{"id":915729,"date":"2025-12-03T11:12:58","date_gmt":"2025-12-03T16:12:58","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/alpha-modus-files-patent-infringement-lawsuit-against-hm-over-in-store-ai-and-retail-intelligence-systems\/"},"modified":"2025-12-03T11:12:58","modified_gmt":"2025-12-03T16:12:58","slug":"alpha-modus-files-patent-infringement-lawsuit-against-hm-over-in-store-ai-and-retail-intelligence-systems","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/alpha-modus-files-patent-infringement-lawsuit-against-hm-over-in-store-ai-and-retail-intelligence-systems\/","title":{"rendered":"Alpha Modus Files Patent Infringement Lawsuit Against H&M Over In-Store AI and Retail Intelligence Systems"},"content":{"rendered":"

\nSuit in Eastern District of Texas asserts five U.S. patents covering shopper analytics, inventory intelligence, personalized marketing, and automated checkout in H&M stores
\n<\/h2>\n
\n

CORNELIUS, N.C., Dec. 03, 2025 (GLOBE NEWSWIRE) — Alpha Modus, Corp<\/a>. (\u201cAlpha Modus\u201d), a U.S.-based retail technology company and subsidiary of Alpha Modus Holdings, Inc. (NASDAQ: AMOD<\/a>) specializing in in-store AI systems, today announced that it has filed a patent infringement lawsuit against H&M Fashion USA, Inc. in the United States District Court for the Eastern District of Texas, Marshall Division<\/a>. The complaint alleges that H&M\u2019s U.S. retail operations infringe five Alpha Modus patents directed to real-time shopper analytics, store layout optimization, inventory intelligence, personalized marketing, and point-of-sale workflow automation.<\/p>\n

The patents-in-suit\u2014U.S. Patent Nos. 11,042,890<\/a>; 11,049,120<\/a>; 11,301,880<\/a>; 12,026,731<\/a>; and 12,354,121<\/a>\u2014stem from inventions dating back to 2013 and cover methods and systems for monitoring shopper behavior, analyzing product interactions, optimizing product placement, managing inventory in real time, and enabling seamless in-store purchase experiences.<\/p>\n

According to the complaint, H&M leverages technologies including RFID garment tracking, in-store digital video systems, mobile applications, inventory and replenishment software, and interactive mirrors to collect and act on shopper and product interaction data within H&M-branded stores across the United States. Alpha Modus alleges that these systems practice the patented methods and systems claimed in the asserted patents.<\/p>\n

\u201cFor more than a decade, Alpha Modus has invested in engineering, deploying, and commercializing patented in-store AI technologies that help retailers understand shoppers in real time, manage inventory more intelligently, and modernize the store experience,\u201d said William Alessi, CEO of Alpha Modus, Corp. \u201cWe welcome partners who license and integrate our technology into their operations. At the same time, we have a responsibility to our shareholders, customers, and ecosystem partners to enforce our IP when others use our innovations without authorization.\u201d<\/p>\n

\u201cThis action is another step in advancing a standardized, trusted infrastructure for in-store AI,\u201d Mr. Alessi continued. \u201cWe believe that enforcing these patents ultimately benefits the broader retail market by rewarding those who innovate and invest, while encouraging responsible collaboration through our partner ecosystem.\u201d<\/p>\n

The complaint seeks a jury trial, a finding that H&M has directly and indirectly infringed each of the asserted patents, a permanent injunction against further infringing use, and monetary damages of no less than a reasonable royalty, including enhanced damages for alleged willful infringement and an award of attorneys\u2019 fees and costs.<\/p>\n

Alpha Modus notes that, in addition to asserting its portfolio in court, it has entered into multiple licensing and business agreements with companies that have chosen to access the company\u2019s patented technologies through negotiated arrangements rather than unlicensed use.<\/p>\n

\n About Alpha Modus, Corp.<\/strong>
\n
\n Alpha Modus\u00a0<\/strong>is a vertical AI company focused on real-time, in-store shopper engagement and attribution. Its patented \u201cclosed-loop\u201d retail AI framework \u2014\u00a0Sense \u2192 Decide \u2192 Deliver \u2192 Attribute<\/strong>\u00a0\u2014 enables brands and retailers to measure the full impact of digital content, physical interactions, and transaction outcomes. Through subsidiaries like Alpha Modus Financial Services, the company is actively deploying technologies that merge artificial intelligence, retail media, and financial access across the physical retail landscape.<\/p>\n

