{"id":915720,"date":"2025-12-03T11:04:04","date_gmt":"2025-12-03T16:04:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/versus-systems-to-collaborate-with-liftmedia-to-launch-audience-enhancing-digital-out-of-home-experiences-across-key-markets\/"},"modified":"2025-12-03T11:04:04","modified_gmt":"2025-12-03T16:04:04","slug":"versus-systems-to-collaborate-with-liftmedia-to-launch-audience-enhancing-digital-out-of-home-experiences-across-key-markets","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/versus-systems-to-collaborate-with-liftmedia-to-launch-audience-enhancing-digital-out-of-home-experiences-across-key-markets\/","title":{"rendered":"Versus Systems to Collaborate with LiftMedia to Launch Audience-Enhancing Digital Out-of-Home Experiences Across Key Markets"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"justify\">MIAMI, Dec.  03, 2025  (GLOBE NEWSWIRE) &#8212; Versus Systems Inc. (\u201cVersus\u201d or the \u201cCompany\u201d) (Nasdaq: VS) today announced a new initiative with LiftMedia LDA., to leverage Versus Systems\u2019 proprietary interactive engagement tools within Digital Out-of-Home (DOOH) screen environments to monetize user interaction, generate audience engagement, and increase customer participation across key markets in the Iberian Peninsula. This initial activation will employ Versus\u2019 innovative QR code technology in tens of thousands of elevator-based media properties and targeted advertising channels hosted by LiftMedia LDA (\u201cLiftmedia\u201d), reaching 2,650,000 people a day\u2014representing 4.4% of the Iberian population and nearly 1 billion impressions a year. A pilot launch in Spain and Portugal will initiate upon the execution of a Master Services Agreement (MSA), with further phases forthcoming.<\/p>\n<p align=\"justify\">This collaboration represents an exciting move forward for both companies. At the forefront of this launch is the belief that now, more than ever, authentic audience enhancement and strategic real-time digital engagement, will unlock sustainable advertising growth.<\/p>\n<p align=\"justify\">The initiative also supports Versus Systems\u2019 strategic expansion into the Iberian Peninsula\u2019s rapidly growing DOOH market, where elevator networks, retail media channels, and daily screen time continue to show strong growth.<\/p>\n<p align=\"justify\">Versus and LiftMedia have signed a non-binding Letter of Intent and expect to finalize a MSA within 60 days. Together, the companies intend to elevate how fans engage, play, and participate while commuting, working, and going about their busy days.<\/p>\n<p align=\"justify\">\n        <strong>Turning Every Touchpoint into a Powerful Moment<\/strong>\n      <\/p>\n<p align=\"justify\">Individuals will be able to engage directly with LiftMedia assets and their smartphones to access:<\/p>\n<ul type=\"disc\">\n<li style=\"text-align:justify\">Promotional activations<\/li>\n<li style=\"text-align:justify\">Rewards and prizes<\/li>\n<li style=\"text-align:justify\">Digital games<\/li>\n<li style=\"text-align:justify\">Exclusive branded content<\/li>\n<\/ul>\n<p align=\"justify\">This collaboration will strive to revolutionize everyday instances into high-impact digital touchpoints, creating a seamless physical-to-digital experience that audiences, companies, and brands can benefit from.<\/p>\n<p>\n        <strong>A Step Forward for Interactive Fan Engagement<\/strong>\n      <\/p>\n<p>This collaboration further propels Versus Systems\u2019 role as a key innovator in interactive entertainment and gamified advertising. It also creates a scalable model for expansion into additional global DOOH markets.<\/p>\n<p align=\"justify\">\u201cVersus is very pleased to begin working with LiftMedia,\u201d said Luis Goldner, Chief Executive Officer of Versus Systems. \u201cLiftMedia has a powerful history in generating audience engagement in the out-of-home advertising space, and by integrating our technology into their media properties, we\u2019ll have the opportunity to reach various audiences that are eager for connection.\u201d<\/p>\n<p>\u201cEmploying Versus\u2019 technology will make our upcoming media schedule even more targeted and special for consumers,\u201d said Flavio Polay, Founder of LiftMedia. \u201cOur goal has always been to broaden traditional advertising by offering discerning audiences a series of unique, interactive, and shareable experiences. With Versus, every LiftMedia screen can now serve as a powerful, measurable engagement touchpoint.