,"date":"2025-12-10T09:03:29","date_gmt":"2025-12-10T14:03:29","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-expands-dv-authentic-attentionto-tiktok-as-the-first-badged-tiktok-marketing-partner-for-impression-level-attention-insights\/"},"modified":"2025-12-10T09:03:29","modified_gmt":"2025-12-10T14:03:29","slug":"doubleverify-expands-dv-authentic-attentionto-tiktok-as-the-first-badged-tiktok-marketing-partner-for-impression-level-attention-insights","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-expands-dv-authentic-attentionto-tiktok-as-the-first-badged-tiktok-marketing-partner-for-impression-level-attention-insights\/","title":{"rendered":"DoubleVerify Expands DV Authentic Attentionto TikTok as the First Badged TikTok Marketing Partner for Impression-Level Attention Insights"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>DoubleVerify Expands DV Authentic Attention<sup \/>to TikTok as the First Badged TikTok Marketing Partner for Impression-Level Attention Insights<\/b><\/p>\n<p class=\"bwalignc\"><i>With this new release, brands can identify high-performing creatives, optimize spend and maximize campaign effectiveness across TikTok campaigns<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nDoubleVerify (\u201cDV\u201d) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced the expansion of the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2Fproducts%2Fadvertisers%2Fverify%2Fauthentic-attention&amp;esheet=54373175&amp;newsitemid=20251210033737&amp;lan=en-US&amp;anchor=DV+Authentic+Attention%26%23174%3B&amp;index=1&amp;md5=6d31fdd2b682236fc1f1753c1d9d4d64\">DV Authentic Attention<sup>\u00ae<\/sup><\/a> product to TikTok. This marks the first badged TikTok Marketing Partner offering for attention measurement that integrates direct impression-level signals to measure attention on the platform.\n<\/p>\n<p>\n\u201cThere is no doubt that TikTok has become an essential advertising environment for leading brands. Understanding how consumers engage with those brands has become critical to evaluating current and future campaign success,\u201d said <b>Mark Zagorski, CEO of DoubleVerify<\/b>. \u201cBy leveraging our proprietary AI analytics capabilities and integration with TikTok, we have expanded DV Authentic Attention on the platform, giving advertisers a powerful new way to measure and optimize performance, and helping them identify what truly drives engagement and outcomes like never before.\u201d\n<\/p>\n<p>\nThrough its strong partnership with TikTok, DV now delivers granular, impression-level insights that uncover how ad exposure and audience engagement combine to influence attention and performance across ad sets, formats, creatives and objectives.\n<\/p>\n<p>\n\u201cAt TikTok, we\u2019re constantly evolving our measurement ecosystem to help advertisers make more informed decisions,\u201d said <b>Lorry Destainville, Global Head of Monetization Product Partnerships at TikTok<\/b>. \u201cDoubleVerify has been a trusted partner in advancing transparency and performance measurement across video. By expanding our collaboration, we\u2019re giving advertisers access to impression-level attention insights, empowering them to optimize ad creatives, ad placements and investment strategies on TikTok.\u201d\n<\/p>\n<p>\nWith this integration, advertisers gain the ability to:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Improve Creative Impact:<\/b> Identify creative fatigue and optimize ad effectiveness using DV\u2019s Attention Index, Exposure Index\u2014including Time In-View metrics\u2014and Engagement Index.\n<\/li>\n<li><b>Maximize Campaign Performance:<\/b> Shift investment toward high-attention campaigns, creatives and placements to enhance media efficiency and impact.\n<\/li>\n<li><b>Enable Smarter Benchmarking:<\/b> Compare performance across TikTok campaigns, ad sets, formats, verticals and regions to guide future creative and targeting strategies.\n<\/li>\n<\/ul>\n<p>\nDV Authentic Attention is a key component of DV&#8217;s Media AdVantage Platform, which combines media verification, ad optimization and campaign outcomes measurement to maximize media performance and return on ad spend. As part of media verification, DV Authentic Attention helps advertisers understand how effectively their ads capture attention and drive user engagement\u2014data signals that are correlated with campaign performance.\n<\/p>\n<p>\nThis launch follows the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2Fcompany%2Fnewsroom%2Fdoubleverify-debuts-first-of-its-kind-attention-measurement-for-social-launching-with-snap&amp;esheet=54373175&amp;newsitemid=20251210033737&amp;lan=en-US&amp;anchor=recent+debut&amp;index=2&amp;md5=d40a6cd13a7b9c4fad0e5e72e8d699c3\">recent debut<\/a> of DV Authentic Attention on Snap, further extending the company\u2019s attention measurement coverage across leading social platforms and reinforcing its mission to provide advertisers with a comprehensive, cross-channel view of media effectiveness.\n<\/p>\n<p>\nTo learn more, visit<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.doubleverify.com&amp;esheet=54373175&amp;newsitemid=20251210033737&amp;lan=en-US&amp;anchor=www.doubleverify.com&amp;index=3&amp;md5=5bc5c1d5eec5aff32ef363eb23e96e28\"> www.doubleverify.com<\/a>.\n<\/p>\n<p><b>About DoubleVerify<br \/>\n<br \/><\/b>DoubleVerify (\u201cDV\u201d) (NYSE: DV) is the industry\u2019s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.doubleverify.com&amp;esheet=54373175&amp;newsitemid=20251210033737&amp;lan=en-US&amp;anchor=www.doubleverify.com&amp;index=4&amp;md5=13fcc8463e8ed679fc13c4c980f4e22b\">www.doubleverify.