{"id":915558,"date":"2025-12-03T01:05:15","date_gmt":"2025-12-03T06:05:15","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/allegiant-introduces-altus-sol-a-first-of-its-kind-wine-crafted-for-an-elevated-experience-at-30000-feet\/"},"modified":"2025-12-03T01:05:15","modified_gmt":"2025-12-03T06:05:15","slug":"allegiant-introduces-altus-sol-a-first-of-its-kind-wine-crafted-for-an-elevated-experience-at-30000-feet","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/allegiant-introduces-altus-sol-a-first-of-its-kind-wine-crafted-for-an-elevated-experience-at-30000-feet\/","title":{"rendered":"Allegiant Introduces Altus Sol: A First-of-Its-Kind Wine Crafted for an Elevated Experience at 30,000 Feet"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p class=\"prntac\">\n        <i>Airline partners with <span class=\"xn-location\">Napa<\/span> winemaker to launch bespoke wine on board its flights<\/i>\n      <\/p>\n<p class=\"prntar\">\n        <b>Click *<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4571308-1&amp;h=3130105445&amp;u=https%3A%2F%2Fwww.dropbox.com%2Fscl%2Ffo%2Flybub6ay444d1zb2e0oww%2FACOhssE-CEu7r_2I5-HXsis%3Frlkey%3Dciy0x0sn6gsvxfu06jwncx4e6%26st%3Dp8w6flgu%26dl%3D0&amp;a=Here\" target=\"_blank\" rel=\"nofollow\">Here<\/a>* for Photos <\/b>\n      <\/p>\n<p>\n        <span class=\"legendSpanClass\"><br \/>\n          <span class=\"xn-location\">LAS VEGAS<\/span><br \/>\n        <\/span>, <span class=\"legendSpanClass\"><span class=\"xn-chron\">Dec. 3, 2025<\/span><\/span> \/PRNewswire\/ &#8212; <b>Allegiant <\/b>(<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4571308-1&amp;h=2085250958&amp;u=http%3A%2F%2Fir.allegiantair.com%2F&amp;a=NASDAQ%3A+ALGT\" target=\"_blank\" rel=\"nofollow\">NASDAQ: ALGT<\/a>) is raising a toast to their customers with the launch of <span class=\"xn-person\">Altus Sol<\/span>, a custom-crafted wine developed in partnership with Sonoma Bespoke, a <span class=\"xn-location\">Napa<\/span>-based winemaker. Allegiant becomes the first airline to introduce a wine designed from the ground up, elevating the inflight experience.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/486546\/AllegiantLogoBlue__NoTagline_2014_Logo.html\" target=\"_blank\" rel=\"nofollow\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/486546\/AllegiantLogoBlue__NoTagline_2014_Logo.jpg\" title=\"Allegiant Travel Company releases December 2024 traffic report.\" alt=\"Allegiant Travel Company releases December 2024 traffic report.\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>And this is no ordinary wine; <span class=\"xn-person\">Altus Sol<\/span> has been specially crafted to drink at high altitudes.<\/p>\n<p>At 30,000 feet, even some of the best wines can lose their sparkle. Cabin pressure and dry air dull the senses, suppressing sweetness and muting aromas, <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4571308-1&amp;h=3254677377&amp;u=https%3A%2F%2Fwww.delish.com%2Ffood-news%2Fa60952698%2Ffood-tastes-different-on-airplanes%2F&amp;a=according\" target=\"_blank\" rel=\"nofollow\">according<\/a> to Dr. <span class=\"xn-person\">Robert Pellegrino<\/span>, postdoctoral fellow at Monell Chemical Senses Center. <span class=\"xn-location\">Napa&#8217;s<\/span> expert winemakers created <span class=\"xn-person\">Altus Sol<\/span> to counteract these effects, offering passengers a wine that tastes great on the ground, and even better in the sky.<\/p>\n<p>&#8220;We&#8217;re always looking for ways to make leisure travel more memorable,&#8221; said <span class=\"xn-person\">Drew Wells<\/span>, Allegiant&#8217;s Chief Commercial Officer. &#8220;<span class=\"xn-person\">Altus Sol<\/span> is designed to add a special touch to the journey and set the tone for a great vacation.&#8221;<\/p>\n<p>To perfect the blend, Allegiant and Sonoma Bespoke took to the skies on a special flight where airline and winery representatives conducted tasting sessions. The collaboration produced two standout wines: a Cabernet Sauvignon with extra notes of cigar-box aromas, and a crisp, fruit-forward Pinot Grigio. Both are earning early praise, with the Cabernet rated a 93 and the Pinot Grigio rated a 92 by renowned wine critic <span class=\"xn-person\">Jonathan Cristaldi<\/span>.\u00a0<\/p>\n<p>This marks a first-of-its-kind partnership for both Allegiant and Sonoma Bespoke. Unlike traditional airline wine programs that select from existing bottles, <span class=\"xn-person\">Altus Sol<\/span> was built from scratch. Sonoma Bespoke Chairman <span class=\"xn-person\">Donny Sebastiani<\/span> explained, &#8220;We selected lots that are perfumy and aromatic, and grapes with natural sweetness to balance the sensory changes at altitude.&#8221;<\/p>\n<p>From the vineyards to the skies, every element was crafted specifically to enhance how passengers experience flavor at high altitude, he added.