{"id":917405,"date":"2025-12-08T10:03:22","date_gmt":"2025-12-08T15:03:22","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/samba-tv-secures-up-to-60-million-growth-capital-facility-from-horizon-technology-finance\/"},"modified":"2025-12-08T10:03:22","modified_gmt":"2025-12-08T15:03:22","slug":"samba-tv-secures-up-to-60-million-growth-capital-facility-from-horizon-technology-finance","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/samba-tv-secures-up-to-60-million-growth-capital-facility-from-horizon-technology-finance\/","title":{"rendered":"Samba TV Secures Up to $60 Million Growth Capital Facility from Horizon Technology Finance"},"content":{"rendered":"<h2>\nFunding to Accelerate AI-Driven Media Intelligence Roadmap, Strategic Acquisitions and Scale Global Measurement Partnerships<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>SAN FRANCISCO, Dec.  08, 2025  (GLOBE NEWSWIRE) &#8212; Samba TV, the global leader in AI-driven media intelligence, today announced it has secured financing from Horizon Technology Finance Corporation (NASDAQ: HRZN), an affiliate of Monroe Capital, with an initial close of $30 million, and up to $30 million to support future growth.<\/p>\n<p>Samba TV will use the capital to accelerate the AI transformation in media and advertising, driving adoption of its advanced agentic advertising solutions. The financing will also support the scaling of its global operations and expansion of announced strategic partnerships, as a unified, cross-platform measurement partner to global DSPs, SSPs and major platforms like TikTok and Snap. Furthermore, Samba is now capitalized to continue its track-record of strategic acquisitions of technology companies.\u00a0\u00a0 <\/p>\n<p>\u201cThe traditional advertising playbook is obsolete and Samba is delivering Agentic AI infrastructure the industry needs to execute with unified, real-time infrastructure to optimize every screen,\u201d said Ashwin Navin, CEO and Co-Founder of Samba TV. \u201cThis growth capital provides the strategic flexibility and firepower to aggressively execute our AI product roadmap, scale our global partnerships, and opportunistically execute on M&amp;A opportunities when they present themselves. We chose to partner with Horizon because of their deep understanding of the technology landscape and their ability to provide sophisticated, non-dilutive capital solutions that align with our long-term vision.\u201d<\/p>\n<p>\u201cWe are excited to partner with Ashwin and the Samba team as they expand their intelligence platform to deliver deep insights about media viewership throughout the globe,\u201d said Paul Seitz, Chief Investment Officer of Horizon. \u201cThis investment reflects Horizon\u2019s commitment to supporting innovative leaders with strategic financing, and we look forward to helping Samba accelerate its growth and impact.\u201d <\/p>\n<p>\u201cThe media and advertising sector is at a critical inflection point, and Samba has established itself as an indispensable global leader,\u201d said Mark Solovy, Managing Director and Co-Head, Technology Finance Group at Monroe Capital, the parent company of Horizon. \u201cSamba TV\u2019s proprietary data, advanced AI platform, and its deep integration with the world\u2019s leading media platforms represent the exact kind of durable, scalable business model we seek to invest in. We are thrilled to provide the growth capital to support Ashwin and his team as they capitalize on this massive market opportunity.\u201d <\/p>\n<p>The transaction features a venture debt facility from Horizon with an initial close of $30 million, and an uncommitted accordion of up to $30 million to support future growth objectives and accelerate key strategic initiatives. <\/p>\n<p><strong>About Samba TV<\/strong><br \/>Samba TV is a global leader in AI-driven media intelligence powered by first-party data from millions of opted-in connected televisions and billions of web signals across more than 50 countries. Its independent, cross-platform measurement provides advertisers and media companies with a unified view of the entire consumer journey. Leveraging real-time insights and audience optimization, Samba TV enables marketers to reach and engage audiences with efficiency and effectiveness across any platform and every screen. Find out more at www.samba.com\/business.<\/p>\n<p><strong>About Horizon Technology Finance <\/strong><br \/>Horizon Technology Finance Corporation (NASDAQ: HRZN), externally managed by Horizon Technology Finance Management LLC, an affiliate of Monroe Capital, is a leading specialty finance company that provides capital in the form of secured loans to venture capital and private equity-backed companies and publicly traded companies in the technology, life science, healthcare information and services, and sustainability industries. The investment objective of Horizon is to maximize its investment portfolio\u2019s return by generating current income from the debt investments it makes and capital appreciation from the warrants it receives when making such debt investments. Horizon is headquartered in Farmington, Connecticut, with a regional office in Pleasanton, California, and investment