\u201d<\/p>\n<p align=\"justify\">\n        <strong>About Versus Systems<\/strong>\n      <\/p>\n<p align=\"justify\">Versus Systems (Nasdaq: VS) is a leading provider of gamification and audience engagement technology. Its platform empowers brands to create rewarding interactive experiences that transform how they connect with consumers. Versus\u2019 solutions are used globally by brands, teams, venues, and entertainment companies.<\/p>\n<p>For more information on Versus Systems and its engagement technologies, visit\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=5lsIygw1roAlDlu4dyjl11BiEKR6cN47M0pRC7nTQuuIIDBgZw2nnNvwHkHFgrMHeBJFztFwK0KHRzdhzMf36eE-09Dc5LlN0C9VFcWq8hE=\" rel=\"nofollow\" target=\"_blank\">versussystems.com<\/a>.<\/p>\n<p align=\"justify\">\n        <strong>About LiftMedia<\/strong>\n      <\/p>\n<p align=\"justify\">LiftMedia is an innovative Digital Out-of-Home advertising company based in Europe specializing in elevator screen content and advertising media. The company specializes in digital out-of-home media, focusing on advertising on digital screens installed in elevators of residential and commercial buildings, enabling local businesses, service providers, and any company looking to reach residential areas to have a cost-effective and innovative marketing solution.<\/p>\n<p>\n        <strong>Forward-Looking Statements<\/strong>\n      <\/p>\n<p>This press release contains statements that are not historical in nature, including those containing words such as \u201cwill,\u201d \u201cbegin,\u201d \u201cbelieve,\u201d \u201cexpect,\u201d \u201canticipate,\u201d \u201cestimate,\u201d \u201cplan,\u201d \u201ccontinue,\u201d \u201cintend,\u201d \u201cshould,\u201d \u201cmay\u201d or other forms or the negative of these words or similar words or phrases which are predictions of or indicate future events or trends and which do not relate solely to historical matters, are intended to identify \u201cforward-looking statements\u201d within the meaning of the Private Securities Litigation Reform Act of 1995 (set forth in Section 27A of the Securities Act of 1933, as amended (the \u201cSecurities Act\u201d), and Section 21E of the Securities Exchange Act of 1934, as amended (the \u201cExchange Act\u201d)). In particular, statements pertaining to our trends and business plans contain forward-looking statements. You can also identify forward-looking statements by discussions of strategy, plans or intentions. Examples of forward-looking statements include, but are not limited to, statements about our prospects, including our future business, revenues, expenses, net income, financial condition and results of operations, our sources and goals for future revenues and earnings, and our expectations about realizing revenues.<\/p>\n<p>Such statements are necessarily subjective, are based upon our current plans, intentions, objectives, goals, strategies, beliefs, projections and expectations, and involve known and unknown risks, uncertainties and other important factors that could cause our actual results, performance or achievements, or industry results, to differ materially from any future results, performance or achievements described in or implied by such statements. Actual results may differ materially from expected results described in our forward-looking statements, including with respect to correct measurement and identification of factors affecting our business or the extent of their likely impact, the accuracy and completeness of the publicly available information with respect to the factors upon which our business strategy is based, or the success of our business.<\/p>\n<p>Forward-looking statements should not be read as a guarantee of future performance or results and will not necessarily be accurate indications of whether, or the times by which, our performance or results may be achieved. Forward-looking statements are based on information available at the time those statements are made and management\u2019s belief as of that time with respect to future events and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements.<\/p>\n<p>\n        <strong>Investor Contact:<\/strong>\n      <\/p>\n<p>Cody Slach <br \/>Gateway Group, Inc.