{"id":916226,"date":"2025-12-04T08:03:55","date_gmt":"2025-12-04T13:03:55","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-and-zebra-technologies-team-up-to-dramatically-reduce-gift-card-fraud-and-improve-the-shopping-experience\/"},"modified":"2025-12-04T08:03:55","modified_gmt":"2025-12-04T13:03:55","slug":"digimarc-and-zebra-technologies-team-up-to-dramatically-reduce-gift-card-fraud-and-improve-the-shopping-experience","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-and-zebra-technologies-team-up-to-dramatically-reduce-gift-card-fraud-and-improve-the-shopping-experience\/","title":{"rendered":"Digimarc and Zebra Technologies Team Up to Dramatically Reduce Gift Card Fraud and Improve the Shopping Experience"},"content":{"rendered":"

<\/p>\n

Digimarc and Zebra Technologies Team Up to Dramatically Reduce Gift Card Fraud and Improve the Shopping Experience<\/b><\/p>\n

Zebra handheld imagers are first to market with Digimarc-enabled scanner software that automatically detects tampered gift cards and prevents card activation at the point of sale.<\/i><\/b><\/p>\n

BEAVERTON, Ore. & LINCOLNSHIRE, Ill.–(BUSINESS WIRE<\/a>)–
\nDigimarc Corporation (NASDAQ: DMRC), a leading provider of digital identity and authentication technologies, is working with Zebra Technologies Corporation<\/a> (NASDAQ: ZBRA), a leading global provider of connected frontline, asset visibility and automation solutions powered by AI, to help retailers and brands fight gift card fraud.\n<\/p>\n

\nBy configuring their front-of-store scanners to detect Digimarc\u2019s new digital security layer for gift cards, Zebra plays a key role in helping retailers automate the detection of tampered cards to help prevent their activation and sale. Digimarc\u2019s end-to-end solution is over 3x more secure than \u201ccard-only\u201d security features and removes the need for cashiers to manually inspect or otherwise prepare cards prior to scan. This combination helps protect retailers, brands, and consumers from the financial losses of fraudulent gift cards and accelerates checkout.\n<\/p>\n

\n\u201cZebra\u2019s devices, including the DS8100<\/a> handheld and MP7000 <\/a>multi-plane scanners, were utilized for our first in-store rollout with a grocery retailer that uses Zebra\u2019s solutions across all of their store locations,\u201d said Ken Sickles, Digimarc\u2019s Chief Product Officer. \u201cTheir devices have performed brilliantly, and the results to date have exceeded all expectations. From zero incidents of fraud to faster card scanning and a simplified cashier workflow enabling reduced checkout times,theresults have delighted cashiers and consumers as well as the broader gift card ecosystem.\u201d\n<\/p>\n

\nIn preparation for the retail industry rolling out Digimarc\u2019s new gift card solution, Zebra is planning to include the newest versionof Digimarc\u2019s on-scanner software across its retail scanner portfolio. This latest release will deliver even greater tamper detection and faster gift card scanning than the current version.\n<\/p>\n

\n\u201cRetailers, cashiers, and consumers demand the best in anti-fraud protection as well as a frictionless checkout experience, and this drives everything we do,\u201d continued Sickles. \u201cThe latest version of our on-scanner software improves upon our current offering by delivering a step-change improvement in tamper evidence and first-pass read rates, delivering more robust anti-fraud protection and an improvement in Items Per Minute (IPM).\u201d\n<\/p>\n

\nIn addition to improving the shopping experience, this technology is welcomed by retail associates. According to Zebra\u2019s 18th<\/sup> annual Global Shopper Study<\/a>, 78% of associates say they are concerned their store lacks technology to spot safety threats or criminal activities.\n<\/p>\n

\n\u201cWe are planning to roll out Digimarc\u2019s most recentsoftwareacross more of our retail scanners in early 2026,\u201d said Robert Puric, Vice President General Manager at Zebra Technologies. \u201cProtecting consumers and improving checkout speeds are perpetually front of mind for retailers, and we\u2019re excited to build upon the success of our initial rollout by incorporating the latest version of Digimarc\u2019s on-scanner software across our retail scanner portfolio to help our retailers fight gift card fraud and improve the checkout experience.\u201d\n<\/p>\n

