{"id":916275,"date":"2025-12-04T08:18:07","date_gmt":"2025-12-04T13:18:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/clear-channel-outdoor-to-boldly-transform-digital-advertising-in-the-media-capital-of-the-world-at-new-hollywood-burbank-airport-bur\/"},"modified":"2025-12-04T08:18:07","modified_gmt":"2025-12-04T13:18:07","slug":"clear-channel-outdoor-to-boldly-transform-digital-advertising-in-the-media-capital-of-the-world-at-new-hollywood-burbank-airport-bur","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/clear-channel-outdoor-to-boldly-transform-digital-advertising-in-the-media-capital-of-the-world-at-new-hollywood-burbank-airport-bur\/","title":{"rendered":"Clear Channel Outdoor to Boldly Transform Digital Advertising in the Media Capital of the World at New Hollywood-Burbank Airport (BUR)"},"content":{"rendered":"
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PR Newswire<\/p>\n<\/p><\/div>\n

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\n Comprehensive Out-Of-Home Market Coverage Across Greater Los Angeles<\/i>
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\n LOS ANGELES<\/span> and BURBANK, Calif.<\/span><\/span>, Dec. 4, 2025<\/span><\/span> \/PRNewswire\/ — Clear Channel Outdoor’s Airports Division<\/a>, part of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO<\/a>), today announced that after a competitive procurement process, it was chosen as the new partner for Hollywood-Burbank Airport (BUR) to launch a state-of-the-art, digitally-driven media network. The new eight-year partnership and implementation of a dramatically reimagined advertising and sponsorship program coincides with the airport’s long-awaited Elevate BUR project \u2013 an all-new terminal facility scheduled to debut in October 2026.\u00a0<\/p>\n

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\n \"Hollywood-Burbank
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BUR \u2013 one of Southern California’s<\/span> most convenient and vibrant gateways \u2013 is steps from the world’s leading studios, entertainment brands and creative companies. Now, Clear Channel will elevate the airport’s media environment to mirror that creative energy and extend brand storytelling from the terminal to the city streets and highways throughout the market.<\/p>\n

\n Transforming the Airport Advertising Experience<\/b>\n <\/p>\n

Clear Channel’s Airports team will create an immersive, Hollywood<\/span>-inspired experience through:<\/p>\n

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  1. \n Digitally Driven Media Network:<\/b> A nearly 100% digital platform featuring themed design elements \u2013 like gold-trimmed frames evoking the glamour of Hollywood’s<\/span> golden age \u2013 seamlessly integrated into BUR’s terminal architecture.<\/li>\n
  2. \n Anamorphic & UHD Displays:<\/b> High-resolution screens capable of 3D anamorphic content and ultra-high-definition visuals strategically placed in key terminal zones.<\/li>\n<\/ol>\n

    \n A Seamless, 360\u00b0 Connection for Brands<\/b>\n <\/p>\n

    Through this competitive win and new partnership, Clear Channel Outdoor will offer advertisers a powerful dual-channel opportunity to reach business and leisure travelers. With a robust roadside presence across the Los Angeles<\/span> metro area, including digital and printed billboards on key routes connecting to Burbank<\/span>, brands can now engage travelers both in the air and on the ground \u2013 delivering continuous visibility from arrival to exploration, including along the coveted Sunset Strip<\/a>.<\/p>\n

    This integrated network provides advertisers the ability to:<\/p>\n