{"id":914377,"date":"2025-11-29T13:05:04","date_gmt":"2025-11-29T18:05:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-retail-traffic-was-in-line-with-year-to-date-trends-on-black-friday-according-to-sensormatic-solutions-shoppertrak-analytics\/"},"modified":"2025-11-29T13:05:04","modified_gmt":"2025-11-29T18:05:04","slug":"u-s-retail-traffic-was-in-line-with-year-to-date-trends-on-black-friday-according-to-sensormatic-solutions-shoppertrak-analytics","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-retail-traffic-was-in-line-with-year-to-date-trends-on-black-friday-according-to-sensormatic-solutions-shoppertrak-analytics\/","title":{"rendered":"U.S. Retail Traffic Was In-Line With Year-to-Date Trends on Black Friday, According to Sensormatic Solutions ShopperTrak Analytics"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>U.S. Retail Traffic Was In-Line With Year-to-Date Trends on Black Friday, According to Sensormatic Solutions ShopperTrak Analytics<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><i>In-store traffic was down 2.1% compared to 2024 Black Friday results, on par with 2025 results year-to-date (-2.2%).<\/i><\/li>\n<li><i>Week of Black Friday (Nov. 23-28) traffic was up 56.7% compared to the week prior (Nov. 16-21).<\/i><\/li>\n<li><i>Shopper traffic on Black Friday (Nov. 28) exceeded the previous Friday (Nov. 21) by 248.9%.<\/i><\/li>\n<\/ul>\n<p>NEUHAUSEN, Switzerland&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sensormatic.com%2F%3Futm_campaign%3DFY26-Sensormatic-Marketing%26utm_medium%3DPressRelease%26utm_source%3DFY25Q102_Black-Friday-PR-Home&amp;esheet=54364810&amp;newsitemid=20251129908975&amp;lan=en-US&amp;anchor=Sensormatic+Solutions&amp;index=1&amp;md5=275f523705dde66dbb2ce81dd0c27931\">Sensormatic Solutions<\/a>, the leading global retail solutions portfolio of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.johnsoncontrols.com%2F&amp;esheet=54364810&amp;newsitemid=20251129908975&amp;lan=en-US&amp;anchor=Johnson+Controls&amp;index=2&amp;md5=899f3e1556f1d40f7041ab88c3ba8b0b\">Johnson Controls<\/a> (NYSE: JCI), today shared its initial analysis of Black Friday in-store traffic for the 2025 U.S. holiday season. According to its ShopperTrak Analytics insights, which captures 40 billion store visits globally each year, retail visits on the annual shopping holiday were down slightly compared to 2024 (-2.1%), but shopper traffic was in-line with 2025 year-to-date (-2.2%). Compared to the previous Friday (Nov. 21), traffic on Nov. 28 was up 248.9%.\n<\/p>\n<p>\n\u201cTraffic has been steadily picking up throughout the second half of 2025, kicking off during the back-to-school season, and this week\u2019s strong showing hints this trend is likely to continue throughout the rest of the holiday season,\u201d said Grant Gustafson, head of retail consulting and analytics at Sensormatic Solutions. \u201cBlack Friday is still expected to be the busiest shopping day of the year as consumers prioritize leveraging peak discount days to purchase big-ticket items on their lists.\u201d\n<\/p>\n<p>\nShopperTrak Analytics data also showed that early afternoon is still the most popular time for Black Friday browsing. As in years past, in-store traffic peaked between 2 and 4 p.m., with 3 p.m. marking the busiest hour for retailers.\n<\/p>\n<p><b>The Season Ahead<\/b><\/p>\n<p>\nBlack Friday may be the predicted busiest day of the 2025 holiday shopping season in the U.S., but the retail rush is just getting started. According to Sensormatic Solutions predictions, the rest of the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sensormatic.com%2Fresources%2Fpr%2F2025%2F2025-global-top-busiest-days%3Futm_campaign%3DFY26-Sensormatic-Marketing%26utm_medium%3DPressRelease%26utm_source%3DFY25Q102_Black-Friday-PR-Top-Busiest-Days&amp;esheet=54364810&amp;newsitemid=20251129908975&amp;lan=en-US&amp;anchor=season%26%238217%3Bs+busiest+days&amp;index=3&amp;md5=ee4ccae499eb31eea2082837fcafb6c8\">season\u2019s busiest days<\/a> are still on the horizon, with the peak expected to fall in the final few days leading up to Christmas. With this year\u2019s holiday falling on a Thursday for the first time in over a decade, retailers may see a more sustained high-traffic period in the week preceding Dec. 25.\n<\/p>\n<p>\n\u201cThis weekend truly marks the kickoff to a successful holiday season for retailers, and beyond that, a successful 2026 as well,\u201d continued Gustafson. \u201cAccording to ShopperTrak Analytics, in 2024, 77% of the retailers who outperformed in shopper traffic during the holiday season, continued to outperform into the first half of 2025. The momentum and loyalty gained by providing great shopping experiences this weekend can help retailers into the new year.