About Digimarc<\/b><\/p>\n

\nDigimarc (NASDAQ: DMRC) is building the trust layer for the modern world. As AI accelerates how we produce, share, and interact with the world, the risks of fraud, counterfeiting, and misinformation are growing exponentially. Our innovative, highly scalable, and ultra-secure solutions make it possible for consumers, businesses, and intelligent systems to instantly verify what\u2019s real, protect what matters, and transact with confidence. Digimarc\u2019s solutions for loss prevention, authentication, and digital are built to counter the speed and sophistication of today\u2019s AI-enabled threats. Trusted by the world\u2019s central banks to deter the counterfeiting of global currency, we exist to protect truth in every interaction, spanning both the physical and digital worlds. Learn more at Digimarc.com<\/a>.\n<\/p>\n

About Zebra Technologies<\/b><\/p>\n

\nZebra provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions powered by AI. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what\u2019s next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. <\/b>Learn more at www.zebra.com<\/a>.\n<\/p>\n

\nFollow Zebra on our Blog<\/a>, LinkedIn<\/a>, Facebook<\/a>, X<\/a>, Instagram<\/a> and YouTube<\/a>.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20251204420813\/en\/<\/a><\/span><\/p>\n

Media Contacts:<\/b><\/p>\n

\nWendy Renner
\n
Digimarc Corporation
\n
503-469-4800
\n
wendy.renner@digimarc.com<\/a><\/p>\n

\nMike Gilhooly
\n
Zebra Technologies
\n
708-814-5281
\n
Michael.Gilhooly@zebra.com<\/a><\/p>\n

KEYWORDS:<\/b> Illinois Oregon United States North America Canada<\/p>\n

INDUSTRY KEYWORDS:<\/b> Technology Payments Other Retail Security Professional Services Software Retail Other Professional Services Artificial Intelligence<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
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Digimarc and Zebra Technologies Team Up to Dramatically Reduce Gift Card Fraud and Improve the Shopping Experience Zebra handheld imagers are first to market with Digimarc-enabled scanner software that automatically detects tampered gift cards and prevents card activation at the point of sale. BEAVERTON, Ore. & LINCOLNSHIRE, Ill.–(BUSINESS WIRE)– Digimarc Corporation (NASDAQ: DMRC), a leading provider of digital identity and authentication technologies, is working with Zebra Technologies Corporation (NASDAQ: ZBRA), a leading global provider of connected frontline, asset visibility and automation solutions powered by AI, to help retailers and brands fight gift card fraud. By configuring their front-of-store scanners to detect Digimarc\u2019s new digital security layer for gift cards, Zebra plays a key role in helping retailers automate the detection … <\/p>\n

Continue reading “Digimarc and Zebra Technologies Team Up to Dramatically Reduce Gift Card Fraud and Improve the Shopping Experience”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-916226","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nDigimarc and Zebra Technologies Team Up to Dramatically Reduce Gift Card Fraud and Improve the Shopping Experience - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/digimarc-and-zebra-technologies-team-up-to-dramatically-reduce-gift-card-fraud-and-improve-the-shopping-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digimarc and Zebra Technologies Team Up to Dramatically Reduce Gift Card Fraud and Improve the Shopping Experience - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Digimarc and Zebra Technologies Team Up to Dramatically Reduce Gift Card Fraud and Improve the Shopping Experience Zebra handheld imagers are first to market with Digimarc-enabled scanner software that automatically detects tampered gift cards and prevents card activation at the point of sale. BEAVERTON, Ore. & LINCOLNSHIRE, Ill.–(BUSINESS WIRE)– Digimarc Corporation (NASDAQ: DMRC), a leading provider of digital identity and authentication technologies, is working with Zebra Technologies Corporation (NASDAQ: ZBRA), a leading global provider of connected frontline, asset visibility and automation solutions powered by AI, to help retailers and brands fight gift card fraud. 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