{"id":914540,"date":"2025-12-01T08:01:17","date_gmt":"2025-12-01T13:01:17","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-top-5-cpg-tech-trends-shaping-2026\/"},"modified":"2025-12-01T08:01:17","modified_gmt":"2025-12-01T13:01:17","slug":"the-top-5-cpg-tech-trends-shaping-2026","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-top-5-cpg-tech-trends-shaping-2026\/","title":{"rendered":"The Top 5 CPG Tech Trends Shaping 2026"},"content":{"rendered":"
\n

PR Newswire<\/p>\n<\/p><\/div>\n

\n

Kellanova’s CIO, Lesley Salmon<\/span>, shares how technology is redefining the industry<\/p>\n

\n
\n CHICAGO<\/span>
\n <\/span>, Dec. 1, 2025<\/span><\/span> \/PRNewswire\/ — As we near 2026 and technology continues to rapidly reshape what it means to be a consumer goods company, Kellanova’s Global Chief Digital & Information Officer, Lesley Salmon<\/span>, shares the\u00a0trends poised to redefine the CPG landscape, and how the company is harnessing this era of digital reinvention as a catalyst for growth.\u00a0<\/p>\n

\n

\n
\n \"Lesley
\n <\/a>\n <\/p>\n<\/p><\/div>\n

\n
\n The Top 5 CPG Tech Trends Shaping 2026<\/a>
\n <\/b>\n <\/p>\n

\n
\n By Lesley Salmon<\/span>, Global Chief Digital & Information Officer, Kellanova <\/i>
\n <\/b>\n <\/p>\n

Technology is redefining what it means to be a consumer goods company.<\/p>\n

Digital transformation is no longer about modernization \u2014 it’s about reinvention. From AI that fuels creativity to connected systems that enhance sustainability, the convergence of technology and human ingenuity is reshaping every part of the CPG ecosystem.<\/p>\n

At Kellanova, we see this as the great unlock: technology as a growth catalyst\u2014connecting insight to action, purpose to performance, and innovation to impact.<\/p>\n

Here are the five tech trends transforming the CPG landscape in 2026\u2014and how Kellanova is embracing them.<\/p>\n

\n 1. <\/b>
\n Call my agent! <\/b>\n <\/p>\n

Agentic AI can analyze real-time data, make recommendations, and even execute actions without direct human intervention. This leads to faster decision-making and greater operational efficiency. As these AI “agents” become integrated into CPG workflows, companies are using them to automate repetitive tasks, streamline cross-departmental processes, and respond predictively to market fluctuations.<\/p>\n

Widespread adoption frees employees for higher-value strategic work while enabling organizations to react with unprecedented speed and precision.<\/p>\n

“In 2026, we’ll see advanced algorithms driving even greater efficiency across supply chain management, demand forecasting, and inventory control,” says Ramesh Kollepara<\/span>, Kellanova’s Global Chief Technology Officer. “AI-powered personalization will allow brands to create tailored experiences that deepen engagement and loyalty. Machine learning will continue to transform product innovation – helping us anticipate consumer needs, spot emerging trends faster, and make smarter decisions. And with the responsible application of Agentic AI, we’re unlocking new levels of agility, cost efficiency, and adaptability in an ever-changing market.”<\/p>\n

\n 2. <\/b>
\n Advanced Analytics & Deeper Consumer Insights<\/b>\n <\/p>\n

The explosion of data from digital touchpoints is empowering brands to understand consumers like never before. Advanced analytics provide deeper insights into preferences, behaviors, and trends\u2014turning data into actionable intelligence.<\/p>\n

“Through data-driven marketing, we’re unlocking sharper segmentation, smarter campaigns, and stronger ROI. Partnering across the business, we’ve built a market-leading capability, called ‘RGM Navigator’ that is powered by trusted data products and AI\/ML models, providing optimized pricing and promotion insights, strengthening,” says Loretta Franks<\/span>, Kellanova’s Chief Data & Advanced Analytics Officer.<\/p>\n

This approach delivered a $1<\/span> incremental GSV return for every dollar spent by the Kellanova Marketing Fund, while increasing trade investment. The results show that a more innovative strategy\u2014not spending cuts\u2014drives performance.\u00a0Advanced algorithms determine which products to promote, when, how deep to discount, and for how long.\u00a0As a result, salty snack promotions became 91% more effective\u00a0from 2024 to 2025.<\/p>\n

Building on our continued investment in cutting-edge technologies, the next evolution of ‘RGM<\/p>\n

Navigator introduces Agentic AI\u00a0\u2014 a breakthrough that moves beyond simply summarizing data to generating actionable insights. This includes:<\/p>\n