\u201d\n<\/p>\n<p>\nTo get more holiday insights from Sensormatic Solutions, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sensormatic.com%2F%3Futm_campaign%3DFY26-Sensormatic-Marketing%26utm_medium%3DPressRelease%26utm_source%3DFY25Q102_Black-Friday-PR-Home&amp;esheet=54364810&amp;newsitemid=20251129908975&amp;lan=en-US&amp;anchor=www.sensormatic.com&amp;index=4&amp;md5=13e4a5668b39494d07f5d38063acca2f\">www.sensormatic.com<\/a>. To make sure you\u2019re up-to-date on all things holiday retail, use #SensormaticHolidays to follow along on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsensormatic%2F&amp;esheet=54364810&amp;newsitemid=20251129908975&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=5&amp;md5=77f3cd7508a345880de15e3c80d1025f\">LinkedIn<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FSensormatic&amp;esheet=54364810&amp;newsitemid=20251129908975&amp;lan=en-US&amp;anchor=X&amp;index=6&amp;md5=50163f82a49722e68d9461634f07cd19\">X<\/a>.\n<\/p>\n<p><b>About Johnson Controls<\/b><\/p>\n<p>\nAt Johnson Controls (NYSE:JCI), we transform the environments where people live, work, learn and play. As the global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.\n<\/p>\n<p>\nBuilding on a proud history of 140 years of innovation, we deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing and beyond through OpenBlue, our comprehensive digital offering.\n<\/p>\n<p>\nToday, Johnson Controls offers the world\u2019s largest portfolio of building technology and software as well as service solutions from some of the most trusted names in the industry.\n<\/p>\n<p>\nVisit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.johnsoncontrols.com%2F&amp;esheet=54364810&amp;newsitemid=20251129908975&amp;lan=en-US&amp;anchor=www.johnsoncontrols.com&amp;index=7&amp;md5=07fa366dbdb7473564f8d147d23cf427\">www.johnsoncontrols.com<\/a> for more information and follow @johnsoncontrols on social platforms.\n<\/p>\n<p><b>About Sensormatic Solutions<\/b><\/p>\n<p>\nSensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, powers safe, secure and seamless retail experiences. For more than 50 years, the brand has been at the forefront of the industry\u2019s fast-moving technology adoption, redefining retail operations on a global scale and turning insights into actions. Sensormatic Solutions delivers an interconnected ecosystem of loss prevention, inventory intelligence and traffic insight solutions, along with our services and partners to enable retailers worldwide to innovate and elevate with precision, connecting data-driven outcomes that shape retail\u2019s future. Please visit Sensormatic Solutions or follow us on LinkedIn, X and our YouTube channel. Please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sensormatic.com%2F%3Futm_campaign%3DFY26-Sensormatic-Marketing%26utm_medium%3DPressRelease%26utm_source%3DFY25Q102_Black-Friday-PR-Home&amp;esheet=54364810&amp;newsitemid=20251129908975&amp;lan=en-US&amp;anchor=Sensormatic+Solutions&amp;index=8&amp;md5=d14b15254c74add29f218ff7d6251fc4\">Sensormatic Solutions<\/a> or follow us on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsensormatic&amp;esheet=54364810&amp;newsitemid=20251129908975&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=9&amp;md5=81d3bfb52005bcb75954bbf3c940f8f2\">LinkedIn<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2Fsensormatic&amp;esheet=54364810&amp;newsitemid=20251129908975&amp;lan=en-US&amp;anchor=X&amp;index=10&amp;md5=2ddb06b6f3bd3219c9346cd4853263f3\">X<\/a> and our <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fc%2Fsensormaticsolutions&amp;esheet=54364810&amp;newsitemid=20251129908975&amp;lan=en-US&amp;anchor=YouTube+channel&amp;index=11&amp;md5=70a7e71f9ea1a528db797bffb06a14eb\">YouTube channel<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251129908975r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20251129908975\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20251129908975\/en\/<\/a><\/span><\/p>\n<p><b>Media Contacts:<br \/>\n<\/b><\/p>\n<p>Jaclyn Messina<br \/>\n<br \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sensormatic.com%2F&amp;esheet=54364810&amp;newsitemid=20251129908975&amp;lan=en-US&amp;anchor=Sensormatic+Solutions+by+Johnson+Controls&amp;index=12&amp;md5=766e096b6e8653fd3e57503ac154af64\">Sensormatic Solutions by Johnson Controls<br \/>\n<\/a><br \/>Work: +1-561-235-6458<br \/>\n<br \/>Email: <a rel=\"nofollow\" href=\"mailto:jaclyn.messina@jci.com\">jaclyn.messina@jci.com<br \/>\n<\/a><\/p>\n<p>Madison Southall<br \/>\n<br \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.sensormatic.com%2F&amp;esheet=54364810&amp;newsitemid=20251129908975&amp;lan=en-US&amp;anchor=Sensormatic+Solutions+by+Johnson+Controls&amp;index=13&amp;md5=5b3054feed90dc21621eaeb95d7904ee\">Sensormatic Solutions by Johnson Controls<br \/>\n<\/a><br \/>Work: +1-215-869-6452<br \/>\n<br \/>Email: <a rel=\"nofollow\" href=\"mailto:madison.southall@jci.com\">madison.southall@jci.com<br \/>\n<\/a><\/p>\n<p>Grace Torrance<br \/>\n<br \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fmatternow.com%2F&amp;esheet=54364810&amp;newsitemid=20251129908975&amp;lan=en-US&amp;anchor=Matter+on+behalf+of+Sensormatic+Solutions&amp;index=14&amp;md5=12fe4f3e9a07e77dbedb717e4e433ec4\">Matter on behalf of Sensormatic Solutions<br \/>\n<\/a><br \/>Work: +1-978-518-4504<br \/>\n<br \/>Email: <a rel=\"nofollow\" href=\"mailto:jciretail@matternow.com\">jciretail@matternow.