{"id":915881,"date":"2025-12-03T14:13:04","date_gmt":"2025-12-03T19:13:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-participation-in-cybermarketingcon-the-premier-conference-for-cybersecurity-marketers\/"},"modified":"2025-12-03T14:13:04","modified_gmt":"2025-12-03T19:13:04","slug":"informa-techtarget-announces-participation-in-cybermarketingcon-the-premier-conference-for-cybersecurity-marketers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-participation-in-cybermarketingcon-the-premier-conference-for-cybersecurity-marketers\/","title":{"rendered":"Informa TechTarget Announces Participation in CyberMarketingCon, the Premier Conference for Cybersecurity Marketers"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Informa TechTarget Announces Participation in CyberMarketingCon, the Premier Conference for Cybersecurity Marketers<\/b><\/p>\n<p class=\"bwalignc\"><i>An indispensable partner to cybersecurity companies worldwide, Informa TechTarget to showcase actionable strategies for marketing success in a rapidly changing market<\/i><\/p>\n<p>NEWTON, Mass.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.informatechtarget.com%2F&amp;esheet=54368477&amp;newsitemid=20251203125073&amp;lan=en-US&amp;anchor=TechTarget%2C+Inc.&amp;index=1&amp;md5=9dc0df35b67bf48e062c52d32ead462a\">TechTarget, Inc.<\/a> (Nasdaq: TTGT), (\u201cInforma TechTarget\u201d), a leading growth accelerator for the B2B Technology sector, today announced its sponsorship and participation in <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.cybermarketingconference.com%2F&amp;esheet=54368477&amp;newsitemid=20251203125073&amp;lan=en-US&amp;anchor=CyberMarketingCon&amp;index=2&amp;md5=c041c5553c1a9cd84848069d0e688ad5\">CyberMarketingCon<\/a>, the flagship annual event of the Cybersecurity Marketing Society. The conference, scheduled for December 7-10, 2025 in Austin, TX, is designed for cybersecurity go-to-market (GTM) leaders and professionals navigating the technical and ever-evolving world of cybersecurity marketing.\n<\/p>\n<p>\nWith over <b>50 speakers<\/b>, <b>keynotes<\/b>, and <b>10+ workshops and sessions<\/b>, CyberMarketingCon will cover all aspects of cybersecurity marketing, including strategies to maximize marketing ROI. Informa TechTarget will contribute to two key sessions during the event:\n<\/p>\n<p>\nDuring the conference, there will be more than 50 speakers and keynotes, and over 10 workshops and sessions covering all aspects of cybersecurity marketing, including maximizing marketing spend ROI. To keep GTM teams on the right track, Informa TechTarget will participate in two sessions at the conference:\n<\/p>\n<p><b>1. <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.cybermarketingconference.com%2Fagenda&amp;esheet=54368477&amp;newsitemid=20251203125073&amp;lan=en-US&amp;anchor=Cybersecurity+Analyst+Insider%3A+Real+Intelligence+%26amp%3B+Marketing+Strategies+That+Win&amp;index=3&amp;md5=4b9cb8875bf15dcd79a0494a4daa55e9\">Cybersecurity Analyst Insider: Real Intelligence &amp; Marketing Strategies That Win<\/a><\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Date:<\/b> Tuesday, December 9\n<\/li>\n<li><b>Time:<\/b> 2:00 PM \u2013 2:25 PM\n<\/li>\n<\/ul>\n<p>\nModerated by <b>Annie Matthews<\/b>, SVP of Security GTM at Informa TechTarget, this interactive, analyst-led panel will feature <b>Principal Analysts Tyler Shields, Dave Gruber, and Andrew Braunberg<\/b> from <b>Omdia\u2122 by Informa TechTarget<\/b>.\n<\/p>\n<p>\nAttendees will gain:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nReal-time market intelligence from analysts actively covering the cybersecurity landscape.\n<\/li>\n<li>\nInsights into buyer behavior and decision-making processes.\n<\/li>\n<li>\nCompetitive positioning tactics to differentiate their brand.\n<\/li>\n<li>\nActionable strategies to translate analyst findings into world-class cybersecurity marketing programs.\n<\/li>\n<\/ul>\n<p><b>2. <\/b>CyberSales Summit Panel: Adapting Sales Tech Stacks for Cybersecurity Decision-Makers\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Date:<\/b> Wednesday, December 10\n<\/li>\n<\/ul>\n<p>\nAnnie Matthews will also join a panel at the <b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.cybermarketingconference.com%2Fsales-summit%2F&amp;esheet=54368477&amp;newsitemid=20251203125073&amp;lan=en-US&amp;anchor=CyberSales+Summit&amp;index=4&amp;md5=b8895841ec6043e1bf0328c882800047\">CyberSales Summit<\/a><\/b>, an event within CyberMarketingCon. This session will explore:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nHow leading GTM teams leverage data, AI, and automation to navigate long and complex cybersecurity sales cycles.\n<\/li>\n<li>\nThe importance of intent signals, peer validation, and credibility-building content.