{"id":916218,"date":"2025-12-04T08:03:14","date_gmt":"2025-12-04T13:03:14","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/loreal-drives-brand-awareness-and-employee-engagement-on-social-media-with-sprinklr-advocacy\/"},"modified":"2025-12-04T08:03:14","modified_gmt":"2025-12-04T13:03:14","slug":"loreal-drives-brand-awareness-and-employee-engagement-on-social-media-with-sprinklr-advocacy","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/loreal-drives-brand-awareness-and-employee-engagement-on-social-media-with-sprinklr-advocacy\/","title":{"rendered":"L&#8217;Or\u00e9al Drives Brand Awareness and Employee Engagement on Social Media with Sprinklr Advocacy"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>L&#8217;Or\u00e9al Drives Brand Awareness and Employee Engagement on Social Media with Sprinklr Advocacy<\/b><\/p>\n<p class=\"bwalignc\"><i>The world\u2019s largest cosmetics manufacturer helps its employees generate 33 million organic impressions on brand content in only 18 months<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sprinklr.com%2F&amp;esheet=54367252&amp;newsitemid=20251204238234&amp;lan=en-US&amp;anchor=Sprinklr&amp;index=1&amp;md5=23d7bb8887a37a01413bcbea7a6f9b87\"><b>Sprinklr<\/b><\/a> (NYSE: CXM), the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), is powering L\u2019Or\u00e9al\u2019s global advocacy program on social media with <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sprinklr.com%2Fproducts%2Fsocial-media-management%2Femployee-advocacy-platform%2F&amp;esheet=54367252&amp;newsitemid=20251204238234&amp;lan=en-US&amp;anchor=Sprinklr+Advocacy&amp;index=2&amp;md5=27475984580edcfb3dd89386e502e86b\">Sprinklr Advocacy<\/a>, turning employees into brand ambassadors and driving more than 33 million organic impressions and a 4x return on investment in only 18 months.\n<\/p>\n<p>\n\u201cWe launched our global employee advocacy program with Sprinklr built around four key pillars: localization, technology empowerment, upskilling, and data analytics. This wasn\u2019t about asking everyone to post. It\u2019s about employees volunteering to be ambassadors and equipping them with Sprinklr Advocacy for success,\u201d <b>said Jean Loh, Global Director of Employee Engagement at L\u2019Or\u00e9al. <\/b>\u201cThe program is outperforming expectations, both in reach and impact. The results so far prove that when employees feel supported, heard and inspired, they become our most effective advocates.\u201d\n<\/p>\n<p><b>The Challenge: Empowering Employees to Share on Social<\/b><\/p>\n<p>\nL\u2019Or\u00e9al\u2019s employees were hesitant to share their work lives online and didn\u2019t have the confidence, tools, or support to do it well. They needed a guide on how to safely and confidently share brand-approved content on social media.\n<\/p>\n<p><b>The Solution: Sprinklr Advocacy<\/b><\/p>\n<p>\nL\u2019Or\u00e9al launched a global employee advocacy program powered by Sprinklr Advocacy. Part of Sprinklr Social, Sprinklr Advocacy curates a library of corporate brand posts for employees to share on their personal social networks. Employees can use pre-set captions and schedule posts using Sprinklr\u2019s content planner on their desktop or mobile device.\n<\/p>\n<p><b>The Results: Measurable Brand Impact<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nGenerated 33 million organic impressions and a 4x return on investment in only 18 months.\n<\/li>\n<li>\nLaunched the pilot in 2024 across 18 entities with over 900 ambassadors and aiming to have 1,500 ambassadors by the end of 2025.\n<\/li>\n<li>\nEmployee advocacy is now part of how L\u2019Or\u00e9al builds reputation \u2014 through transparency, trust, and authentic voices.\n<\/li>\n<\/ul>\n<p>\n&#8220;Sprinklr Advocacy enables your workforce to become powerful brand ambassadors, helping to increase awareness, generate demand, and recruit talent \u2014 without compromising compliance,&#8221; <b>said Sprinklr Chief Product Officer, Karthik Suri. <\/b>&#8220;When employees share brand content, it reaches more people, sparks deeper interaction, builds credibility, and helps turn interest into action.&#8221;\n<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fprod2-sprcdn-assets.sprinklr.com%2F50400%2F4cfcc439-5bbd-453f-b380-7bc7a8262594-1214800215%2FSprinklr_Employee_Advocacy_21.pdf&amp;esheet=54367252&amp;newsitemid=20251204238234&amp;lan=en-US&amp;anchor=Research&amp;index=3&amp;md5=6ecadd3baabee9469d1ed27cd1c6a23a\">Research<\/a> from MSL group has shown that employee advocacy can increase brand reach more than 5x and that content share by employees receives 8x more engagement than content shared by brand channels. For more information on how employee advocacy can supplement enterprise social strategy, click <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sprinklr.com%2Fproducts%2Fsocial-media-management%2Femployee-advocacy-platform%2F&amp;esheet=54367252&amp;newsitemid=20251204238234&amp;lan=en-US&amp;anchor=here&amp;index=4&amp;md5=c0168a2e57a931404d3652a828eedf24\">here<\/a>.