<br \/>949-574-3860<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=hgI5ZEP_POR4Nn1JcCeZ-5JFO9I5WG6xgame4L3c2QtSBUtrYS2MuCItUaE_N5PFqq_xHVBLZT7LNGNuxXb-6a0LQegl-MxEmEqKKHQO3z4=\" rel=\"nofollow\" target=\"_blank\"><strong>IR@versussystems.com<\/strong><\/a><br \/>or<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ksSVUaeYwMniO3-kEOvhDTEdkKW-21uctt0uwz7hgUEqwlcuB2S-250fzbFbg5zvqK-UicMBq3-rk9AwJfMJstP2vO_TVFDXHIv-N-tJLWlvWbKRjGk8qugzmJF8L8fj\" rel=\"nofollow\" target=\"_blank\"><strong>press@versussystems.com<\/strong><\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTU5NTc0NCM3MzAwNzQ1IzIxOTY0MzQ=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/ZWI0ODQ4YTEtZmY0Ny00ZDYxLTgwMzMtYmJhYjg1N2U1NDc5LTEyMDc5ODctMjAyNS0xMi0wMy1lbg==\/tiny\/Versus-Systems-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>MIAMI, Dec. 03, 2025 (GLOBE NEWSWIRE) &#8212; Versus Systems Inc. (\u201cVersus\u201d or the \u201cCompany\u201d) (Nasdaq: VS) today announced a new initiative with LiftMedia LDA., to leverage Versus Systems\u2019 proprietary interactive engagement tools within Digital Out-of-Home (DOOH) screen environments to monetize user interaction, generate audience engagement, and increase customer participation across key markets in the Iberian Peninsula. This initial activation will employ Versus\u2019 innovative QR code technology in tens of thousands of elevator-based media properties and targeted advertising channels hosted by LiftMedia LDA (\u201cLiftmedia\u201d), reaching 2,650,000 people a day\u2014representing 4.4% of the Iberian population and nearly 1 billion impressions a year. A pilot launch in Spain and Portugal will initiate upon the execution of a Master Services Agreement (MSA), with further &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/versus-systems-to-collaborate-with-liftmedia-to-launch-audience-enhancing-digital-out-of-home-experiences-across-key-markets\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Versus Systems to Collaborate with LiftMedia to Launch Audience-Enhancing Digital Out-of-Home Experiences Across Key Markets&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-915720","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Versus Systems to Collaborate with LiftMedia to Launch Audience-Enhancing Digital Out-of-Home Experiences Across Key Markets - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/versus-systems-to-collaborate-with-liftmedia-to-launch-audience-enhancing-digital-out-of-home-experiences-across-key-markets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Versus Systems to Collaborate with LiftMedia to Launch Audience-Enhancing Digital Out-of-Home Experiences Across Key Markets - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"MIAMI, Dec. 03, 2025 (GLOBE NEWSWIRE) &#8212; Versus Systems Inc. (\u201cVersus\u201d or the \u201cCompany\u201d) (Nasdaq: VS) today announced a new initiative with LiftMedia LDA., to leverage Versus Systems\u2019 proprietary interactive engagement tools within Digital Out-of-Home (DOOH) screen environments to monetize user interaction, generate audience engagement, and increase customer participation across key markets in the Iberian Peninsula. This initial activation will employ Versus\u2019 innovative QR code technology in tens of thousands of elevator-based media properties and targeted advertising channels hosted by LiftMedia LDA (\u201cLiftmedia\u201d), reaching 2,650,000 people a day\u2014representing 4.4% of the Iberian population and nearly 1 billion impressions a year. A pilot launch in Spain and Portugal will initiate upon the execution of a Master Services Agreement (MSA), with further &hellip; Continue reading &quot;Versus Systems to Collaborate with LiftMedia to Launch Audience-Enhancing Digital Out-of-Home Experiences Across Key Markets&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/versus-systems-to-collaborate-with-liftmedia-to-launch-audience-enhancing-digital-out-of-home-experiences-across-key-markets\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-03T16:04:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTU5NTc0NCM3MzAwNzQ1IzIxOTY0MzQ=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/versus-systems-to-collaborate-with-liftmedia-to-launch-audience-enhancing-digital-out-of-home-experiences-across-key-markets\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/versus-systems-to-collaborate-with-liftmedia-to-launch-audience-enhancing-digital-out-of-home-experiences-across-key-markets\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Versus Systems to Collaborate with LiftMedia to Launch