{"id":916328,"date":"2025-12-04T08:49:19","date_gmt":"2025-12-04T13:49:19","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/total-economic-impact-study-finds-zoominfo-delivers-316-roi-and-7-6-million-in-benefits-over-3-years-for-enterprises-with-payback-in-under-6-months\/"},"modified":"2025-12-04T08:49:19","modified_gmt":"2025-12-04T13:49:19","slug":"total-economic-impact-study-finds-zoominfo-delivers-316-roi-and-7-6-million-in-benefits-over-3-years-for-enterprises-with-payback-in-under-6-months","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/total-economic-impact-study-finds-zoominfo-delivers-316-roi-and-7-6-million-in-benefits-over-3-years-for-enterprises-with-payback-in-under-6-months\/","title":{"rendered":"Total Economic Impact study finds ZoomInfo Delivers 316% ROI and $7.6 Million in Benefits Over 3 Years for Enterprises, with Payback in Under 6 Months"},"content":{"rendered":"

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Total Economic Impact study finds ZoomInfo Delivers 316% ROI and $7.6 Million in Benefits Over 3 Years for Enterprises, with Payback in Under 6 Months<\/b><\/p>\n

Higher employee satisfaction, increased outreach response rates, faster marketing campaigns along with revenue & margins improvements just some of key benefits<\/b><\/p>\n

VANCOUVER, Wash.–(BUSINESS WIRE<\/a>)–ZoomInfo (Nasdaq: GTM),<\/b> the Go-To-Market (GTM) Intelligence Platform, today announced results from a commissioned Total Economic Impact\u2122 (TEI) study conducted by Forrester Consulting<\/a> that examines the potential return on investment (ROI) enterprises may realize by deploying ZoomInfo<\/a>.\n<\/p>\n

\nThe study found that a composite company achieved a 316% ROI,<\/b>$7.6 million in total quantified <\/b>benefits, and $5.8 million in net present value (NPV)<\/b> from improved data quality, productivity, and revenue growth over three years. It also found that organizations achieved payback in fewer than six months after deploying ZoomInfo.\n<\/p>\n

\nThe Forrester study, conducted on behalf of ZoomInfo, is based on in-depth interviews with five decision-makers from ZoomInfo enterprise customers across financial services, software, technology, and payment industries. These companies identified several critical challenges faced before implementing ZoomInfo: disparate and flawed data sources, extensive manual data entry requirements, ineffective data aggregation processes, security and compliance concerns, and limited ability to generate actionable insights.\n<\/p>\n

\nThe study then examined ZoomInfo’s impact on sales, marketing and revenue operations (RevOps) teams. Customers highlighted ZoomInfo’s AI-powered capabilities, including ZoomInfo Copilot’s <\/a>natural language interface, as game-changing tools.\n<\/p>\n

\nOne technology company reported that accounts with ZoomInfo-sourced signals showed a 2.7x increase in deal size<\/b>, while another generated $2 million in pipeline<\/b> from a single alumni-tracking initiative in just two weeks.\n<\/p>\n

KEY FINDINGS FOR THE COMPOSITE ORGANIZATION:<\/b><\/p>\n