professionals located throughout the U.S. To learn more, please visit horizontechfinance.com. <\/p>\n<p><strong>Media Contacts:<\/strong><br \/>Samba TV<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=T_p7xIItKVUMcbN4-XhMeT7R4F7bMdyWYC51H70mJbMZmHaIaN_L_ZhacEe-EmAmRMcn34IZRzpe9AiAOlCwYA==\" rel=\"nofollow\" target=\"_blank\"><u>press@samba.tv<\/u><\/a><\/p>\n<p>Horizon Technology Finance <br \/>ICR<br \/>Chris Gillick<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=dOccfTOW4bH5BzfV1UstHgMFXaQVG1MrcEh_k_YE8p5VNbzh5P1YN-488-FUX0HoKXoT3nYqO4D-2-44JzlJBeWrGTE7ofPqaDCE99dydcM=\" rel=\"nofollow\" target=\"_blank\"><u>HorizonPR@icrinc.com<\/u><\/a><br \/>(646) 677-1819<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTU5ODUzOCM3MzExMTgzIzUwMDA2NDc4Mg==\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/OTM4YWFlMzktZjMyNS00N2Q5LTg4NzMtNTM4MWE4ODVjYjU0LTUwMDA2NDc4Mi0yMDI1LTEyLTA4LWVu\/tiny\/Samba-TV.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Funding to Accelerate AI-Driven Media Intelligence Roadmap, Strategic Acquisitions and Scale Global Measurement Partnerships SAN FRANCISCO, Dec. 08, 2025 (GLOBE NEWSWIRE) &#8212; Samba TV, the global leader in AI-driven media intelligence, today announced it has secured financing from Horizon Technology Finance Corporation (NASDAQ: HRZN), an affiliate of Monroe Capital, with an initial close of $30 million, and up to $30 million to support future growth. Samba TV will use the capital to accelerate the AI transformation in media and advertising, driving adoption of its advanced agentic advertising solutions. The financing will also support the scaling of its global operations and expansion of announced strategic partnerships, as a unified, cross-platform measurement partner to global DSPs, SSPs and major platforms like TikTok &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/samba-tv-secures-up-to-60-million-growth-capital-facility-from-horizon-technology-finance\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Samba TV Secures Up to $60 Million Growth Capital Facility from Horizon Technology Finance&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-917405","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samba TV Secures Up to $60 Million Growth Capital Facility from Horizon Technology Finance - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/samba-tv-secures-up-to-60-million-growth-capital-facility-from-horizon-technology-finance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samba TV Secures Up to $60 Million Growth Capital Facility from Horizon Technology Finance - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Funding to Accelerate AI-Driven Media Intelligence Roadmap, Strategic Acquisitions and Scale Global Measurement Partnerships SAN FRANCISCO, Dec. 08, 2025 (GLOBE NEWSWIRE) &#8212; Samba TV, the global leader in AI-driven media intelligence, today announced it has secured financing from Horizon Technology Finance Corporation (NASDAQ: HRZN), an affiliate of Monroe Capital, with an initial close of $30 million, and up to $30 million to support future growth. Samba TV will use the capital to accelerate the AI transformation in media and advertising, driving adoption of its advanced agentic advertising solutions. The financing will also support the scaling of its global operations and expansion of announced strategic partnerships, as a unified, cross-platform measurement partner to global DSPs, SSPs and major platforms like TikTok &hellip; Continue reading &quot;Samba TV Secures Up to $60 Million Growth Capital Facility from Horizon Technology Finance&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/samba-tv-secures-up-to-60-million-growth-capital-facility-from-horizon-technology-finance\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-08T15:03:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTU5ODUzOCM3MzExMTgzIzUwMDA2NDc4Mg==\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/samba-tv-secures-up-to-60-million-growth-capital-facility-from-horizon-technology-finance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/samba-tv-secures-up-to-60-million-growth-capital-facility-from-horizon-technology-finance\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Samba TV Secures Up to $60 Million Growth Capital Facility from Horizon Technology Finance\",\"datePublished\":\"2025-12-08T15:03:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/samba-tv-secures-up-to-60-million-growth-capital-facility-from-horizon-technology-finance\\\/\"},\"wordCount\":654,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/samba-tv-secures-up-to-60-million-growth-capital-facility-from-horizon-technology-finance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTU5ODUzOCM3MzExMTgzIzUwMDA2NDc4Mg==\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/samba-tv-secures-up-to-60-million-growth-capital-facility-from-horizon-technology-finance\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/samba-tv-secures-up-to-60-million-growth-capital-facility-from-horizon-technology-finance\\\/\",\"name\":\"Samba TV Secures Up to $60 Million Growth Capital Facility from Horizon Technology Finance - 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