Audience-Enhancing Digital Out-of-Home Experiences Across Key Markets\",\"datePublished\":\"2025-12-03T16:04:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/versus-systems-to-collaborate-with-liftmedia-to-launch-audience-enhancing-digital-out-of-home-experiences-across-key-markets\\\/\"},\"wordCount\":970,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/versus-systems-to-collaborate-with-liftmedia-to-launch-audience-enhancing-digital-out-of-home-experiences-across-key-markets\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTU5NTc0NCM3MzAwNzQ1IzIxOTY0MzQ=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/versus-systems-to-collaborate-with-liftmedia-to-launch-audience-enhancing-digital-out-of-home-experiences-across-key-markets\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/versus-systems-to-collaborate-with-liftmedia-to-launch-audience-enhancing-digital-out-of-home-experiences-across-key-markets\\\/\",\"name\":\"Versus Systems to Collaborate with LiftMedia to Launch Audience-Enhancing Digital Out-of-Home Experiences Across Key Markets - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/versus-systems-to-collaborate-with-liftmedia-to-launch-audience-enhancing-digital-out-of-home-experiences-across-key-markets\/","og_locale":"en_US","og_type":"article","og_title":"Versus Systems to Collaborate with LiftMedia to Launch Audience-Enhancing Digital Out-of-Home Experiences Across Key Markets - Market Newsdesk","og_description":"MIAMI, Dec. 03, 2025 (GLOBE NEWSWIRE) &#8212; Versus Systems Inc. (\u201cVersus\u201d or the \u201cCompany\u201d) (Nasdaq: VS) today announced a new initiative with LiftMedia LDA., to leverage Versus Systems\u2019 proprietary interactive engagement tools within Digital Out-of-Home (DOOH) screen environments to monetize user interaction, generate audience engagement, and increase customer participation across key markets in the Iberian Peninsula. This initial activation will employ Versus\u2019 innovative QR code technology in tens of thousands of elevator-based media properties and targeted advertising channels hosted by LiftMedia LDA (\u201cLiftmedia\u201d), reaching 2,650,000 people a day\u2014representing 4.4% of the Iberian population and nearly 1 billion impressions a year. A pilot launch in Spain and Portugal will initiate upon the execution of a Master Services Agreement (MSA), with further &hellip; Continue reading \"Versus Systems to Collaborate with LiftMedia to Launch Audience-Enhancing Digital Out-of-Home Experiences Across Key Markets\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/versus-systems-to-collaborate-with-liftmedia-to-launch-audience-enhancing-digital-out-of-home-experiences-across-key-markets\/","og_site_name":"Market Newsdesk","article_published_time":"2025-12-03T16:04:04+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTU5NTc0NCM3MzAwNzQ1IzIxOTY0MzQ=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/versus-systems-to-collaborate-with-liftmedia-to-launch-audience-enhancing-digital-out-of-home-experiences-across-key-markets\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/versus-systems-to-collaborate-with-liftmedia-to-launch-audience-enhancing-digital-out-of-home-experiences-across-key-markets\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Versus Systems to Collaborate with LiftMedia to Launch Audience-Enhancing Digital Out-of-Home Experiences Across Key Markets","datePublished":"2025-12-03T16:04:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/versus-systems-to-collaborate-with-liftmedia-to-launch-audience-enhancing-digital-out-of-home-experiences-across-key-markets\/"},"wordCount":970,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/versus-systems-to-collaborate-with-liftmedia-to-launch-audience-enhancing-digital-out-of-home-experiences-across-key-markets\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTU5NTc0NCM3MzAwNzQ1IzIxOTY0MzQ=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/versus-systems-to-collaborate-with-liftmedia-to-launch-audience-enhancing-digital-out-of-home-experiences-across-key-markets\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/versus-systems-to-collaborate-with-liftmedia-to-launch-audience-enhancing-digital-out-of-home-experiences-across-key-markets\/","name":"Versus Systems to Collaborate with LiftMedia to Launch Audience-Enhancing Digital Out-of-Home Experiences Across Key Markets - 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