<\/p>\n<p>Allegiant also took careful consideration when imagining the 187mL bottle. The name <span class=\"xn-person\">Altus Sol<\/span>, Latin for &#8220;high sun,&#8221; pays homage to the sunburst on Allegiant&#8217;s aircraft tail and the golden light seen from an airplane window. The bottle design features a sun motif in gold foil and textured labels that evoke the artisanal care behind the wine. The Cabernet label is a rich navy, while the Pinot Grigio features a warm parchment tone symbolizing the passage from day into night.<\/p>\n<p>This collaboration marks a new chapter in airline hospitality. <span class=\"xn-person\">Altus Sol<\/span> is now exclusively available onboard Allegiant flights. Flight days, times and the lowest fares can be found only at Allegiant.com.<\/p>\n<p>\n        <b>Allegiant \u2013 Together We Fly\u2122<\/b>\n      <\/p>\n<p>\n        <span class=\"xn-location\">Las Vegas<\/span>-based Allegiant (NASDAQ: ALGT) is an integrated travel company with an airline at its heart,\u00a0focused on connecting customers with the people, places and experiences that matter most.\u00a0Since 1999,\u00a0Allegiant Air\u00a0has linked travelers in small-to-medium cities to world-class vacation destinations\u00a0with all-nonstop flights and industry-low average fares. Today, Allegiant serves communities across the nation, with base airfares less than half the cost of the average domestic roundtrip ticket. For more information, visit us at Allegiant.com. Media information, including photos, is available at\u00a0<a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=en&amp;o=4571308-1&amp;h=117231451&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3008513-1%26h%3D3830454561%26u%3Dhttp%253A%252F%252Fgofly.us%252FiiFa303wrtF%26a%3Dhttp%253A%252F%252Fgofly.us%252FiiFa303wrtF&amp;a=http%3A%2F%2Fgofly.us%2FiiFa303wrtF\" target=\"_blank\" rel=\"nofollow\">http:\/\/gofly.us\/iiFa303wrtF<\/a><\/p>\n<p>\n        <b>Media Contact <\/b><br \/>\n        <br \/>Phone: 702-800-2020<br \/>Email: <a href=\"mailto:mediarelations@allegiantair.com\" target=\"_blank\" rel=\"nofollow\">mediarelations@allegiantair.com <\/a><\/p>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/edge.prnewswire.com\/c\/img\/favicon.png?sn=LA38008&amp;sd=2025-12-03\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/allegiant-introduces-altus-sol-a-first-of-its-kind-wine-crafted-for-an-elevated-experience-at-30-000-feet-302631289.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/news-releases\/allegiant-introduces-altus-sol-a-first-of-its-kind-wine-crafted-for-an-elevated-experience-at-30-000-feet-302631289.html<\/a><\/p>\n<p>SOURCE  Allegiant Travel Company<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=LA38008&amp;Transmission_Id=202512030100PR_NEWS_USPR_____LA38008&amp;DateId=20251203\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire Airline partners with Napa winemaker to launch bespoke wine on board its flights Click *Here* for Photos LAS VEGAS , Dec. 3, 2025 \/PRNewswire\/ &#8212; Allegiant (NASDAQ: ALGT) is raising a toast to their customers with the launch of Altus Sol, a custom-crafted wine developed in partnership with Sonoma Bespoke, a Napa-based winemaker. Allegiant becomes the first airline to introduce a wine designed from the ground up, elevating the inflight experience. And this is no ordinary wine; Altus Sol has been specially crafted to drink at high altitudes. At 30,000 feet, even some of the best wines can lose their sparkle. Cabin pressure and dry air dull the senses, suppressing sweetness and muting aromas, according to Dr. Robert &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/allegiant-introduces-altus-sol-a-first-of-its-kind-wine-crafted-for-an-elevated-experience-at-30000-feet\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Allegiant Introduces Altus Sol: A First-of-Its-Kind Wine Crafted for an Elevated Experience at 30,000 Feet&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-915558","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Allegiant Introduces Altus Sol: A First-of-Its-Kind Wine Crafted for an Elevated Experience at 30,000 Feet - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/allegiant-introduces-altus-sol-a-first-of-its-kind-wine-crafted-for-an-elevated-experience-at-30000-feet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Allegiant Introduces Altus Sol: A First-of-Its-Kind Wine Crafted for an Elevated Experience at 30,000 Feet - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire Airline partners with Napa winemaker to launch bespoke wine on board its flights Click *Here* for Photos LAS VEGAS , Dec. 3, 2025 \/PRNewswire\/ &#8212; Allegiant (NASDAQ: ALGT) is raising a toast to their customers with the launch of Altus Sol, a custom-crafted wine developed in partnership with Sonoma Bespoke, a Napa-based winemaker. Allegiant becomes the first airline to introduce a wine designed from the ground up, elevating the inflight experience. And this is no ordinary wine; Altus Sol has been specially crafted to drink at high altitudes. At 30,000 feet, even some of the best wines can lose their sparkle. Cabin pressure and dry air dull the senses, suppressing sweetness and muting aromas, according to Dr. Robert &hellip; Continue reading &quot;Allegiant Introduces Altus Sol: A First-of-Its-Kind Wine Crafted for an Elevated Experience at 30,000 Feet&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/allegiant-introduces-altus-sol-a-first-of-its-kind-wine-crafted-for-an-elevated-experience-at-30000-feet\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-03T06:05:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/486546\/AllegiantLogoBlue__NoTagline_2014_Logo.