\n For more information, visit:<\/strong>
\n www.alphamodus.com<\/a>\n <\/p>\n

\n Alpha Modus maintains a comprehensive overview of its patent portfolio on its website: <\/strong>
\n https:\/\/alphamodus.com\/what-we-do\/patent-portfolio\/<\/a>.<\/p>\n

\n For more information and to access Alpha Modus\u2019 press room, visit: <\/strong>
\n https:\/\/alphamodus.com\/press-room\/<\/a>\n <\/p>\n

\n Forward-Looking Statements<\/strong>
\n
This press release includes \u201cforward-looking statements\u201d within the meaning of the \u201csafe harbor\u201d provisions of the United States Private Securities Litigation Reform Act of 1995. Alpha Modus\u2019s actual results may differ from their expectations, estimates, and projections, and, consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as \u201cexpect,\u201d \u201cestimate,\u201d \u201cproject,\u201d \u201cbudget,\u201d \u201cforecast,\u201d \u201canticipate,\u201d \u201cintend,\u201d \u201cplan,\u201d \u201cmay,\u201d \u201cwill,\u201d \u201ccould,\u201d \u201cshould,\u201d \u201cbelieves,\u201d \u201cpredicts,\u201d \u201cpotential,\u201d \u201ccontinue,\u201d and similar expressions (or the negative versions of such words or expressions) are intended to identify such forward-looking statements, but are not the exclusive means of identifying these statements. These forward-looking statements include, without limitation, Alpha Modus\u2019s expectations with respect to future performance.<\/p>\n

Alpha Modus Holdings, Inc. cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Alpha Modus does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based.<\/p>\n

\n Contact Information<\/strong>\n <\/p>\n

Investor Relations
Alpha Modus Holdings, Inc.
Email: ir@alphamodus.com<\/a>
Website:\u00a0www.alphamodus.com<\/a><\/p>\n

Follow us on\u00a0LinkedIn<\/a>\u00a0| Follow us on\u00a0X<\/a><\/p>\n

\"\"
\n
\n \"\"\n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Suit in Eastern District of Texas asserts five U.S. patents covering shopper analytics, inventory intelligence, personalized marketing, and automated checkout in H&M stores CORNELIUS, N.C., Dec. 03, 2025 (GLOBE NEWSWIRE) — Alpha Modus, Corp. (\u201cAlpha Modus\u201d), a U.S.-based retail technology company and subsidiary of Alpha Modus Holdings, Inc. (NASDAQ: AMOD) specializing in in-store AI systems, today announced that it has filed a patent infringement lawsuit against H&M Fashion USA, Inc. in the United States District Court for the Eastern District of Texas, Marshall Division. The complaint alleges that H&M\u2019s U.S. retail operations infringe five Alpha Modus patents directed to real-time shopper analytics, store layout optimization, inventory intelligence, personalized marketing, and point-of-sale workflow automation. The patents-in-suit\u2014U.S. Patent Nos. 11,042,890; 11,049,120; 11,301,880; … <\/p>\n

Continue reading “Alpha Modus Files Patent Infringement Lawsuit Against H&M Over In-Store AI and Retail Intelligence Systems”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-915729","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nAlpha Modus Files Patent Infringement Lawsuit Against H&M Over In-Store AI and Retail Intelligence Systems - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/alpha-modus-files-patent-infringement-lawsuit-against-hm-over-in-store-ai-and-retail-intelligence-systems\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alpha Modus Files Patent Infringement Lawsuit Against H&M Over In-Store AI and Retail Intelligence Systems - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Suit in Eastern District of Texas asserts five U.S. patents covering shopper analytics, inventory intelligence, personalized marketing, and automated checkout in H&M stores CORNELIUS, N.C., Dec. 03, 2025 (GLOBE NEWSWIRE) — Alpha Modus, Corp. (\u201cAlpha Modus\u201d), a U.S.-based retail technology company and subsidiary of Alpha Modus Holdings, Inc. (NASDAQ: AMOD) specializing in in-store AI systems, today announced that it has filed a patent infringement lawsuit against H&M Fashion USA, Inc. in the United States District Court for the Eastern District of Texas, Marshall Division. The complaint alleges that H&M\u2019s U.S. retail operations infringe five Alpha Modus patents directed to real-time shopper analytics, store layout optimization, inventory intelligence, personalized marketing, and point-of-sale workflow automation. 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