\n<\/p>\n<p><b>About Sprinklr<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sprinklr.com%2F&amp;esheet=54367252&amp;newsitemid=20251204238234&amp;lan=en-US&amp;anchor=Sprinklr&amp;index=5&amp;md5=f2a07d73f9a0636d25838451b65f12be\"><b>Sprinklr<\/b><\/a> is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale \u2014 across every customer touchpoint.\n<\/p>\n<p>\nBy combining human intelligence with the enhancements and insights of artificial intelligence, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr\u2019s unified platform provides powerful solutions for every customer-facing team \u2014 spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management \u2014 enabling enterprises to unify data, break down silos, and act on real-time insights.\n<\/p>\n<p>\nToday, 1,900+ enterprises \u2014 including Microsoft, P&amp;G, Samsung, and 60% of the Fortune 100 \u2014 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251204238234r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251204238234\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251204238234\/en\/<\/a><\/span><\/p>\n<p><b>Press:<br \/>\n<\/b><br \/>Sneha Dev<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:pr@sprinklr.com\">pr@sprinklr.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Mobile\/Wireless Social Media Professional Services Technology Artificial Intelligence Cosmetics Retail Public Relations\/Investor Relations Marketing Advertising Communications Finance<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251204238234\/en\/1205077\/3\/Sprinklr-Logo-PrimaryUse-Positive-RBG.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;Or\u00e9al Drives Brand Awareness and Employee Engagement on Social Media with Sprinklr Advocacy The world\u2019s largest cosmetics manufacturer helps its employees generate 33 million organic impressions on brand content in only 18 months NEW YORK&#8211;(BUSINESS WIRE)&#8211;Sprinklr (NYSE: CXM), the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), is powering L\u2019Or\u00e9al\u2019s global advocacy program on social media with Sprinklr Advocacy, turning employees into brand ambassadors and driving more than 33 million organic impressions and a 4x return on investment in only 18 months. \u201cWe launched our global employee advocacy program with Sprinklr built around four key pillars: localization, technology empowerment, upskilling, and data analytics. This wasn\u2019t about asking everyone to post. It\u2019s about employees volunteering to be ambassadors and equipping &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/loreal-drives-brand-awareness-and-employee-engagement-on-social-media-with-sprinklr-advocacy\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;L&#8217;Or\u00e9al Drives Brand Awareness and Employee Engagement on Social Media with Sprinklr Advocacy&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-916218","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;Or\u00e9al Drives Brand Awareness and Employee Engagement on Social Media with Sprinklr Advocacy - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/loreal-drives-brand-awareness-and-employee-engagement-on-social-media-with-sprinklr-advocacy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;Or\u00e9al Drives Brand Awareness and Employee Engagement on Social Media with Sprinklr Advocacy - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"L&#8217;Or\u00e9al Drives Brand Awareness and Employee Engagement on Social Media with Sprinklr Advocacy The world\u2019s largest cosmetics manufacturer helps its employees generate 33 million organic impressions on brand content in only 18 months NEW YORK&#8211;(BUSINESS WIRE)&#8211;Sprinklr (NYSE: CXM), the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), is powering L\u2019Or\u00e9al\u2019s global advocacy program on social media with Sprinklr Advocacy, turning employees into brand ambassadors and driving more than 33 million organic impressions and a 4x return on investment in only 18 months. \u201cWe launched our global employee advocacy program with Sprinklr built around four key pillars: localization, technology empowerment, upskilling, and data analytics. This wasn\u2019t about asking everyone to post. 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