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251210033737r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251210033737\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251210033737\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact:<br \/>\n<br \/>Chris Harihar<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:chris@crenshawcomm.com\">chris@crenshawcomm.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Public Relations\/Investor Relations Marketing Advertising Communications Software Media Audio\/Video Digital Marketing Social Media<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>DoubleVerify Expands DV Authentic Attentionto TikTok as the First Badged TikTok Marketing Partner for Impression-Level Attention Insights With this new release, brands can identify high-performing creatives, optimize spend and maximize campaign effectiveness across TikTok campaigns NEW YORK&#8211;(BUSINESS WIRE)&#8211; DoubleVerify (\u201cDV\u201d) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced the expansion of the DV Authentic Attention\u00ae product to TikTok. This marks the first badged TikTok Marketing Partner offering for attention measurement that integrates direct impression-level signals to measure attention on the platform. \u201cThere is no doubt that TikTok has become an essential advertising environment for leading brands. Understanding how consumers engage with those brands has become critical to evaluating current &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-expands-dv-authentic-attentionto-tiktok-as-the-first-badged-tiktok-marketing-partner-for-impression-level-attention-insights\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;DoubleVerify Expands DV Authentic Attentionto TikTok as the First Badged TikTok Marketing Partner for Impression-Level Attention Insights&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-918346","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DoubleVerify Expands DV Authentic Attentionto TikTok as the First Badged TikTok Marketing Partner for Impression-Level Attention Insights - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-expands-dv-authentic-attentionto-tiktok-as-the-first-badged-tiktok-marketing-partner-for-impression-level-attention-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DoubleVerify Expands DV Authentic Attentionto TikTok as the First Badged TikTok Marketing Partner for Impression-Level Attention Insights - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"DoubleVerify Expands DV Authentic Attentionto TikTok as the First Badged TikTok Marketing Partner for Impression-Level Attention Insights With this new release, brands can identify high-performing creatives, optimize spend and maximize campaign effectiveness across TikTok campaigns NEW YORK&#8211;(BUSINESS WIRE)&#8211; DoubleVerify (\u201cDV\u201d) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced the expansion of the DV Authentic Attention\u00ae product to TikTok. This marks the first badged TikTok Marketing Partner offering for attention measurement that integrates direct impression-level signals to measure attention on the platform. \u201cThere is no doubt that TikTok has become an essential advertising environment for leading brands. Understanding how consumers engage with those brands has become critical to evaluating current &hellip; Continue reading &quot;DoubleVerify Expands DV Authentic Attentionto TikTok as the First Badged TikTok Marketing Partner for Impression-Level Attention Insights&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-expands-dv-authentic-attentionto-tiktok-as-the-first-badged-tiktok-marketing-partner-for-impression-level-attention-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-10T14:03:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251210033737r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-expands-dv-authentic-attentionto-tiktok-as-the-first-badged-tiktok-marketing-partner-for-impression-level-attention-insights\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-expands-dv-authentic-attentionto-tiktok-as-the-first-badged-tiktok-marketing-partner-for-impression-level-attention-insights\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"DoubleVerify Expands DV Authentic Attentionto TikTok as the First Badged TikTok Marketing Partner for Impression-Level Attention Insights\",\"datePublished\":\"2025-12-10T14:03:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-expands-dv-authentic-attentionto-tiktok-as-the-first-badged-tiktok-marketing-partner-for-impression-level-attention-insights\\\/\"},\"wordCount\":569,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-expands-dv-authentic-attentionto-tiktok-as-the-first-badged-tiktok-marketing-partner-for-impression-level-attention-insights\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20251210033737r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-expands-dv-authentic-attentionto-tiktok-as-the-first-badged-tiktok-marketing-partner-for-impression-level-attention-insights\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/doubleverify-expands-dv-authentic-attentionto-tiktok-as-the-first-badged-tiktok-marketing-partner-for-impression-level-attention-insights\\\/\",\"name\":\"DoubleVerify Expands DV Authentic Attentionto TikTok as the First Badged TikTok Marketing Partner for Impression-Level Attention Insights - 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This marks the first badged TikTok Marketing Partner offering for attention measurement that integrates direct impression-level signals to measure attention on the platform. \u201cThere is no doubt that TikTok has become an essential advertising environment for leading brands. 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