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Switzerland Europe<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Consulting Luxury Professional Services Discount\/Variety Specialty Department Stores Marketing Communications Fashion Retail Data Analytics<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20251129908975\/en\/745742\/3\/Johnson_Sensormatic_logo_coloreps-hires.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>U.S. Retail Traffic Was In-Line With Year-to-Date Trends on Black Friday, According to Sensormatic Solutions ShopperTrak Analytics In-store traffic was down 2.1% compared to 2024 Black Friday results, on par with 2025 results year-to-date (-2.2%). Week of Black Friday (Nov. 23-28) traffic was up 56.7% compared to the week prior (Nov. 16-21). Shopper traffic on Black Friday (Nov. 28) exceeded the previous Friday (Nov. 21) by 248.9%. NEUHAUSEN, Switzerland&#8211;(BUSINESS WIRE)&#8211;Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls (NYSE: JCI), today shared its initial analysis of Black Friday in-store traffic for the 2025 U.S. holiday season. According to its ShopperTrak Analytics insights, which captures 40 billion store visits globally each year, retail visits on the annual shopping holiday &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-retail-traffic-was-in-line-with-year-to-date-trends-on-black-friday-according-to-sensormatic-solutions-shoppertrak-analytics\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;U.S. Retail Traffic Was In-Line With Year-to-Date Trends on Black Friday, According to Sensormatic Solutions ShopperTrak Analytics&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-914377","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>U.S. Retail Traffic Was In-Line With Year-to-Date Trends on Black Friday, According to Sensormatic Solutions ShopperTrak Analytics - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-retail-traffic-was-in-line-with-year-to-date-trends-on-black-friday-according-to-sensormatic-solutions-shoppertrak-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U.S. Retail Traffic Was In-Line With Year-to-Date Trends on Black Friday, According to Sensormatic Solutions ShopperTrak Analytics - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"U.S. Retail Traffic Was In-Line With Year-to-Date Trends on Black Friday, According to Sensormatic Solutions ShopperTrak Analytics In-store traffic was down 2.1% compared to 2024 Black Friday results, on par with 2025 results year-to-date (-2.2%). Week of Black Friday (Nov. 23-28) traffic was up 56.7% compared to the week prior (Nov. 16-21). Shopper traffic on Black Friday (Nov. 28) exceeded the previous Friday (Nov. 21) by 248.9%. NEUHAUSEN, Switzerland&#8211;(BUSINESS WIRE)&#8211;Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls (NYSE: JCI), today shared its initial analysis of Black Friday in-store traffic for the 2025 U.S. holiday season. According to its ShopperTrak Analytics insights, which captures 40 billion store visits globally each year, retail visits on the annual shopping holiday &hellip; Continue reading &quot;U.S. Retail Traffic Was In-Line With Year-to-Date Trends on Black Friday, According to Sensormatic Solutions ShopperTrak Analytics&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/u-s-retail-traffic-was-in-line-with-year-to-date-trends-on-black-friday-according-to-sensormatic-solutions-shoppertrak-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-29T18:05:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20251129908975r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/u-s-retail-traffic-was-in-line-with-year-to-date-trends-on-black-friday-according-to-sensormatic-solutions-shoppertrak-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/u-s-retail-traffic-was-in-line-with-year-to-date-trends-on-black-friday-according-to-sensormatic-solutions-shoppertrak-analytics\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"U.S. Retail Traffic Was In-Line With Year-to-Date Trends on Black Friday, According to Sensormatic Solutions ShopperTrak Analytics\",\"datePublished\":\"2025-11-29T18:05:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/u-s-retail-traffic-was-in-line-with-year-to-date-trends-on-black-friday-according-to-sensormatic-solutions-shoppertrak-analytics\\\/\"},\"wordCount\":787,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/u-s-retail-traffic-was-in-line-with-year-to-date-trends-on-black-friday-according-to-sensormatic-solutions-shoppertrak-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20251129908975r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/u-s-retail-traffic-was-in-line-with-year-to-date-trends-on-black-friday-according-to-sensormatic-solutions-shoppertrak-analytics\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/u-s-retail-traffic-was-in-line-with-year-to-date-trends-on-black-friday-according-to-sensormatic-solutions-shoppertrak-analytics\\\/\",\"name\":\"U.S. Retail Traffic Was In-Line With Year-to-Date Trends on Black Friday, According to Sensormatic Solutions ShopperTrak Analytics - 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