\n<\/li>\n<li>\nMust-have tools for SDRs and AEs to engage CISOs and their teams with relevance, timing, and trust.\n<\/li>\n<\/ul>\n<p>\n\u201cWe are thrilled to connect with customers and prospects at CyberMarketingCon and demonstrate why Informa TechTarget is a trusted partner for global cybersecurity companies,\u201d said Annie Matthews, SVP of Security GTM at Informa TechTarget. \u201cOur permissioned first-party intent data and extensive go-to-market services empower cybersecurity marketing teams to understand buyer needs across the purchase process and strategically engage and convert audiences, driving greater impact.\n<\/p>\n<p>\nFeaturing expert communities such as <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.darkreading.com%2F&amp;esheet=54368477&amp;newsitemid=20251203125073&amp;lan=en-US&amp;anchor=Dark+Reading&amp;index=5&amp;md5=c8d83c6826f6dd8dd2ff8cb8c45bfa91\">Dark Reading<\/a><sup>TM<\/sup>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.techtarget.com%2Fsearchsecurity%2F&amp;esheet=54368477&amp;newsitemid=20251203125073&amp;lan=en-US&amp;anchor=TechTarget+SearchSecurity&amp;index=6&amp;md5=b5d959462415cbc0af6360e3a7b27fd3\">TechTarget SearchSecurity<\/a><sup>TM<\/sup> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.cybersecuritydive.com%2F&amp;esheet=54368477&amp;newsitemid=20251203125073&amp;lan=en-US&amp;anchor=Cybersecurity+Dive&amp;index=7&amp;md5=0e82a965c491ad441692d4ea866a5dbe\">Cybersecurity Dive<\/a><sup>TM<\/sup>, Informa TechTarget is the leading provider of trusted information for cybersecurity buying teams looking for solutions. With deep insights and a comprehensive portfolio of strategic capabilities including analyst intelligence and advice from <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fadvance-your-business%2Fcybersecurity&amp;esheet=54368477&amp;newsitemid=20251203125073&amp;lan=en-US&amp;anchor=Omdia&amp;index=8&amp;md5=bbe2258b1bc6b1fd992149b22cebc0fa\">Omdia<\/a>, awareness solutions, intent &amp; demand generation and custom content services from <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.informatechtarget.com%2Fproducts%2Fstudio%2F&amp;esheet=54368477&amp;newsitemid=20251203125073&amp;lan=en-US&amp;anchor=Studio+by+Informa+TechTarget&amp;index=9&amp;md5=7d59a3ffdd79463a5921e8871cc2f5c0\">Studio by Informa TechTarget<\/a><sup>TM<\/sup>, we connect cybersecurity marketing &amp; sales teams to in-market buyers to help them drive breakthrough outcomes.\n<\/p>\n<p>\nAs part of its sponsorship of the event, Informa TechTarget will be onsite at booth O in the marketplace. Visitors can speak with company representatives about solutions for turning data into trusted, efficient and intelligent growth.\n<\/p>\n<p>\nTo learn more about Informa TechTarget, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.informatechtarget.com%2F&amp;esheet=54368477&amp;newsitemid=20251203125073&amp;lan=en-US&amp;anchor=click+here&amp;index=10&amp;md5=0cb24cf16a3bccd07eb773105c48ba31\">click here<\/a>.\n<\/p>\n<p><b>About Informa TechTarget<\/b><\/p>\n<p>\nInforma TechTarget informs, influences and connects the world\u2019s technology buyers and sellers, helping accelerate growth from R&amp;D to ROI. With a vast reach of over 220 highly targeted technology-specific digital properties and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market.\n<\/p>\n<p>\nUnderpinned by those audiences and their intent data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients.\n<\/p>\n<p>\nInforma TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.informatechtarget.com%2F&amp;esheet=54368477&amp;newsitemid=20251203125073&amp;lan=en-US&amp;anchor=informatechtarget.com&amp;index=11&amp;md5=2c214243cecdee655ea7a71bfd0f445e\">informatechtarget.com <\/a>and follow us on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finformatechtarget&amp;esheet=54368477&amp;newsitemid=20251203125073&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=12&amp;md5=ed988c89541eef861bf3352aaada02ab\">LinkedIn<\/a>.\n<\/p>\n<p><i>\u00a9 2025 TechTarget, Inc. d\/b\/a Informa TechTarget. All rights reserved. Dark Reading, TechTarget SearchSecurity, Cybersecurity Dive, Omdia and Studio by Informa TechTarget are trademarks of Informa TechTarget. All other trademarks are the property of their respective owners.<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251203125073r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251203125073\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251203125073\/en\/<\/a><\/span><\/p>\n<p>\nGarrett Mann<br \/>\n<br \/>Vice President, Corporate Communications<br \/>\n<br \/>Informa TechTarget<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:garrett.mann@informatechtarget.com\">garrett.mann@informatechtarget.