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/allegiant-introduces-altus-sol-a-first-of-its-kind-wine-crafted-for-an-elevated-experience-at-30000-feet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/allegiant-introduces-altus-sol-a-first-of-its-kind-wine-crafted-for-an-elevated-experience-at-30000-feet\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Allegiant Introduces Altus Sol: A First-of-Its-Kind Wine Crafted for an Elevated Experience at 30,000 Feet\",\"datePublished\":\"2025-12-03T06:05:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/allegiant-introduces-altus-sol-a-first-of-its-kind-wine-crafted-for-an-elevated-experience-at-30000-feet\\\/\"},\"wordCount\":578,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/allegiant-introduces-altus-sol-a-first-of-its-kind-wine-crafted-for-an-elevated-experience-at-30000-feet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/486546\\\/AllegiantLogoBlue__NoTagline_2014_Logo.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/allegiant-introduces-altus-sol-a-first-of-its-kind-wine-crafted-for-an-elevated-experience-at-30000-feet\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/allegiant-introduces-altus-sol-a-first-of-its-kind-wine-crafted-for-an-elevated-experience-at-30000-feet\\\/\",\"name\":\"Allegiant Introduces Altus Sol: A First-of-Its-Kind Wine Crafted for an Elevated Experience at 30,000 Feet - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/allegiant-introduces-altus-sol-a-first-of-its-kind-wine-crafted-for-an-elevated-experience-at-30000-feet\/","og_locale":"en_US","og_type":"article","og_title":"Allegiant Introduces Altus Sol: A First-of-Its-Kind Wine Crafted for an Elevated Experience at 30,000 Feet - Market Newsdesk","og_description":"PR Newswire Airline partners with Napa winemaker to launch bespoke wine on board its flights Click *Here* for Photos LAS VEGAS , Dec. 3, 2025 \/PRNewswire\/ &#8212; Allegiant (NASDAQ: ALGT) is raising a toast to their customers with the launch of Altus Sol, a custom-crafted wine developed in partnership with Sonoma Bespoke, a Napa-based winemaker. Allegiant becomes the first airline to introduce a wine designed from the ground up, elevating the inflight experience. And this is no ordinary wine; Altus Sol has been specially crafted to drink at high altitudes. At 30,000 feet, even some of the best wines can lose their sparkle. Cabin pressure and dry air dull the senses, suppressing sweetness and muting aromas, according to Dr. Robert &hellip; Continue reading \"Allegiant Introduces Altus Sol: A First-of-Its-Kind Wine Crafted for an Elevated Experience at 30,000 Feet\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/allegiant-introduces-altus-sol-a-first-of-its-kind-wine-crafted-for-an-elevated-experience-at-30000-feet\/","og_site_name":"Market Newsdesk","article_published_time":"2025-12-03T06:05:15+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/486546\/AllegiantLogoBlue__NoTagline_2014_Logo.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/allegiant-introduces-altus-sol-a-first-of-its-kind-wine-crafted-for-an-elevated-experience-at-30000-feet\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/allegiant-introduces-altus-sol-a-first-of-its-kind-wine-crafted-for-an-elevated-experience-at-30000-feet\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Allegiant Introduces Altus Sol: A First-of-Its-Kind Wine Crafted for an Elevated Experience at 30,000 Feet","datePublished":"2025-12-03T06:05:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/allegiant-introduces-altus-sol-a-first-of-its-kind-wine-crafted-for-an-elevated-experience-at-30000-feet\/"},"wordCount":578,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/allegiant-introduces-altus-sol-a-first-of-its-kind-wine-crafted-for-an-elevated-experience-at-30000-feet\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/486546\/AllegiantLogoBlue__NoTagline_2014_Logo.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/allegiant-introduces-altus-sol-a-first-of-its-kind-wine-crafted-for-an-elevated-experience-at-30000-feet\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/allegiant-introduces-altus-sol-a-first-of-its-kind-wine-crafted-for-an-elevated-experience-at-30000-feet\/","name":"Allegiant Introduces Altus Sol: A First-of-Its-Kind Wine Crafted for an Elevated Experience at 30,000 Feet - 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