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Massachusetts United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Interior Design Marketing Advertising Communications Security Technology Construction &amp; Property<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251203125073\/en\/2395614\/3\/ITechTarget-Logo-Sp-Grad-Indigo_rgb_%281%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Informa TechTarget Announces Participation in CyberMarketingCon, the Premier Conference for Cybersecurity Marketers An indispensable partner to cybersecurity companies worldwide, Informa TechTarget to showcase actionable strategies for marketing success in a rapidly changing market NEWTON, Mass.&#8211;(BUSINESS WIRE)&#8211;TechTarget, Inc. (Nasdaq: TTGT), (\u201cInforma TechTarget\u201d), a leading growth accelerator for the B2B Technology sector, today announced its sponsorship and participation in CyberMarketingCon, the flagship annual event of the Cybersecurity Marketing Society. The conference, scheduled for December 7-10, 2025 in Austin, TX, is designed for cybersecurity go-to-market (GTM) leaders and professionals navigating the technical and ever-evolving world of cybersecurity marketing. With over 50 speakers, keynotes, and 10+ workshops and sessions, CyberMarketingCon will cover all aspects of cybersecurity marketing, including strategies to maximize marketing ROI. Informa &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-participation-in-cybermarketingcon-the-premier-conference-for-cybersecurity-marketers\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Informa TechTarget Announces Participation in CyberMarketingCon, the Premier Conference for Cybersecurity Marketers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-915881","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Informa TechTarget Announces Participation in CyberMarketingCon, the Premier Conference for Cybersecurity Marketers - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-participation-in-cybermarketingcon-the-premier-conference-for-cybersecurity-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informa TechTarget Announces Participation in CyberMarketingCon, the Premier Conference for Cybersecurity Marketers - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Informa TechTarget Announces Participation in CyberMarketingCon, the Premier Conference for Cybersecurity Marketers An indispensable partner to cybersecurity companies worldwide, Informa TechTarget to showcase actionable strategies for marketing success in a rapidly changing market NEWTON, Mass.&#8211;(BUSINESS WIRE)&#8211;TechTarget, Inc. (Nasdaq: TTGT), (\u201cInforma TechTarget\u201d), a leading growth accelerator for the B2B Technology sector, today announced its sponsorship and participation in CyberMarketingCon, the flagship annual event of the Cybersecurity Marketing Society. The conference, scheduled for December 7-10, 2025 in Austin, TX, is designed for cybersecurity go-to-market (GTM) leaders and professionals navigating the technical and ever-evolving world of cybersecurity marketing. With over 50 speakers, keynotes, and 10+ workshops and sessions, CyberMarketingCon will cover all aspects of cybersecurity marketing, including strategies to maximize marketing ROI. 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/informa-techtarget-announces-participation-in-cybermarketingcon-the-premier-conference-for-cybersecurity-marketers\/","og_locale":"en_US","og_type":"article","og_title":"Informa TechTarget Announces Participation in CyberMarketingCon, the Premier Conference for Cybersecurity Marketers - Market Newsdesk","og_description":"Informa TechTarget Announces Participation in CyberMarketingCon, the Premier Conference for Cybersecurity Marketers An indispensable partner to cybersecurity companies worldwide, Informa TechTarget to showcase actionable strategies for marketing success in a rapidly changing market NEWTON, Mass.&#8211;(BUSINESS WIRE)&#8211;TechTarget, Inc. (Nasdaq: TTGT), (\u201cInforma TechTarget\u201d), a leading growth accelerator for the B2B Technology sector, today announced its sponsorship and participation in CyberMarketingCon, the flagship annual event of the Cybersecurity Marketing Society. The conference, scheduled for December 7-10, 2025 in Austin, TX, is designed for cybersecurity go-to-market (GTM) leaders and professionals navigating the technical and ever-evolving world of cybersecurity marketing. With over 50 speakers, keynotes, and 10+ workshops and sessions, CyberMarketingCon will cover all aspects of cybersecurity marketing, including strategies to maximize marketing ROI. 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